TaxACT (3) scheduled to be primary sponsor in 2015 at:
Daytona, Sprint Unlimited - 2/14, co-sponsor with GoDaddy.com
Martinsville - 3/29
Texas - 4/11, co-sponsor with GoDaddy.com
Aspen Dental (3) scheduled to be primary sponsor in 2015 at:
Auto Club Speedway - 3/22
Charlotte, Sprint Showdown - 5/15, with Mobil1 as co-sponsor
Chicago - 9/20
Contract Status: Driver: 2018?; Primary Sponsors: GoDaddy.com 2015 then leaves; Nature's Bakery starts 2016-2018?
Danica goes pink for October: As NASCAR Sprint Cup Series teams enter the month of October with Sunday's AAA 400 at Dover International Speedway, the color pink is starting to show up everywhere - including Danica Patrick's #10 GoDaddy Chevy SS for Stewart-Haas Racing. This weekend at Dover, and coming up at Charlotte Motor Speedway, Kansas Speedway and Talladega Superspeedway, Patrick's normally green Chevy turns pink in honor of breast cancer awareness. It is part of GoDaddy's annual "Put the Brakes on Breast Cancer" campaign, which runs through the month of October. While Patrick will wear a pink firesuit to match her pink car, she will also don gloves featuring pink accents at Dover this weekend at Dover. In addition, she will utilize a special pink-accented steering wheel made by Max Papis Innovations in the #10 GoDaddy Chevy SS this weekend. At the end of October, Patrick's steering wheel will be autographed and donated to the National Breast Cancer Foundation to be auctioned off. When Patrick gets behind the wheel of her pink GoDaddy Chevrolet this weekend, she'll be looking to repeat the team's success at Dover in May. In her sixth Sprint Cup start at the track, Patrick scored a 15th-place finish - her career-best result at the track. The effort came two weeks after she and the #10 team spent three days at the high-banked, concrete mile oval taking part in a Goodyear tire test and NASCAR open test session.(Stewart-Haas Racing), see an image of the car on the #10 team paint schemes page.(9-30-2015)
NASCAR Penalty Report / Chicago; MWR Appeals:
NASCAR Sprint Cup Series
· The #10 team has been penalized for an infraction that occurred during pre-qualifying inspection on Sept. 18. This is a P2 level penalty (Sections 12.1 and 20.4b and 20.4.2a of the NASCAR rule book). The right side quarter panel behind the rear wheel/tire was modified during pre-qualifying inspection. Crew chief Daniel Knost has been placed on NASCAR probation through Dec. 31, 2015. Car chief Pete White has been placed on NASCAR probation through Dec. 31, 2015.
· The #15 team has been penalized for an infraction that occurred on opening day inspection Sept.18. This is a P4 level penalty (Section 12.1, 20. 14.c, 188.8.131.52.k, 184.108.40.206.d, 220.127.116.11.1.d & f, 18.104.22.168.2 of the NASCAR rule book)(parts not properly installed). Crew chief Billy W. Scott has been fined $75,000, suspended for the next three NASCAR Sprint Cup Series Championship events and placed on NASCAR probation for six months following the issue of suspension. Driver Clint Bowyer has been penalized 25 NASCAR Sprint Cup Series Championship Driver points. Car owner Rob Kauffman has been penalized 25 NASCAR Sprint Cup Series Championship Owner points.
NASCAR has requested to the Appeals Administrator of the National Motorsports Appeals Panel that the appeals process described in the rule book be expedited.
NASCAR XFINITY Series
· The #18 team has been penalized for an infraction that occurred during pre-race on Sept. 19. This is a P2 level penalty (Sections 12.1 and 20.4b and 20.4.2a of the NASCAR rule book). The right side vertical extension panel (side skirt) was modified after pre-race inspection. Crew chief Eric P. Phillips has been placed on NASCAR probation through Dec. 31, 2015. Crew member John P. Egbert Jr. has been placed on NASCAR probation through Dec. 31, 2015.
· The #54 car failed heights during post-race inspection on Sept. 19. This is a P2 level penalty (Sections 12.1, 22.214.171.124.1. b & c, 126.96.36.199.2.b & c, 188.8.131.52.1.f, 184.108.40.206.2.a.b & d of the NASCAR rule book). Crew chief Christopher W. Gayle has been fined $12,500 and placed on NASCAR probation through Dec. 31, 2015. Car owner J. D. Gibbs has been penalized 10 series championship owner points.(NASCAR)
MWR Statement: Michael Waltrip Racing respectfully disagrees with today's penalties and plans to immediately appeal. MWR has made mistakes in the past, but we feel we are correct in this instance. We look forward to the opportunity to present our case to the appeals committee and have no further public comment until the process is completed.(MWR)(9-23-2015)
Aspen Dental to sponsor Patrick in 4 races in 2016: Aspen Dental Management, Inc. has extended its partnership with Danica Patrick and Stewart Haas Racing, doubling the number of races in which Aspen Dental serves as primary sponsor. The deal means that Patrick will be behind the wheel of the blue-and-white #10 Aspen Dental Chevy for four races annually beginning with the 2016 NASCAR Sprint Cup Series season, with associate sponsorship status for Patrick in all other Sprint Cup races. Aspen Dental practices are one of the largest and fastest-growing networks of independent dental care providers in the United States, with more than 500 locations across 32 states. In the past two years, Patrick has served as an ambassador for Aspen Dental practices across a multitude of channels, from launching Aspen Dental's Healthy Mouth Movement, a community-giving initiative to deliver free dental care and oral health education to people in need, to appearing in A Taste of the Future, a hidden camera video designed to raise awareness about the long-term consequences of delaying dental care. Patrick's No. 10 Chevrolet will feature Aspen Dental branding this weekend at Chicagoland Speedway. The design of her Aspen Dental Chevrolet carries special significance, as it is augmented by the names of more than 2,200 veterans being honored by their family and friends via a social media campaign earlier this year. Throughout 2015, Aspen Dental practices have been helping veterans get their smiles back on track through the Healthy Mouth Movement, providing more than $2 million in free dental care to thousands of veterans. In total, the Healthy Mouth Movement has delivered more than $3 million in free dental care since it was launched in 2014.(Stewart-Haas Racing)(9-18-2015)
Stewart-Haas extends partnership with Atlas Copco North America: Stewart-Haas Racing has extended its partnership with Parsippany, New Jersey-based Atlas Copco North America. Atlas Copco has served as SHR's official compressed air supplier since the team's inception in 2009 and has grown to become a technical partner of the organization. Last season, Atlas Copco Compressors LLC, located in Rock Hill, South Carolina, provided new compressed air equipment and installed its SMARTLINK monitoring technology into SHR's new, state-of-the-art race shop expansion located adjacent to the team's existing headquarters in Kannapolis, North Carolina. SMARTLINK provides 24/7 remote monitoring of the team's compressed air system to ensure continuous uptime and peak performance.(Stewart-Haas Racing)(8-28-2015)
SHR working on additional sponsorship for Patrick: Stewart-Haas Racing executive vice president Brett Frood said Tuesday the team is working to fill the eight-race gap on Danica Patrick's #10 car next season with the same companies that have shared space on the hood with GoDaddy the past two seasons. Nature's Bakery was announced as Patrick's new primary sponsor in a multiyear deal starting in 2016. "We're working through the final solutions on that, and hopefully we'll have some upcoming announcements," Frood said. "Those current partners, it's worked well, so we hope to continue that." GoDaddy, which announced in May that it wouldn't be renewing its primary sponsorship after this season, funded all of Patrick's races during her 2013 rookie season in Sprint Cup but had sold off a handful the past two years to Aspen Dental and TaxAct. Frood indicated that both companies could return next year, possibly in slightly larger roles. TaxAct already had increased its investment this season, buying the hood for Patrick's race at Texas after she finished seventh in the company's car the previous week at Martinsville. "For us, it's just figuring out partners that make sense where we can help elevate their business and at the same time make sure we can be as competitive as possible and have the resources to continue going fast," Frood said.(NBC Sports)(8-19-2015)
Danica Patrick press conference Tuesday UPDATE re-signs Patrick and Nature's Bakery as sponsor: Stewart-Haas Racing has scheduled a press conference regarding #10-Danica Patrick for Tuesday at 11:00am/et. Fox Sports' Tom Jensen tweeted, "Sources tell @NASCARONFOX she'll have a sponsor who is new to sport" and the "new sponsor could be for as many as 30 races, per sources.".
The press conference will be live streamed on NASCAR.com.(8-17-2015)
UPDATE: hearing the sponsor could be Nature's Bakery: "on-the-go snacks and foods that complement health conscious living". Patrick teased the paint scheme on her Twitter.(8-17-2015)
UPDATE 2: Stewart-Haas Racing announced the re-signing of driver Danica Patrick in a multi-year deal (using 3 years), also signing new NASCAR sponsor Nature's Bakery to a multi-year deal. Nature's Bakery will be the sponsor for 28 races in 2016, starting at Daytona in February. All team owner Tony Stewart would say about the term of the contracts for Patrick or Nature's Bakery is, multi-year, but more than two years.
