NASCAR Television Commercials 2014

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  • Darlington Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday's race. Began recording the times at the Invocation of the race at 6:30 PM, and stopped at the waving of the checkered flag at 10:41 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 125
    Total number of companies or entities advertised: 72
    Number of traditional commercials (not split-screen): 112
    Total number of companies or entities advertised: 68
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 13
    Total number of companies or entities advertised: 10
    Number of times Fox utilized 'Side-by-Side' commercials during this broadcast: 3
    Total number of brief promos of products/services during the race broadcast: 50
    Total amount of time these brief promos take during broadcast: app. 6 min. 10 sec.
    Start time to record race/commercial periods: 6:30 PM
    End time to record race/commercial periods: 10:41 PM
    Total minutes of complete race broadcast: 251
    Minutes of race broadcast: 194
    Minutes of traditional commercials (not split-screen): 57
    Minutes of 'Side-by-Side' commercials (split-screen): 6
    Number of missed restarts: 0
    Number of 'mystery cautions' (debris not shown): 0
    Total race brdcst time 194
    Total comm. brdcst time 57
    See full report, sponsor links, more details at CawsnJaws.com.
    The commercials during the race are equal about 15 minutes of commercials for every 60 minutes of total time (15 minutes of commercials, 45 minutes of the race). For instance, a 30 minute sitcom on network TV usually airs approx. 8 minutes of commercials.(4-14-2014)

  • Texas Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Monday's race (postponed from Sunday). Began recording the times at the Invocation of the rain-delayed race at 4:15 PM on Sunday, then stopped at the rain delay at 4:28 PM. then restarted on Monday at 12:01 PM, and stopped at the waving of the checkered flag at 3:59 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 114
    Total number of companies or entities advertised: 61
    Number of traditional commercials (not split-screen): 100
    Total number of companies or entities advertised: 56
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 14
    Total number of companies or entities advertised: 11
    Number of times Fox utilized 'Side-by-Side' commercials during this broadcast: 3
    Total number of brief promos of products/services during the race broadcast: 44
    Total amount of time these brief promos take during broadcast: app. 5 min. 5 sec.
    Total race brdcst time 200 Total comm. brdcst time 51
    See full report and past race links at CawsnJaws.com.(4-8-2014)

  • Commercial breakdown and links related to the 2014 STP 500: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:57 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 108
    Total number of companies or entities advertised: 62
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 96
    Total number of brief promos of products/services during the race broadcast: 60
    Total amount of time these brief promos take during broadcast: app. 5 min. 40 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:57 PM
    Total minutes of complete race broadcast: 237
    Minutes of race broadcast: 190
    Minutes of traditional commercials (not split-screen): 47
    Minutes of 'Side-by-Side' commercials (split-screen): 7
    Number of missed restarts: 1
    Number of 'mystery cautions' (debris not shown): 0
    Total race brdcst time 190 Total comm. brdcst time 47
    See full report, race brdcast times, commercials during race broadcast, TV Previews/Promos, past races and more at CawsnJaws.com(3-31-2014)

  • Commercial breakdown and links related to the 2014 Auto Club 400: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race. Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:26 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 109
    Total number of companies or entities advertised: 59
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 13
    Total number of brief promos of products/services during the race broadcast: 42
    Total amount of time these brief promos take during broadcast: app. 5 min. 35 sec.
    Start time to record race/commercial periods: 3:00 PM
    End time to record race/commercial periods: 6:26 PM
    Total minutes of complete race broadcast: 206
    Minutes of race broadcast: 162
    Minutes of traditional commercials (not split-screen): 44
    Minutes of 'Side-by-Side' commercials (split-screen): 8
    Number of missed restarts: 1
    Number of 'mystery cautions' (debris not shown): 0
    Total race brdcst time 162 Total comm. brdcst time 44
    See full report, race brdcast times, commercials during race broadcast, TV Previews/Promos, past races and more at CawsnJaws.com(3-24-2014)

  • Commercial breakdown and links related to the 2014 Food City 500: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's rain delayed/rain interrupted race. Began recording the times at the Invocation of the race at 2:36 PM, stopped for a rain delay at 3:51 PM; resumed at 7:06 PM, and stopped at the waving of the checkered flag at 9:27 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 93
    Total number of companies or entities advertised: 50
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 12
    Total number of brief promos of products/services during the race broadcast: 44
    Total amount of time these brief promos take during broadcast: app. 4 min. 50 sec.
    Start time to record race/commercial periods: 2:36 PM
    Rain delay: 3:51 PM
    Resumed at: 7:06 PM
    End time to record race/commercial periods: 9:27 PM
    Total minutes of complete race broadcast: 216
    Minutes of race broadcast: 177
    Minutes of traditional commercials (not split-screen): 39
    Minutes of 'Side-by-Side' commercials (split-screen): 8
    Number of missed restarts: 1
    Number of 'mystery cautions' (debris not shown): 1
    Total race brdcst time 177 Total comm. brdcst time 39
    See full report, race brdcast times, commercials during race broadcast, TV Previews/Promos, past races and more at CawsnJaws.com(3-18-2014)

  • Commercial breakdown and links related to the 2014 Kobalt Tools 400: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race. Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 5:53 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 109
    Total number of companies or entities advertised: 63
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 14
    Total number of brief promos of products/services during the race broadcast: 35
    Total amount of time these brief promos take during broadcast: app. 3 min. 50 sec.
    Start time to record race/commercial periods: 3:00 PM
    End time to record race/commercial periods: 5:53 PM
    Total minutes of complete race broadcast: 173
    Minutes of race broadcast: 130
    Minutes of traditional commercials (not split-screen): 43
    Minutes of 'Side-by-Side' commercials (split-screen): 8
    Number of missed restarts: 0
    Number of 'mystery cautions' (debris not shown): 1
    Total race brdcst time 130 Total comm. brdcst time 43
    See full report, race brdcast times, commercials during race broadcast, TV Previews/Promos, past races and more at CawsnJaws.com(3-10-2014)

