Race and Commercial Breakdown of the 2012 Bojangles’ Southern 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:00 PM, and stopped at the waving of the checkered flag at 11:03 PM (all times are EST). Did not keep records for the pre- and post-race coverage. Fox was the broadcast team for this event.
Total number of commercials: 128
Total number of companies or entities advertised: 89
Number of traditional commercials (not split-screen): 116
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 12
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 3
Total number of brief promos of products/services during the race broadcast: 34 Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
Start time to record race/commercial periods: 7:00 PM End time to record race/commercial periods: 11:03 PM Total minutes of broadcast: 243 Minutes of race broadcast: 194 Minutes of traditional commercials (not split-screen): 51 Minutes of ‘Side-by-Side’ commercials (split-screen): 5 Number of missed restarts: 0 Number of ‘mystery cautions’ (debris not shown): 2 Total race brdcst time 194 Total comm. brdcst time 51 See past races, sponsor links and more at CawsnJaws.com.(5-21-2012)

Race and Commercial Breakdown of the 2012 Aaron's 499: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:29 PM, and stopped at the waving of the checkered flag at 5:04 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 118
Number of traditional commercials (not split-screen): 109
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 3
Total number of companies or entities advertised: 64
Total number of brief promos of products/services during the race broadcast: 37
Total number of companies or entities advertised in brief promos or crawlers: 24
Total amount of time these brief promos take during broadcast: app. 3 min.
Start time to record race/commercial periods: 1:29 PM
End time to record race/commercial periods: 5:04 PM
Total minutes of race broadcast: 215
Minutes of traditional commercials (not split-screen): 161
Minutes of ‘Side-by-Side’ commercials (split-screen): 54
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Total race brdcst time 161 Total comm. brdcst time 54
see more at CawsnJaws.com.(5-11-2012)

Race and Commercial Breakdown of the 2012 Capital City 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Friday’s race. Began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:37 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 103
Number of traditional commercials (not split-screen): 91
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 12
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 3
Total number of companies or entities advertised: 53
Total number of brief promos of products/services during the race broadcast: 32
Total number of companies or entities advertised in brief promos or crawlers: 19
Total amount of time these brief promos take during broadcast: app. 4 min. 35 sec.
Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:37 PM
Total minutes of race broadcast: 187
Minutes of race broadcast: 143
Minutes of traditional commercials (not split-screen): 44
Minutes of ‘Side-by-Side’ commercials (split-screen): 5
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Total race brdcst time 143 Total comm. brdcst time 44
see more at CawsnJaws.com.(5-11-2012)

Race and Commercial Breakdown of the 2012 STP 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:37 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 117
Number of traditional commercials (not split-screen): 106
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 11
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 4
Total number of companies or entities advertised: 62
Total number of brief promos of products/services during the race broadcast: 31
Total number of companies or entities advertised in brief promos or crawlers: 22
Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:37 PM
Total minutes of race broadcast: 217
Minutes of race broadcast: 163
Minutes of traditional commercials (not split-screen): 54
Minutes of ‘Side-by-Side’ commercials (split-screen): 7
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Total race brdcst time 163 Total comm. brdcst time 54
see more at CawsnJaws.com.(5-11-2012)

Race and Commercial Breakdown of the 2012 Samsung Mobile 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:39 PM, and stopped at the waving of the checkered flag at 11:04 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 102
Number of traditional commercials (not split-screen): 93
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 3
Total number of companies or entities advertised: 57
Total number of brief promos of products/services during the race broadcast: 41
Total number of companies or entities advertised in brief promos or crawlers: 22
Total amount of time these brief promos take during broadcast: app. 4 min. 35 sec.
Start time to record race/commercial periods: 7:39 PM
End time to record race/commercial periods: 11:04 PM
Total minutes of race broadcast: 205
Minutes of traditional commercials (not split-screen): 160
Minutes of ‘Side-by-Side’ commercials (split-screen): 45
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Total race brdcst time 160 Total comm. brdcst time 45
see more at CawsnJaws.com.(5-11-2012)

