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2009 TV Commercials News

Phoenix Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. ABC was the broadcast team for this event.
Total number of commercials: 111
Total number of companies or entities advertised: 58
Total number of brief promos of products/services during the race broadcast: 22
Start time to record race/commercial periods: 3:15 PM
End time to record race/commercial periods: 6:23 PM
Total minutes: 188
Minutes of race broadcast: 140
Minutes of commercials: 48
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Total race brdcst time 140 Total comm. brdcst time 48
Number of times selected drivers were focused on:
Robby Gordon – 23
Erik Darnell – 23
Scott Speed – 23
Greg Biffle – 23
Dale Earnhardt Jr. – 33
Kasey Kahne – 38
Kyle Busch – 47
Martin Truex Jr. – 59
Jeff Burton – 75
Jeff Gordon – 89
Kurt Busch – 110
Denny Hamlin – 115
Mark Martin – 140
Jimmie Johnson (race winner) – 227
See full report at CawsnJaws.com.(11-16-2009)
Race and Commercial Breakdown of the 2009 Dickies 500/Texas:
Total number of commercials: 123
Total number of companies or entities advertised: 59
Total number of brief promos of products/services during the race broadcast: 25
Start time to record race/commercial periods: 3:15 PM
End time to record race/commercial periods: 6:59 PM
Total minutes: 224
Minutes of race broadcast: 174
Minutes of commercials: 50
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of times a replay of Johnson’s wreck on lap three was shown: 13
Number of minutes Jimmie Johnson’s car was in the garage under repair: 68
Number of times Jimmie Johnson’s car was shown being worked on during the race broadcast: 17
Number of times Chad Knaus was shown working on Jimmie’s car following the wreck: 5
Number of times a replay was shown of Carl Edwards’ wreck: 5
Total race brdcst time 174 Total comm. brdcst time 50
Number of times selected drivers were focused on:
Michael McDowell – 2
Bobby Labonte – 25
Brad Keselowski – 27
Jeff Burton – 30
Brian Vickers – 41
A.J. Allmendinger – 50
David Ragan – 55
Marcos Ambrose – 73
Jimmie Johnson – 111
Mark Martin – 114
Jeff Gordon – 121
Kurt Busch (race winner) – 162
Kyle Busch – 197
See full report at CawsnJaws.com.(11-9-2009)
Race and Commercial Breakdown of the 2009 AMP Energy 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. ABC was the broadcast team for this event.
Total number of commercials: 113
Total number of companies or entities advertised: 54
Total number of brief promos of products/services during the race broadcast: 26
Start time to record race/commercial periods: 1:01 pm
End time to record race/commercial periods: 4:48 pm
Total minutes: 227
Minutes of race broadcast: 175
Minutes of commercials: 52
Number of missed restarts: 0 one time the restart was occurring right as the broadcast came back from commercial—too close to call
Number of ‘mystery cautions’ (debris not shown): 1
Number of debris cautions (debris shown): 1
Number of times No-Doz was suggested for the fans in an overheard radio conversation: 1 Tony Stewart
Total race brdcst time 175 Total comm. brdcst time 52
Number of times selected drivers were focused on:
Robert Richardson Jr. – 2
Max Papis – 7
Bobby Labonte – 27
A.J. Allmendinger – 29
Kasey Kahne – 36
Brad Keselowski – 37
Jamie McMurray (race winner) – 47
Elliott Sadler – 54
Ryan Newman – 63
Kyle Busch – 69
Jeff Burton – 72
Jimmie Johnson – 74
Mark Martin – 90
Denny Hamlin – 91
Jeff Gordon – 114
Dale Earnhardt Jr. – 120
See full report at CawsnJaws.com.(11-2-2009)
Race and Commercial Breakdown of the 2009 Tums Fast Relief 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. ABC was the broadcast team for this event.
Total number of commercials: 107
Total number of companies or entities advertised: 54
Total number of brief promos of products/services during the race broadcast: 34
Start time to record race/commercial periods: 1:30 pm
End time to record race/commercial periods: 5:22 pm
Total minutes: 232
Minutes of race broadcast: 182
Minutes of commercials: 50
Number of missed restarts: 0 however two restarts occurred right as the race returned from commercials—too close to call
Number of ‘mystery cautions’ (debris not shown): 1
Number of debris cautions (debris shown): 1
Total race brdcst time 182 Total comm. brdcst time 50
Number of times selected drivers were focused on:
Travis Kvapil – 2
Derrike Cope – 3
Jamie McMurray – 47
Dale Earnhardt Jr. – 57
Jeff Burton – 70
Casey Mears – 79
Kevin Harvick – 96
Kyle Busch – 101
Tony Stewart – 104
Ryan Newman – 110
Jeff Gordon – 153
Juan Montoya – 188
Denny Hamlin (race winner) – 232
Jimmie Johnson – 255
See full report at CawsnJaws.com.(10-26-2009)
Race and Commercial Breakdown of the 2009 NASCAR Banking 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. ABC was the broadcast team for this event.
