LiftMaster [3 races] is scheduled to be the sponsor for the following race in 2015:
Charlotte - 5/24
Kentucky - 7/11
Kansas - 10/15
Drivers who have won with the #5 at Hendrick Motorsports [1984-current]:
Terry Labonte 12 (1996 champ)
Geoff Bodine, 7
Kasey Kahne, 5
Martin Martin, 5
Ricky Rudd, 4
Kyle Busch, 4
37 wins for the #5 under Hendrick Motorsports ownership and 7 by other drivers with different owners for 44 wins by the car #5.(11-16-2014)
Contact Status: Driver: 2018; Sponsors: Farmers 2017, LiftMaster 2017, Great Clips 2016, Time Warner 2015, Pepsi 2015?
400th start for Kahne: This Sunday at Phoenix International Raceway, #5-Kasey Kahne will make his 400th career Cup start. In 399 career starts to this point, Kahne has accumulated 17 wins, 83 top-five finishes and 147 top-10 finishes. One of those wins occurred at Phoenix in 2011.(3-11-2015)
NASCAR's Most Valuable Teams: NASCAR's most valuable team, Hendrick Motorsports, is now worth $350 million, and it boasts the sport's most valuable sponsorship portfolio. Last year the team collected nearly $120 million from sponsors alone, while only two other teams generated that much in total revenue. The biggest source of that earning power is the four stars that Hendrick has behind the wheel: #88-Dale Earnhardt Jr., #24-Jeff Gordon, #48-Jimmie Johnson and #5-Kasey Kahne.
Second behind Hendrick and closing the gap is Joe Gibbs Racing, up 18% to a value of $201 million this year. Gibbs has maintained strong relationships with companies like FedEx, Dollar General and Mars, which sponsors Kyle Busch's famous M&Ms car. And in 2015 the driver lineup of #18-Kyle Busch, #11-Denny Hamlin and #20-Matt Kenseth will be joined by #19-Carl Edwards as Gibbs expands to four cars. It will be only the third team to do so this year, joining Hendrick and Stewart-Haas, which went to four last season.
And Stewart-Haas, now at a value of $186 million, is third on the list. That 26% surge in value over last year should be little surprise to fans of the sport. The team has been consistently improving, and revenue has climbed from $68 million in 2010 to $120 million last year. The most recent increase was thanks in large part to Kevin Harvick, who joined the team last year. Harvick not only brought a 22-race sponsorship with Budweiser over from Richard Childress Racing - last year the team ranked second in total sponsorship income with around $87 million - but he also then won the 2014 Sprint Cup in the premier of NASCAR's new Chase format. Harvick's stellar season was worth $12.8 million in total winnings; only one other driver managed to break $9 million.(see full story and list at Forbes.com)(2-19-2015)
Pit coach Greg Morin stepping down at HMS: The Hendrick Motorsports athletic department has gone through some turnover in the past few months and now they have another obstacle to get through. Coach Greg Morin, coach of the #48 and #88 teams, has decided to pursue other interests outside of racing and will be leaving the team at the end of January. Early in the year, pit coach Lance Munksgard also left HMS to pursue a career outside of racing. Along with both coaches being gone, HMS lost four different crew members to Joe Gibbs Racing at the end of the 2014 season. See what Morin had to say at Pit Talks.(1-26-2015)
Kahne looks forward to return to sprint cars: #5-Kasey Kahne hopes to race a sprint car again after spending five nights this month wheeling one of the fastest cars on dirt. He certainly hopes it doesn't take another three years to run his next sprint-car race. After a 2011 wreck where he flipped out of Williams Grove (Pa.) Raceway, Kahne ran a few more sprint-car races in 2012 before Rick Hendrick stopped approving him to compete in the open-cockpit cars that tend to flip more than a stock car. Kahne convinced his NASCAR team owner to allow him to get back into a sprint car powered by 410-cubic-inch engine at Cocopah Speedway in Arizona the first two weekends in January. Kahne finished 10th overall in points after the five races, with a best finish of fifth. He would have liked to have run better, but he just relished the opportunity to be in the cars again. He owns a sprint-car team and is around them daily. Kahne said he wasn't trying to make a statement about sprint-car racing by competing in the inaugural sprint-car "Winter Heat" event at the Arizona track. As far as his racing schedule, Kahne says he has no idea when he'll be back in a sprint car. "I definitely won't be waiting two-and-a-half years again," Kahne said. "I'm not sure when that next time will be. I think it''s definitely better to do it sooner than later so you can kind of keep with it and understand things. Me and Mr. H just talked about these five races and doing them. We did them and now I'm just focused on the Cup car. I would hope to get back in one at some point within three years."(Sporting News)(1-17-2015)
Hendrick buys limited-edition BMW at Barrett-Jackson: NASCAR team owner and inveterate car collector Rick Hendrick is at it again. Thursday night at the Barrett-Jackson Collector-Car Auction in Scottsdale, Ariz., Hendrick paid $700,000 for a special 30th Jahre -- German for "year" -- Anniversary Edition 2014 BMW M5 sedan, with all proceeds going to the BMW Car Club of America Foundation, which helps train young drivers. The car was one of just 30 imported in to the U.S. market, and one of just 300 produced worldwide. The $700,000 hammer price was the high sale of the auction so far. And it hauls asphalt, too, thanks to a 600-horsepower engine, which propels it from zero to 60 miles per hour in just 3.9 seconds. The consignor described this car as "the last unsold example in this country" and "the most powerful production BMW ever." Hendrick said the car will join the more than 200 cars in his Concord, N.C., museum. In fact, it will be parked next to a BMW i8 hybrid supercar in the same color. "We were fortunate enough to get the i8 in this color," said Hendrick. "This baby's going to go right beside the i8 in the museum. The only miles it's going to get are in the truck (sending it from Arizona to North Carolina.)"(FoxSports)(1-17-2014)
Jack Men changes so far in 2015 season: There are a lot of teams making moves in the off season and the Jack Man position seems to be one that is getting a lot of attention. Below is a list of changes for 2015 with more to come.
