Races  that Alliance Truck Parts is scheduled to be the primary sponsor in 2016:
Phoenix - 3/13
Richmond - 4/23
Kansas - 5/7
Sonoma - 6/26
Daytona - 7/2
Pocono - 7/31
Martinsville - 10/30
Texas - 11/6
Races  that Wurth is scheduled to be the primary sponsor in 2016:
Races  that Autotrader is scheduled to be the primary sponsor in 2016:
Atlanta - 2/28
Bristol - 8/20
Races  that SKF is scheduled to be the primary sponsor in 2016:
Daytona, Sprint Unlimited - 2/13
Contract Status: Driver: 2017; Sponsors: Miller Lite 2017, Alliance Truck Parts 2016; Crew Chief 2017;
Tungaloy America joins Penske: Team Penske and Tungaloy America today announced a strategic alliance between the two organizations. As part of the new partnership, Tungaloy America will serve as a preferred supplier, as well as a technical partner, to Team Penske for both its NASCAR and INDYCAR racing programs. Tungaloy America will provide expertise to Team Penske in order to enhance efficiency and accelerate machining within the team's manufacturing processes. The technical alliance between the two entities will allow Tungaloy America to feature and showcase Team Penske NASCAR and INDYCAR components for case studies, demonstrations and trade shows in the future.(Team Penske)(2-9-2016)
Team Penske and Bosch extend partnership: Building on one of the most successful and longest-lasting partnerships in motorsports, Team Penske and Bosch Automotive Aftermarket North America have announced a multi-year extension that will carry on the long-standing relationship between the two companies. Under the terms of the new agreement, Bosch will return as an associate partner in the NASCAR Sprint Cup Series, the Verizon IndyCar Series and in the V8 Supercars Championship with Team Penske. Bosch has helped Team Penske get the most of its results on track by providing starters, alternators, oxygen sensors, fuel injectors and spark plugs - all key components in racing. With the extension of the agreement, Bosch will continue to leverage the Team Penske relationship across multiple platforms including retail programs, customer hospitality experiences and by utilizing the Team Penske facilities and business-to-business relationships through the Penske Corporation, Penske Automotive Group and other existing Team Penske partners. The Bosch-Penske pairing is one of many long-term partnerships in the Team Penske organization. With an average tenure of 13 years amongst its partners, Team Penske will celebrate its 25th year working with Bosch this season while also commemorating its 50th anniversary of racing.(Team Penske)(2-5-2016)
EnerSys extends partnership with Penske: Team Penske announced that it has reached a multi-year extension with EnerSys, the global leader in stored energy solutions for industrial applications. EnerSys is a premiere business-to-business partner with Team Penske and other Penske Corporation companies and will continue to maximize the relationship with hospitality at race events next season and into the future. EnerSys joined the team in 2014 as an associate sponsor for Team Penske's NASCAR Sprint Cup and XFINITY Series programs. EnerSys has collaborated with many Team Penske partners such as AutoZone and Cintas, as well as working closely with Penske Truck Leasing, providing an array of battery options for consumer and commercial use. The B2B opportunities are an important aspect of the relationship as the portfolio of Penske partners allows EnerSys to generate quality leads, create more business and garner extra exposure for its brands.(Team Penske)(2-4-2016)
SKF to sponsor Keselowski in Sprint Unlimited: posted two images of the #2 SKF Ford taken at Team Penske recently. SKF is supposedly scheduled to sponsor the #2 in the Sprint Unlimited at Daytona International Speedway on Feb 13th. See images of the car on the #2 Team Schemes page (2-3-2016)
Keselowski's #2 car sells to support PVA: The Paralyzed Veterans of America have an extra $150,000 this morning, thanks to the sale of a former Team Penske NASCAR stock car Thursday night at the Barrett-Jackson Collector-Car event in Scottsdale, AZ. The car in question was one of Brad Keselowski's former "Blue Deuce" No. 2 Penske cars that he raced in his Sprint Cup championship season of 2012. This one was a 2012 Dodge Charger that Keselowski ran in the fall Chase race that year at Texas Motor Speedway.(FoxSports)(1-30-2016)