Race and Commercial Breakdown of the 2012 Goody’s Fast Relief 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:44 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 107
Number of traditional commercials (not split-screen): 98
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 3
Total number of companies or entities advertised: 83
Total number of brief promos of products/services during the race broadcast: 32
Total number of companies or entities advertised in brief promos or crawlers: 22
Total amount of time these brief promos take during broadcast: app. 3 min. 35 sec.
Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:44 PM
Total minutes of race broadcast: 224
Minutes of race broadcast: 178
Minutes of traditional commercials (not split-screen): 46
Minutes of ‘Side-by-Side’ commercials (split-screen): 5
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of April Fool’s Day jokes heard over the broadcast: 1 Carl Edwards telling Bob Osborne his transmission was going
Total race brdcst time 178 Total comm. brdcst time 46
Number of times selected drivers were focused on:
Hermie Sadler – 21
David Reutimann – 24
J.J. Yeley – 30
David Stremme – 35
Carl Edwards – 49
Bobby Labonte – 50
Marcos Ambrose – 60
A.J. Allmendinger – 76
Ryan Newman (race winner) – 110
Brad Keselowski – 143
Dale Earnhardt Jr. – 186
Jimmie Johnson – 262
Jeff Gordon – 319
see more at CawsnJaws.com.(4-2-2012)

Race and Commercial Breakdown of the 2012 Auto Club 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:54 PM, and stopped at the rain delay at 4:53 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 82
Total number of companies or entities advertised: 53
Total number of brief promos of products/services during the race broadcast: 30
Total amount of time these brief promos take during broadcast: app. 3 min. 10 sec.
Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 4:53 PM
Total minutes of race broadcast: 119
Minutes of race broadcast: 86
Minutes of commercials: 33
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of Stooges to give the call to start the engines: 3
Total race brdcst time 86 Total comm. brdcst time 33
Number of times selected drivers were focused on:
Bobby Labonte – 10
Travis Kvapil – 16
Jamie McMurray – 16
Landon Cassill – 17
Brad Keselowski – 18
Dale Earnhardt Jr. – 27
Mark Martin – 30
Kevin Harvick – 49
Jimmie Johnson – 67
Greg Biffle – 67
Denny Hamlin – 90
Kyle Busch – 103
Tony Stewart (race winner) – 106
see more at CawsnJaws.com.(3-26-2012)

Race and Commercial Breakdown of the 2012 Food City 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:01 PM, and stopped at the waving of the checkered flag at 4:09 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 114 Number of traditional commercials (not split-screen): 105 Number of NASCAR on Fox ‘Side-by-Side’ commercials during race broadcast (split-screen): 9 Number of times NASCAR on Fox utilized ‘Side-by-Side’ commercials during this broadcast: 3 Total number of companies or entities advertised: 9 Total number of brief promos of products/services during the race broadcast: 31 Start time to record race/commercial periods: 1:01 PM
End time to record race/commercial periods: 4:09 PM
Minutes of race broadcast: 188
Minutes of traditional commercials (not split-screen): 50
Minutes of NASCAR on Fox ‘Side-by-Side’ commercials (split-screen): 6
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Total race brdcst time 138 Total comm. brdcst time 50
Number of times selected drivers were focused on:
Scott Riggs – 6
Brendan Gaughan – 22
David Ragan – 30
Kasey Kahne – 42
Tony Stewart – 46
Aric Almirola – 48
Martin Truex Jr. – 69
Jeff Burton – 81
Dale Earnhardt Jr. – 98
A.J. Allmendinger – 104
Brian Vickers – 118
Matt Kenseth – 155
Brad Keselowski (race winner) – 219
see more at CawsnJaws.com.(3-22-2012)