#5 of HMS replaces Jack Man Trey Burklin with long time HMS Jack Man Eric Ludwig
#9 of RPM replaces Kevin Wing with Gabe Martin from the #10 team
#10 of SHR-We arn't sure about this but we heard Tony Cardamone will be replacing Gabe Martin who is now at the #9
#18 of JGR replacing retired Jeff Fender with David Odell from the #78
#19 of JGR has hired Trey Burklin from the #5
#27 of RCR replacing Carey Wimbish with Sam Abney
#42 of GR is replacing long time Jack Man Mark Jacobs with Mark Janssen
#43 of RPM is replacing Mike Brown with T.J. Ford from the #48
#78 of Furniture Row is replacing David Odell-who left for the #18- with Carey Wimbish from the #27.(Pit Talks)(1-6-2015)
What are Sprint Cup plans for Chase Elliott? In a Thursday interview on SiriusXM Satellite Radio's NASCAR channel, Hendrick Motorsports general manager Doug Duchardt said the team planned to field a car for Chase Elliott in a handful of Sprint Cup races next season under the guidance of Kenny Francis (who was promoted Wednesday from crew chief of the #5 to vehicle technical director by Hendrick). Duchardt didn't speculate further on the future for Elliott. The 18-year-old son of NASCAR Hall of Famer Bill Elliott will run the rebranded Xfinity Series next year for JRM. "We'll see what the right steps are for the future, but right now, we're just going to take 2015 and take a look at how things are progressing," Duchardt said. "It's like having a prospect in Triple A batting .380 and when's he going to come up to the club. I get it. But we'll work on that and see where that all heads. Right now, he'll run the NAPA Camaro in '15, and we'll run some Cup races and see where that leads us. I understand it's part of the fun and speculation of what could or should be done. I completely understand it. We're going to try to make sure we put him in the best position to be successful when he does come here full time."
Hendrick also has signed Jimmie Johnson through next season. At a Thursday event to announce more than $500,000 in education grants from his foundation, the six-time series champion indicated he hoped to have an extension soon and said he had been unaware of Kahne's deal. "That's good news for Kasey," he said. Asked if Elliott was in line for his #48, Johnson said with a laugh, "No. I think there's maybe somebody else in line to retire before I do."(USA Today)(11-21-2014)
LiftMaster to sponsor Kahne: LiftMaster, the number-one brand of professionally installed residential garage door openers, will join 11-time Sprint Cup Series champions Hendrick Motorsports beginning with the 2015 NASCAR season when it will become a primary sponsor of driver Kasey Kahne and his #5 Chevy SS team. The new relationship will feature LiftMaster, which is headquartered in Elmhurst, Illinois, as a primary sponsor in three Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons. In 2015, the #5 LiftMaster Chevy SS will appear in Sprint Cup Series races May 24 at Charlotte Motor Speedway, July 11 at Kentucky Speedway and Oct. 18 at Kansas Speedway.(Hendrick Motorsports), see an image of the car on the #5 team paint schemes page.(11-20-2014)
Kahne signs 3 year extension with Hendrick: Hendrick Motorsports and Kasey Kahne have agreed to a three-year contract extension that will keep the driver with the #5 Chevy SS team through the end of the 2018 NASCAR Sprint Cup Series season.
"It's extremely gratifying to work with a driver like Kasey," said Rick Hendrick, owner of Hendrick Motorsports. "I think the world of him both as a driver with championship-level talent and an overall terrific young man. Our whole organization has a great deal of respect for how hard he works, the professionalism he displays with our partners and the way he carries himself every day. We're committed to winning races and competing for titles with him for many years to come."
Kahne, 34, originally signed with Hendrick Motorsports in April 2010 and officially joined the team's four-car stable for the 2012 season. Over the past three years (2012-14), he ranks among the top-10 drivers in Sprint Cup wins (5), pole positions (4), top-five finishes (26) and laps led (1,177). The Enumclaw, Washington, native has 17 career wins in NASCAR's top division.