Autotrader renews sponsorship of Penske: Team Penske and Autotrader, the popular online car shopping website and app, announced a multi-year extension that will see the companies build on their partnership in 2016 and beyond. As part of the new agreement, the Autotrader brand will be featured on both the #2 and #22 Ford Fusion cars driven by Brad Keselowski and Joey Logano, respectively, in the NASCAR Sprint Cup Series with each driver running primary races in the Autotrader livery this season. Keselowski will race the Autotrader Ford Fusion on Feb. 28 at Atlanta Motor Speedway and again on August 20 at Bristol Motor Speedway, while Logano will have the familiar orange No. 22 Autotrader design in the April 17 event at Bristol. Logano will also run an Autotrader/Shell-Pennzoil co-branded car at the July 9 event at Kentucky Speedway. Autotrader will continue to be featured as an associate sponsor on both cars throughout the course of the season. The two companies began their relationship prior to the 2014 season as Autotrader became an associate sponsor on the #22 machine driven by Logano. Over each of the last two seasons, Autotrader has adorned the side of the Logano's Sprint Cup Series Ford, with special paint schemes featured at select races. More than 17 million consumers visit the Autotrader site each month to research their next vehicle purchase and browse the millions of new, used and certified pre-owned (CPO) vehicles listed for sale.(Team Penske)(1-14-2016)
Team Penske to Celebrate 50th Anniversary in 2016: Team Penske unveiled its plans today for the year-long celebration of its 50th Anniversary in motorsports during 2016. The team will wave the green flag on the commemorative activities by displaying an exhibit at the NASCAR Hall of Fame in Charlotte, NC in January. "Celebrating the 50th Anniversary of Team Penske" will be a multi-faceted program that will reach into retail and merchandise, media and fan engagement, sponsor partnerships and special events. Team Penske's Media Tour at the NASCAR Hall of Fame on January 20 and an employee and partner celebration featuring current and past Team Penske drivers that same evening will serve as the official start of the historic year. The January 20th date will coincide with the debut of an exhibit at the NASCAR Hall of Fame dedicated to celebrating the team's history. The special exhibit will not only focus on Team Penske's successful NASCAR program, but will showcase cars spanning multiple racing disciplines from 1966 to the present and will include never before seen artifacts and trophies from the Team Penske archives. An additional exhibit focused on Team Penske will debut in February at the Indianapolis Motor Speedway Hall of Fame Museum 100 days before the 100th running of the Indianapolis 500 in May. That display will not only feature cars representing each Team Penske driver's first win at the speedway, but will also include vehicles, artifacts and trophies from Penske's rich 50-year history. The team will also announce the inaugural inductions into the Team Penske Hall of Fame, a yearly-honor that will be made eligible to current and former drivers and employees who have made a significant impact on the team and its history.
On January 18, Team Penske will be featured in a special pull-out section of the Sports Business Journal, a publication that selected the team as a finalist for its prestigious "Sports Team of the Year" award in 2014. Roger Penske will also be featured as one of the six annual Sports Business Champions in the publication. "We are very proud of all Team Penske has accomplished over the last 50 years. The celebration of our 50th Anniversary is truly a credit to the hard work, preparation and execution of our teams over the years," said Roger Penske. "The 2016 season will be a special one in our history as we have the opportunity to reflect back on our heritage while continuing to produce and win at a high level each week on the race track."
Beginning as Roger Penske Racing in 1966, competing in sports car and endurance events, Team Penske has grown into one of the most successful racing teams - and sports teams - in the world. The team won its class in the 24 Hours of Daytona in its first start and since then Team Penske has produced a combined 424 wins, 487 pole positions and 28 national championships. Those totals include a historic 16 Indianapolis 500 victories, two Daytona 500 wins and the distinction of being the last American constructor to win a Formula One race, coming in 1976 with driver John Watson.