Race and Commercial Breakdown of the 2012 Kobalt Tools 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday's races. Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:14 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 120
Number of traditional commercials (not split-screen): 110
Number of NASCAR on Fox 'Side-by-Side' commercials during race broadcast (split-screen): 10
Total number of companies or entities advertised: 66
Total number of brief promos of products/services during the race broadcast: 42
Total amount of time these brief promos take during broadcast: app. 6 min. 25 sec.
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:14 PM
Total minutes: 194
Minutes of race broadcast: 151
Minutes of traditional commercials (not split-screen): 43
Minutes of NASCAR on Fox 'Side-by-Side' commercials (split-screen): 5
Number of missed restarts: 0
Number of 'mystery cautions' (debris not shown): 2
Total race brdcst time 151 Total comm. brdcst time 43
Number of times selected drivers were focused on:
Timmy Hill – 8
Jeff Burton – 18
Mark Martin – 23
Paul Menard – 46
Brad Keselowski – 51
Jamie McMurray – 59
Kasey Kahne – 70
Carl Edwards – 73
Kevin Harvick – 79
Greg Biffle – 116
Dale Earnhardt Jr. – 128
Jimmie Johnson – 165
Tony Stewart (race winner) – 178
see more at CawsnJaws.com.(3-12-2012)

Tide runs commercial featuring Daytona track clean up: A new Tide TV commercial ... seeks to capitalize on the detergent's brand unexpected product placement during Fox's telecast of the Daytona 500. The Procter & Gamble laundry detergent is not a NASCAR or Daytona sponsor. But Tide got millions worth of free exposure when Fox viewers saw safety workers using Tide to clean the track after a fiery crash at Daytona International Speedway covered Turn 3 with 200 gallons of burning jet fuel. Tide was smart enough to capitalize on the free product placement immediately. A new spot ran during Fox's telecast of the The Subway Fresh Fit 500 Sunday. The ad shows footage of Daytona workers using Tide to clean up the track. "You keep inventing stains. We'll keep inventing ways to get them out," says the commercial.(USA Today), commercial can be seen at the link.(3-5-2012)

Race and Commercial Breakdown of the 2012 Subway Fresh Fit 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday's races. Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:08 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 107
Number of traditional commercials (not split-screen): 98
Number of NASCAR on Fox 'Side-by-Side' commercials during race broadcast (split-screen): 9
Total number of companies or entities advertised: 67
Total number of brief promos of products/services during the race broadcast: 47
Total amount of time these brief promos take during broadcast: app. 6 min. 45 sec.
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:08 PM
Total minutes: 188
Minutes of race broadcast: 144
Minutes of traditional commercials (not split-screen): 44
Minutes of NASCAR on Fox 'Side-by-Side' commercials (split-screen): 4
Number of missed restarts: 0
Number of 'mystery cautions' (debris not shown): 0
Total race brdcst time 144 Total comm. brdcst time 44
Number of times selected drivers were focused on:
Brendan Gaughan - 14
A.J. Allmendinger - 34
Dale Earnhardt Jr. - 36
Kasey Kahne - 43
Joey Logano - 56
Ryan Newman - 56
Tony Stewart - 61
Greg Biffle - 85
Mark Martin - 98
Brad Keselowski - 108
Denny Hamlin (race winner) - 154
Jimmie Johnson - 158
Kevin Harvick - 164
see more at CawsnJaws.com.(3-5-2012)

Race and Commercial Breakdown of the 2012 Daytona 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s races. Began recording the times at the invocation of the race on Sunday at 1:10 PM, and stopped during the red flag waving for the rain delay at 1:30 PM. Restarted recording times on Monday evening at 7:01 PM, until another red flag delay for the jet fuel fire at 10:07 PM. Resumed recording times when the drivers started their engines at 11:57 PM, and stopped at the waving of the checkered flag at 12:56 AM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials (not split-screen: 117
Total number of ‘NASCAR on Fox Side-by-Side Commercials’ (split-screen): 9
Total number of commercials: 126
Total number of companies or entities advertised: 72
Total number of brief promos of products/services during the race broadcast: 46
Total amount of time these brief promos take during broadcast: app. 5 min. 10 sec.
Start time to record race/commercial periods on Sunday: 1:10 PM
End time to record race/commercial periods on Sunday: 1:30 PM
Start time to record race/commercial periods on Monday: 7:01 PM
End time to stop recording for red flag for jet fuel fire: 10:07 PM
Restart time to record race/commercial periods: 11:57 PM
End time to record race/commercial periods at checkered flag: 12:56 AM
Total minutes: 265
Minutes of race broadcast: 206
Minutes of traditional commercials: 59
Minutes of ‘Side-by-Side Commercials’: 4
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of ‘Digger the Gopher Cam’ appearances: 12
Number of exploding cargo of an emergency vehicle: 1
Number of surprise appearances by Tide detergent: 1
Number of times selected drivers were focused on:
Tony Raines – 22
Landon Cassill – 27
Jimmie Johnson – 42
David Reutimann – 48
Casey Mears – 55
Kasey Kahne – 73
Carl Edwards – 101
Matt Kenseth (race winner) – 109
Dale Earnhardt Jr. – 115
Tony Stewart – 118
Denny Hamlin – 126
Jeff Burton – 149
Greg Biffle – 162
see more at CawsnJaws.com.(2-29-2012)