"I've found a home at Hendrick Motorsports," said Kahne, who since 2012 has earned at least one victory each season while securing three consecutive Chase for the NASCAR Sprint Cup berths. "We have incredible people and partners supporting us, and I couldn't be more excited about the direction we're headed as a team and a company. It's the right place for me, and I'm looking forward to being here for a long time." Kahne's contract with Hendrick Motorsports was set to expire following the 2015 NASCAR season.(Hendrick Motorsports)(11-20-2014)
Crew chief change for Kahne? UPDATE: Since #5-Kasey Kahne's struggles earlier this season, rumors have persisted that Hendrick Motorsports would make a crew chief change on the #5 Farmer's Insurance Chevy. Although Kenny Francis has guided Kahne to 16 wins and five Chase appearances, this season the team barely made the playoffs after pulling off a last-minute victory at Atlanta. After eight seasons with Francis, the success the pair once enjoyed appeared to evaporate after team engineer Keith Rodden left to join Ganassi Racing as crew chief for #1-Jamie McMurray. But if the rumor mill is right, Rodden could be returning to Hendrick Motorsports next season as Kahne's crew chief. The trio of Kahne, Francis and Rodden moved to HMS three seasons ago. Francis, who has a year remaining on his contract, would remain on in a technical director type of role. When asked about his status for next year, Francis declined comment. Hendrick Motorsports team owner Rick Hendrick said on Sunday morning, "I don't know what we're going to do yet. Doug Duchardt is working on some projects...nothing is done. Nothing is signed. We're looking at some options, but we're really happy with what we have." When asked whether Rodden was returning to HMS, Hendrick said, "I'm not sure." Ganassi Racing reps offered a similar reply. Long-time Hendrick Motorsports engineering director Rex Stump is moving to Stewart-Haas Racing at the end of the season.(Motorsport)(11-9-2014)
UPDATE: In preparation for the 2015 NASCAR Sprint Cup Series season and revised rules that affect race car development and on-track testing, Hendrick Motorsports has named Kenny Francis to the new position of vehicle technical director and Keith Rodden as crew chief of the #5 Chevy SS team of driver Kasey Kahne. The roles take effect immediately. Francis, 44, will oversee organization-wide car design and development with day-to-day management of Hendrick Motorsports' chassis, body, research and development, on-track testing, vehicle engineering and simulation programs. Reporting to general manager Doug Duchardt, he will serve as the primary liaison between Hendrick Motorsports' crew chiefs and its vehicle group. Rodden will return to Hendrick Motorsports where he worked alongside Francis in 2012 and 2013 while the lead engineer for Kahne and the #5 team. For 2014, he was named crew chief for the #1 team at Chip Ganassi Racing where he won the NASCAR Sprint All-Star Race, earned two pole positions and helped driver Jamie McMurray set a career-best season in laps led.(Hendrick Motorsports)(11-19-2014)
Chase Elliott ready for Cup but: Chase Elliott hasn't turned 19 yet, and the Nationwide Series champion already could be ready for a Sprint Cup ride. Even Rick Hendrick, who has Elliott under contract, thinks in some ways Elliott was ready to run at least some Cup races before he earned his first Nationwide win in April. "I told the guys before he ever ran this year, I said I believe I can put him in the World 600 (at Charlotte), and he'd finish 15th because he's just that smooth and fast and knows how to use his head," Hendrick said. But Hendrick has no room to put Elliott in a Cup car for 2015. And he knows that for a young driver, defending the Nationwide title won't be a bad thing. "I think we have got to wait a little bit longer, but he's really impressed me," Hendrick said. So expect Elliott, who turns 19 later this month, to run a full season for JR Motorsports next season as part of the original two-year deal with sponsor NAPA Auto Parts. He also could run a select number of Cup events, a maximum of seven with Hendrick Motorsports but no limit if Hendrick allows him to run for another organization. The big question is where Elliott will race in 2016. Kasey Kahne's contract is up after 2015. Jeff Gordon hasn't said when he will retire, but there is sponsorship signed on his car through 2016. Dale Earnhardt Jr. and Jimmie Johnson aren't going anywhere. "I don't know what tomorrow brings so I have no idea what the future has in store for myself or our team or whatever," said Elliott, son of former Cup champion Bill Elliott. "The biggest thing is just make the most of what is going on right now and let it figure itself out. Me thinking about or worrying about it ain't going to change it. So the best thing I can do is just focus on what is going on on the racetrack and make sure your mind is there 100% each weekend. Hopefully next season we're able to go and have the same result and championship with some more wins."(Sporting News)(11-14-2014)
HMS will pay fines for crew members: Hendrick Motorsports will pay the $185,000 in fines levied against six crew members for their role in a post-race fight at Texas between #24-Jeff Gordon and #2-Brad Keselowski. NASCAR fined and suspended four Hendrick team members, while the crew chiefs for Gordon and Kasey Kahne were also fined. Hendrick Motorsports general manager Doug Duchardt said Wednesday on Sirius XM that the organization would cover all the fines (ESPN/AP). Listen at SiriusXM NASCAR Radio.(11-5-2014)
Hendrick Motorsports Statement about penalties: Hendrick Motorsports will not appeal penalties announced Tuesday by NASCAR related to a post-race incident Sunday evening at Texas Motor Speedway. "With NASCAR's new Chase format, we're seeing an unprecedented level of intensity every single week," said Rick Hendrick, owner of Hendrick Motorsports. "Emotions run high when you're racing for a championship, and that's exciting for our fans and everyone involved with the sport. But there's a line the competitors need to be cognizant of, and we understand that. "Jeff (Gordon) was rightfully fired up Sunday night, and it just reiterated to me how passionate he is and how much he wants to win. The No. 24 team is a group that works together and is loyal to one another. They have our full support as we go into these final two races." Team members involved in the incident will not be additionally sanctioned by Hendrick Motorsports.(HMS)(11-5-2014)
NASCAR penalizes crew members and crew chiefs: NASCAR has assessed penalties to crew members from the #5 and #24 NASCAR Sprint Cup Series teams for their involvement in post-race incidents on Nov. 2 at Texas Motor Speedway. In addition, the crew chiefs from those two teams also have been penalized.
