Townley evaluated after wreck UPDATE: NASCAR Camping World Truck Series driver John Wes Townley was sent to a local hospital for further evaluation after hitting the wall hard in ARCA Racing Series qualifying on Friday. During his ARCA qualifying run at the 2.5-mile Pocono Raceway, Townley made hard contact with the wall as he exited the Tunnel Turn before slowing on the track. After the incident, Townley was transported for further evaluation. As a result, Townley's NASCAR Camping World Truck Series team sat out Friday's final practice session as it awaited word on their driver's condition. Townley was seventh in Friday's opening Camping World Truck Series practice session at Pocono.(Fox Sports)(8-1-2014)
UPDATE: Athenian Motorsports posted a statement on Twitter regarding Townley. "John Wes Townley was released from the hospital in good health. As a precaution, he'll be held out of competition for a week." No further information was released regarding who may drive the #05 truck in Pocono.(Twitter)(8-1-2014)
Blaney to Cup in 2015: Sources say Blaney will run a limited Sprint Cup schedule as part of a technical alliance between Team Penske and Wood Brothers Racing. Blaney will drive the #21 Wood Brothers Racing Ford in 2015, sources have told Motorsport.com. Blaney, 20, will run a limited Sprint Cup schedule in the venerable #21 Ford along with Nationwide Series races for Team Penske as part of a technical alliance between Penske and the Wood Brothers. An announcement is expected around the race at Michigan International Speedway on Aug. 17. Blaney currently leads the Camping World Truck Series points driving the #29 Ford for Brad Keselowski Racing. In just his second full season on the tour, Blaney has two wins - the first coming in just his third career start. Blaney has a stellar average finish of 7.6.(Motorsport.com)(8-1-2014)
Special paint scheme for Bell, MAKE in Pocono: The #50 Chevy driven by TJ Bell will sport a special paint scheme this week in support of the Fallen Linemen Organization. The names of those linemen who were killed during 2013 while working as a hard working dedicated electrical linemen are listed on the bed of the truck to pay tribute to the price they paid. The Fallen Linemen Organization (FLO) is a 501(c)3 non-profit created to memorialize fallen electrical line workers, and care for the families who have lost or are impacted by a severe injury of a loved one in the line of duty.(See an image of the truck on the #50 Team Paint Schemes page.)(MAKE Motorsports)(7-30-2014)
White joins NTS roster: NTS Motorsports Vice President of Operations Dwayne Gaulding announced that Jason White will run a part time NASCAR Camping World Truck Series schedule starting with the Pocono Mountains 150 at Pocono Raceway on Saturday, August 2nd. Through his efforts in Saturday's Pocono Mountains 150, White will raise awareness for Autism Speaks. Autism spectrum disorder (ASD) and autism are both general terms for a group of complex disorders of brain development. These disorders are characterized, in varying degrees, by difficulties in social interaction, verbal and nonverbal communication and repetitive behaviors. An estimated 1 out of 42 boys and 1 in 189 girls are diagnosed with autism in the United States. Learn more at AutismSpeaks.org. White most recently competed off the race track in the prestigious annual World Series of Poker Tournament at The Rio in Las Vegas, Nevada. White placed in the top-350 out of more than 6,800 participants.(NTS Motorsports)(7-29-2014)
Fan support allows FDNY Racing team to get back on track: During the May 16 NASCAR Camping World Truck Series race held at Charlotte Motor Speedway, driver Ryan Ellis and the #28 FDNY race truck were taken out with a questionable move by Jake Crum. Unfortunately, the hit virtually destroyed the truck, which is an all-volunteer team that donates its winnings to 911 survivors. Even the driver, Ellis, spotter, David Ragan, and crew chief all are volunteers. Sadly, because the truck owners donate their winnings, there was little surplus for rebuilding a new truck. But the truck is a popular one. Even Crum wrote on Twitter: "It's like my dad said, I couldn't have done much worse if I had wrecked Santa Claus. Everyone loves the fire truck!" Fans of the truck, in fact, raised over $2,200 to help the team get the FDNY fire truck back on track. Names of these devoted fans will be displayed on the truck's hood for the Pocono race on August 2nd and the Talledega race (in October).(Ryan Ellis Racing)(7-29-2014)