Total number of commercials: 118
Total number of companies or entities advertised: 63
Total number of brief promos of products/services during the race broadcast: 30
Start time to record race/commercial periods: 7:34 PM
End time to record race/commercial periods: 11:28 PM
Total minutes: 234
Minutes of race broadcast: 184
Minutes of commercials: 50
Number of missed restarts: 1
Number of ‘mystery cautions’ (debris not shown): 0
NASCAR.com Superstore (Jeff Gordon) – 3
NASCAR Cup Champions’ Week in Las Vegas – 2
NASCAR Sprint Cup Series – 1
NASCAR.com/Chase – 1
NASCAR.com performance and AASA (Steve Letarte, Jeff Gordon) – 1
Martinsville Speedway – 1
Nationwide Series (Steve Wallace) – 1
Texas Motor Speedway (Tony Stewart) – 1
Total race brdcst time 184 Total comm. brdcst time 50
Number of times selected drivers were focused on:
Bill Elliott – 12
Dale Earnhardt Jr. – 16
Dave Gilliland – 25
Mike Bliss – 26
Brad Keselowski – 41
Jeff Burton – 42
David Reutimann – 45
Casey Mears – 61
Clint Bowyer – 71
Ryan Newman – 77
Mark Martin – 86
Matt Kenseth – 128
Jeff Gordon – 131
Jimmie Johnson (race winner) – 174
Kasey Kahne – 193
See full report at CawsnJaws.com.(10-18-2009)
Race and Commercial Breakdown of the 2009 Pepsi 500 at Auto Club Speedway: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. ABC was the broadcast team for this event.
Total number of commercials: 123
Total number of companies or entities advertised: 74
Total number of brief promos of products/services during the race broadcast: 41
Start time to record race/commercial periods: 3:15 PM
End time to record race/commercial periods: 7:25 PM
Total minutes: 250
Minutes of race broadcast: 199
Minutes of commercials: 51
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Number of debris cautions where the debris WAS shown: 1
Total race brdcst time 199 Total comm. brdcst time 51
Number of times selected drivers were focused on:
Max Papis – 10
Kyle Busch – 25
Dave Gilliland – 34
David Ragan – 38
Jeff Burton – 39
Carl Edwards – 47
Kasey Kahne – 59
Tony Stewart – 65
Kurt Busch – 75
Dale Earnhardt Jr. – 79
Denny Hamlin – 95
Jeff Gordon – 130
Mark Martin – 142
Juan Montoya – 188
Jimmie Johnson (race winner) – 226
See full report at CawsnJaws.com.(10-12-2009)
Race and Commercial Breakdown of the 2009 Price Chopper 400 at Kansas: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. ABC was the broadcast team for this event.
Total number of commercials: 103
Total number of companies or entities advertised: 56
Total number of brief promos of products/services during the race broadcast: 21
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:13 PM
Total minutes: 193
Minutes of race broadcast: 147
Minutes of commercials: 46
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0 although there was one for ‘fluid on the track’ (not shown)
Number of on-screen boxes showing Brett Favre’s football statistics during the race: 1
Total race brdcst time 147 Total comm. brdcst time 46
Number of times selected drivers were focused on:
Bobby Labonte – 7
Jeff Burton – 12
Carl Edwards – 32
Kyle Busch – 37
Joey Logano – 38
Kurt Busch – 50
Dale Earnhardt Jr. – 61
Mark Martin – 100
Jeff Gordon – 121
Juan Montoya – 126
Tony Stewart (race winner) – 127
Greg Biffle – 133
Jimmie Johnson – 169
See full report at CawsnJaws.com.(10-5-2009)
Race and Commercial Breakdown for Dover: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. ABC was the broadcast team for this event. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the 2009 AAA 400
Total number of commercials: 113
Total number of companies or entities advertised: 60
Total number of brief promos of products/services during the race broadcast: 38
Total number of companies or entities advertised in brief promos or crawlers: 26
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 6:03 PM
Total minutes: 243
Minutes of race broadcast: 197
Minutes of commercials: 46
Number of commercial-free minutes at the end of the race: 65
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Total race brdcst time 197 Total comm. brdcst time 46
Number of times selected drivers were focused on:
Mike Bliss – 2
Sam Hornish Jr. – 26
Jeff Burton – 29
Dale Earnhardt Jr. – 38
Brian Vickers – 35
A.J. Allmendinger – 53
Tony Stewart – 90
Kasey Kahne – 114
Juan Montoya – 120
Greg Biffle – 121
Ryan Newman – 129
Mark Martin – 134
Kurt Busch – 146
Jimmie Johnson (race winner) – 194
See full report at CawsnJaws.com.(9-28-2009)
Race and Commercial Breakdown for New Hampshire: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. ABC was the broadcast team for this event. Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At the very bottom you can check how many times selected drivers were focused on during the race.
Race and Commercial Breakdown of the 2009 Sylvania 300
Total number of commercials: 115
Total number of companies or entities advertised: 53
Total number of brief promos of products/services during the race broadcast: 26
Total number of companies or entities advertised in brief promos or crawlers: 20
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:26 PM
Total minutes: 206
Minutes of race broadcast: 153
Minutes of commercials: 53
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 3
Total race brdcst time 153 Total comm. brdcst time 53
Number of times selected drivers were focused on:
Mike Wallace – 7
Marcos Ambrose – 23
David Reutimann – 29
Bobby Labonte – 35
Jeff Burton – 39
Greg Biffle – 41
Kyle Busch – 70
Dale Earnhardt Jr. – 82
Jimmie Johnson – 105
Mark Martin (race winner) – 114
Tony Stewart – 135
Denny Hamlin – 149
Juan Montoya – 182
Kurt Busch – 189
See full report at CawsnJaws.com.(9-21-2009)
Race and Commercial Breakdown of the 2009 Chevy Rock & Roll 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. ABC was the broadcaster for this event.