An extensive media plan will be implemented in 2016 and will bring many of the historic races, drivers, team members and pivotal moments of Team Penske's past back to the forefront through interviews and features that will target broadcast, print and online media. Already, more than 70 in-depth interviews with current and former drivers, employees, sponsors and other influencers in motorsports have been collected and will be distributed throughout the year. Team Penske will celebrate the 50th Anniversary all year long on its social media channels as well, utilizing the #Penske50 hashtag. Over the course of the season, Team Penske will feature current and former driver biographies, historic photographs and videos and will closely examine some of the events that have shaped the team over the years. Team Penske will also partner with Ford and Shell to crown "Team Penske's Ultimate Fan" in a sweepstakes that will award some unique prizing. Details on the contest will be announced in the coming days.
Current partners will incorporate the newly-created Team Penske 50th Anniversary logo and team history into point of sale and advertising throughout the 2016 season. Many Team Penske sponsors have been a crucial part of the success of the organization and several partners have been associated with the team for 25 years or longer. To further enhance the celebration, many partners will incorporate special paint schemes to be displayed at both NASCAR and INDYCAR events throughout the coming season. A special line of 50th Anniversary merchandise will also debut early in the year, including exclusive Puma apparel, collectibles, novelties and diecasts.
A special Team Penske "Fan Day" will help fans share in all of the 50th Anniversary excitement at the team's headquarters in May. While specific plans for the family-friendly event will be unveiled in the near future, Fan Day will feature current and past Team Penske drivers, live entertainment, local food trucks, partner displays, interactive areas and special giveaways.(Team Penske)(1-5-2016)
Alliance Truck Parts returns to sponsor Keselowski in 2016: Alliance Truck Parts announced that Brad Keselowski will be returning to the track in yellow and black in 2016 as they continue their sponsorship of the #2 Ford. Alliance Truck Parts is scheduled to be the primary sponsor of the #2 Team Penske Ford in eight Sprint Cup Series races, two more than in 2015. The eight races are: Phoenix in March, Richmond in April, Kansas in May, Sonoma in July, Daytona and Pocono in July, Martinsville in October and Texas in November.(Alliance Truck Parts), see image of the scheme on the 2016 #2 Team Schemes page.(12-21-2015)
Roger Penske Tops Latest SCCA HoF Class: Team owner and former driver Roger Penske is one of five racing icons who have been announced as the newest addition to the Sports Car Club of America's Hall of Fame. Joining Penske in the latest class are Hubert Brundage, Bob Henderson, Randy Pobst and Alec Ulmann. The group will be formally inducted to the Hall of Fame as part of the SCCA Hall of Fame and Awards Banquet on Jan. 23. That event will serve as the capstone of the three-day SCCA Convention taking place at the South Point Hotel and Casino, in Las Vegas. Along with the accomplishments of the 62 previous inductees, these Hall of Fame members laid the building blocks that have elevated SCCA's stature in the motorsports world for more than 70 years.(National Speed Sport News)(12-20-2015)
Best average finishes of 2015: Even if you win the most races in a year, you're not guaranteed a championship or the best average finish over the season's 36 races. Just ask #22-Joey Logano, who finished 2015 with the second best avg finish after winning six times. NASCAR Talk takes a look at the top 10 avg finishes among Sprint Cup drivers who competed in all 36 points races. 2015 Sprint Cup Champion #18-Kyle Busch missed the first 11 races of the season due to injury and finished with an avg finish of 10.8, which would be the third best. His brother, #41-Kurt Busch, missed the first three races due to suspension and finished the season with an avg of 11.1. That would tie him with the fifth best. Even with the Busch brothers removed, #20-Matt Kenseth, who was suspended for two Chase for the Sprint Cup races, would just miss out on the top 10 with his avg of 14.3.