Press Release: Nature's Bakery, a rapidly-growing snacks and food brand headquartered in Reno, Nevada, has joined Stewart-Haas Racing (SHR) to become the primary sponsor of driver Danica Patrick and the #10 team in the NASCAR Sprint Cup Series beginning with the 2016 season. The multiyear sponsorship agreement will see Nature's Bakery and its signature tagline, "Energy for Life's Great Journeys", adorn Patrick's #10 Chevy for 28 races a year.
Nature's Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making delicious, convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles. Their lineage in the food industry can be traced back to the 1960s when Dave's father, Richard Marson, opened a family bakery. Growing up in the bakery, Dave passed his passion and skills along to his son, Sam, whereupon the two combined their knowledge and entrepreneurial spirit to form Nature's Bakery.
"Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature's Bakery customer," said Dave Marson, founder of Nature's Bakery. "We make great products that complement Danica's lifestyle and the always on-the-go environment in which she competes. Nature's Bakery provides 'Energy for Life's Great Journeys' and we're very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing."
"It's an honor to represent Nature's Bakery and also a great deal of responsibility," Patrick said. "They have ambitious goals and they're going to rely on me and everyone at Stewart-Haas Racing to deliver. I have ambitious goals too. It's why I came to NASCAR and, specifically, to Stewart-Haas Racing. There's still a lot I want to achieve in this sport and I'm looking to continue my professional journey with a brand as determined as I am."
Patrick is motorsports' most recognizable athlete and the most marketable personality in NASCAR according to Repucom's 2015 Davie Brown Index. Her success on the racetrack, which includes an IndyCar Series victory and a Daytona 500 pole, transcends her into the mainstream, proven by a 2014 Harris Poll which named Patrick the second-most recognized female athlete in the United States, behind only tennis star Serena Williams.
"All you need to say is 'Danica' and people know exactly who you're talking about," Dave Marson added. "She has immersed herself and succeeded in a very intense sport and been recognized for her efforts. By offering convenient, easy-to-find and affordable products that people can feel better about eating, we've carved a niche for Nature's Bakery in the fast-growing, packaged snack-food industry. With our partnership with Danica and Stewart-Haas Racing, we're able to take that niche mainstream."
"Danica has proven she belongs in the NASCAR Sprint Cup Series and we're very happy to have her a part of our team for years to come," said Tony Stewart, co-owner of Stewart-Haas Racing with Gene Haas, founder of Haas Automation, the largest CNC machine tool builder in North America. "Nature's Bakery is a natural fit with Danica. She has played an important role in the growth of all the businesses associated with her and our growth as a race team. Our partnership with Nature's Bakery is all about growing their business. In Danica, we have the best possible person to help Nature's Bakery achieve its goals."(SHR)
See an image of the scheme on the 2016 #10 Team Schemes page.(8-18-2015)
Danica Patrick close to new deal with Stewart-Haas UPDATE: For those who have speculated the GoDaddy Girl may be going somewhere else, think again. Stewart-Haas Racing team owner Gene Haas told Motorsport.com on Sunday at Indianapolis Motor Speedway that he'd like to get Danica Patrick's deal signed "as soon as possible" -- and he expects to do just that. "We expect her to stay with Stewart-Haas Racing," Haas told Motorsport.com. "We have some very good sponsors that are in the process of signing up. But we knew that. We knew going in that there's just a lot of demand for her. Let's face it, she's the only woman on the whole grid so she's going to get a lot of press, and that's what sponsors want to see. We told her we wanted her to come back. She's been very flexible about everything. It all has to happen at the same time. You can't really sign a driver until you have a sponsor. You have to know how much money you're going to get from the sponsor and that kind of translates into the deal you make with the driver. I think it's all going good." With Patrick attracting a variety of sponsors, Haas says the hold-up in an announcement is simply dotting i's and crossing t's. There has been speculation that categories from the mortgage and restaurant industry could be among the liveries gracing the hood of the #10 Chevy next year. "Personally, I think that's all just a balance between - we're probably going to have more than one sponsor and we're going to have to get them all aligned. We have to work GoDaddy. It's just a balancing act. Obviously, we'd like to get it done as quickly as possible. I'm sure that, when all the contracts are signed, it will happen within a few weeks."(Motorsport)(7-27-2015)
UPDATE: On Tuesday, SHR spokesman Mike Arning said in an email to FOXSports.com that the organization is moving toward re-signing Patrick and securing a new primary sponsor for her car in the 2016 season. "Re-signing Danica Patrick remains a priority for Stewart-Haas Racing, and we're confident an agreement will be formalized soon," Arning wrote. "Discussions regarding sponsorship for Danica and the No. 10 team are progressing nicely. Our timetable to have her contract and sponsorship in place by the end of the summer is certainly attainable."(FoxSports)(7-28-2015)
100th start for Danica Patrick: #10-Danica Patrick will make her 100th career NASCAR Sprint Cup Series start in Saturday's Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway, becoming the first female to reach the milestone. Patrick's six top-10 finishes are the most all-time among female drivers. She is also the only female driver to earn a NSCS Coors Light Pole Award (2013 Daytona 500). On the season, Patrick ranks 20th in the driver points standings. The #10 Stewart-Haas Racing driver is one of 16 female drivers who have competed in the NASCAR Sprint Cup Series.(NASCAR)(7-10-2015)
Stewart-Haas working on new sponsor/contract for Patrick: Facing two hurdles to navigate with Danica Patrick's #10 Chevy - finding a new primary sponsor and extending the driver's contract - Stewart-Haas Racing is optimistic about completing both concurrently. "It's a huge focus of ours on a daily basis," SHR executive vice president Brett Frood told NBC Sports in a Wednesday interview. "We have a team working on it. From a timing standpoint, we'd like to have something done by the end of the summer in unison with her and a partner and feel confident we'll be able to get that done." GoDaddy announced in April that it would end its longtime sponsorship of Patrick's cars after the 2015 season (likely remaining in a personal services deal with the driver). Patrick, who is in her third full-time season of Sprint Cup, also is in the final year of her deal at SHR, which she joined in 2012 in moving full time from IndyCar to NASCAR. Frood said SHR had been "engaged in several conversations" with prospective sponsors. "We feel very good where we are on that diligence and on that targeting," he said. It's unlikely, though, that either deal would be done independently. NASCAR contracts with drivers and sponsors tend to coincide in terms of at least three years. During a news conference last month, Patrick said her agent and advisers were working with the SHR marketing department to align with a new brand.(NBC Sports)(6-25-2015)
Danica up for a Nickelodeon Kids Choice Sports Award: #10-Danica Patrick has been nominated for Best Female Athlete in the 2015 Nickelodeon Kids Choice Sports Awards. Voting takes place through July 9th at nick.com.(6-23-2015)
Teams get warnings after Pocono: NASCAR confirmed Wednesday that #48-Jimmie Johnson's team received a warning after failing to get through pre-race inspection three times last weekend at Pocono Raceway. NASCAR also stated that it gave a warning to #10-Danica Patrick's team for failing pre-qualifying inspection multiple times at Pocono. NASCAR also gave a warning to #38-David Gilliland's team for failing pre-qualifying inspection multiple times and to #9-Sam Hornish Jr.'s team for a pre-race inspection issue at Pocono. This marks the fourth warning Johnson's team has received this year.(NBC Sports)(6-11-2015)
Danica not under consideration for F1 ride: The American Haas team have effectively ruled out signing US female racer Danica Patrick for their debut Formula 1 season next year. Patrick, 33, has been linked with the team, who are building up to an entry in 2016. But team principal Gunther Steiner said Patrick, who has won an IndyCar race, was "happy" racing in the American NASCAR stock-car racing series. "This would be a gamble and I don't know if she is ready," Steiner said. Patrick would in any case not meet the qualifying criteria to earn an F1 driver's 'super licence'. Haas are basing their new programme on a technical partnership with Ferrari, from whom they are buying as many parts as is allowed under the F1 regulations. The only parts of the car they have to design themselves are the monocoque and the aerodynamic surfaces. Haas said the team were looking at "a number" of drivers but refused to be drawn on their identity. Among the names linked to the team are former F1 racers Esteban Gutierrez and Jean-Eric Vergne, who are Ferrari's reserve and development drivers this season after failing to find a race seat.(BBC)(6-7-2015)
What happened to Danica in the All-Star Race: A mechanical failure left Danica Patrick and the #10 Mobil 1/Aspen Dental Chevy team for Stewart-Haas Racing (SHR) with a 20th-place finish in Saturday night's NASCAR Sprint All-Star Race at Charlotte. Patrick qualified sixth for the event, but she had to drop to the rear of the field prior to the start of the race because the team changed engines following Friday's Sprint Showdown. In the first All-Star segment, Patrick raced her way up to the 17th position. She reported that the car was over-rotating a bit too much, so crew chief Daniel Knost called for a four-tire stop with packer, wedge and air pressure adjustments when the field hit pit road. Patrick started the second segment from the 19th position and worked her way up to 16th before the caution flag waved at lap 50. The team changed four tires and added fuel between segments, and Patrick lined up in the 14th position when the field took the green flag for the third segment. A left-front wheel hub failure sent Patrick to the garage a few laps into the third segment. The team replaced the hub and Patrick rejoined the field at lap 88. She completed the remainder of the race and was credited with a 20th-place finish. "Overall, I feel positive about tonight," Patrick said. "You obviously never want to have a mechanical failure like we did, but my guys busted their butts to get me back out, and we were able to get a few more laps in to help us prepare for next weekend. You'd never turn down nearly 25 extra laps of practice, and we were able to get back out there and see what the Mobil 1/Aspen Dental Chevrolet would do. I feel like we made some good changes tonight and were able to gain experience and information that should help us for next weekend."(SHR)(5-17-2015)