Bruce takes over at WinTron UPDATE: Mason Mingus confirmed on his Twitter that Tripp Bruce will now serve as crew chief on his #35 Toyota for WinTron Racing, beginning at Eldora Speedway. Mark Rette had served as crew chief for Mingus through the first nine races. Mingus is currently 13th in the driver point standings with a best finish of 10th. No word if Rette remains with the team in any capacity.(7-22-2014)
UPDATE: Rette remains with the team and has taken over crew chief duties with 10-time champion Frank Kimmel in the ARCA Series.(7-22-2014)
Winning truck of Jones too low post race UPDATE: The winning #51 truck of Erik Jones failed post race inspection for being too low following the race at Iowa Speedway, NASCAR announced via the Truck Series Twitter page. The #51 team was recently docked six owner points and crew chief Eric Phillips was fined $5,000 for the same infraction following team owner Kyle Busch's win at Kentucky Speedway.(7-11-2014
UPDATE: The #51 team that competes in the NASCAR Camping World Truck Series has been penalized for a rules infraction discovered in post-race inspection July 11 at Iowa Speedway. The infraction is a P2 level penalty and violates Sections 12-1 (actions detrimental to stock car racing) and 20B-12.8.1 (truck failed to meet post-race height requirements) of the 2014 NASCAR rule book. As a result of this infraction, crew chief Eric Phillips has been fined $6,000 and placed on NASCAR probation until Dec. 31. In addition, driver Erik Jones has lost 10 championship driver points and owner Kyle Busch has lost 10 championship owner points.(NASCAR)(7-15-2014)
Crew chief swap at MAKE: The #50 Drivin for Linemen team will be headed up by a new crew chief starting in Iowa. Kenny Evans will be leading the team. Kenny's past truck experience includes the teams of Bobby Hamilton, Andy Petree, and JTG Daugherty. He most recently was the car chief on the #98 Sprint Cup Series car of Phil Parsons Racing. Randy Dean will still stay on as a competition director.(MAKE Motorsports)(7-11-2014)
Martel adds support for Pocono: Bill Martel Racing recently announced Hunter Truck Sales of Lancaster, Pa. has signed an associate sponsorship for the NASCAR Camping World Truck Series race during the GoBowling.com 400 weekend at Pocono Raceway, Long Pond, Pa. Kyle Martel will drive the #59 in the Pocono Mountains 150 on August 2. The Chevy Silverado will carry the traditional Hunter logo and is the first sponsorship between BMR and Hunter, both family owned Pennsylvania businesses. Hunter, a leader in Heavy Commercial Trucks since 1938 provides unparalleled customer service with a wide array of services geared to the trucking industry. With long-standing relationships with premium-quality producers Peterbilt and International, Hunter operates 22 service points across Pennsylvania, New York, New Jersey, West Virginia, and Ohio. Corporate headquarters is located in Butler, Pa.(Bill Martel Racing)(7-11-2014)
Heater.com joins Kennedy: Turner Scott Motorsports is pleased to announce that Heater.com will sponsor Ben Kennedy and the #31 NASCAR Camping World Truck Series entry beginning at this weekend's race at Iowa Speedway. The event will mark Heater.com's first foray as a sponsor in NASCAR. Heater.com is a world-leading heating product online retailer based in Brookfield, Mo. The site features a wide variety of electric, infrared, pellet, wood and multi-fuel indoor and outdoor space heating products to meet a wide variety of needs. Heater.com is currently slated to serve as primary sponsor of the #31 Chevy Silverado for the events at Iowa Speedway and Eldora Speedway, in addition to associate sponsorship at Pocono Raceway, Michigan International Speedway and Bristol Motor Speedway.(Turner Scott Motorsports)(7-8-2014)
Townley to drive for Athenian Motorsports remainder of year: Athenian Motorsports expands their operation to include a NASCAR Camping World Truck Series team to its lineup for the 2014 season. John Wes Townley will run the #05 Zaxby's Toyota Tundra for the remainder of the 2014 NASCAR Camping World Truck Series season. "We already knew we were going to run some NCWTS races in 2015," John Wes Townley said. "The opportunity arose this season to bring the trucks to Athenian Motorsports. With that, we will run the remainder of the 2014 truck series season through Athenian." Townley is currently in ninth-place in 2014 NASCAR Camping World Truck Series driver points after just eight of 22 races.(Athenian Motorsports)(7-7-2014)
Busch truck too low following Kentucky UPDATE: Following the race at Kentucky Speedway on Thursday night, the winning #51 truck of Kyle Busch failed post race inspection for being too low, NASCAR announced via the Truck Series Twitter page. The statement added that the issue will be addressed further next week.(6-26-2014)