#4-Kevin Harvick; 8.7 - Were you expecting someone else? Harvick won three times in 2015 but the real mark of his consistency was finishing second 13 times, the most since NASCAR Hall of Famer Bobby Allison did it 15 times in 1970. He topped his average from his championship year, which was 12.9. He also tied his best avg., also finishing with 8.7 in 2010. That year Harvick also won three races.
#22-Joey Logano; 9.2 - Logano, the wins leader in 2015 with six, earned a top-10 average for the first time in his seven full-time seasons. His average has risen every season since ending 2011 at 19.1.
#2-Brad Keselowski; 11.1 - Keselowski finished the year with just one win (Auto Club Speedway), but he also only fell victim to one DNF (engine failure, Daytona I). Thirty-five races later, the Team Penske driver had his best avg finish since the 10.1 he earned in his championship year in 2012.
See the rest at NBC Sports.(11-29-2015)
Team Penske plans to eventually have four teams: For Team Penske to make the next progression longer-term, president Tim Cindric said, it will eventually have to field four teams, like powers Joe Gibbs Racing and Hendrick Motorsports. Until then, he said, the organization will not be regarded as an "elite team."
"I don't think we're looked at as that yet," Cindric said. "I mean, you look at the pedigree, and you look at the time, it's only been since Joey arrived (in 2013) that we've had two cars consistently contending. I think you could say maybe there was a year with Brad and Kurt (Busch, in 2011) but before that, if you look at the 90s and you look at the 2000s time period, we were hit and miss. I don't think that we got to the point where we were a consistent contender with multiple cars, and I think we're almost over that hump. But I don't think we're viewed yet as an elite team within NASCAR because we only run two cars." Sponsorship shortfalls this summer quashed a plan to field a full-time program beginning in 2016 for Ryan Blaney, Cindric said. The 21-year-old is running partial national touring campaigns this season, with the Wood Brothers in Cup, for Penske in Xfinity, where he has won twice, and for Keselowski's trucks team, where he has one victory. "There's a certain tolerance that you have," Cindric said of sponsor money, "but you can't close the gap so far. For '17 it's a definite goal of ours to get ourselves back up to three and longer-term we want to be a four-car team." NASCAR currently limits to four the number of full-time Sprint Cup cars an organization can race. Teams capable of funding such operations benefit from economies of scale in building cars and information-gathering and -sharing. Of the three teams with the maximum, JGR qualified all four drivers for the 16-person Chase this season, HMS three and Stewart-Haas Racing two. "I think four is the right business model, but we felt like we had to go to two to get ourselves focused," Cindric said. "When you have two successful cars or one successful car and others that aren't successful, you spend as much time or more time on the car that is not successful. And we felt like we needed to take a step back and get ourselves to a point where we could simplify things.For sure we want to get back to three and eventually four. I do think four is easier to manage than three just because you typically have a better balance. I do think there is some truth to three's a crowd and it's harder to manage the three."(USA Today)(11-16-2015)
Team Penske partners with LASIK Vision Institute: Team Penske and The LASIK Vision Institute announced a new partnership that will see the company serve as the Official Eye Care Provider of Team Penske. The LASIK Vision Institute will have its logo proudly displayed on the Team Penske #2 Ford Fusion in Richmond on Sept. 12 and the company will activate on-site at several NASCAR Sprint Cup Series events through the remainder of the 2015 season beginning this weekend at Darlington Raceway. The LASIK Vision Institute plans to utilize its Team Penske relationship off the track as well by incorporating an extensive business-to-business program that will feature a customized corporate plan for other Penske partners. The company will also schedule appearances with 2015 Daytona 500 champion Joey Logano and 2012 NASCAR Sprint Cup Series champion Brad Keselowski to help grow and maximize its presence at the racetrack this season. With a growing network of state-of-the-art facilities all across the country, The LASIK Vision Institute is the top national provider of laser vision correction. The LASIK Vision Institute utilizes proven, FDA approved LASIK technology for optimized results, and its highly skilled LASIK surgeons have performed more than one million procedures.(Team Penske)(9-3-2015)
Freightliner and Team Penske extend partnership: Team Penske announced that it has extended its partnership with Freightliner Trucks, the largest division of Daimler Trucks North America and one of the most recognizable and respected names in the trucking industry. A Team Penske partner for over 10 years, Freightliner has announced a five-year extension that will continue to see the team utilize Freightliner Trucks and equipment for all of its NASCAR and IndyCar racing programs.