Jeremy Fuller, a crew member with the #5 team, along with Dwayne Doucette and Jason Ingle, crew members with the #24 team, each have been fined $25,000 and suspended from NASCAR through the completion of the next six NASCAR Sprint Cup Series championship points races. All three were found to be in violation of:
" Section 12-1: Actions detrimental to stock car racing
" Section 12-4.9: Behavioral penalty - involved in a post-race physical altercation with a driver on pit road
Dean Mozingo, a crew member with the #24 team, has been fined $10,000 and suspended from NASCAR through the completion of the next three NASCAR Sprint Cup Series championship points races. He was found to be in violation of:
" Section 12-1: Actions detrimental to stock car racing
" Section 12-4.9: Behavioral penalty - involved in a post-race physical altercation with another crew member on pit road
Kenny Francis, crew chief of the #5 team, and Alan Gustafson, crew chief of the #24 team, have each been fined $50,000 and placed on NASCAR probation through the completion of the next six NASCAR Sprint Cup Series championship points races. They were found to be in violation of:
" Section 9-4A: Crew chief assumes responsibility for the actions of his team members
" Section 12-1: Actions detrimental to stock car racing
" Section 12-4.9: Behavioral penalty
"While the intensity and emotions are high as we continue through the final rounds of the Chase for the NASCAR Sprint Cup, the actions that we saw from several crew members Sunday following the race at Texas are unacceptable," said Robin Pemberton, NASCAR senior vice president, competition and racing development. "We reviewed the content that was available to us of the post-race incident along pit road, and identified several crew members who crossed the line with their actions, specifically punching others. We therefore have penalized four crew members as well as their crew chiefs, as they ultimately are responsible for members of their team per the NASCAR rule book," Pemberton continued. "A NASCAR championship is at stake, but we can't allow behavior that crosses the line to go unchecked, particularly when it puts others in harm's way."(NASCAR)(11-4-2014)
2015 team sponsorships coming together: Some top NASCAR Sprint Cup teams have sold their primary sponsorships for all of next season, but space remains on the cars of #88-Dale Earnhardt Jr., #5-Kasey Kahne, Carl Edwards and #15-Clint Bowyer four months before the 2015 season begins. Among the teams that have sold all their primary sponsorship for next year are #24-Jeff Gordon, #48-Jimmie Johnson, #22-Joey Logano, #4-Kevin Harvick, #20-Matt Kenseth, #18-Kyle Busch and #11-Denny Hamlin. "It's certainly not easy finding a sponsor, but there was an abundant amount of interest in our sport and in our team," said Dave Alpern, chief marketing officer at Joe Gibbs Racing, which expands to four cars next season. Steve Newmark, president of Roush Fenway Racing, says that the three-car organization has fewer primary sponsorship openings then it did at this time a year ago. Ben Schlosser, chief marketing officer at Richard Childress Racing, says that his three-car organization also is ahead in selling sponsorships, noting some companies were willing to start negotiations earlier. "I think the climate is getting better," Newmark said. "It's not where we need to be, but I think the whole sport is doing a better job of marketing." Newmark credits more collaboration with NASCAR compared to when he arrived at Roush four years ago. Newmark also said that the team has made many changes to better serve sponsors. See more team-by team info at Motor Racing Network and check out the 2015 NASCAR Sprint Cup Series Team / Driver Chart.(10-16-2014)
2015 Farmers Insurance scheme chosen: The 2015 #5 Farmers Insurance Chevrolet SS scheme has been unveiled - designed by and voted by the fans. Farmers Insurance launched the 'Design The 5' challenge on September 12th allowing fans the opportunity to help select various design elements of NASCAR driver Kasey Kahne's #5 Farmers Insurance Chevy paint scheme for the 2015 racing season. Voting ended on Sept 22 and fans voted at DesignThe5.com. See images of the scheme on the 2015 #5 Team Schemes page.(9-28-2014)
Kasey Kahne wins at Atlanta: #5-Kasey Kahne won the Oral-B USA 500 Sprint Cup Series race at Atlanta Motor Speedway for his 1st win of the season, third at Atlanta and 17th career win. The race had two G-W-C (Green-White-Checker finish). It is Kahne's first win since Pocono last August. The win locks Kahne into the Chase.