UPDATE: The #51 team that competes in the NASCAR Camping World Truck Series has been penalized for a rules infraction discovered in post-race inspection June 26 at Kentucky Speedway. The infraction is a P2 level penalty and violates Section 20B-12.8.1 (truck failed to meet post-race height requirements) of the 2014 NASCAR rule book. As a result, crew chief Eric Phillips has been fined $5,000 and owner Kyle Busch has been penalized with the loss of six championship truck owner points.(NASCAR)(7-1-2014)
Larson to run Eldora: Saying he can't wait to "get mud all over my face" again Sprint Cup rookie Kyle Larson confirmed Tuesday that he will be competing in the Camping World Truck Series 1-800 CarCash Mudsummer Classic race at Tony Stewart's Eldora Speedway dirt track on July 23. Larson finished runner-up to fellow 2014 Sunoco Rookie of the Year candidate Austin Dillon in a dramatic last lap battle between Dillon, Larson and Sprint Cup veteran Ryan Newman in the inaugural event last year and Larson said he's already looking forward to testing his Turner Scott Motorsports truck next week.(NASCAR.com)(7-1-2014)
Awards banquet to be held at new location: NASCAR announced that the 2014 NASCAR Nationwide Series and NASCAR Camping World Truck Series Awards will hold a joint celebration on Monday, Nov. 17, at Trump National Doral Miami. The event will honor the series driver and owner champions, as well as the top-five drivers in each series. This is the first year the NASCAR Nationwide Series and NASCAR Camping World Truck Series Awards will have been held at Trump National Doral Miami. The property was recently purchased by the Trump Organization with plans for a $250 million resort-wide restoration. "We are honored to host our first-ever joint celebration of these superb events at Trump National Doral Miami," said Donald Trump Jr., executive vice president of Development and Acquisitions at The Trump Organization. "Our vision for the expansive transformation has been to create an unparalleled event experience and welcome these awards to our newly restored resort." The NASCAR Nationwide Series and NASCAR Camping World Truck Series Awards will be broadcast via tape delay on Sunday, Nov. 23 at 7 p.m. ET on FOX Sports 1.(NASCAR)(7-1-2014)
Former driver Rose accused of scamming investors: A former NASCAR driver is at the center of a $15 million fraud investigation and is accused of creating a fake coal mining company to get money from investors. Federal agents launched a massive investigation into Brian Rose after an alleged victim from Charlotte came forward. The Secret Service said the accused tried to cover every detail to convince investors it was the real deal. In the indictment, federal prosecutors named Rose as the ringleader of this elaborate coal-mining scheme. The defendants would call investors saying New Century Coal was looking to mine low sulfur and low ash coal in Kentucky and Tennessee, according to the documents. They promised a quarterly return of 6 percent until operations began. After that, investors would receive 100 percent or more during the first year of mining. The indictment stated the nine defendants were very careful to cover their tracks. Two of them legally changed their names and attached those names to New Century Coal. The defendants also created ghost companies to ease investors' suspicions. Prosecutors said the defendants also spent part of the $15 million on "lavish gambling trips to Las Vegas" and buying and training thoroughbred horses. All nine defendants are now charged with conspiracy to commit wire and mail fraud. The Secret Service already seized a number of race cars, race horses and property from Rose and the other defendants. Channel 9 learned Rose's father was sentenced to four years in prison for bilking $15 million out of investors for fraudulent oil and gas companies. The Secret Service said they are currently investigating another company called Earth Energy Exploration that was run by Rose and his family.(WSOC), Rose ran 41 Camping World Truck Series races between 2001 & 2010. He attempted the October 2002 Sprint Cup race at Martinsville, but did not qualify.(6-28-2014)