Total number of commercials: 109
Total number of companies or entities advertised: 68
Total number of brief promos of products/services during the race broadcast: 24
Start time to record race/commercial periods: 7:52 pm
End time to record race/commercial periods: 11:18 pm
Total minutes: 206
Minutes of race broadcast: 154
Minutes of commercials: 52
Number of missed restarts: 0 one very close call
Number of ‘mystery cautions’ (debris not shown): 2
Number of times a commercial for ESPN’s SportsCenter was shown in split-screen with the race broadcast: 3
Total race brdcst time 154 Total comm. brdcst time 52
Number of times selected drivers were focused on:
Mike Bliss – 2
Michael McDowell – 6
Dave Gilliland – 14
Brad Keselowski – 16
Jeff Burton – 28
Dale Earnhardt Jr. – 45
Martin Truex Jr. – 51
Sam Hornish Jr. – 56
Clint Bowyer – 61
Kevin Harvick – 74
Kurt Busch – 97
Brian Vickers – 100
Jimmie Johnson – 106
Mark Martin – 117
Kyle Busch – 141
Denny Hamlin (race winner) – 166
See full report at CawsnJaws.com.(9-14-2009)
Race and Commercial Breakdown of the Pep Boys Auto 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. ESPN was the broadcast team for this event.
Total number of commercials: 125
Total number of companies or entities advertised: 76
Total number of brief promos of products/services during the race broadcast: 56
Start time to record race/commercial periods: 7:31 pm
End time to record race/commercial periods: 11:33 pm
Total minutes: 242
Minutes of race broadcast: 190
Minutes of commercials: 52
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Number of times an ESPN SportsCenter commercial was on screen in a split-screen with the race: 2
Total race brdcst time 190 Total comm. brdcst time 52
Number of times selected drivers were focused on:
Erik Darnell – 3
Dave Gilliland – 14
Jeff Burton – 28
Robby Gordon – 33
Bobby Labonte – 35
Kurt Busch – 57
Tony Stewart – 62
David Reutimann – 63
Matt Kenseth – 81
Brian Vickers – 86
Juan Montoya – 109
Jimmie Johnson – 127
Kyle Busch – 137
Jeff Gordon – 138
Denny Hamlin – 138
Kasey Kahne (race winner) – 140
Kevin Harvick – 141
See full report at CawsnJaws.com.(9-10-2009)
Race and Commercial Breakdown of the 2009 Sharpie 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. ESPN was the broadcast team for this event.
Total number of commercials: 76
Total number of companies or entities advertised: 61
Total number of brief promos of products/services during the race broadcast: 47
Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
Start time to record race/commercial periods: 7:32 pm
End time to record race/commercial periods: 11:09 pm
Total minutes: 217
Minutes of race broadcast: 166
Minutes of commercials: 51
Number of missed restarts: 0 three close calls
Number of AT&T commercials abruptly cut into to come back to a restart: 1 Thanks, ESPN
Number of mystery cautions (no debris shown): 0
Total race brdcst time 166 Total comm. brdcst time 51
Number of times selected drivers were focused on:
Terry Labonte – 6
Scott Wimmer – 23
Regan Smith – 28
Jeff Burton – 40
Dale Earnhardt Jr. – 50
Marcos Ambrose – 59
Marcos Ambrose – 66
Greg Biffle – 68
Jeff Gordon – 68
Martin Truex Jr. – 73
Kyle Busch (race winner) – 99
Kurt Busch – 114
Jimmie Johnson – 114
Mark Martin – 173
See full report and more at CawsnJaws.com.(8-24-2009)
Race and Commercial Breakdown of the 2009 Carfax 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
Total number of commercials: 131
Total number of companies or entities advertised: 71
Total number of brief promos of products/services during the race broadcast: 17
Start time to record race/commercial periods: 2:01 PM
End time to record race/commercial periods: 5:41 PM
Total minutes: 220
Minutes of race broadcast: 172
Minutes of commercials: 48
Number of commercial-free minutes at the end of the race: 39
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Total race brdcst time 172 Total comm. brdcst time 48
Number of times selected drivers were focused on:
Bobby Labonte – 4
A.J. Allmendinger – 6
Bill Elliott – 8
Jeff Burton – 12
Kyle Busch – 50
Juan Montoya – 71
Carl Edwards – 72
Kurt Busch – 75
Dale Earnhardt Jr. – 87
Matt Kenseth – 111
Jeff Gordon – 133
Mark Martin – 140
Brian Vickers (race winner) – 167
Jimmie Johnson – 198
See full report and more at CawsnJaws.com.(8-17-2009)
Race and Commercial Breakdown for Watkins Glen: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Monday’s race.