#20-Kenseth finished 2nd and is now locked into the Chase via points. #11-Hamlin finished 3rd followed by #48-Johnson, #99-Edwards, #10-Patrick (best career finish), #31-Newman, #42-Larson, $43-Almirola and #16-Biffle.
Pole winner #4-Harvick led 195 laps, finishing 19th after being involved in a wreck on the first G-W-C.
Points leader #24-Gordon (3 wins) finished 17th on the lead lap, after having a tire go down and hitting the wall early in the race while running 2nd. Gordon keeps the points lead, 21 points over #88-Earnhardt Jr. who finished 11th.
#24-Gordon also leads the Chase Grid with 3 wins and being 1st in points followed by #88-Earnhardt Jr with 3 wins, 2nd in points.
Only four drivers can get in the Chase via points (with no wins) with one race to go before the Chase: #31-Newman (+42 points ahead of 17th in pts), #16-Biffle (+23), #15-Bowyer (-23 out of 16th) and #42-Larson (-24). There are currently two Chase positions left, either via points or one via points and a 1st time 2014 race winner.
There were 21 lead changes among 6 drivers. There were 10 cautions for 56 yellow flag laps.
The average speed was 131.514mph.
See unofficial race results, awards, money won, laps led, cautions and more on the Unofficial Race Results page (pdf) and check out the Penalty Report (pdf) and Lap Summary Report (pdf).
See OFFICIAL race results & points standings on the Official Atlanta Race & Points Report (pdf).(8-31-2014)
Farmers Insurance & Hendrick Motorsports extend partnership: Farmers Insurance has extended its sponsorship of Hendrick Motorsports' #5 NASCAR Sprint Cup Series team for three years and, in celebration, will give fans the opportunity to help design driver Kasey Kahne's 2015 Chevrolet SS primary paint scheme. As the official insurance partner of the #5 Hendrick Motorsports team, Farmers Insurance will be featured as primary sponsor in 12 Sprint Cup Series races annually, including the season-opening Daytona 500, and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 seasons. Fans can now visit FarmersRacing.com to register for access to the upcoming paint scheme design challenge that will allow participants to vote on different elements of Kahne's 2015 Farmers Insurance Chevrolet SS, including paint color, television panel text and more. In addition, one lucky fan will be randomly selected to see the car in action at the 2015 Daytona 500. Voting will launch later this summer.
"We are pleased to announce our continued sponsorship of Hendrick Motorsports' #5 team and are excited to build on the momentum of the last three years," said Mike Linton, chief marketing officer at Farmers Insurance. "We are also looking forward to involving our fans in the design of the paint scheme for next year's car."
Kahne, 34, has been an integral part of supporting numerous Farmers Insurance community programs. During Teacher Appreciation Month in May, Kahne and the #5 team promoted the company's Thank A Million Teachers national program, which was launched at the beginning of 2014 to recognize America's educators. He also raced a special Thank A Million Teachers paint scheme and made appearances at several schools throughout the country to personally thank teachers.
"Our team takes so much pride in representing Farmers Insurance and the thousands of agents, district managers and employees around the country," Kahne said. "They have such a passion for NASCAR and the sport's fans. Whether it's thanking teachers or helping rebuild Joplin (Missouri), I'm honored to be involved with Farmers and the communities they serve. It's exciting to continue our work together."
Los Angeles-based Farmers Insurance joined the #5 team as a primary sponsor in April 2011.
"Our partnership with the team at Farmers has been unbelievable," said Rick Hendrick, owner of Hendrick Motorsports. "Everything that's been accomplished in just three years is extremely impressive, and they continue to seek ways to engage our fans and use the sponsorship to improve the lives of others. It's gratifying to see the impact of our two organizations working together, and we look forward to more successes in the coming years."
Since joining Hendrick Motorsports for the 2012 season, Kahne has earned two consecutive Chase for the NASCAR Sprint Cup berths. In addition to his 16 career race wins, the Enumclaw, Washington, native has earned 26 pole positions, 81 top-five finishes and 139 top-10s in Sprint Cup competition. His current contract with Hendrick Motorsports runs through the 2015 NASCAR season.(HMS)(6-13-2014)
Warner Bros/DC Entertainment join forces with Hendrick Motorsports: Warner Bros. Consumer Products (WBCP), in conjunction with DC Entertainment (DCE), has joined forces with Hendrick Motorsports in a unique three-year agreement that will allow the team and its partners to develop consumer promotions and original content to engage youth, drive fan excitement and energize licensed merchandise initiatives. WBCP and DCE will work with Hendrick Motorsports and its partners to build on- and off-track programs teaming drivers #5-Kasey Kahne, #24-Jeff Gordon, #48-Jimmie Johnson and #88-Dale Earnhardt Jr. with the most recognized characters in Super Hero lore, including Batman, Superman, The Flash and Green Lantern.