Darrell Wallace, Jr. could move to NNS next year: Before Darrell Wallace Jr. goes for his second consecutive NASCAR Camping World Truck Series win in the UNOH 225 at Kentucky Speedway, he announced he'll run the #20 Joe Gibbs Racing Toyota in the NASCAR Nationwide Series race at Daytona International Speedway next Friday night. The race, his second of the season and sixth career Nationwide start, could be a step toward a full-time ride in the series in 2015, Wallace Jr. told SiriusXM NASCAR Radio on Thursday morning. "Next year, we're talking about full-time Nationwide, and that'd be great," Wallace Jr. said. "If not, maybe another year in the Truck Series. But the next two to three years, definitely full-time in Nationwide. Maybe getting a start in Cup, but Kentucky's on my mind and we're ready to roll." The NASCAR Drive for Diversity graduate said that his #20 ride at Daytona will be sponsored by Coca-Cola and kick off the company's "Share a Coke" campaign. Wallace Jr. hinted that Coke might be a sponsor of his Nationwide ride in 2015. "If we can get that deal signed of being full-time Nationwide, you never know, we could be sharing a Coke at the end," Wallace Jr. said.(NASCAR.com)(6-26-2014)
Sad News - Jay Hesse: Chris Lafferty and Lafferty
Motorsports are mourning the loss of Blue Ox owner Jay Hesse who passed
away Sunday after a battle with cancer. Blue Ox is the longest running
sponsor of Lafferty Motorsports - first partnering in 2005. "Man, it's
so sad," commented Lafferty, "Jay and the whole Blue Ox team have been
so good to me. If you knew Jay for one minute then you knew exactly who
he was! Going to miss him." We hope you will join us in keeping his
family and friends in your thoughts and prayers.(Lafferty Motorsports)
AND It is with heavy hearts that we announce the death of beloved CEO and President of Blue Ox, Jay C. Hesse. Jay privately battled cancer and lost his life to this disease, June 22, 2014. With Jay's passing, the RV industry has lost a visionary and inspiring leader who was loyal to the development and growth of the RV industry, his community and his Company. Those of us who have been fortunate enough to know and work with Jay, we have lost a beloved husband, father, brother, dear friend and inspiring mentor. Jay leaves behind a company that he, his father and grandfather built, and his sprit will forever be the foundation of Blue Ox.(Blue Ox PR)
Blue Ox sponsored the Camping World Truck Series team of Lafferty Motorsports and some Nationwide races with Jay Robinson Racing.(6-23-2014)
Crum license downgraded following Charlotte UPDATE: NASCAR has downgraded the license of Truck Series driver Jake Crum for an incident at Charlotte Motor Speedway last week. NASCAR spokesman Kerry Tharp said Crum has been blocked from driving at tracks longer than 1.25 miles. He is also allowed to drive on road courses. The discipline stems from Crum's interaction with Ryan Ellis in last Friday's race. After the two tangled earlier in the race, Crum and Ellis were racing side by side when Crum drove into Ellis and sent him into the wall. Tharp said NASCAR would monitor Crum at future races and determine when it might allow him to again drive as longer race tracks.(Charlotte Observer)(5-22-2014)
UPDATE: Jake Crum confirmed on his Twitter that his license was restored, allowing him to drive at tracks larger than 1.25 miles in length.(6-20-2014)
Yuengling to sponsor Dillon, RCR in Pocono: Richard Childress Racing has partnered with D.G. Yuengling & Son, Inc. to be primary sponsor on the #3 Yuengling Light Lager Chevy Silverado with driver Austin Dillon for the Pocono Mountains 125 NASCAR Camping World Truck Series race at Pocono Raceway on August 2. Now celebrating its 185th year of brewing great beer, Yuengling is headquartered in Pottsville, Pennsylvania and is America's Oldest Brewery. Still family owned and operated today, Yuengling is available in 16 different states. Dillon, who currently competes fulltime in the NASCAR Sprint Cup Series, spent two years competing fulltime in the Camping World Truck Series, earning Rookie of the Year honors in 2010 and the series' championship in 2011.(See an image of the truck on the #3 Team Paint Schemes page)(Richard Childress Racing)(6-4-2014)
Changes made to Eldora format: NASCAR today announced a series of format enhancements to the second annual NASCAR Camping World Truck Series race at Eldora Speedway, scheduled for July 23. Among the enhancements, aimed to bolster the emphasis on both driver skill and team strategy, are: Pit stops during competition cautions are now optional, whereas they were mandatory in last year's inaugural event. Each qualifying race will now be 10 laps each. Last year, each race was eight laps. A random draw will determine qualifying order. Last year, practice speeds dictated the qualifying order.Owner points will be awarded to the top five team owners whose trucks do not transfer to the main feature. Last season, teams that did not advance to the main feature did not earn owner points.