  • Commercial breakdown and links related to the 2014 Profit on CNBC 500(k): For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race. Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:09 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 114
    Total number of companies or entities advertised: 60
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 11
    Total number of brief promos of products/services during the race broadcast: 54
    Total amount of time these brief promos take during broadcast: app. 5 min. 35 sec.
    Start time to record race/commercial periods: 3:00 PM
    End time to record race/commercial periods: 6:09 PM
    Total minutes of complete race broadcast: 189
    Minutes of race broadcast: 142
    Minutes of traditional commercials (not split-screen): 47
    Minutes of 'Side-by-Side' commercials (split-screen): 6
    Number of missed restarts: 0
    Number of 'mystery cautions' (debris not shown): 3
    Total race brdcst time 142 Total comm. brdcst time 47
    See full report, race brdcast times, commercials during race broadcast, TV Previews/Promos, past races and more at CawsnJaws.com(3-4-2014)

  • 2014 Daytona 500 Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race. Began recording the times at the Invocation of the race at 1:12 PM, stopped for the rain delay at 2:19 PM, restarted at 8:33 PM, then stopped at the waving of the checkered flag at 11:18 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 132
    Total number of companies or entities advertised: 75
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 12
    Total number of brief promos of products/services during the race broadcast: 40
    Total amount of time these brief promos take during broadcast: app. 4 min.
    Start time to record race/commercial periods: 1:12 PM
    Rain Delay stoppage: 2:19 PM
    Restart: 8:33 PM
    End time to record race/commercial periods: 11:18 PM
    Total minutes of complete race broadcast: 232
    Minutes of race broadcast: 173
    Minutes of traditional commercials (not split-screen): 59
    Number of missed restarts: 0
    Number of 'mystery cautions' (debris not shown): 0
    Total race brdcst time 173 Total comm. brdcst time 59
    See full report, race brdcast times, commercials during race broadcast, TV Previews/Promos, past races and more at CawsnJaws.com(3-2-2014)

  • A Daytona 500 Victory Could Mean Big Time Television Exposure for Sponsors: Jimmie Johnson's victory in last year's Daytona 500 enabled his sponsors to collect a combined $16.6 million of in-broadcast television exposure value, which ended up equating to 11.2% of the total amount garnered by his supporting brands during the entire 36-race season. According to research conducted by Joyce Julius & Associates, Inc. - which has monitored every NASCAR race telecast since the mid-1980s - Johnson's sponsors as a group appeared for one hour, 13 minutes, 40 seconds (1:13:40) during the live FOX telecast last February. The brands associated with Johnson were also mentioned verbally on 20 occasions throughout the broadcast. Joyce Julius calculates television exposure value by comparing the in-broadcast visual and verbal exposure to the estimated cost of a national commercial during the telecast and applying Joyce Julius Recognition Grading-which takes into account such factors as size and placement of the image on screen, as well as brand clutter and integration of the brand into the activity. Commercial costs during the Daytona 500 broadcast are the highest of the NASCAR season, making sponsor in-broadcast appearances the most valuable of the year. The logos of Johnson's primary sponsor, Lowe's, appeared on-screen for 0:23:26 during the 4.5-hour season-opening telecast, marking the third-best showing for a winning sponsor at Daytona. Johnson's previous Daytona 500 victory in 2006, where Lowe's collected 0:27:30 of camera time, is the all-time high, finishing just ahead of Dale Earnhardt's historic 1998 win when he delivered 0:25:46 of TV time to GM Goodwrench.(Joyce Julius)(2-22-2014)

  • 2014 Budweiser Duels Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Thursday's race. Began recording the times at the Invocation of the race at 7:02 PM, and stopped at the close of the race at 9:50 PM (all times are EST). FoxSports1 was the broadcast team for this event.
    Total number of commercials: 117
    Total number of companies or entities advertised: 58
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 19
    Total amount of time these brief promos take during broadcast: app. 1 min. 30 sec.
    Start time to record race/commercial periods: 7:02 PM
    End time to record race/commercial periods: 9:50 PM
    Total minutes of complete race broadcast: 168
    Minutes of race broadcast: 122
    Minutes of traditional commercials (not split-screen): 46
    Number of missed restarts: 0
    Number of 'mystery cautions' (debris not shown): 0
    Total race brdcst time 122 Total comm. brdcst time 46
    See full report, race brdcast times, commercials during race broadcast, TV Previews/Promos, past races and more at CawsnJaws.com(2-21-2014)

  • 2014 Sprint Unlimited Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday's race. Began recording the times at the Invocation of the race at 8:15 PM, and stopped at the waving of the checkered flag at 10:26 PM. FoxSports1 was the broadcast team for this event.
    Total number of commercials: 64
    Total number of companies or entities advertised: 41
    Number of 'Side-by-Side' commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 23
    Total amount of time these brief promos take during broadcast: app. 2 min.
    Start time to record race/commercial periods: 8:15 PM
    End time to record race/commercial periods: 10:26 PM
    Total minutes of complete race broadcast: 131
    Minutes of race broadcast: 102
    Minutes of traditional commercials (not split-screen): 29
    Number of missed restarts: 0
    Number of 'mystery cautions' (debris not shown): 0
    Total race brdcst time 102 Total comm. brdcst time 29
    See full report, race brdcast times, commercials during race broadcast, TV Previews/Promos, past races and more at CawsnJaws.com(2-17-2014)


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Next Race: Toyota Owners 400

Countdown to Race Time: 4/26/2014 ~7:14pm/et

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