Potential programs include co-developed car paint schemes, comic books and digital content incorporating DC Comics Super Heroes and illustrated likenesses of Hendrick Motorsports drivers. Team partners will have exclusive opportunities to align with upcoming Warner Bros. Consumer Products and DC Comics-inspired programming and releases.
The first joint program will come to life around upcoming Sprint Cup events at Charlotte Motor Speedway (May 25) and Michigan International Speedway (June 15) where Superman, the world's first and most recognized Super Hero, will be featured on Earnhardt's #88 Chevy. The Superman-themed paint scheme will pair the Army National Guard with the Superman Hall of Heroes, a new online gift-giving portal that empowers consumers to honor their personal heroes; those who have made a positive impact on their lives or the lives of others. The #88 National Guard/Superman Chevrolet SS will be unveiled May 21. Fans can learn more by following Hendrick Motorsports on Facebook and Twitter.(Hendrick Motorsports)(5-15-2014)
Under Armour enters NASCAR with Hendrick & MWR: The sporting goods company, Under Armour, has signed multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing. It becomes the official apparel provider for both teams, outfitting everyone from the pit crew to the front office in Under Armour-branded apparel. The deals don't include the teams' drivers, and financial terms weren't available. Last year, Under Armour signed a one-year, trial sponsorship with Hendrick Motorsports and outfitted the team's pit crews. It opted to expand that deal this year with a three-year extension that will see it outfit not only the pit crews but the rest of Hendrick's 500 employees. It provides everything from footwear and hats to polos and pullovers. It also has branding on Hendrick pit crew members' fire suits (Under Armour does not produce fire suits) and on the team's pit wall banners, haulers, pit box and pit toolbox. The deal doesn't include Hendrick's drivers - #88-Dale Earnhardt Jr., #24-Jeff Gordon, #48-Jimmie Johnson or #5-Kasey Kahne - but Under Armour does have rights to use their likeness as well as the likeness of their car and number, which it could use on apparel.
Under Armour signed with Michael Waltrip Racing because it saw similarities between its identity as an upstart brand that's challenged established apparel companies and the team's identity as a relatively new, gritty team that's pushing its way into the upper echelon of NASCAR. Terms of the two-year sponsorship are similar to the deal with Hendrick. Under Armour will supply pit crew apparel and team and executive apparel and receive the same mix of pit assets it is getting from Hendrick. It also will become the presenting sponsor of a new athletic facility and gym that MWR built at its headquarters in Cornelius, N.C., which has been branded as the MWR Performance Center Presented by Under Armour. The deal is the first apparel sponsorship for MWR. The team previously bought its apparel from Oakley.(SportsBusiness Journal)(4-1-2014)
Valvoline returns to sponsor Hendrick teams: Valvoline, a leading marketer, distributor and producer of quality branded automotive and industrial products and services, will be reunited with Hendrick Motorsports after finalizing a multi-year sponsorship agreement that will kick off next season. The Official Lubricants Partner of Hendrick Motorsports beginning in 2014, the Valvoline brand will be featured as a major associate sponsor of the team's full stable of Chevrolet SS race cars through the 2017 NASCAR campaign. The company will utilize Sprint Cup Series drivers #5-Kasey Kahne, #24-Jeff Gordon, #48-Jimmie Johnson and #88-Dale Earnhardt Jr. as spokespeople to promote Valvoline premium motor oil products and services. In addition, Valvoline will be the preferred oil poured by Hendrick Motorsports' sister company, Hendrick Automotive Group, which operates 87 auto dealerships across the United States. The dealerships also will use Valvoline professional series, a line of fuel system preventive maintenance products that increase fuel economy and drivability, and Valvoline antifreeze. Both product lines contain patented technology that provides exceptional performance. Beginning in 2014, Hendrick Motorsports will use Valvoline products in its Chevrolet R-07 racing engines in the elite Sprint Cup Series. Valvoline was a partner of the team from 1993-95, supplying lubricant technology that contributed to the organization's first Cup championship with Gordon.(Hendrick Motorsports), Valvoline will replace Quaker State Oil at HMS.(9-24-2013)
Time Warner Cable to sponsor #88 and adds to #5 package: Time Warner Cable Inc. will be the primary sponsor in more NASCAR Sprint Cup Series races after broadening its relationship with Hendrick Motorsports. The expanded partnership makes Time Warner Cable primary sponsor of the #5 Chevrolet SS team with driver Kasey Kahne for six races in 2013 and five races in both 2014 and 2015. Previously, Time Warner Cable committed to sponsor four primary events per season from 2013 through 2015.