"Last year's inaugural event at Eldora Speedway was an incredible success, and these enhancements will only increase the excitement for our fans," said Chad Little, NASCAR Camping World Truck Series managing director. "NASCAR continually works with team owners and drivers to ensure that NASCAR fans get what they've come to expect out of the NASCAR Camping World Truck Series - close, thrilling racing, every single lap."
The event continues to showcase a traditional two-lap qualifying session, five qualifying races, one last-chance race and a champion's provisional to determine the 30-truck starting field. The top 20 in owner points entering the event will have a guaranteed starting position. The overall race procedures for the Mudsummer Classic are as follows:
Two-lap, single-truck qualifying determines starting position for the qualifying races with random draw determining the qualifying order.
Five qualifying races will be held at 10 laps each and only green flag laps are counted.
Lineup for the qualifying races will be based on qualifying speeds.
The top five trucks in qualifying will start on the pole for their respective qualifying races with four locked-in trucks (top 20 in owner points) starting in each qualifying race.
Five trucks from each qualifying race will transfer to the feature - four locked-in trucks and one non-locked-in truck.
Upon completion of the qualifying races, 25 trucks will earn spots in the feature race.
Last Chance Race:
The lineup will be based on finishing position from the qualifying races and the race will be 15 laps with only green flag laps counted.
Top-four finishers transfer to the feature and start in positions 26-29.
The 30th starting position goes to the most recent past series champion. If the position is not filled by an eligible champion, it will be assigned to the next highest finishing truck of the Last Chance Race.
Owner points will be awarded to the top five team owners whose trucks do not transfer into the feature.
The race will be 150 laps divided into three segments of 60, 50 and 40 laps with competition cautions at the breaks on Lap 60 and Lap 110.
Caution laps will not count during the competition cautions and positions cannot be improved on pit road.
Teams are not required to pit during the competition cautions. Those teams that do not elect to pit, may remain on the track and start in front of the pitting teams.(NASCAR)(6-3-2014)
Estes Express Lines joins Burton for remainder of season: Estes Express Lines today announced that it will serve as primary sponsor for ThorSport Racing's #13 Toyota Tundra driven by Jeb Burton for the balance of the 2014 NASCAR Camping World Truck Series season, beginning with Friday's Lucas Oil 200 at Dover International Speedway. Estes' president and CEO Rob Estes was the keynote speaker at an unveiling ceremony for the #13 Estes Toyota at the transportation company's Richmond, Va., headquarters. Estes and other company leaders expressed widespread enthusiasm for their first motorsports program in the company's 83-year history, anticipating the sponsorship will help Estes raise brand visibility to a national level, while aligning with stated company values of service, performance and family. Burton, 21, is a second-generation stock-car racer whose father, Ward Burton won the 2002 Daytona 500 and whose uncle, Jeff Burton is a 21-race winner in the NASCAR Winston Cup Series. With shared roots in the small towns of rural southern Virginia, the Estes and Burton families are distant relatives. The relationship between Estes and ThorSport Racing came as the result of a business growth opportunity shared among the freight provider and ThorWorks Industries, a conglomerate of diverse businesses including ThorSport Racing based in Sandusky and owned by Duke and Rhonda Thorson.(See an image of the truck on the #13 Team Paint Schemes Page)(ThorSport Racing)(5-27-2014)
Michigan race dubbed Careers for Veterans 200: The NASCAR Camping World Truck Series race at Michigan International Speedway will be named the Careers for Veterans 200. The race, scheduled for Saturday, Aug. 16 will be presented by The Cooper Standard Foundation and Brad Keselowski's Checkered Flag Foundation. MIS, The Cooper Standard Foundation and Brad Keselowski's Checkered Flag Foundation are joining forces to showcase the importance of hiring military veterans, who have sacrificed for our country and need assistance entering the civilian workforce. In addition, The Cooper Standard Foundation will support non-profit organizations that provide vocational education and transition job training for veterans to help ensure success in the workforce. Cooper Standard has been a proud partner with Brad Keselowski Racing in the NASCAR Camping World Truck Series since 2011. Cooper Standard's relationship with Keselowski was originally based on his Michigan roots and the shared interests in assisting military veterans. Keselowski's race career has flourished, and the Michigan native continues to support this important cause. As the title sponsor, the race at Michigan International Speedway allows Cooper Standard the opportunity to promote its Careers for Veterans Program through television, radio and print mediums on a state and nationwide basis. It also gives the organization access to a tremendous social media network already built by MIS and NASCAR.(Michigan International Speedway)(5-22-2014)