"Freightliner continues to be one of our strongest partners at Team Penske," said Roger Penske. "We rely on their support and their transportation capabilities in getting our race teams around the country each and every week. We appreciate the continued support of Freightliner as we build on this established partnership. They do a fantastic job marketing our team to their vendors and customers and Team Penske is proud to continue to partner with Freightliner."
While Team Penske transporter drivers will remain behind the wheel of Freightliner trucks for all their transportation needs, Freightliner will continue to maximize Team Penske assets for its marketing programs. Freightliner regularly hosts customers, vendors and distributors at races throughout the year, highlighting the experience with appearances from Team Penske drivers.
"We want to align with the best in the motorsports world and Team Penske certainly sets the standard," said Stacey Premo, Motorsports Marketing Manager for Freightliner Trucks. "During the course of our relationship, our association with Team Penske and their drivers has provided a lot of great experiences for our dealers and customers, and we are excited to continue that partnership."
Freightliner also participates in several other racing initiatives, including the NASCAR Hauler Challenge Game app and the NASCAR Run Smart Hauler Challenge, a timed skills obstacle course challenge for transporter drivers in the Sprint Cup and XFINITY Series. The Challenge consists of five events throughout the year with drivers being eliminated at every round. Last season, Team Penske's drivers swept the top two spots, with Greg Sorber, the transporter driver of the No. 22 NASCAR Sprint Cup Series team, claiming the top honor.
"I've driven a lot of trucks over the years, but the Freightliner Cascadia we have now is one of the best trucks that I've ever seen," said Sorber. "We put between 60,000 to 70,000 miles on these trucks taking our cars from track to track every weekend and that's a lot of wear and tear on them. And rarely do we have an issue. In fact, in the two years I've had the truck I'm driving now, not once have I had to do anything with it other than routine maintenance. I'm definitely excited to continue working with Freightliner for years to come."(Team Penske)(8-20-2015)
Team Penske partners with Avaya: Team Penske announced that it has partnered with Avaya as a team sponsor for the 2015 season in both the Verizon IndyCar Series and the NASCAR Sprint Cup Series. Simon Pagenaud will pilot the #22 Avaya Team Penske Dallara/Chevrolet for at least four Verizon IndyCar Series events in his first season with Team Penske, including the 99th running of the Indianapolis 500 on Sunday, May 24. Avaya will also adorn the side of the #2 Ford Fusion driven by Brad Keselowski in the Sprint Cup Series event at Kansas Speedway on Saturday, May 9.
The Avaya partnership was fostered through the established, long-term relationship between Team Penske and HP. Together, Avaya and HP Enterprise Services are delivering infrastructure modernization services, including Unified Communications as a Service (UCaaS) OnAvaya and Customer Engagement as a Service OnAvaya to help customers rapidly deploy enterprise team and customer engagement solutions as they transition to a "New Style of Business." As technology continues to revolutionize communications in racing, the partnership between the three organizations is a winning combination for all.
"We are excited to welcome Avaya to Team Penske through their relationship with HP, supporting Simon Pagenaud and Brad Keselowski," said Roger Penske. "Avaya is a growing global brand that has a great opportunity to continue that growth through motorsports. We can benefit from Avaya's technologies and expertise across our Penske businesses and we appreciate their partnership as Simon and the #22 team establish themselves as championship contenders in the Verizon IndyCar Series and Brad continues to work toward the Chase with the #2 team in the NASCAR Sprint Cup Series."