In addition, Time Warner Cable will be a primary sponsor of the #88 Hendrick Motorsports team with driver Dale Earnhardt Jr. for five events in 2013, including four during the Chase for the NASCAR Sprint Cup. The #88 Time Warner Cable Chevrolet SS will appear Sept. 7 at Richmond, Sept. 15 at Chicago, Sept. 22 at New Hampshire, Oct. 6 at Kansas, and Oct. 12 at Charlotte.
"We've been extremely happy with the results from our NASCAR initiatives," said Jeffrey Hirsch, Time Warner Cable's executive vice president and chief marketing officer, Residential Services. "The on-track performance of Hendrick Motorsports is well documented, but they've also put significant resources into building a world-class marketing operation. It's been a team effort, and we're seeing terrific exposure and return." As part of the new sponsorship agreement, Time Warner Cable will collaborate with Hendrick Motorsports' sister company, Hendrick Automotive Group, as a marketing partner. The organizations will work together to develop marketing solutions specific to the automotive industry using Time Warner Cable product offerings.
"We are excited to expand our partnership with Hendrick Motorsports," said Joan Gillman, Time Warner Cable Media's executive vice president and chief operating officer. "With this relationship, we will work together with Hendrick Automotive Group to develop innovative marketing solutions that will be valuable to the entire auto industry. Our teams could not be more engaged to take full advantage of this proving ground with our multi-screen digital solutions and enterprise services that include research, production, promotions and client solutions." The partnership with Hendrick Motorsports, which promotes Time Warner Cable's video and Internet services, began in 2006. It incorporated on-car branding for the first time in 2012.
"This is the second time in the last year that Time Warner Cable has expanded its commitment to Hendrick Motorsports and NASCAR," said Rick Hendrick, owner of Hendrick Motorsports. "We're now leveraging more of our assets, from both Hendrick Motorsports and Hendrick Automotive Group, to drive even greater value into what's been a very effective program. It's a terrific partnership that works on multiple levels." With the expanded Time Warner Cable relationship, all remaining primary sponsorship inventory for Kahne's #5 Chevrolet SS team has been filled for the 2013 and 2014 seasons.(Hendrick Motorsports)(9-4-2013)
Great Clips increases its sponsorship on the #5 in 2014 UPDATE thru 2016: Hendrick Motorsports owner Rick Hendrick said that just recently Great Clips, which has/will sponsor #5-Kasey Kahne for three Cup races this season, has also extended its support. Sources say Great Clips will expand its involvement to 10 races in 2014.(FoxSports)(6-18-2013)
AND at Indy: Great Clips will adorn the hood of Kasey Kahne's #5 Hendrick Motorsports Chevy this weekend at Indianapolis Motor Speedway. The Minneapolis-based company will be the primary sponsor on the #5 Chevy for one more Sprint Cup Series race this year: New Hampshire in September. This season marks the first full year for Great Clips with Hendrick Motorsports and its 11th with Kahne. Kahne's most recent win happened in March at Bristol when he was driving the #5 Great Clips Chevy (HMS), see images of the scheme on the #5 Team Schemes page.(7-25-2013)
UPDATE: With a new three-year commitment, Great Clips Inc. has extended and expanded its sponsorship of Hendrick Motorsports and the team's #5 Chevys driven by Kasey Kahne in the NASCAR Sprint Cup Series. The agreement, which covers the 2014, 2015 and 2016 seasons, secures primary sponsorship of the #5 Chevy race cars for 10 events annually. Great Clips, which joined Hendrick Motorsports as a corporate partner in 2012, also will be a major associate sponsor of the #5 team throughout each of the next three seasons. Great Clips will be featured on Kahne's Chevrolet this weekend at Indianapolis, marking the second of three scheduled primary races for the company in 2013. The world's largest salon brand also will be the primary sponsor at New Hampshire on Sept. 22.
"We are very proud to have Kasey drive the #5 for Great Clips," said Terri Miller, vice president of marketing and communications for Great Clips. "On behalf of all of our corporate staff, franchisees and stylists, Kasey has become a special member of our family over the years. He has brought great value to our brand and helped our system grow. Being a partner of Hendrick Motorsports is truly an honor as we share the same values, integrity and passion to win."
"The people at Great Clips have been committed to NASCAR as a marketing platform for many years," said Rick Hendrick, owner of Hendrick Motorsports. "They continue to see a great return on investment, and we're focused on continuing that trend by performing at a high level on the racetrack while delivering business wins. Great Clips is a terrific partner, and we look forward to building on the success we've already had together."