Total number of commercials: 139
Total number of companies or entities advertised: 65
Total number of brief promos of products/services during the race broadcast: 21
Sunday Start time to record race/commercial periods: 2:01 PM
Sunday End time to record race/commercial periods: 2:38 PM
Sunday Total minutes: 37
Monday Start time to record race/commercial periods: 12:01 PM
Monday End time to record race/commercial periods: 3:10 PM
Monday Total minutes: 189
Total minutes for both days: 226
Minutes of race broadcast: 174
Minutes of commercials: 52
Number of missed restarts: 1
Number of mystery cautions (no debris shown): 1
Number of Boris Said ‘Foot Cam Shots’: 2
Total race brdcst time 143 Total comm. brdcst time 46
Number of times selected drivers were focused on:
P.J. Jones – 2
Tony Ave – 3
Andy Lally – 7
Ron Fellows – 10
Jeff Burton – 23
Dale Earnhardt Jr. – 24
Bobby Labonte – 33
Jeff Gordon – 47
Max Papis – 48
Boris Said – 52
Carl Edwards – 75
Greg Biffle – 101
Jimmie Johnson – 124
Tony Stewart (race winner) – 150
Kyle Busch – 178
Marcos Ambrose – 225
See full report and more at CawsnJaws.com.(8-11-2009)
Commercial breakdown for Pocono:
Total number of commercials: 189
Total number of companies or entities advertised: 83
Total number of brief promos of products/services during the race broadcast: 29
Start time to record race/commercial periods on Sunday: 2:01 PM
End time to record race/commercial periods on Sunday: 4:17 PM
Start time to record race/commercial periods on Monday: 12:00 PM
End time to record race/commercial periods on Monday: 4:18
Total minutes: 394
Minutes of race broadcast: 311
Minutes of commercials: 83
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 1
Number of ‘Rain Delay Interviews’: 14 (Dale Earnhardt Jr., David Reutimann, Greg Biffle, Kevin Harvick, Joey Logano, Brian Vickers, Matt Kenseth, Jamie McMurray, Martin Truex Jr., Scott Speed, Mark Martin, Casey Mears, Robby Gordon, Marcos Ambrose)
Number of caution lights losing a piece of itself: 1
Number of cars hit by said caution light piece: 1 #11
Number of commercial-free moments at the end of the race: 45
Total race brdcst time 198 Total comm. brdcst time 60
Number of times selected drivers were focused on:
Robby Gordon – 27
Scott Speed – 29
Jeff Burton – 42
Dale Earnhardt Jr. – 57
Greg Biffle – 64
Brian Vickers – 86
Sam Hornish Jr.- 100
Mark Martin – 125
Juan Montoya – 133
Jeff Gordon – 137
Kasey Kahne – 145
Denny Hamlin (race winner) – 172
Jimmie Johnson – 195
See full report and more at CawsnJaws.com.(8-4-2009)
Commercial breakdown for Indianapolis:
For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
Total number of commercials: 107
Total number of companies or entities advertised: 56
Total number of brief promos of products/services during the race broadcast: 24
Start time to record race/commercial periods: 2:03 pm
End time to record race/commercial periods: 5:12 pm
Total minutes: 189
Minutes of race broadcast: 147
Minutes of commercials: 42
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Number of Driver Introductions seen in its entirety: 1 Nice touch!
Number of Speedway Chairpersons to give the call to start the engines: 1 Mari Hulman George
Number of extra pace laps, due to debris from opening ceremonies: 1
Number of male enhancement ads: 1 many fans find these ads very offensive
Number of times selected drivers were focused on:
Terry Labonte – 1
Kyle Busch – 20
Jeff Burton – 21
Dave Gilliland – 29
Kevin Harvick – 34
Joey Logano – 41
Jeff Gordon – 42
Dale Earnhardt Jr. – 47
Greg Biffle – 49
Brian Vickers – 85
Tony Stewart – 90
Jimmie Johnson (race winner) – 101
Mark Martin – 111
Juan Pablo Montoya – 138
See full report and more at CawsnJaws.com.(7-27-2009)
Commercial breakdown for Chicagoland:
Total number of commercials: 125
Total number of companies or entities advertised: 57
Start time to record race/commercial periods: 8:00 PM
End time to record race/commercial periods: 11:17 PM
Total minutes: 197
Minutes of race broadcast: 136
Minutes of commercials: 61
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 3
Total race brdcst time 136 Total comm. brdcst time 61
Number of times selected drivers were focused on:
Matt Kenseth – 15
Joey Logano – 20
Jeff Burton – 21
Brad Keselowski – 34
Kurt Busch – 41
Dale Earnhardt Jr. – 42
Tony Stewart – 57
Kasey Kahne – 59
Jimmie Johnson – 68
Brian Vickers – 68
Denny Hamlin – 71
Jeff Gordon – 75
Kyle Busch – 77
Mark Martin (race winner) – 148
See full report and more at CawsnJaws.com.(7-12-2009)
Commercial breakdown for Daytona:
TNT was the broadcast team for this event. This particular broadcast was TNT’s ‘Wide Open Coverage’, consisting of fewer commercials, as well as commercials shown in a small box during the race broadcast. Lots of racing stats were provided on-screen during the broadcast as well.