Red Horse Racing suspending #7 team operations: NASCAR Camping World Truck Series team Red Horse Racing announced that to focus on the championship efforts with the #17 and #77 Toyota Tundra teams, it will suspend operations of the unfunded #7 entry. Timothy Peters and Germán Quiroga currently rank second and third, respectively, in the Camping World Series driver championship point standings. Quiroga is the only driver in the series to have finished in the top 10 in every event of the 2014 season. "We have been a competitive fixture for nine years in the NASCAR Camping World Truck Series, and in order to remain so, sometimes requires difficult decisions to be made," said team owner Tom DeLoach. "Brian Ickler is a very talented driver and an upstanding young man, and we will continue to search for sponsorship opportunities for him. He did a great job for us at Red Horse Racing. Unfortunately, the funding for that team was only through the race at Charlotte (Motor Speedway). We are a family at Red Horse Racing, and have always prided ourselves on that. To restructure is not an easy thing to do. I am very proud of everyone who has been a part of Red Horse Racing, and we will continue to remain focused on the big picture and our goal of winning a championship title."(Red Horse Racing)(5-20-2014)
Milestone for Phillips: With Kyle Busch's win in the SFP 250 at Kansas Speedway in Kansas City, Eric Phillips picked up his 29th victory and became the winningest crew chief in Truck Series history. The Illinois native has visited victory lane with eight different Truck Series drivers and 20 different tracks in his 10 seasons atop the pit box. He led KBM to a Truck Series Owner's Championship and series-leading eight wins in its inaugural campaign in 2010 and overall in four seasons at KBM has guided the team to 18 wins with four different drivers.(Kyle Busch Motorsports)(5-13-2014)
Shafer returns to truck racing for multiple races: After a several year absence from NASCAR racing, veteran Ohio racer Todd Shafer returns to the NASCAR Camping World Truck Series in the Thunder Exhaust #08 for SS Green Light Racing Friday night at the Kansas Speedway. Shafer is scheduled to run several races for the Bobby Dotter-led team during 2014 beginning with the SFP 250 under the lights in America's heartland. Todd began racing at the age of eight and has raced in a wide variety of vehicles for nearly thirty years including micro-sprints, WoO Sprint Cars, asphalt late models, ARCA and both the NASCAR Nationwide Series and NASCAR Camping World Truck Series. His last start in the NCWTS came at Iowa in 2012 where he was the victim of another driver's misfortune. When he's not at the track, Shafer is busy with his business; Thunder Exhaust which manufacturers low-profile NASCAR style exhaust tips for most any vehicle. He spends some of his time away from the shop with his eight-year old son Jonathan who is currently racing quarter-midgets around their native Ohio home. In June of 2001 Shafer was seriously injured in a wreck at Michigan International Raceway while competing in the ARCA Series. Suffering severe injuries to his back and neck, it took months for Todd to recover before returning behind the wheel in July of 2002.(SS Green Light)(5-6-2014)
Camping World to extend title sponsorship UPDATE 3: Camping World, which has sponsored NASCAR's truck series since 2009, will announce in about a month an extension to its original seven-year deal, company chairman Marcus Lemonis said Sunday. Lemonis, whose reality television show "The Profit" was the sponsor of the Sprint Cup race Sunday at Phoenix International Raceway, revealed the plans when talking about the company's involvement in NASCAR. The original contract went through 2015."In about a month, we'll be announcing a significant extension to that contract," Lemonis said. "It's been great for us." Last year, Lemonis said he wanted to see how Fox Sports 1, the network rebranded from the former Speed network and the channel that now handles truck telecasts, treats the series. The network has more viewers but also more sports. "I'm happy enough with what I've seen and NASCAR has reassured me they're going to stay very involved in that process," Lemonis said. "Week 1 of ratings for the truck series down in Daytona were up 11 percent. "I was told it was going to be closer to 40-50 percent, so the jury is still out. But the coverage I thought was fantastic."(Sporting News)(3-2-2014)
UPDATE: "We are interested in extending our agreement with Camping World and we know the company is as well. While we don't have a signed agreement yet, we are very pleased with the direction in which our discussions are headed. We love our partnership with Camping World and as soon as we have news to share, we will let you know."(NASCAR)(3-2-2014)
UPDATE 2: Camping World has extended its title sponsorship of NASCAR's truck series through 2022. The recreational vehicle retailer, which became title sponsor of the series in 2009, signed a seven-year extension that will begin in 2016. The deal is valued at more than $5 million a year in rights fees and media commitments. Camping World CEO Marcus Lemonis, who stars in the CNBC show "The Profit," credited the Camping World Truck Series sponsorship with helping his company increase its revenue from $1.5 billion annually in 2009 to $3 billion annually today. He also said it helped in adding 27 new retail locations and reducing the age of Camping World customers from a 47- to 65-year-old demographic to a 35- to 65-year-old demographic.