Different look for Danica's #10 in the Sprint Showdown: Danica Patrick's #10 Chevy for Stewart-Haas Racing (SHR) will sport a different look for this weekend's Sprint Showdown. Longtime SHR partner Mobil 1 has primary placement on the hood and TV panel, and Aspen Dental is featured on the rear quarter panels of the blue, white and black #10 car (SHR), see images of the scheme on the #10 Team Schemes page.(5-15-2015)
Gene Haas isn't ruling out Danica Patrick for F1 team: NASCAR team co-owner Gene Haas has no desire to fuel speculation but neither will he rule out entirely the possibility of Danica Patrick racing for his new Formula One team next year. "If the right sponsor came along, then anything is possible," the California-based businessman told Reuters when asked whether the world's best-known female racer might make a sensational switch from ovals. Even as he spoke, on a visit to the grand prix paddock in Spain last weekend, his F1 team principal Guenther Steiner grimaced. "Don't put anything in that Danica is coming to F1," laughed the Austrian, mindful of all the stories written since Haas Formula One confirmed they would be making their grand prix debut in 2016. "We've been down that path last year," agreed Haas, who nonetheless left no doubt that his Stewart-Haas NASCAR driver would be given serious consideration if the deal was right and she wanted to do it. Formula One has not had a woman driver start a race in nearly 40 years and Patrick, who nearly tested for Honda in 2008, has been through the rumor mill many times already. "We don't want to sit there and say no to anything but the probabilities... obviously when she's in NASCAR, it's very difficult to participate in F1," said Haas of the 33-year-old who in 2013 became the first woman to take pole position for the season-opening Daytona 500. Patrick's long-term backer, internet domain name service GoDaddy Inc, announced last month they were leaving NASCAR at the end of the year and that has left her future in doubt although Haas sounded positive on that score. "Danica Patrick is highly marketable and if anything we're very lucky that GoDaddy is giving us enough time to find a sponsor that she'll fit with, because she can sell anything," he said. "She has as much attention at the race track as any of the drivers so she's a very valuable person." Haas F1 will be the first American-based team in Formula One since 1986 and will compete with Ferrari engines in a close tie-up with the Italian team.(Reuters)(5-15-2015)
Patrick comments on her future and GoDaddy leaving the sport: #10-Danica Patrick met with media and discussed the departure of GoDaddy as primary sponsor at the end of the year and her thoughts on a future sponsor:
Q) GIVEN THE NEWS THAT GODADDY IS GOING TO BE LEAVING, HOW DO YOU LIMIT THOSE DISTRACTIONS OF QUESTIONS ABOUT SPONSORS AND WORRYING ABOUT SPONSORS AS YOU CONTINUE TO GO THROUGH THE SEASON? DO YOU THINK THIS IS THE BEST POSSIBLE TIME FOR IT, GIVEN THE RUN OF SUCCESS THAT YOU'VE HAD IN THE LAST COUPLE OF WEEKS?
Patrick: "It was good that GoDaddy gave us, as a team, time to find someone else for that role; either someone new or one of my great partners that already exists and wants to step-up. It's as tolerable as a situation as you can imagine. But for me, it's a little bit bittersweet. I look at pictures of me in the suit and the pictures of the car and I think about I can't believe it won't be the green GoDaddy car anymore. In fact, that's actually what I said to them on the phone. I spoke to Phil (Bienert, Chief Marketing Officer) and Blake (Irving, Chief Executive Officer) who are in charge of making those big phone calls and making those big decisions. And I said, 'Are you guys okay that you're not going to see a green car out there anymore?' That's actually what I said to them. But, on the other hand, my relationship with GoDaddy will still continue. It's just going to look a little bit different from an overall standpoint. I think we're going to continue on, obviously, with the things that I have been doing for them as of late; more smaller events and more specific events for them as opposed as just trying to get their name out there as they've said they have 81 percent brand awareness in America, so the program worked. It worked so well, that they've evolved. But I'm glad to still be with them, and I'm glad that they gave us time to find someone else for that position."
Q) HOW LONG DO YOU FOCUS ON TRYING TO REMAIN AT STEWART-HAAS RACING; AND WHEN DO YOU REALLY START LISTENING AND DISCUSSING OPTIONS WITH OTHER TEAMS?
Patrick: "I really am happy at Stewart-Haas and they're working hard already to find someone for the new primary position. My team is working to find someone for the new primary position. So, I think at this point in time, we're moving forward with all those intentions. But I guess it is on some level open season in a lot of areas. So, I don't think you can ever say never, of course; but I am happy where I'm at right now."
Q) REGARDING THE TEAM, HOW DO YOU LOOK AT THIS? WHAT KIND OF CONVERSATIONS HAVE YOU HAD WITH TONY STEWART IF YOU WOULD GET A MULTI-FACETED SPONSOR OR IT MIGHT NOT BE AS MUCH MONEY AS GODADDY. YOU HAVE YOUR OWN MAJOR MANAGEMENT COMPANY THAT CAN BE WORKING ON THIS. HOW DOES THAT ALL FIT TOGETHER? WHAT CONVERSATIONS HAVE YOU HAD ABOUT WHAT YOU NEED OR WHAT YOU WANT?
Patrick: "Well, to imagine that this scenario was not possible is a lie, of course. We knew that it was possible that GoDaddy would go away. I think we're all ready and prepared to move on and to figure out other things. I don't know exactly. I'm fortunate that I have such great people working around me that they don't have to let me in on every day-to-day conversation that they have and what's happening. It's really only the big things and the things they might need me for. So, I don't know exactly what conversations have gone on before this happened or right now. But I know that we're working toward finding sponsors and that includes on my side, so my agent will try as well. It's a collaborative effort and I know they talk frequently and it's all to get the #10 car back out on the track."
Q) WHAT HAVE YOU AND TONY STEWART DISCUSSED?
Patrick: "I haven't talked to Tony about it yet. I will talk to him and say pretty much what I've said to anyone I've seen that it happened and I'm sorry this is our new scenario; but on the other hand, GoDaddy has been really great. I say that and it sounds like such a letdown that they've been phenomenal. They have been an enormous supporter through every transition. They supported me when I just wanted to run Nationwide to get experience. So, they've been great. But it is a new scenario and we're going to have to figure it out and it's a challenge, no doubt. Finding primary sponsors is a challenge. But I feel confident that in all the people to find sponsors, I believe in my agent and my team. And we'll figure it out."
Q) BEGGARS CAN'T BE CHOOSERS WHEN IT COMES TO A SPONSORSHIP HUNT. BUT YOU COMMAND A BIT MORE SWAY THAN A TYPICAL DRIVER. WILL YOU BE INVOLVED IN THE PROCESS? IS THERE A DREAM SPONSOR THAT YOU'D LIKE TO HAVE? IS THERE A PARTICULAR CATEGORY THAT YOU WANT?
Patrick: "I am very fortunate that somebody asked me if it's a matter of just going out and picking your new sponsors or I've been able to do that sort of thing. And I have been. I've been very fortunate as a brand being able to be somewhat picky about who it is. For me, it will be more about what their plan is and my two cents as to whether or not I think it fits or how I fit in it. You know what I've found, is that companies are extremely open to your ideas as a driver or as a personal idea that I believe will work, because in this day and age it's about authenticity and people can see through it pretty quick and easy. And your personality shines so much better when you're in a program that is something that you enjoy and that you're having fun with and that is a part of you. So, I think that we've been able to be a little selective. I don't think it's so easy as to just say a company and then go get them and have everything you want. We try, no doubt. But I think it's more about becoming more of the process with the marketing and branding and to make it all work and being a little bit selective. But, yeah, it's a tougher environment than it's ever been, so you also have to be open-minded."(Team Chevy)(5-1-2015)
GoDaddy Shifting Out Of NASCAR, Danica needs a sponsor: GoDaddy Inc., the world's largest technology provider dedicated to small businesses, is leaving NASCAR at the end of the 2015 season, as the company looks to diversify its marketing investment across more channels and regions. The move marks another milestone in GoDaddy's marketing evolution, in which the company is balancing brand awareness with a more personalized data-driven marketing approach while expanding its global footprint. While GoDaddy is not renewing its primary sponsorship of the #10 NASCAR Sprint Cup Series team of Stewart-Haas Racing (SHR) and driver Danica Patrick, the company is negotiating to keep Patrick as a GoDaddy spokeswoman under a personal services agreement.
"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," said GoDaddy Chief Marketing Officer Phil Bienert. "We have the utmost respect for Stewart-Haas Racing, and they've been phenomenal partners. In fact, NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers. The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."
"GoDaddy has been an incredible partner for a very long time, almost nine years, and as I've said before, our brands have really grown up together," Patrick said. "It's pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S. I'm excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my racecar next year."