Total number of commercials: 32
Total number of companies or entities advertised: 24
Start time to record race/commercial periods: 8:00 PM
End time to record race/commercial periods: 11:09 PM
Total minutes: 189
Minutes of race broadcast: 172
Minutes of commercials: 17
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 1
Total race brdcst time 172 Total comm. brdcst time 17
Number of times selected drivers were focused on:
Martin Truex Jr. – 22
Jeff Gordon – 39
Marcos Ambrose – 56
Kasey Kahne – 59
Juan Montoya – 60
Elliott Sadler – 63
Carl Edwards – 102
Jeff Burton – 117
Matt Kenseth – 129
Kurt Busch – 159
Jimmie Johnson – 160
Kyle Busch – 177
Denny Hamlin – 178
Tony Stewart (race winner) – 200
See full report and more at CawsnJaws.com.(7-6-2009)
Commercial breakdown, driver focus, and links related to the 2009 Lenox Industrial Tools 301:
Total number of commercials: 115
Total number of companies or entities advertised: 58
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:41 PM
Total minutes: 221
Minutes of race broadcast: 163
Minutes of commercials: 58
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Number of male enhancement ads: 2
Number of race moments endorsed by Viagra: 1
Total race brdcst time 163 Total comm. brdcst time 58
Number of times selected drivers were focused on:
Sam Hornish Jr. – 38
Jeff Burton – 40
David Reutimann – 52
Joey Logano (race winner) – 57
Ryan Newman – 66
Greg Biffle – 80
Martin Truex Jr. – 83
Dale Earnhardt Jr. – 108
Kyle Busch – 134
Tony Stewart – 145
Jimmie Johnson – 187
Kurt Busch – 215
Jeff Gordon – 232
See full report and more at CawsnJaws.com.(6-29-2009)
Commercial breakdown, driver focus for Infineon:
Total number of commercials: 109
Total number of companies or entities advertised: 65
Total number of brief promos of products/services during the race broadcast: 30
Start time to record race/commercial periods: 5:00 PM
End time to record race/commercial periods: 8:32 PM
Total minutes: 212
Minutes of race broadcast: 158
Minutes of commercials: 54
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 0
Number of pitches for the Toyota Camry Hybrid during opening ceremonies: 1
Number of drivers featured in ‘Foot Cams’: 3
Total race brdcst time 158 Total comm. brdcst time 54
Number of times selected drivers were focused on:
P.J. Jones – 2
Brandon Ash – 10
Jeff Burton – 15
Ron Fellows – 24
Robby Gordon – 25
Patrick Carpentier – 28
Dale Earnhardt Jr. – 32
Boris Said – 50
Jimmie Johnson – 90
Juan Montoya – 101B Marcos Ambrose – 127
Kasey Kahne (race winner) – 152
Tony Stewart – 174
See full report at CawsnJaws.com.(6-22-2009)
Commercial breakdown, driver focus, and links related to the LifeLock 400 Start time to record race/commercial periods: 2:00pm
End time to record race/commercial periods: 4:54pm
Total number of commercials: 108
Total number of companies or entities advertised: 58
Total number of brief promos of products/services during the race broadcast: 26
Total minutes: 174
Minutes of race broadcast: 125
Minutes of commercials: 49
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 2
Total race brdcst time 125 Total comm. brdcst time 49
Number of times selected drivers were focused on:
Jeff Burton – 3
Paul Menard – 12
Kevin Harvick – 16
Brian Vickers – 31
Jeff Gordon – 43
Tony Stewart – 50
Denny Hamlin – 51
Carl Edwards – 61
Kurt Busch – 70
Mark Martin (race winner) – 70
Kasey Kahne – 71
Kyle Busch – 76
Greg Biffle – 93
Jimmie Johnson – 130
See full report at CawsnJaws.com.(6-15-2009)
Commercial breakdown, driver focus, and links related to the Pocono 500 Start time to record race/commercial periods: 2:00pm
End time to record race/commercial periods: 5:57pm
Total number of commercials: 141
Total number of companies or entities advertised: 73
Total number of brief promos of products/services during the race broadcast: 20
Total minutes: 237
Minutes of race broadcast: 170
Minutes of commercials: 67
Number of missed restarts: 0
Number of mystery cautions (no debris shown): 2
Total race brdcst time 170 Total comm. brdcst time 67
Number of times selected drivers were focused on:
Dexter Bean – 10
Reed Sorenson – 17
Dale Earnhardt Jr. – 28
Clint Bowyer – 29
Kasey Kahne – 33
Kyle Busch – 43
Jeff Burton – 46
Kurt Busch – 49
Ryan Newman – 63
Matt Kenseth – 73
Tony Stewart (race winner) – 83
Jeff Gordon – 85
Jimmie Johnson – 122
See full report at CawsnJaws.com.(6-8-2009)
Race and Commercial Breakdown of the 2009 Autism Speaks 400
Total number of commercials: 126
Total number of companies or entities advertised: 57
Total number of brief promos of products/services during the race broadcast: 44
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:46 PM
Total minutes: 226
Minutes of race broadcast: 160
Minutes of commercials: 66
Number of missed restarts: 0
Number of mystery cautions (debris not shown): 2
Digger sightings:
Animated Digger shots: 9
Still Digger shots: 32
Digger shots not identified as such: 6
Text Digger to 7555 mentions: 2
Total: 49
Total race brdcst time 160 Total comm. brdcst time 66
Number of times selected drivers were focused on:
Tony Raines – 4
Jeff Burton – 20
Clint Bowyer – 32
Bobby Labonte – 26
Kasey Kahne – 42
Jeff Gordon – 52
Dale Earnhardt Jr. – 56
David Reutimann – 56
Carl Edwards – 64
Tony Stewart – 75
Kurt Busch – 78
Kyle Busch – 89
Greg Biffle – 120
Jimmie Johnson (race winner) – 191
See full report and more info at CawsnJaws.com.