Race and Commercial Breakdown of the 2012 Gatorade Duels: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Thursday’s races. Began recording the times at the beginning of the first race at 2:00 PM, and stopped at the waving of the checkered flag following the second race at 4:55 PM (all times are EST). SPEED was the broadcast team for this event.
Total number of commercials: 94
Total number of companies or entities advertised: 48
Total number of brief promos of products/services during the race broadcast: 15
Total amount of time these brief promos take during broadcast: app. 1 min. 45 sec.
Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 4:55 PM
Total minutes: 175
Minutes of race broadcast: 126
Minutes of commercials: 49
“Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Total race brdcst time 126 Total comm. brdcst time 49
Number of times selected drivers were focused on:
J.J. Yeley – 7
Robert Richardson Jr. – 17
Mark Martin – 21
Clint Bowyer – 27
Kasey Kahne – 37
Elliott Sadler – 44
Kyle Busch – 47
Marcos Ambrose – 47
Matt Kenseth (Race 2 Winner) – 53
Aric Almirola – 55
Dale Earnhardt Jr. – 61
Danica Patrick – 80
Tony Stewart (Race 1 Winner) – 81
see more at CawsnJaws.com.(2-26-2012)

Race & Commercial Breakdown of the 2012 Bud Shootout: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 8:10 PM, and stopped at the waving of the checkered flag at 10:27 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 68
Total number of companies or entities advertised: 39
Total number of brief promos of products/services during the race broadcast: 17
Total amount of time these brief promos take during broadcast: app. 1 min. 25 sec.
Start time to record race/commercial periods: 8:10 PM
End time to record race/commercial periods: 10:27 PM
Total minutes: 137
Minutes of race broadcast: 105
Minutes of commercials: 32
Total race brdcst time 105 Total comm. brdcst time 32
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of ‘Digger’ appearances: 4
Number of times selected drivers were focused on:
Kasey Kahne – 39
David Ragan – 41
A.J. Allmendinger – 45
Michael Waltrip – 45
Clint Bowyer – 50
Kurt Busch – 64
Kevin Harvick – 75
Joey Logano – 83
Tony Stewart – 92
Dale Earnhardt Jr. – 95
Jeff Gordon – 118
Kyle Busch (race winner) – 118
see more at CawsnJaws.com.(2-21-2012)

and from last year...to compare

Race and Commercial Breakdown of the 2011 Budweiser Shootout: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Cheryl began recording the times at the Invocation of the race at 8:10 PM, and stopped at the waving of the checkered flag at 10:02 PM (all times are EST). Fox was the broadcast team for this event.
Total number of commercials: 34
Total number of companies or entities advertised: 49
Total number of brief promos of products/services during the race broadcast: 17
Start time to record race/commercial periods: 8:10 PM
End time to record race/commercial periods: 10:02 PM
Total minutes: 112
Minutes of race broadcast: 85
Minutes of commercials: 27
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of Digger appearances: 6
Number of famous bicyclists mentioned as tweeting that he was watching the broadcast: 1 Lance Armstrong
Number of times selected drivers were focused on:
Derrike Cope – 18
Matt Kenseth – 40
Mark Martin – 45
Bobby Labonte – 52
Dale Earnhardt Jr. – 71
Ryan Newman – 78
Kyle Busch – 84
Kurt Busch (race winner) – 80
Greg Biffle – 83
Jeff Gordon – 83
Jeff Burton – 120
Kevin Harvick – 132
See full report at CawsnJaws.com.(2-14-2011)