The new relationship with Team Penske is the latest sports partnership for Avaya as the company continues to build its brand by working with winning programs - see the full list at www.avayasports.com
"Avaya and HP, two of Silicon Valley's business technology powerhouses, have been on the forefront of communications and enterprise technology innovation for decades," said Joe Manuele, vice president, Global Cloud Services, Avaya. "Communications is entering the cloud-era, and we are proud to offer our technology and expertise to Team Penske in an effort to help the team continue to produce at a high level."
In addition to sponsoring the #22 Chevrolet at the Indianapolis 500, Avaya will also serve as the primary sponsor for Pagenaud and his team in Verizon IndyCar Series events this season at Texas Motor Speedway, the Streets of Toronto and Sonoma Raceway. Pagenaud, in his debut season at Team Penske, is currently ranked ninth in the series point standings after posting top-10 finishes in three of the first four races this season. "I've had a long-standing relationship with HP over the years, so to see that expand and to now be associated with a company like Avaya is pretty special," said Pagenaud. "I want to succeed on the racetrack with Team Penske and having a sponsor like Avaya on the car will help our team reach new heights. We can't thank them enough for their support and I hope this is just the beginning of a winning partnership."
Avaya will also make its debut in the Sprint Cup Series when the company will be the primary sponsor of the #2 Ford Fusion driven by Keselowski at Kansas Speedway on Saturday night, May 9. Keselowski, the 2012 Sprint Cup Series Champion, will be looking for his second-career Kansas win, with his first coming in 2011. "It's always great to see global companies come into our sport," said Keselowski. "We'll be excited to welcome Avaya to the #2 team that night in Kansas. Our goal is always to go out there and win with all of our partners and it would be great to bring Avaya on board at Team Penske with a trip to Victory Lane in Kansas."(Team Penske), see an image of the car on the #2 Team Scheme page.(5-1-2015)
Alliance Truck Parts to sponsor Keselowski in six races: Alliance Truck Parts returns to the Team Penske #2 Ford Fusion team for the 2015 NASCAR Sprint Cup Series as a primary sponsor for Brad Keselowski. The black and yellow Alliance Truck Parts colors will adorn the Team Penske Ford for six races in 2015.(Alliance Truck Parts), see an image of the scheme on the #2 Team Schemes page.(1-27-2015)
Wurth renews sponsorship with Penske: Team Penske has reached a multi-year extension agreement with the Wurth Group to continue as a key partner in the NASCAR Sprint Cup Series. Under the terms of the new agreement, Wurth will be a primary sponsor of the #2 Team Penske Ford Fusion for three 2015 NSCS races and Wurth will once again serve as an associate sponsor for the balance of the season on the #2 Ford. After initially joining forces for the 2012 NASCAR Nationwide Series season, Wurth and Team Penske took their partnership to a new level this year with Wurth stepping up as a primary sponsor of the #2 Ford driven by 2012 NSCS champion Brad Keselowski for select races. A leading supplier of high-quality automotive and industrial parts, cabinet supplies and fasteners that includes more than 40,000 customers across the nation, The Wurth Group will continue to support Keselowski and the #2 Team Penske Ford team moving forward.(Team PenskeM)(10-23-2014)
Alliance Truck Parts renews with Penske: Team Penske announced that it has extended its partnership with Alliance Truck Parts (ATP), building on the relationship between the two transportation-based organizations that began in 2010. Under the new multi-year agreement, Alliance Truck Parts will continue to be a primary sponsor of the #2 Team Penske Ford Fusion driven by 2012 NASCAR Sprint Cup Series champion Brad Keselowski. The 2015 season will mark the second consecutive year that ATP, an industry-leading provider of heavy duty truck parts for the commercial transportation industry, will be featured in the Sprint Cup Series. Enhancing its allegiance with Team Penske, Alliance Truck Parts will proudly race with its distinctive bright yellow colors adorning the #2 Ford