Race and Commercial Breakdown of the 2009 Sprint All Star Race: Total number of commercials: 87
Total number of companies or entities advertised: 49
Total number of brief promos of products/services during the race broadcast: 18
Start time to record race/commercial periods: 7:15 PM
End time to record race/commercial periods: 11:05 PM
Total minutes: 230
Minutes of race broadcast: 178
Minutes of commercials: 52
Number of missed restarts: 0
Number of mystery cautions (debris not shown): 0
Number of replays of D.W.’s burnout from the All Star Burnout Challenge: 1
Number of respected team owners to give the Invocation: 1 Joe Gibbs
Number of Digger mentions by D.W.: 1
Number of Digger still shots: 1
Number of times the ‘Digger cam’ camera shots were used, but not identified as ‘Digger cam’: 15
Total race brdcst time 178 Total comm. brdcst time 52
Number of times selected drivers were focused on:
David Starr – 5
Jeff Burton – 18
Bobby Labonte – 20
Kasey Kahne – 28
Denny Hamlin – 33
Ryan Newman – 42
David Stremme – 43
Dale Earnhardt Jr. – 50
Tony Stewart (All Star Race winner) – 57
Jamie McMurray – 72
Kurt Busch – 75
Sam Hornish Jr. – 77
Jimmie Johnson – 81
Kyle Busch – 115
Matt Kenseth – 116
See full report at CawsnJaws.com.(5-19-2009)
Race and Commercial Breakdown of the 2009 Southern 500
Total number of commercials: 148
Total number of companies or entities advertised: 73
Total number of brief promos of products/services during the race broadcast: 66
Start time to record race/commercial periods: 7:20 PM
End time to record race/commercial periods: 11:48 PM
Total minutes: 268
Minutes of race broadcast: 202
Minutes of commercials: 66
Number of missed restarts: 0
Number of mystery cautions (debris not shown): 0
Digger sightings:
Animated Digger shots: 8
Still Digger shots: 15
Text ‘Digger’ to 7555 mentions: 2
Get Digger theme at itunes.com mentions: 2
Digger.Ask.com mentions – 2
Total: 29
Total race brdcst time 202 Total comm. brdcst time 66
Number of times selected drivers were focused on:
Michael Waltrip – 21
Elliott Sadler – 23
Brad Keselowski – 29
Dale Earnhardt Jr. – 32
Kevin Harvick – 36
Jamie McMurray – 46
Sam Hornish Jr. – 46
Kyle Busch – 56
Jeff Burton – 63
Tony Stewart – 66
Jeff Gordon – 74
Ryan Newman – 93
Mark Martin (race winner) – 105
Jimmie Johnson – 133
See full report at CawsnJaws.com.(5-11-2009)
Race and Commercial Breakdown of the Crown Royal 400 at Richmond:
Total race brdcst time 170 Total comm. brdcst time 53
Total number of commercials: 116
Total number of companies or entities advertised: 63
Total amount of time these brief promos take during broadcast: app. 6 min. 35 sec.
Total minutes: 223
Minutes of race broadcast: 170
Minutes of commercials: 53
Number of missed restarts: 1 and 3 close calls
Number of mystery cautions (debris not shown): 0
Number of hushed silences to honor David Poole: 1
Number of sets of military dog tags affixed to Tony Stewart’s dashboard: 1
Number of times Kasey Kahne hit his helmet and the inside of his car in frustration following some bad luck: 6
Total Digger sightings: 26
Animated Digger shots: 9
Still Digger shots: 12
Text ‘Digger’ to 7555 mentions: 1
Text ‘Marbles’ to 7555 mentions: 1
Get Digger theme at itunes.com mentions: 2
Digger.Ask.com mentions – 1
Number of times selected drivers were focused on:
Marcos Ambrose – 17
David Ragan – 17
David Stremme – 27
David Reutimann – 46
Clint Bowyer – 47
Dale Earnhardt Jr. – 49
Jimmie Johnson – 52
Brian Vickers – 60
Jeff Burton – 77
Jamie McMurray – 79
Ryan Newman – 106
Jeff Gordon – 109
Kurt Busch – 129
Kyle Busch (race winner) – 137
Denny Hamlin – 154
See full report at CawsnJaws.com.(5-3-2009)
Race and Commercial Breakdown of the Aaron’s 499
Total race brdcst time 168 Total comm. brdcst time 57
Total number of commercials: 131
Total number of companies or entities advertised: 71
Total number of brief promos of products/services during the race broadcast: 91
Total number of companies or entities advertised in brief promos or crawlers: 34
Total amount of time these brief promos take during broadcast: app. 10 min. 50 sec.
Total minutes: 225
Minutes of race broadcast: 168
Minutes of commercials: 57
Number of missed restarts: 0
Number of ‘mystery cautions’: 1
Number of clips of the pre-race ‘Kentucky Grilled Chicken Dance’: 1
Number of times Chad Knaus was shown squirting water at camera: 1
Number of caution light pieces that caused a caution: 1
Total Digger sightings: 42
Animated Digger shots: 13
Still Digger shots: 25
Text Digger to 7555 mentions: 2
Get Digger theme at itunes.com mentions: 2
Number of times selected drivers were focused on:
Jeremy Mayfield – 11
Regan Smith – 18
Ryan Newman – 34
Brad Keselowski (race winner) – 37
Brian Vickers – 50
Jeff Gordon – 50
Joey Logano – 67
David Ragan – 77
Jimmie Johnson – 87
Jeff Burton – 90
Denny Hamlin – 105
Kyle Busch – 105
Kurt Busch – 108
Dale Earnhardt Jr. – 168
See full report at CawsnJaws.com.(5-3-2009)
Race and Commercial Breakdown of the Subway Fresh Fit 500
Total race brdcst time 137 Total comm. brdcst time 52
Total number of commercials: 110
Total number of companies or entities advertised: 62
Total number of brief promos of products/services during the race broadcast: 62
Total amount of time these brief promos take during broadcast: app. 8 min. 50 sec.