"Danica is a superstar. She's making history in a male-dominated sport and that takes massive commitment, tenacity and passion," said GoDaddy CEO Blake Irving. "The way Danica approaches racing is remarkably similar to how our small business customers approach their work ... they're both chasing dreams in spite of huge obstacles. She's an inspiration to go getters everywhere. She's also helped inspire women around the world to dream big and keep working to make their dreams real. I would be thrilled if Danica stayed on as GoDaddy's spokeswoman and I want to personally thank Stewart-Haas Racing and NASCAR for their help in building the GoDaddy brand domestically."
In recent years, Patrick has worked to promote GoDaddy's online services for small business owners and helped with campaigns to fight breast cancer and attract more young women to study science, technology, engineering and math, also known as "STEM." "GoDaddy has been a great partner for us and for the sport overall," said Tony Stewart, SHR co-owner and teammate to Patrick. "There's a lot of season left on the calendar and it would be great to go out with a win ... that would really put the exclamation point on what has been a hugely successful relationship."(PR Newswire)(4-29-2015)
#10 Celebrating Small Businesses: In honor of Small Business Week, which kicks off on Monday, May 4, Danica Patrick's #10 GoDaddy Chevy will feature the hashtag #SmallBizForce on the hood and roof as well as the message "Happy Small Business Week," on the decklid. GoDaddy is a champion for small businesses and is using the hashtag to direct people to GoDaddy.com/Force where they can learn about sci-fi related small businesses.(SHR)(4-29-2015)
TaxAct returns to sponsor Patrick at Texas: Despite being a marketing phenom whose myriad endorsement deals easily will outlast her racing career, Danica Patrick likes reminding people that success can drive her sponsorship portfolio, too. She will be sporting a colorful and prominent reminder this weekend at Texas Motor Speedway. Patrick revealed that TaxAct had bought the hood of her #10 Chevy after sponsoring her in the March 29 race at Martinsville Speedway, where she finished a season-best seventh. "It was definitely a last-second thing that they were really happy about from Martinsville," the Stewart-Haas Racing driver said Tuesday afternoon at Charlotte Motor Speedway. "I've always said when I do well, things happen. That's an example of that. If I never, ever had good weekends, I wouldn't be where I am today. Of course, I'd like to have them more than I do, but when I do, it's a good perk with everything from media to the sponsors." Patrick is off to her best start in Sprint Cup this season, which marks a critical juncture. It's a contract year for her and primary sponsor GoDaddy, which recently went public April 1 with Patrick helping ring in the occasion on the floor of the New York Stock Exchange.(NBC Sports)(4-8-2015)
Patrick ties most top 10s by a woman: Danica Patrick knows sometimes it is better to be lucky than good. On a long Sunday afternoon at Martinsville, she was both lucky and good. Patrick enjoyed a seventh-place finish in the STP 500 with a little luck, good driving and a good car. One off her career best of sixth set in August at Atlanta, this marked her fifth top-10 finish, which ties her with Janet Guthrie for the most top-10s by a woman in the Sprint Cup Series. The finish was by far her best of the season -- she hadn't finished in the top 15 this year -- as she moved up seven spots in the standings to 16th. It was the first race this year where it appeared she and crew chief Daniel Knost made significant gains in getting the car better.(ESPN.com), see more stats on the Female NASCAR drivers page.(3-30-2015)
TaxACT on the #10 at Martinsville: When Danica Patrick returns to make her fifth Sprint Cup start at Martinsville this weekend, her #10 Chevy SS will feature a much different look as it carries the colors of TaxACT, the official tax preparation service partner of Patrick and SHR. TaxACT is the maker of do-it-yourself digital tax filing solutions that help millions of Americans file their taxes. The company makes its on-track debut as a primary Sprint Cup sponsor with Patrick and SHR during the height of tax season as consumers are ready to file their annual income tax returns. TaxACT was the pioneer of free federal tax filing in 2005 and has continued to provide truly free federal tax return filing with no restrictions every year since.(Stewart-Haas Racing), see an image of the car on the #10 team paint schemes page.(3-26-2015)
Aspen Dental on the #10 at Auto Club Speedway: For this weekend's Auto Club 400, Danica Patrick's car will sport the blue-and-white colors of Aspen Dental, one of the largest and fastest-growing networks of dental care providers in the U.S., with nearly 500 locations in communities across 30 states, providing millions of Americans with access to quality, affordable dental care. Every Aspen Dental-branded practice provides much-needed access to affordable, quality care, including dental services that range from dentures and preventive care to general dentistry and restoration. Patrick is driving the #10 Aspen Dental Chevrolet SS at both Fontana this weekend and at Chicagoland Speedway in Joliet, Illinois in September.(Stewart Haas Racing), see an image of the car on the #10 team paint schemes page.(3-19-2015)
Pole winner, Gordon, wrecks in Happy Hour at Las Vegas, goes to backup: Polesitter #24-Jeff Gordon couldn't avoid hitting #10-Danica Patrick after she lost control of her car exiting Turn 2 in the closing minute of Happy Hour at Las Vegas Motor Speedway on Saturday. "Danica spun out and we hit her," Gordon said. "Oh my (expletive) god," replied crew chief Alan Gustafson. "It shouldn't be too bad, just the right front," Gordon said. "Isn't she smart enough to know when (indiscernible) to watch out," Gustafson added. Gordon scored his 79th pole on Friday for the Kobalt 400. He was 14th on the speed chart after posting a lap of 185.306 mph. He was on stickers tires at the time when Patrick lost control of her car. "The right front fender is pretty bad," spotter Eddie D'Hondt said from above the track. "Gosh, darn it."
"We'll have to get a backup," Gustafson concluded. Gordon wasn't alone. David Ragan also had an issue and slapped the right rear of the #18 M&Ms Toyota. "Got in a little too high in the gray stuff," Ragan radioed to the crew. Ragan will also go to a backup car.(Motorsport)
AND Pole-sitter #24-Jeff Gordon will go to a backup car after it was damaged when #10-Danica Patrick's car spun late in Saturday's final practice session at Las Vegas Motor Speedway. Patrick spun and Gordon reported damage to his car. Gordon's spokesperson confirmed on Twitter that Gordon will go to a backup car. Gordon will start at the rear of the field because of the move. Gordon raced his backup car last season at Chicago, Charlotte and Texas. He finished second at Chicagoland and Charlotte during the Chase. He was racing for the lead late at Texas before contact with #2-Brad Keselowski saddled Gordon with a 29th-place finish.
Also, #18-David Ragan, driving for the injured Kyle Busch, hit the Turn 2 wall in the final minutes of the practice session. The Joe Gibbs Racing team rolled out a backup car for Ragan.(NBC Sports)(3-7-2015)
#10 Team Issued a Written Warning For Rules Infraction at Daytona: The #10 team [Danica Patrick, Stewart Haas Racing] that competes in the NASCAR Sprint Cup Series has been issued a Written Warning for a rules infraction discovered during opening day inspection Feb. 13 at Daytona International Speedway. Written Warnings are outlined in Section 220.127.116.11 in the 2015 NASCAR rule book. This warning is for violation of Sections:
12-1 - Actions detrimental to stock car racing
18.104.22.168.2.1.b - Unapproved left-side driver heat shield; the outer exterior exhaust heat shield panel must follow the horizontal surface plane of the left side floorboard forward section to the bottom edge of the left side toe board.(NASCAR)(2-25-2015)
Patrick joins FOX Sports 1 NASCAR XFINITY Coverage: NASCAR Sprint Cup Series driver Danica Patrick is scheduled to be full-race analyst during FOX Sports 1's coverage of the NASCAR XFINITY Series from Michigan on Saturday, June 13 (1:30pm/et), creating another first for the popular driver. It is believed to be the first time a woman has served in this capacity during a NASCAR race broadcast. Also scheduled as guest analysts this season are Jeff Gordon, Kevin Harvick and Brad Keselowski. The four drivers offer analysis alongside play-by-play announcer Adam Alexander and analyst Michael Waltrip.(FOX)(2-22-2015)
Danica Patrick says she has no interest in leaving US for Formula One: #10-Danica Patrick continues to downplay suggestions she might be in line for a Formula One seat with Haas F1 Team. She already drives in NASCAR for Stewart-Haas, the team co-owned by F1 2016 newcomer Gene Haas. And while the 32-year-old Patrick's move from American racing to F1 would lead to enormous publicity for the sport and for any team that would take a chance on her, Patrick says she's never even been asked to make the move. "Many, many people have always said that I will move to F1 one day," she said. "But no one ever talked to me about it. That's OK, because I wouldn't go anyway. It's not so much that I am not interested in driving a Formula One car. But in order to do it properly, I would have to leave the U.S., and for me that is out of the question. Also, I only want to do things if I have a chance to win, and as an outsider, that would be so difficult in Formula One."(AutoWeek)(2-21-2015)
Despite Late Crash, Danica Patrick Qualifies -- Then Tempers Flare: #10-Danica Patrick took a long, deep breath and finally exhaled after qualifying for the 57th Daytona 500 on Thursday night. But not before letting #11-Denny Hamlin have it. The two had a lengthy and animated conversation on pit road after Patrick overcame a late-race spin through the field prompted by a nudge from Hamlin in the corner to finish 10th and make the race. It was the second such incident in two days -- Hamlin and Patrick crashed in Wednesday's practice. "I don't want to have these issues, but if we're going to have these issues, we're going to deal with them," Patrick said afterward. "We can't be putting ourselves out of the race on someone else's expense and nothing happens to him. I like to race hard, but there's no point in being out there wrecking each other. I just wanted to let him know I was disappointed, of course." The pit-road conversation lasted at least three minutes, with Hamlin taking an explanatory pose, his arms outstretched and his palms turned up. Hamlin's explanation: He was racing Patrick the same as he would anyone else. "If you're in this Cup series, you earned your way here and you can handle a lot of situations," Hamlin said. "I got close to her and her car got loose again. I just tried to explain that to Danica. I can't just say, 'Oh, it's you, so I've got to stay away 2 feet because your car's loose.' We're trying to move forward." Tony Stewart, Patrick's car owner, apparently wasn't buying it. Stewart appeared to yell something at Hamlin. "Tony came down and said, 'You need to watch the replay,' which is good to hear," Patrick said. "My boss obviously was sitting on the pit box and saw it. We're going to have to figure it out because this isn't going to end well."(ESPNW)(2-20-2015)
Quotes about Wednesday's practice crash at Daytona: #10-Patrick, #11-Hamlin, #13-Mears, #16-Biffle, #26-Burton and #46-Annett were involved in a multi-car accident during Wednesday's first Daytona 500 practice session. Patrick, Annett and Burton will go to back-up cars and start at the rear of the field in Thursday's Budweiser Duels. Hamlin, Mears and Biffle sustained minor damage to their cars. Some quotes:
#10-Danica Patrick's comments:
Q) WHAT IS YOUR TAKE ON THE ACCIDENT?