Great Clips, which has more than 3,000 locations and nearly 30,000 stylists throughout the United States and Canada, has a long history with Kahne. Since 2003, the company has supported his efforts as both a driver and car owner across multiple racing series. "I'm happy to see Great Clips make a long-term commitment to the #5 team," Kahne said. "I'm thankful for the support they've provided throughout my career, and I look forward to representing them for years to come. Bristol was our first Sprint Cup win together, and everyone on the team expects to deliver many more."(Hendrick Motorsports)(7-26-2013)
HMS cars to carry special decal: All four Hendrick Motorsports cars: #5-Kahne, #24-Gordon, #48-Johnson & #88-Earnhardt Jr., will carry the above special decal at Kansas Speedway honoring those effected by the Boston Maraton Bombings this past Monday.(HMS Facebook)(4-21-2013)
Brother of HMS Machinist killed in Cambridge: Hendrick Motorsports Statement: The thoughts and prayers of everyone at Hendrick Motorsports are with Andrew Collier and his family. Andrew, a machinist in the Hendrick Motorsports engine department, tragically lost his brother, Officer Sean Collier, last night in Cambridge, Mass. We ask that the family's privacy be considered during this difficult time. Andrew, 25, joined Hendrick Motorsports in September 2008.(HMS)(4-19-2013)
Martin holds record for wins in a season for the #5 car: Mark Martin made 2009 the most successful season ever [in term of wins] for the #5 car in terms of wins, Martin won five races in 2009, the most ever by the #5 car. The car #5 has won a total of 39 races in 1277 starts. Below are the top four seasons for wins by the #5 car.
Year, Driver, Wins
2009, Mark Martin, 5
1995, Terry Labonte, 3
1994, Terry Labonte, 3
1984, Geoff Bodine. 3
Most Wins in car #5: Terry Labonte with 12
BUT Terry Labonte won the 1996 Sprint Cup Championship running the #5 car, winning 2 races.(ESPN and Racing Reference)(11-27-2009)
Born in MARCH
31 Angus Young, Richard Jackson, Scott Houston, Dana White, Rocky Ryan
Born in APRIL
1 David Gilliland, Ruben Garcia, Kim Irvan
2 Sam Johns, Dan Pardus, Ricky Hendrick, Brain Franklin
3 Speedy Thompson, Doug Duchardt, Shorty Rollins, Jeff Wernham
4 Bill France Jr., Justin Alexander, Justin Diercks, Robert Richardson, Scott Brzozowski
5 Mike Bliss, Buffy Waltrip, Brandy Wallace, Eric Kerley
6 Herb Thomas, Ken Bouchard, Jeffrey Overcash, Chris Carrier, Ramo Stott, George Elliott
7 Billy Mauldin, Loy Allen Jr., Chandler Parrott, Brittany Elliott, Russell Crowe, Bill Carpenter, Kristen Eversole
8 Matt Yocum, Bill Fleischman, Monte Dutton, Butch Mock, Junie Donlavey, Eddie Wood, Robert Pressley, Mark Green, Kathy Ehret, Connie Champion, Ryan Eversole
9 Suzanne Belber, Ed Schafer, Jacques Villeneuve, Jamie Little, Chuck White, Hunter Nicole Dodson, Richard Brown
10 John Dowd, Steve Bisciotti, Kasey Kahne, Robby Pearson, Neil Castles Jr., D.K. Ulrich, Tom Dignan Sr
11 Karsyn Jarrett, Bass Master, Al Keller
12 Mike Calinoff, Tim McCreadie, Lori Lucus, Richard Hutcherson Jr., Bob Strait, Duane Cross, Curtis Turner
13 Dr. Joe Mattioli, Dalton Buice, Dan Gurney, Mike Ford, Jessica Punch
14 Tony Raines, Steve Byrnes
15 Bobby Hutchens, Marty Smith, Kevin Conway, Jason Rudd, Brian Holshouser
16 Alicia Lingerfeldt, Bob Flock, Matt Dusenberry
17 Tony Glover, Len Wood, Brandon Thomas, Carl Larson, Brooke McReynolds, Carol Mears, Reid Spencer
18 Geoff Bodine, Tyler Labonte, Kale Kahne, Jim Noble, Melanie Self
19 Robert Yates, Richard Yates, Jack Roush, Greg Erwin, Kevin Grubb, Al Unser Jr., Aaron Keuhn
20 Frank Stoddard, James Barnwell, Ron Barfield, Adrian Fernandez, Dustin Skinner/P>
21 Bill Ingle, Bruce Silver, Bob Varsha, Greg Zipadelli, Ralph Seagraves
22 Wesley Gantt, Stella Paysor, Raygan Swan
23 U.S. Army Reserve, Brian Whitesell, Jason Keller, Phil Gould, Joe Keller, Skip Manning, Terry Glotzbach, P.J. Jones, Tommy Croft, Charles Gafrarar, William Shakespeare, Jacob Meetze
24 Hermie Sadler, Paul Wolfe, Harrill Hamrick, Stephanie Hillin, Amanda Lorenzen
25 Alex Bowman, Jason Lee, Alkie Cunningham
26 Martha Oliver, Jimmy Kitchens, Charles Moles
27 Shelly Bose, Jason Haynes, Austin Dillon, Jason Sheets
28 Tyler Hmiel, Jeff Neuendorf, Zach Case
29 Dale Earnhardt, Larry Frank, Angie Skinner, Chad Little, Jerry Schweitz, Alexandria Fennig
30 Michael Waltrip, Elliott Sadler, Andy Hillenburg, Joe Millikan, Amelia Joy Smith, Chris Browning, Ashton Glover, Frank Kimmel