Total minutes: 189
Minutes of race broadcast: 137
Minutes of commercials: 52
Number of missed restarts: 1
Number of ‘mystery cautions’: 1
Total Digger sightings: 31
Animated Digger shots: 9
‘Digger Vision’ shots: 2
Still Digger shots: 16
Text Digger to 7555 mentions: 2
Get Digger theme at itunes.com mentions: 2
Number of times selected drivers were focused on:
Reed Sorenson – 6
Brian Vickers – 16
Ryan Newman – 23
David Reutimann – 25
Jeff Burton – 30
Denny Hamlin – 43
Kyle Busch – 43
Dale Earnhardt Jr. – 49
Jeff Gordon – 51
Jimmie Johnson – 56
Kurt Busch – 76
Tony Stewart – 82
Mark Martin (race winner) – 111
See full report at CawsnJaws.com.(4-21-2009)
Race and Commercial Breakdown of the Samsung 500:
Total race brdcst time 165 Total comm. brdcst time 58
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:43 PM
Total number of commercials: 133
Total number of companies or entities advertised: 72
Total number of brief promos of products/services during the race broadcast: 89
Total minutes: 223
Minutes of race broadcast: 165
Minutes of commercials: 58
Number of missed restarts: 0
Number of ‘mystery cautions’: 1 debris was mentioned, but not shown
Animated Digger shots: 10
Still Digger shots: 17
Number of times selected drivers were focused on:
Jamie McMurray – 10
Max Papis – 11
Regan Smith – 13
Sam Hornish Jr. – 23
Jeff Burton – 30
Kyle Busch – 55
Mark Martin – 57
Kurt Busch – 57
David Reutimann – 65
Jimmie Johnson – 79
Dale Earnhardt Jr. – 83
Greg Biffle – 92
Tony Stewart – 93
Matt Kenseth – 108
Jeff Gordon (race winner) – 145
See full report at CawsnJaws.com.(4-6-2009)
Race & Commercial Breakdown of the Goody’s Fast Pain Relief 500
Total number of commercials: 127
Total number of companies or entities advertised: 68
Total number of brief promos of products/services during the race broadcast: 99
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:43 PM
Total minutes: 223
Minutes of race broadcast: 166
Minutes of commercials: 57
Number of missed restarts: 1 and two close calls
Number of beer cans that brought out a caution: 1
Total race brdcst time 166 Total comm. brdcst time 57
Number of times selected drivers were focused on:
Ryan Newman – 20
Marcos Ambrose – 27
Jeff Burton – 29
Jeremy Mayfield – 37
Paul Menard – 38
Kevin Harvick – 47
Matt Kenseth – 49
Mark Martin – 62
Kurt Busch – 88
Dale Earnhardt Jr. – 95
Jimmie Johnson (race winner) – 171
Jeff Gordon – 251
Denny Hamlin – 253
See full report at CawsnJaws.com.(3-30-2009)
Race and Commercial Breakdown of the Food City 500
Total number of commercials: 127
Total number of companies or entities advertised: 67
Total number of brief promos of products/services during the race broadcast: 82
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:10 PM
Total minutes: 190
Minutes of race broadcast: 137
Minutes of commercials: 53
Number of missed restarts: 0
Animated Digger sightings: 7
Digger still shots: 28
Total race brdcst time 137 Total comm. brdcst time 53
Number of times selected drivers were focused on:
Aric Almirola – 18
Bobby Labonte – 19
Kurt Busch – 19
Clint Bowyer – 19
Robby Gordon – 19
Dale Earnhardt Jr. – 30
Joey Logano – 31
Kevin Harvick – 36
Juan Montoya – 37
Ryan Newman – 38
Kasey Kahne – 40
Mark Martin – 58
Jeff Gordon – 68
Denny Hamlin – 72
Jimmie Johnson – 109
Kyle Busch – 153
See full report at CawsnJaws.com.(3-23-2009)
Race and Commercial Breakdown of the Kobalt Tools 500:
Total number of commercials: 131
Total number of companies or entities advertised: 73
Total number of brief promos of products/services during the race broadcast: 92
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 6:18 PM
Total minutes: 258
Minutes of race broadcast: 202
Minutes of commercials: 56
Number of missed restarts: 1
Total race brdcst time 202 Total comm. brdcst time 56
Number of times selected drivers were focused on:
Elliott Sadler – 18
Scott Speed – 19
Jeff Burton – 37
Kevin Harvick – 39
Martin Truex Jr. – 41
Kyle Busch – 45
Tony Stewart – 46
Kasey Kahne – 56
Dale Earnhardt Jr. – 63
Brian Vickers – 82
Jimmie Johnson – 85
Jeff Gordon – 86
Kurt Busch (race winner) – 210
See full report at CawsnJaws.com.(3-9-2009)
Race and Commercial Breakdown of the Shelby 427:
Total number of commercials: 117
Total number of companies or entities advertised: 66
Total number of brief promos of products/services during the race broadcast: 94
Start time to record race/commercial periods: 4:30pm
End time to record race/commercial periods: 8:21pm
Total minutes: 231
Minutes of race broadcast: 179
Minutes of commercials: 52
Number of missed restarts: 0
Number of Viagra commercials last race: 1