Patrick: "It's unfortunate. I know it was a car. I know it was a good coming from the shop. And with this new format that we have with qualifying and the race and everything, we knew we were going to have to race hard through the Duels anyway. That's not going to change. It just makes extra work for everybody having to get everything ready with the other car. Hopefully we'll get out soon and we'll go make sure everything is all right and we'll make sure it's good on time."
Q) WE JUST SAW YOUR BACK-UP CAR COMING OUT IN THE GARAGE. HOW LONG WILL IT TAKE BEFORE WE SEE YOU BACK OUT ON THE TRACK?
Patrick: "That's a good question. Hopefully we get out by the end of second practice. If not, we didn't plan on running tomorrow, but I would imagine that would mean we might run tomorrow. But hopefully we should get out here in the second practice and we'll have 40 minutes to make sure everything is okay. We probably won't get through our list of things that we wanted to try to make sure on single car runs that we were getting the most speed out of it. But, at the end of the day when you're in a pack, you see cars with damage all over the place and they manage to hang on just fine. So, we've just got to make sure everything is okay to roll for tomorrow."
Q) WHAT HAPPENED? ARE YOU OKAY?
Patrick: "I'm fine. I'm obviously disappointed and I know that it was a good car and it's never a good thing to crash. But, I was just riding along and it turned, so it's the nature of pack racing and that's what makes it challenging, too. Sometimes there's not much you can do about it. I could have collected more people and it wouldn't have been anything that they were a part of. But that's just group racing at Daytona. That's the gamble that we all face. That's what makes it exciting and very frustrating. So, we knew we were going to have to run hard in the Duels no matter what, and that just doesn't change."
Q) DENNY HAMLIN KIND OF TOOK RESPONSIBILITY. CAN YOU TALK ABOUT YOUR CHANCE OF GETTING IN THE DAYTONA 500
Patrick: "I was following the #6 (Trevor Bayne). He (Hamlin) pulled out in front of me in our lane out of (Turn) 2; I was riding behind him and the car sort of started turning toward the right and the back end was coming around and then it swapped ends. So, it just looked like he was trying to pull out and make a third lane in the middle and it felt like it mush have caught my bumper."(Team Chevy)
#11-Denny Hamlin's comments:
Q) How aggressive were drivers in practice?
Hamlin: "People say in practice that you can't make aggressive moves, but we also have to put ourselves in decent positions where we're going to have to figure out what our car is doing. I went through the middle and it was really wide - it just closed as soon as I had already got inside of her (Danica Patrick) and the lane closed. It knocked me into the 13 (Casey Mears) and we had some attrition after that."
Q) How much damage was sustained to your Camry?
Hamlin: "It's nothing that we have to go to a backup car for, but it messed up other cars. That's the tough part about it. You always have to give a little bit extra room in practice. There's typically not a whole lot of blocking in practice and things like that - that you'll see in the race. Also, you do have to go three-wide in those situations because you have to figure out what your car is going to do. That's just a miscalculation one way or another on one of our parts. Unfortunately some cars got torn up."(Toyota Racing)
#16-Greg Biffle's comments;
Q) WHAT DID YOU SEE WHEN THAT WRECK WAS HAPPENING IN FRONT OF YOU?
Biffle: "That wreck wasn't in front of me, it was all over me. It was in front of me, behind me, beside me, and then I got hit in the left-rear. I thought the wreck was done and I still got hit. It scared the death out of me because I already wrecked once pretty good and I don't want to wreck again."
Q) HOW DO YOU APPROACH THESE PRACTICE SESSIONS?
Biffle: "We feel good about the way our car drafts and does all that, so we're pretty much done with all that. We're just gonna work on single car speed. It looks like we're off two or three tenths on speed compared to the fast cars, so we're gonna work hard and diligently to see if we can find that little bit of speed left in our Fusion."
Q) HOW EXTENSIVE IS THE DAMAGE FROM THE WRECK?
Biffle: "It's very light, just some left-rear bumper cover damage, so it's pretty light."(Ford Racing)(2-19-2015)
Different look for Patrick's car in Sprint Unlimited: TaxACT, the maker of do-it-yourself digital tax filing solutions that help millions of Americans file their taxes, is teaming up with GoDaddy as a co-primary sponsor of the #10 Chevy of Danica Patrick for the Sprint Unlimited. The official tax preparation service partner of Patrick and SHR will also serve as the #10 team's primary sponsor for the March race at Martinsville (SHR), see an image of the scheme on the #10 Team Schemes page.(2-12-2015)
GoDaddy pulls lost puppy Super Bowl ad after backlash: GoDaddy has pulled its Super Bowl ad after viewers were upset about how it depicted a lost puppy. The ad, a riff on Budweiser's spot this year, featured a little dog who falls off a pickup truck and then endures long miles and rainy weather to make his way home. Once there, running up the dirt road to a big red barn, he jumps up to greet his owner. "Look! It's Buddy! I'm so glad you made it home," she says as he jumps into her arms and licks her face, "because I just sold you on this website I built with GoDaddy." Cut to the puppy back in a van. "Ship 'em out!" says the woman. The puppy whimpers. We catch a glimpse that longtime spokeswoman Danica Patrick is the driver. Then the door slams. The ad drew negative reactions immediately after it aired exclusively on TODAY. The domain name registration company attempted to mollify the crowd via Twitter, but pressure continued to mount throughout the day as the story spread online, especially through dog lover groups. An online petition to remove the ad racked up over 42,000 signatures by day's end. Finally at the end of the day the company decided to pull the ad.(Today)(1-29-2015)
Gene Haas looks to re-sign Danica Patrick: Danica Patrick, who is entering her third season in the #10 GoDaddy Chevy, is in the final year of her contract. Stewart-Haas Racing owner Gene Haas says discussions are ongoing and the evaluation process began from "the day she starts". Haas isn't concern with how Patrick has struggled in the first two seasons. He believes the potential is there. "This is the last year of the contract we have with her and GoDaddy," Haas said. "There are negotiations going on. Everything changes in this sport. I think she's done good. When you look back at someone like a Joey Logano, he spent all those years over at Gibbs and it took six year to get going. I don't think she's that far off the mark. She's probably right on the mark really. We've made some changes. I think putting Daniel (Knost, crew chief) with her is a good change. He's very technical. He's the type of guy that will explain to you what the car is doing. If it's doing this, these are the results you're going to get. He has a different way of racing than say Tony Gibson. It's like she said, it's going to give you a different perspective which will give you different results." While the commitment from Patrick and Haas appears to be viable, there's the question of what level GoDaddy chooses to participate at moving forward. Patrick said on Tuesday, "Of course I want GoDaddy to come back. We've been talking about it for quite a while. They want to, we just have to make sure we keep giving each other value. They give me value, now it's about me giving back to them."(Motorsport)(1-27-2015)
TaxACT sponsoring Patrick in two races: TaxACT, the critically-acclaimed leader of affordable tax preparation solutions, has partnered with Stewart-Haas Racing to sponsor the #10 team and driver Danica Patrick in the NASCAR Sprint Cup Series. TaxACT will serve as the co-primary sponsor with GoDaddy during the Feb. 14 Sprint Unlimited exhibition race at Daytona International Speedway. For the remainder of Budweiser Speedweeks at Daytona, which includes Daytona 500 Qualifying Feb. 15, the Budweiser Duel Feb. 19 and the 57th Daytona 500 Feb. 22, TaxACT will be seen on the C-post of the #10 GoDaddy Chevy SS. And during the heart of tax season, TaxACT will serve as the primary sponsor of the #10 team and Patrick during the March 27-29 race weekend at Martinsville Speedway. Strong activation by TaxACT augments the sponsorship with SHR and Patrick. By going to www.TaxACT.com/Danica for the TaxACT Fast Cars, Fast Refunds Sweepstakes with Danica Patrick, NASCAR fans can register for a chance to win a behind-the-scenes, VIP experience with Patrick and the #10 GoDaddy team during the Daytona 500. Secondary prizes include an autographed TaxACT firesuit from Patrick and autographed pieces of sheet metal from the #10 Chevy, as well as a match of up to $2,500 on an IRS refund or balance due for a TaxACT e-filed return.(TrueSpeed Communications/Stewart-Haas), see an image of the car on the #10 team paint schemes page.(1-13-2015)
Jack Men changes so far in 2015 season: There are a lot of teams making moves in the off season and the Jack Man position seems to be one that is getting a lot of attention. Below is a list of changes for 2015 with more to come.