driven by Keselowski during eight races as the primary sponsor throughout the agreement and as an associate sponsor for the balance of the NSCS schedule. Alliance Truck Parts made its debut with Team Penske at the 2010 NASCAR Nationwide Series season finale at Homestead-Miami Speedway. The partnership expanded in the 2011 Nationwide Series when Alliance Truck Parts was a partial season primary sponsor and the following two seasons the bond with ATP grew to include a full-season Nationwide Series primary sponsorship with Team Penske. Alliance Truck Parts made its debut in the Sprint Cup Series this year and 2015 will mark its second consecutive year as an NSCS sponsor with Team Penske.(Team Penske)(8-15-2014)
Penske Racing changes to Team Penske: Beginning in 2014, all Penske Racing teams will compete under the "Team Penske" brand. This includes all teams racing in the NASCAR Sprint Cup and Nationwide Series, as well as the IndyCar Series. You will notice that the Team's website - TeamPenske.com - and all of its social media and online properties now reflect this transition.(Team Penske)(1-10-2014)
Penske renews with Keselowski, Miller Lite UPDATE: It took 22 years for Miller Lite to make it to the top of NASCAR, and Brad Keselowski made it worth the wait when he cheerfully chugged the beer from on oversized glass during a live televised interview while celebrating his first Sprint Cup championship last November. It was an iconic moment in the relationship between Penske Racing and MillerCoors, one that spans more than 30 years and ranks among the longest in sports. Now it's guaranteed to continue at least another four years as Penske on Wednesday revealed multiyear extensions with both Keselowski and Miller Lite through the 2017 season. "This puts us in great shape because we've got continuity with a sponsor and an elite driver," team owner Roger Penske told The Associated Press. It's the second contract extension for the defending Sprint Cup champion in less than two years. Keselowski signed an extension after the 2011 season that ran through next year, and the contract was redone to put the driver and sponsor in concurrent deals.
Miller Lite has been the primary sponsor of Penske's flagship #2 since 1991. MillerCoors first partnered with Penske as a sponsor at race tracks he owned, and was sponsor of Danny Sullivan's 1985 Indianapolis 500 winning car, building a personal relationship with Penske that survived up-and-down seasons in NASCAR. The new MillerCoors contract covers just 24 races on the #2 Ford instead of the full 36-race schedule Miller Lite had always sponsored. But both Penske and England said the 12-race giveback was at Penske's request. The cost of sponsorship fluctuates with the economy, and MillerCoors was one of the few companies still sponsoring a full schedule. Race teams set their own fees for inventory based on supply and demand, and top teams can pull in anywhere from $20 million to almost $30 million in a season. The Penske organization believes it can sell those 12 races elsewhere to generate new revenue.(Associated Press)(10-2-2013)
UPDATE: Penske Racing announced multi-year extensions of its partnerships with driver Brad Keselowski and long-time sponsor MillerCoors, two key elements of the organization's 2012 NASCAR Sprint Cup Series championship. "The extensions of our agreements with both Brad Keselowski and MillerCoors put our team in a real position of strength moving forward," said Roger Penske. "This is an important day as these agreements will allow Penske Racing to invest significantly in our people and our technology, two critical areas to a successful race team." Keselowski, the 2012 NSCS champion, has agreed to an extension that will keep him behind the wheel of the #2 Ford Fusion for many seasons to come. In 2014, Miller Lite will continue to adorn the side of the #2 Ford Fusion for 24 NSCS points-paying races. Miller Lite will maintain a position as a major associate sponsor for the remaining 12 races of the 2014 season. This new agreement extends a partnership between Penske Racing and MillerCoors that spans more than 30 years, one of the longest and strongest sponsor-team relationships in all of sports.(Penske Racing)(10-2-2013)
Daytona International Speedway
Daytona Beach, FL
Happy Hour Practice:
Saturday, February 20, 2016, 12:15 pm/et
TV: FoxSports1 12:15pm/et
Born in FEBRUARY
8 Brad Sorenson, Joey Gase, Jim Bray, Mike Olsen, Butch Leitzinger
9 Jared Irvan, Greg Newman, Brennan Newberry, Todd Parrott, Gary Putnam, Roy H. Weaver III
10 Gray Gaulding, Mike Hill
11 Andy Lally, Eddie Lanier, Burt Reynolds
12 Timothy Barile, Mike W. Davis, Brad Keselowski, Abraham Lincoln
13 Bill Schmitt, Donnie Wingo
14 Sam Ard, Emily Beam, Donnie Brown, Nina Feeney, Banjo Matthews, Cheryl Monteleone
15 Rick Gay, Bud Koehler, Tayler Malsam, Wyatt Sadler, Bill Shallock, Carl Simmons, Jimmy Spencer
16 Danny Lawrence, Don Wade, Patti Wallace
17 Natalie Kate Nadeau, Jim Long, Edith Kenseth, Lori Neisser
18 Wayne Anderson
19 Trevor Bayne, Jeff Purvis, Bobby Kennedy, Landon Smith, John Paul Jr.
20 Roger Penske, Gary Myers, Bobby Unser
21 NASCAR founded, J.D. Gibbs, Jim Reed
22 Marshall Teague, Larry Foyt, Chuck Bown, Grace Kenseth, Logan Styers, Karla Lampe, Scott Robinette
23 Bobby Moody, Dean Combs, Mike Marriner, Dawn Purvis, George Alsobrook
24 Michael Ritch, Jason Schuler, Aaron Daniel, Gilbert King, J.C. Hall
25 Davey Allison, Timmy Hill, Jaklyn Woodland, Derick Jennings, Butch Gilliland, Jonathan Toney
26 Bob Eolin, Brad Coleman, Terry Cook, Kertus Davis, Carl Haas, Colton Meyer
27 Ty Dillon, Todd Bodine, Dennis Setzer, Kevin Sharpe, Mike Warnecker
28 Mario Andretti, Teddy McClure, Jeff Almond, Billy Wade
29 Ralph Earnhardt, Noreen Hofmann, Scott Cluka, Chuck Romeo
1 Jim Horton, Dave Marcis, Travis Kvapil, Tim Steele, Nate Ryan, Bob Pockrass, Stu Hothem, Mike Morrison
2 David Reutimann, Robert "Bootie" Barker, Cully Barraclough, Harold Holly, Erin Blaney, Lisa Price, Blake Mallory, Charles Comstock, Dr. Seuss
3 Bruton Smith, Dave Rodman, Chad Trickle, Tiny Lund, Donald Epling, Bill Snyder, Bobby Lord
4 Buck Baker, Rick Mast, Gary Cogswell, Pat Tryson, Chris Passantino
5 Cale Gale, Sutherlin Marlin
6 Jenny Umscheid, Linda Petty, Bruce Martin
7 Janet Guthrie, Katelyn Benson
8 Buddy Barnes, Mark Green, Tommy Norton, Frank Parrish, Ronnie Thomas, Mark Smith, Kirk Shelmerdine, Wendy Calkins
9 Jeanne Barnes, Kevin Graves, Fred Bickford, Wilma Blevins, Danny Sullivan
10 Matt Kenseth, Mike Wallace, Roy McCauley, Ginny McClure, Kelly Denton, Randy Biggs, Louis Ossinsky Sr
11 Kathy Cindric, Albert Garwood, Derek Daly, Troy Ruttman
12 Casey Mears, John Andretti, Red Byron, Dave Rogers, Terri Brooks, Lorrie Earp, Tara Spil
13 Jeff Spraker
14 Lee Petty, Artie Kempner, Aric Almirola, Bill Rexford, Albert Einstein, Kristen Yeley, Harold E. Holly Jr., David Poole
15 Andy Graves, Matthew Holzbaur, Shayne Pipala