Number of Viagra commercials this race: 2
Number of animated Digger sightings: 16 last week: 18
Number of non-animated Digger sightings: 22 last week: 28
Number of Total Digger sightings: 38 last week: 46
Total race brdcst time 179 Total comm. brdcst time 52
Number of times selected drivers were focused on:
Max Papis – 4
Matt Kenseth – 16
David Stremme – 20
Sam Hornish Jr. – 29
Dale Earnhardt Jr. – 29
Jamie McMurray – 34
David Reutimann – 41
Clint Bowyer – 41
Kurt Busch – 42
Bobby Labonte – 83
Jimmie Johnson – 100
Kyle Busch (race winner) – 102
Jeff Burton – 104
See full report at CawsnJaws.com.(3-2-2009)
Race and Commercial Breakdown of the Auto Club 500
Total number of commercials: 138
Total number of companies or entities advertised: 69
Total number of brief promos of products/services during the race broadcast: 87
Start time to record race/commercial periods: 6:00pm/et
End time to record race/commercial periods: 10:02pm/et
Total minutes: 242
Minutes of race broadcast: 182
Minutes of commercials: 60
Number of missed restarts: 0
Number of animated Digger sightings: 18
Number of non-animated Digger sightings: 28
Number of Total Digger sightings: 46
Number of times we got to see Jeff Hammond whack a windshield with a bat: 1
Number of famed Hudson Hornet sightings, with mentions of Dan Gurney and Johnny ‘Madman’ Mantz: 1
Total race brdcst time 182 Total comm. brdcst time 60 Number of times selected drivers were focused on:
Scott Riggs – 6
Jeff Burton – 14
Juan Montoya – 30
Carl Edwards – 39
Kevin Harvick – 41
Dale Earnhardt Jr. – 42
Jamie McMurray – 64
Kyle Busch – 90
Kurt Busch – 100
Matt Kenseth (race winner) – 109
Greg Biffle – 115
Jimmie Johnson – 129
Jeff Gordon – 199
See full report at CawsnJaws.com.(2-25-2009)
Race and Commercial Breakdown of the 2009 Daytona 500:
Total number of commercials: 126
Total number of companies or entities advertised: 64
Total number of brief promos of products/services during the race broadcast: 42
Total number of ‘Digger’ appearances: 19
Total number of three-minute movie previews during broadcast (for 'Watchmen'): 1
Total amount of time these brief promos take during broadcast: app. 8 min. 45 sec.
Start time to record race/commercial periods: 3:20 pm
End time to record race/commercial periods: 6:48 pm
Total minutes: 208
Minutes of race broadcast: 150
Minutes of commercials: 58
Number of missed restarts: 0
Number of stars in sunglasses: 1 (Tom Cruise)
Number of legends waving the green flag: 1 (Bobby Allison)
Total race brdcst time 150 Total comm. brdcst time 58
Number of times selected drivers were focused on:
Scott Riggs – 9
Elliott Sadler – 43
Brian Vickers – 46
Jeff Burton – 48
A.J. Allmendinger – 51
Tony Stewart – 52
Jimmie Johnson – 54
Mark Martin – 56
Matt Kenseth (race winner) – 80
Carl Edwards – 84
Jeff Gordon – 96
Dale Earnhardt Jr. – 100
Kyle Busch – 136
See full report at CawsnJaws.(2-17-2009)
Race and Commercial Breakdown of the 2009 Gatorade Duels
Total number of commercials: 96 Total number of companies or entities advertised: 47 Total number of brief promos of products/services during the race broadcast: 17 Start time to record race/commercial periods: 2:00 PM End time to record race/commercial periods: 5:11 PM Total minutes: 191 Minutes of race broadcast: 141 Minutes of commercials: 50 Number of missed restarts: 1 Total race brdcst time 141 Total comm. brdcst time 50 Number of times selected drivers were focused on:
Norm Benning – 6
Jeremy Mayfield – 13
Jeff Burton – 14
Brian Vickers – 15
Kevin Harvick – 30
Joe Nemechek – 32
Bill Elliott – 33
Kyle Busch (Race 2 Winner) – 44
Joey Logano – 45
Mark Martin – 49
Dale Earnhardt Jr. – 54
Jimmie Johnson – 72
Martin Truex Jr. – 74
Jeff Gordon (Race 1 Winner) – 90
(CawsnJaws)(2-14-2009)
Race and Commercial Breakdown of the 2009 Bud Shoot Out: Fox was the broadcaster for this event
Total number of commercials: 66
Total number of companies or entities advertised: 38
Start time to record race/commercial periods: 8:10 PM
End time to record race/commercial periods: 10:21 PM
Total minutes: 133
Minutes of race broadcast: 100
Minutes of commercials: 31
Number of missed restarts: 0
Number of 'Digger the Gopher Cam' appearances: 5
Total race brdcst time 100 Total comm. brdcst time 31
Number of times selected drivers were focused on:
Jeff Burton – 13
Paul Menard – 20
Kevin Harvick (race winner) – 24
Bobby Labonte – 29
Carl Edwards – 39
Tony Stewart – 41
Brian Vickers – 45
Jamie McMurray – 58
Jimmie Johnson – 58
Denny Hamlin – 60
Kyle Busch – 62
Jeff Gordon – 68
Dale Earnhardt Jr. – 68
(CawsnJaws)(2-9-2009)

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