#5 of HMS replaces Jack Man Trey Burklin with long time HMS Jack Man Eric Ludwig
#9 of RPM replaces Kevin Wing with Gabe Martin from the #10 team
#10 of SHR-We arn't sure about this but we heard Tony Cardamone will be replacing Gabe Martin who is now at the #9
#18 of JGR replacing retired Jeff Fender with David Odell from the #78
#19 of JGR has hired Trey Burklin from the #5
#27 of RCR replacing Carey Wimbish with Sam Abney
#42 of GR is replacing long time Jack Man Mark Jacobs with Mark Janssen
#43 of RPM is replacing Mike Brown with T.J. Ford from the #48
#78 of Furniture Row is replacing David Odell-who left for the #18- with Carey Wimbish from the #27.(Pit Talks)(1-6-2015)
Knost to return as Patrick's crew chief: #10-Danica Patrick returned to Mobile this weekend for the GoDaddy Bowl. The visit marked the third time she has appeared at the game and its activities. She served as grand marshal of the GoDaddy Bowl parade Saturday night and on Sunday took part in the coin toss to start the game and she was scheduled to present the trophy to the winning time at the game's conclusion. In between her activities at Sunday's game, Patrick took a few minutes to talk with AL.com:
Q: You're going to have a new crew chief this season. Are you excited about that aspect.
Patrick: "I think something new is both scary but also exciting. Until you go there you don't know how great it could be. We (she and Daniel Knost) worked together a little bit at the end of last season. I think that was a really good thing to do in preparation for 2015. Everybody at Stewart-Haas has been working very hard to make sure that every team is as good from top to bottom as possible, and we'll probably have some changes for next year within the team, but it's like I said, you never know what you can have until you dare to try something different. Daniel is a very smart guy and I'm excited to see what we can do."(Alabama Live)(1-5-2015)
Latest on Danica's 2015 crew chief: The late-season crew chief swap among #41-Kurt Busch and #10-Danica Patrick seems to have worked well for Busch but not Patrick. Busch got Patrick's crew chief, Tony Gibson, for the final three races and finished no worse than 11th in those events. "It was great to get back to an old-school crew chief,'' Busch said. "Real refreshing. (Gibson) understands the car and is able to finesse it in a way to where you're not relying so much on simulation as well as the engineering side of things.'' Patrick got Busch's crew chief, Daniel Knost, who has an engineering background. Patrick finished no better than 18th in her three races with Knost.
So who will be Patrick's crew chief in 2015? "We honestly thought that Daniel is a good choice for Danica, he's very technical, he's very smart, he's been an engineer for a number of years,'' car owner Gene Haas said. "Now that he has one year as a crew chief, we believe that he has the potential to help her improve. Now what Danica feels is really what Danica wants. We're here to give Danica what she feels comfortable with. We'll see how that all plays out. We have a few months to work on that.''(Motor Racing Network)(12-8-2014)
Danica Patrick will appear in another Super Bowl ad: #10-Danica Patrick will be back for her record 14th Super Bowl commercial for GoDaddy, but this one will be different than those she's done in the past. No walking naked across the commercial set with Jillian Michaels while crewmen stand gape-jawed. No steamy shower scene for teenage computer geeks to leer at. No body painting a nude model. No dressing up like Lisa from "Weird Science" or teasingly unzipping a black leather jacket. This time around, Danica will be featured with a puppy. Yes, a puppy. And an inspirational message in the 30-second spot. "We are taking an advertising tradition -- a tried-and-true Super Bowl commercial convention -- and turning it upside down," said GoDaddy chief marketing officer Barb Rechterman. "People love cute, little puppies in Super Bowl commercials, right? The power of our next Super Bowl ad is how it pivots from what you think is a traditional 'Hallmark' style commercial into something unexpected, while highlighting how our products help a small business owner drive their business online."
"I'm pretty sure this little GoDaddy puppy is going to steal the show," said Patrick, the proud mother of Dallas Stenhouse, a dog she got earlier this year. "Our Super Bowl commercials have evolved over the years, and it's been pretty cool to be a part of the transformation. I love this year's surprise ending. I really don't think people will see the punch line coming."(FoxSports)(11-25-2014)
Stump named technical director at Stewart Haas: Stewart-Haas Racing, the championship-winning NASCAR Sprint Cup Series team, has hired Rex Stump as its technical director, effective immediately. Stump comes to Stewart-Haas Racing after an 18-year career at Hendrick Motorsports. There, he founded the organization's research and development program and has been instrumental in chassis design and technology. Stump graduated from Kettering University (formerly the General Motors Institute) in 1989 with bachelor's degrees in mechanical and automotive engineering. Upon graduation, Stump worked at General Motors and participated in the Sloan Fellowship program, pursuing a master's degree in structural analysis from Wayne State University in Detroit. While at General Motors, he began working with the Corvette team in developing the active-suspension of the C5, which was slated to debut in the early 1990s. When the active-suspension program was canceled and the C5 was delayed, Stump delved into motorsports, becoming a race engineer for Team Penske in 1991. Working with a group of engineers dedicated to improving the performance of the #2 team of driver Rusty Wallace, Stump helped advance Wallace from a two-win season in 1991 to a massive, 10-win season in 1993. By the end of 1993, Corvette had reactivated the C5. Stump returned to General Motors to assist with the project and stayed until the end of 1995, joining Hendrick Motorsports in 1996.(Stewart Haas Racing)(11-20-2014)
Borland to move over to Haas' F1 team UPDATE: One of Gene Haas' first hires for his Formula One, Matt Borland, was recruited from right next door, Stewart-Haas Racing. Although Borland, 43, has straddled his duties between SHR and Haas F1, the engineer turned crew chief and now vice president of competition on the NASCAR side will take of the role as vice president of special projects for the F1 team at seasons end. "Formula One is certainly a lot more technical and I think Borland is looking for the challenge," Haas told Motorsport.com. "He's been doing this a long time and even I have been doing NASCAR a long time and I look at Formula One, like next year we'll have a whole year to see how these cars are built. I've already had a couple of opportunities to see how the cars are built and they're just very fascinating. It's going to give us an opportunity to take some of our NASCAR crew people and say, 'hey, here's an opportunity to learn something new, can you apply that to Formula One and vice versa. The Formula One people from Ferrari are also interested in how we do things." Haas and Borland attended the F1 race at Circuit of the Americas last month. Haas also visited the Maranello-based Ferrari during the Italian Grand Prix. In Austin, Borland preferred to remain under the radar while on his fact-finding mission.(Motorsport)(11-13-2014)
UPDATE: Veteran motorsports engineer Matt Borland has been named vice president of technology for Haas F1 Team and Stewart-Haas Racing. In this role, Borland will serve as a liaison between the two organizations - Haas F1 Team in the FIA Formula 1 World Championship and Stewart-Haas Racing in the NASCAR Sprint Cup Series. Borland will oversee the transfer of Formula One technology to Stewart-Haas Racing while providing Haas F1 Team with deep engineering resources. Concurrently, the highly-respected Borland will serve as a gatekeeper, ensuring the privacy of proprietary information respective to each team. Borland joined Haas CNC Racing, the precursor to Stewart-Haas Racing, in May 2007. He has served in numerous capacities, including crew chief, competition director, technical director and, most recently, vice president of engineering, where he oversaw all of the team's technical initiatives and research and development projects. Borland came to Haas CNC Racing with significant NASCAR experience, first with Team Penske from the end of the 1999 season through 2006 and then with Michael Waltrip Racing in 2007. Prior to coming to NASCAR, Borland was the race engineer for driver Mark Blundell at PacWest Racing in Champ Car and before that, Borland was at Pi Research, a well-known engineering organization specializing in motorsports.(SHR)(11-18-2014)
New crew chief starts with Danica Patrick at Texas: After two good years with crew chief Tony Gibson, Danica Patrick welcomes Daniel Knost as the head of the #10 GoDaddy Chevy. Knost is the interim crew chief and brings along his road crew from the #41 Stewart-Haas Racing (SHR) entry of Kurt Busch. Gibson and his road crew move to Busch and the Haas Automation team. The pit crews remain the same. Knost worked with Patrick as an engineer for eight races at SHR in 2012 under Greg Zipadelli. He is also very well educated, having graduated from North Carolina State University in 2001 with a Bachelor of Science degree in mechanical engineering. He continued his pursuit of higher education at Virginia Polytechnic Institute and State University in Blacksburg, Virginia, where he earned a Master of Science degree in mechanical engineering in 2003 and a doctorate in the same field in 2008. As crew chief for Busch, Knost scored a win in March at Martinsville and led Busch to the 16-driver Chase for the Sprint Cup Championship. In 2013 he was the race engineer for Ryan Newman and won at Indianapolis and helped lead the team to the 13-driver Chase for the Championship.(SHR)(10-30-2014)
Stewart Haas swaps crew chiefs, road crews on #10 & #41 teams: Stewart-Haas Racing, the championship-winning NASCAR Sprint Cup Series team, will swap crew chiefs and road crews between its #10 and 41 teams beginning with the AAA Texas 500 race weekend Oct. 31-Nov. 2 at Texas Motor Speedway in Fort Worth. Crew chief Tony Gibson will move from the #10 GoDaddy team of Danica Patrick to the #41 Haas Automation team of Kurt Busch. Crew chief Daniel Knost will move from the #41 team to serve as the interim crew chief for Patrick and the #10 team. The road crews assembled by each crew chief will also make the swap. However, the pit crews for each respective team will not be moved. "We made this change to evaluate our program and to get a head start on 2015," said Greg Zipadelli, vice president of competition, Stewart-Haas Racing. "With the ban on testing next year, the last three races of this season take on even greater importance. For Tony Gibson and Kurt, they'll get three races together that will provide direction for next year. And for Daniel Knost and Danica, this is an opportunity for them develop a rapport that could potentially continue into 2015."(Stewart Haas Racing)(10-22-2014)