In addition to renewing Camping World's title sponsorship of the truck series, Lemonis managed to extend NASCAR sponsorships to several of his other businesses. Camping World will be able to market its Good Sam Roadside Assistance towing service as the official roadside assistance of NASCAR. CarCash.com, which buys and sells used cars, will become the official auto buying service of NASCAR, and AutoMatch USA, which sells used cars, will be the official pre-owned automobile retailer of NASCAR.
Camping World didn't work with an agency on the extension and doesn't use an agency to activate its sponsorship assets. Lemonis said that he prefers to have his marketing team oversee promotional efforts. He said that group will have to help Camping World's NASCAR-related promotions evolve over the next seven years to keep it engaging for fans.
A year ago, Lemonis expressed concern that truck ratings might suffer after Fox recast its motorsports network Speed as the all-sports network Fox Sports 1. But he said he's been pleased with the ratings on the network, which was part of the reason he extended the deal. On Speed, the Camping World Truck Series averaged 681,000 viewers per race in 2012. The same races on Fox Sports 1 last year averaged 736,000 viewers per race, an 8 percent increase.(Sports Business Journal)(5-5-2014)
UPDATE 3: NASCAR announced today it has reached a seven-year agreement with Camping World to remain the entitlement sponsor of the NASCAR Camping World Truck Series through 2022. The new deal ensures that Camping World will own exclusive rights as title sponsor for a total of 14-consecutive years, equaling the longest entitlement sponsorship in the history of the national series, which is celebrating its 20th season. The renewed partnership aligns two brands in the midst of significant growth. Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of stores by 35 percent, resulting in the company eclipsing $3 billion in annual revenue.
"The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years," said Steve Phelps, NASCAR chief marketing officer. "Camping World's seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base."
The NASCAR Camping World Truck Series features some of the toughest and most competitive racing in the sport. The series has helped catapult the careers of many of the sport's most popular and successful drivers, such as Greg Biffle, Kyle Busch, Carl Edwards, Kevin Harvick and Brad Keselowski. Currently, the series houses a young crop of stars that are talented, dynamic and diverse including Ben Kennedy, German Quiroga Jr. and Darrell Wallace Jr.
"Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country," said Camping World and Good Sam Enterprises Chairman and CEO Marcus Lemonis. "Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it's delivered. We expect to see continued success in the coming years."
NASCAR fans are outdoors enthusiasts who enjoy a variety of activities. According to Experian Consumer Research, NASCAR fans are 40 percent more likely than non-fans to go camping. When it comes to camping gear, NASCAR fans are at least 50 percent more likely than non-fans to have tents, lanterns, and other camping equipment.
The new deal provides Camping World exclusive rights to market its Good Sam Roadside Assistance program as the Official Roadside Assistance of NASCAR. With a network that includes 40,000 tow and service providers in North America, Good Sam Roadside Assistance has provided roadside services to more than two million stranded motorists in the past 30 years.
Additionally, the new agreement provides official NASCAR status to two growing automobile companies; CarCash as the Official Auto Buying Service of NASCAR, and AutoMatch USA, as the Official Pre-owned Automobile Retailer of NASCAR. CarCash, featured on Season 1 of CNBC's The Profit, purchases used cars from individuals in return for immediate cash. AutoMatch USA, featured on Season 2 of CNBC's The Profit, specializes in the sale of foreign and domestic pre-owned cars of all makes and models.(NASCAR)(5-5-2014)