Patrick, second best finish by female driver in Cup: #10-Danica Patrick's sixth-place finish is the highest finish by a female at Atlanta. The previous record was Janet Guthrie's 10th-place finish on March 19, 1978. Only a fifth-place result by Sara Christian in a Sprint Cup race on Oct. 2, 1949 at Heidelberg (Pa.) Raceway tops Patrick's finish. Christian also finished sixth at Langhorne (Pa.) Speedway on Sept. 11, 1949 and Guthrie finished sixth at Bristol (Tenn.) Motor Speedway on Aug. 28, 1977. Though she ended up one spot behind Christian's record, Patrick notched her third top-10 of the year as she finished seventh in May at Kansas Speedway in Kansas City and eighth in July at Daytona. If she scores one more top-10 in 2014, she will tie Guthrie, who had four in 1977.(SHR PR)
See the Female NASCAR Drivers page.(9-5-2014)
Danica among world's highest-paid female athletes: Maria Sharapova and Serena Williams have been fierce rivals on the court over the past decade since they first squared off in Miami in 2004. Williams won that first meeting before Sharapova prevailed in their next two matches, including the 2004 Wimbledon final. Williams has reeled off 15 straight wins since then and holds a commanding 16-2 edge overall, but that Wimbledon win as a 17-year-old launched Sharapova into stardom as tennis' "It" girl. Williams has won almost double the career prize money and holds a 62-31 edge in career titles, but she can't touch Sharapova when it comes to sponsorships. Sharapova's massive endorsement haul pushes her to the top of [Forbes] list of the world's highest-paid female athletes for the 10th straight year with earnings of $24.4 million between June 2013 and June 2014. She ranks #34 overall among all athletes when it comes to pay and well behind the top earner in sports, Floyd Mayweather, who banked $105 million over the same period.
#10-Danica Patrick ranks 5th among female athletes with total earnings of $15 million ($7 million from salary/winnings & $8 million from endorsements/licensing). She remains one of the sport's biggest draws and has more than 10 personal endorsement partners, including Coca-Cola, Tissot and Peak. She has appeared in a record 13 Super Bowl commercials for her car sponsor, GoDaddy.(Forbes)(8-17-2014)
Earnhardt, Jr., Danica among most popular sports figures: The battle for number one continues with a change on top. As many have asked the LeBron James versus Michael Jordan question, we may not know how they would compare on the basketball court, but this year, James overthrows Jordan and is America's favorite sports star. Last year, the reverse was true and Michael Jordon was number one while LeBron James was number two. As he makes his farewell tour around baseball fields this summer, New York Yankee Derek Jeter moves up three spots and is in the third position this year. Rounding out the top five is quarterback Peyton Manning, remaining at number four this year, and in a tie for the fifth spot on the list is another basketball star, Kobe Bryant, moving up from number seven, and NASCAR star Dale Earnhardt, Jr., moving up from number ten last year.
She may have had some health issues while playing at Wimbledon, but for the fifth year in a row, Serena Williams is the Favorite Female Sport Star. Race car driver Danica Patrick remains at number two, while Venus Williams remains number three. Another tennis star, Maria Sharapova, is at number four again this year, while soccer legend Mia Hamm remains at number five. These are some of the results of The Harris Poll of 2,241 adults surveyed online between June 11 and 16, 2014.(Harris Interactive)(7-19-2014)
Patrick says Haas has not talked to her about F1 ride: #10-Danica Patrick said she is flattered that her name keeps coming up to go racing in Formula 1, but for now, at least, it's a non-starter. In a wide ranging interview with The Toronto Sun outside her motorhome at Michigan International Speedway on Friday, Patrick said her plate is full right now just trying to master the #10 Stewart Haas Racing Chevy in the NASCAR Sprint Cup series, where she is halfway through her second season in the big stock cars. The offer to go F-1 racing came from her NASCAR team co-owner Gene Haas, who plans on entering the open-wheel fray in the 2016 season with an all-American team. At the Canadian Grand Prix in Montreal last weekend, Haas said Patrick would be considered as a driver for the team. Patrick, however, admitted she might have jumped at the opportunity 10 years ago, but her life has changed a lot since then and that she hasn't been asked by Haas or anybody else what her thoughts were on the subject. "I agree that anything is possible, but nobody has said anything to me," she said. "I am happy where I am at right now as far as racing goes. I am just starting to get the hang of Sprint Cup racing." Patrick didn't, though, absolutely rule out going back to open-wheel racing if the right offer came along. "Out of respect for Gene, if he came to me I would certainly listen, but I am almost getting too old (32) to start a third career," she said.(see full story at the Toronto Sun)(6-14-2014)
Haas thinks Danica could succeed in F1: With #10-Danica Patrick still struggling in NASCAR, could she be headed back to open-wheel racing as one of the drivers for her boss, Gene Haas, who will launch a North Carolina-based Formula One team in 2016? That question was posed to Haas Saturday afternoon following qualifying for the Canadian Grand Prix, and while he sounded intrigued by the possibility, he also sounded as though it would be unlikely to actually happen. Asked if Patrick would be a good candidate for the Haas Formula One team, Haas said, "I think she would. I think she would. She would bring an awful lot of viewership. I think it would be great for America. I think she would be a great candidate." Haas then quickly added, "Whether that's going to happen or not ... that's, that's, that's ... you know I think that's kind of a long shot there, too."(FoxSports)(6-8-2014)
Stewart: Richard Petty should race Danica UPDATE 'The King' accepts: During the first of two PRN Fast Talk Shows at Outback Steakhouse in Daytona with Doug Rice and Mark Garrow, Tony Stewart made it very clear how he feels about the negative remarks Richard Petty made recently about Danica Patrick. "I told her she should challenge Richard to a heads up race," said Stewart. "I think that would pretty much settle it once and for all, maybe get him to shut up a little bit too. He drove in an era when he had cars that were superior to what everybody else was running a lot. I think he forgets that, that NASCAR has changed a lot since he was a driver and how hard it really is now." Stewart added, "I will supply the cars, I don't care. If he wants to race her I'll make sure they have exactly the same set-up in the car and give him a chance. He can drive one of my 14 cars I don't care." It was then suggested if Danica ever won a race that she should ask Petty to autograph the checkered flag. Stewart, however, had another suggestion. "If I were her I'd take it over and cram it up his (bleep)...If it were me, that's just me." The second and final PRN Fast Talk show from the Daytona Outback Steakhouse will take place Thursday from 12-1 with Jimmie Johnson and Kevin Harvick the special guests. Both shows can be heard at goprn.com.(PRN)(2-20-2014)
UPDATE: The Richard Petty-Danica Patrick-Tony Stewart saga just won't stop. Goaded by "Fox & Friends" hosts on Friday morning, Petty accepted Stewart's offer to set up a head-to-head race between Patrick and the NASCAR Hall of Famer. "I'm 76 years old, OK?" Petty said, grinning, during a live spot from Daytona International Speedway. "It's been 25 years since I've been in a race car. But I'll take that challenge." When pressed, he reaffirmed, "Oh, yeah. When is this going to happen?" When asked by Fox hosts about his critique of Patrick's career, he stated, "I judge by results."(ESPN)(2-22-2014)
Petty stands by Danica remarks: Richard Petty said he is no sexist and defended his right to express his opinions a week after comments about Sprint Cup driver #10-Danica Patrick unleashed a backlash against the Hall of Fame driver and current team owner. At a trade show in Canada, Petty said Patrick, a second-year driver at NASCAR's highest level, could only win "if everybody else stayed home." Before the Sprint Unlimited on Saturday at Daytona International Speedway, Petty expressed his opinion on the firestorm. "What I said is what I said, and that's what I believe, OK?" he said. "What's unfair is the sexist part. If her name had been Danny, OK, nobody would have said anything about it. So y'all are bringing up the sexist part of it, not me." Petty added, "It was definitely not sexist, OK? Hey look, I've been married 55 years to the same woman. So I am not a sexist by any ways. I love women." Petty said Saturday he wouldn't hesitate to express his opinions in the future. He noted that his comments generated a national NASCAR news cycle in the lull before SpeedWeeks, oddly verifying Patrick's ability to generate publicity even while being critiqued. "There was nothing going on NASCAR racing. Nobody was talking about Daytona," he said. "Nobody was talking about nothing. Look at all the publicity NASCAR got and she got just for one little comment."(ESPN)(2-16-2014)
Richard Petty: Danica won't win UPDATE Danica responds: The only way #10-Danica Patrick will win a NASCAR Sprint Cup race is if she's the only driver on the track, says the legendary "King" of stock car racing, Richard Petty. Petty, who visited Toronto Sunday for an appearance at the Canadian Motorsports Expo (for the live blog, please click here), answered quickly and decisively when asked if the former IndyCar star who's now a second-year driver for Stewart-Haas Racing would ever visit Victory Lane in the Cup series. "(Only) if everybody else stayed home," said Petty, who startedhis NASCAR career in 1958 in a race at the long-gone Canadian National Exhibition Speedway in downtown Toronto. Petty spent much of the time in a media scrum discussing how NASCAR has evolved over the years from "race time" to "show time" and he acknowledged that Patrick has been good for the sport in that respect.(full story at Toronto Star Wheels)(2-10-2014)
UPDATE #10-Danica Patrick, met with members of the media at NASCAR Daytona Media Day and discussed: Richard Petty comments and other topics, the transcript in part:
Q. WHAT DO YOU THINK OF RICHARD PETTY'S COMMENTS?
DANICA PATRICK: He asked it for you. You were hesitating. I saw it (laughter). Oh, Bob. You know, people have said things in the past, and they're going to say things in the future. I still say the same thing: that everyone's entitled to their own opinion. People are going to judge what he said, whether they judge it well or not, and I'm just not going to.
Q. DO THOSE THINGS MOTIVATE YOU AT ALL?
DANICA PATRICK: You can't try any harder in the car. I think that's something that probably every driver would tell you when someone questions our effort level. You can't try any harder. You're doing everything you can. And maybe subconsciously there's some motivation, but I can't tell. I'm giving it my all every single time I'm getting in the car, whether I'm making a simple qualifying run or I'm in the race. It is what it is and, again, people are entitled to their opinions, and that's fine.
Q. REGARDING RICHARD PETTY
DANICA PATRICK: I mean, really it's more about my belief that everyone can have their own opinion. It has nothing to do with where it comes from. The people that matter the most to me are my team, my sponsors, you know, those little three-year-old kids that run up to you and want a great big hug and say they want to grow up to be like you. That's the stuff that I really focus on. Q. REGARDING OPINIONS NOT SHAKING HER
DANICA PATRICK: I really don't. I like that people have opinions. That is fine with me. I think that it creates such conversation. As I said the last time that somebody said something that was not so positive for me, it spawned so many positive articles. So, you know, there's a positive side to it, too. But more than anything, I love the conversation that it creates in sport. Across the board it makes sports interesting. It makes life interesting when people have different perspectives, and that's fine with me.
Q. HAVE YOU EVER TALKED TO THE KING, TO RICHARD PETTY?
DANICA PATRICK: I know I met him. I have this great shot of I think it was before last year's race, maybe it was the Nationwide race, of him standing in front of my car on the pole and giving me two thumbs up. It's a back shot of his butt sticking out. Apparently I didn't notice him there for a while. I must have been getting strapped in.
Q. DID YOU TALK TO KYLE AFTER KYLE MADE THE REMARKS LAST SUMMER?
DANICA PATRICK: I didn't talk to him but he eventually wanted to come talk to me.
Q. HOW DID THAT GO?
DANICA PATRICK: I spoke to him eventually, but it wasn't me seeking him out is what I'm saying. I wouldn't seek Richard out either.
Q. HOW DID THAT CONVERSATION GO?
DANICA PATRICK: My conversation with Kyle, it was all right. It was fine. It was lengthy. You know, I think what I came to the conclusion was that really everybody does have their opinion, and that is totally fine. Even if some of the things that came across weren't completely accurate, there were things that I didn't quite understand from the comments either that I learned. So, I mean, it really just doesn't matter. It's interesting conversation and I'm fortunate I'm in it.(Team Chevy)(2-13-2014)
Richard Petty: Danica won't win: The only way #10-Danica Patrick will win a NASCAR Sprint Cup race is if she's the only driver on the track, says the legendary "King" of stock car racing, Richard Petty. Petty, who visited Toronto Sunday for an appearance at the Canadian Motorsports Expo (for the live blog, please click here), answered quickly and decisively when asked if the former IndyCar star who's now a second-year driver for Stewart-Haas Racing would ever visit Victory Lane in the Cup series. "(Only) if everybody else stayed home," said Petty, who started his NASCAR career in 1958 in a race at the long-gone Canadian National Exhibition Speedway in downtown Toronto. Petty spent much of the time in a media scrum discussing how NASCAR has evolved over the years from "race time" to "show time" and he acknowledged that Patrick has been good for the sport in that respect.(full story at Toronto Star Wheels)(2-10-2014)
Charlotte Motor Speedway
Happy Hour Practice:
Friday, October 9, 2015, 6:30 pm/et
TV: NBCSN 6:30pm/et
Born in OCTOBER
5 J.J. Yeley, Earl Barban, Brian Johnson, Austin Fox, Dave Rezendes, Rick Beebe, Courtney George, J.T. Putney
6 Mike McLaughlin, Les Richter, Dick McCabe, Phillip McGilton, Michael Marks
7 Pierre Bourque, Hank Parker Jr., Tina Yocono
8 Bill Elliott, Darrell 'Bubba' Wallace, Johnny Southall, Margaret Hallin, Joe Stella, Oliver Rivera
9 Darian Grubb, Ray Kilgore, Billy Wease, Freda Styers
10 Dale Earnhardt Jr, Coleman Pressley, Connie Larimore, Bill Feeney
11 Jimmy Hensley, David Starr
12 Ned Jarrett, Morgan Shepherd, Tim Sullivan, Lonnie Clouse, Ernie Gahan, Kitty 'Mom' Allison,
13 John Kernan, Michael Ehert, Tim Sauter, David Ifft
14 Jason Jarrett
15 Chris Economaki, Red Farmer, Eddie Gossage, Chad McCumbee, Aaron Johnston, Roland Wlodyka, Gober Sosebee
16 Mark Petty, Mae Beaty, Tim Packman
17 Chocolate Myers, Doug Randolph, Tommy Kendall, Jarrod Breeze, Mark Beard
18 Edward Adamczyk Sr, Jerry Bonkowski, Bart Creasman, Billy Myers
19 Tom Wilsey, Mark Dyer, Lisa Price, Brad Daugherty, Leslie Britton, Brian Rose, Greg Cindric
20 John Kosner. Fred Wanke, Todd Gordon, Wally McCarty, Clifford Allison
21 Bob Jeffrey, Pete Wright, David Gebhardt
22 Ed Dybalski, George Gillett Jr., Milan Garrett, Rick Benjamin, John Graham, Adam Davis
23 Humpy Wheeler, Larry Hartle
24 Dave Blaney, Jim France, Brian Vickers, Tracy Leslie, Jeff Price, Bill O'Dea, Andrew Turner, Patrick Lawler
25 Mike Hofmann, House, Ward Burton, Jon Wood, Taylor Lane Stricklin, Maggie Martin, Eric Maycroft
26 Jimmy Pardue
27 Anne B. France, Robin Miller, Dick Trickle, Tommy Baldwin Jr., Butch Hylton, Richard Brickhouse, Michael Lance
28 Joe Ruttman, Deborah Renshaw, Krissie Newman
29 Teresa Earnhardt, Chris Buescher, Billy Woodruff, Steadman Marlin, Joseph "Papa Joe" Hendrick, Bob Dotter, Roseanne Adamczyk, Nicole Belber, Sandy Adamczyk
30 Linda Rudd, Al Pearce, Tony Bettenhausen Jr.
31 Rodger Brane, Mike Casto, Kip Childress
Born in NOVEMBER:
1 Jay Adamczyk, Joshua Marco, Doug Ingerson, Eric Vance, Larry Flynt
2 Larry Pearson
3 Derrike Cope, Tony Gibson, Bryan Mullett, Steve O'Donnell, Greg Sacks
4 Jason Bowles, Charley Pressley, Destinee Zastrow, Boone Stutz
5 Elton Sawyer Jr., Doug George
6 Bryan Reffner, Clay Rogers. Rodney Orr
7 Judy Allison, Gilbert "Pops" Gentle, Andy Houston, Dick May, Matthew Bodine, Lindsay Czarniak
8 Jason Burdett, Ed Berrier, Jim Inglebright, Teri MacDonald, John Bisci, Donny Lia, Ingrid Vandebosch, Joey Elliott
9 Rick Carelli, Nancy Sterling, Bill Kimm, John Holman, Ed Otto
10 U.S. Marines , Britt Goodrich
11 Mike Hembree, Barry Bodine, Chris Horn, Rob Morgan, Loni Richardson
12 Ryan Buscaglio, Tom Ehret, Wally Dallenbach Sr., Larry Hedrick, Gene Haas
13 Drew Blickensderfer, Karen Friddell, Katie Wallace, Tim Kuhn, Jeff Hallowell
15 Gene Haas, H.B. Bailey, Steve Lane