2011 NASCAR Sprint Cup TV Ratings

NASCAR SPRINT CUP SERIES
TELEVISION RATINGS & NEWS

2011 Television Ratings - Comparison Table - 4 Years
FOX Coverage
13 Races
(2011 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share
Track/Race 2011 2010 2009 2008
Daytona - Fox 2/12
Bud Shootout
4.5/8
3.9/7*
7.847 million
4.4/8
4.2/7*
8.187 million
4.9/9
4.1/7*
8.3 million
5.1/9
4.5/8*
8.5 million
Daytona 500 Qualifying - Fox 2/13 2.0/5
1.9/5*
3.303 million
1.6/4
2.361 million
2.4/6
2.1/5*
3.6 million
2.9/7
2.7/6*
4.4 million
Daytona/Gatorade Duels - SPEED 2/17   1.99
1.495 million
1.86
1.363 million
2.10
1.5 million
Daytona 500 - Fox 2/20 8.2/18
8.7/20*
15.6 million
7.0/14
7.7/16*
13.294 million
9.2/19
8.0/17*
15.958 million
10.2/20
9.4/19
17.8 million
Phoenix - Fox 2/27 5.9/13
5.3/11*
10.346 million
5.6/11
5.0/10*
9.151 million (A11)
6.0/10
5.3/8*
10.206 million (A11)
6.2/10 (A)
6.1/10*
10.9 million (A11)
Las Vegas - Fox 3/6 5.9/12
5.3/11*
10.076 million
4.4/9
4.1/8*
7.154 million
6.5/12
5.5/10*
11.123 million
7.1/13
6.2/12*
12.1 million
Bristol - Fox 3/20 4.3/10
3.9/9*
7.24 million
5.3/13
4.8/11*
8.51 million (B11)
5.5/12
4.7/10*
8.877 million (B11)
6.4/15
5.6/12*
10.5 million (B11)
Auto Club - Fox 3/27 4.6/10
4.1/9*
8.080 million
4.4/10
4.2/9*
7.357 million (C11)
4.5/10
4.1/10*
7.365 million (C11)
5.5/13
5.0/11*
8.9 million (C11)
Martinsville - Fox 4/3 4.4/10
3.9/9*
7.229 million
2.1/6* (A10) 4.6/10
4.1/9*
7.4 million
5.3/12
4.9/10*
8.7 million
Texas - Fox 4/9 4.0/7
3.7/7
7.036 million
2.1/7* (B10) 4.7/11
4.2/10*
7.4 million
5.4/12
4.7/10*
8.6 million
Talladega - Fox 4/17 5.2/13
4.6/11*
9.039 milion
5.2/12
4.9/11*
8.452 million
5.0/12
4.5/11*
8.105 million
5.7/13
5.2/11*
9.0 million
Richmond - Fox 4/30 3.7/7
3.4/7*
6.138 million
3.7/7
3.4/7
6.194 million
3.9/8
3.7/7*
6.634 million
4.5/9
4.2/8*
7.3 million
Darlington - Fox 5/7 4.1/8
3.5/7*
6.978 million
4.2/8
3.9/8*
6.9709 million
4.0/8
3.6/7*
6.671 million
4.8/10
4.3/8*
7.8 million
Dover - Fox 5/15 4.4/10
3.8/9*
7.391 million
3.7/10
3.6/9*
5.756 million
4.0/10
3.6/9*
6.088 million
4.5/11
4.2/10*
7.109 million
All-Star SPEED 5/21 3.32 (cb)
?
? million hh
3.993 million viewers
3.30 (cb)
2.1/4*
2.496 million hh
? million viewers
3.68 (cb)
2.1/4*
2.69 million hh
3.74 (cb)
?
2.7 million hh
Charlotte - Fox 5/29 4.5/9
4.0/8*
8.132 million
 
4.0/9*
6.547 million
3.3/9 (L)
3.3/8*
5.308 million
4.7/10
4.4/9*
7.6 million
Kansas - Fox 6/5 3.9/10
3.9/10*
6.285 million
     
FOX - 13 races - SEASON 5.0/11
4.4/10*
8.6 million ave
4.8/10
4.4/9*
7.897 million ave
5.1/11
4.6/9*
8.502 million ave
 
TNT Coverage
6 Races
Track/Race 2011 2010 2009 2008
(2010 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers
Pocono - TNT 6/12 3.2
5.175 million
3.3
5.344 million
3.4/9
5.480 million
4.6
3.9*
6.1 million
Michigan - TNT 6/19 2.9
2.7/7*
4.89 million
2.9/7
2.8/7*
4.3 million
6/13
3.3/9
5.118 million
3.3/9
5.084 million
Infineon - TNT 6/26 3.2
5.188
2.7/7
4.479 million
6/18
4.0
3.4/8*
5.788 million
4.3
3.7/8*
6.015 million
Daytona - TNT 7/2 3.4
6.029 million
3.6/8
6.127 million
(C10)
3.1/8
5.277 million
3.8/8
6.39 million
Kentucky - TNT 7/9
(inaugural race)
3.0
2.7*
4.968 million
2.8
4.608 million
(Chicago)
3.0/6*
4.814 million
(Chicago)
3.7
3.2/7*
5.129 million
(Chicago)
New Hampshire - TNT 7/17 2.9
2.9*
4.562 million
(D11)
3.0/7
2.6*
4.909 million
6/27
4.1
3.5/9
5.555 million
6/28
4.0
3.4/8*
5.495 million
6/29
TNT - 6 of 6 races - SEASON 3.1
5.125 million ave
3.615 million households
3.0/7
4.990 million ave
3.495 million households
3.4/8
5.537 million ave
 
ESPN/ABC Coverage
17 Races
(2011 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers
Track/Race 2011 2010 2009 2008
Indy - ESPN 7/31 4.6
6.377 million
4.2
3.6*
5.709 million
4.8
4.1*
6.487 million
5.1
6.7 million
Pocono - ESPN 8/7 3.9
5.485 million
4.4
6.292 million
(P) 1.8
(4.5 Sunday)
2.25 million
4.5
3.8
6.2 million
Watkins Glen - ESPN 8/15 (E11) 1.6
1.896 million
3.6
4.931 million
(W) 1.7
(2.0 Sunday)
1.99 million
3.6
3.0*
4.8 million
Michigan - ESPN 8/21 3.7
5.028 million
3.6
3.1/8
4.917 million
4.1
3.5/8
5.622 million
3.9
3.3*
5.3 million
Bristol - ABC 8/27 3.0
5.067 million (F11)
3.5/7
5.842 million
3.3/7
3.8hh
5.323 million
(ESPN)
3.5
3.0*
5.0 million
(ESPN)
Atlanta - ESPN 9/4
(was at California 2004-2008)
1.8
2.161 million
3.9
3.4/7
2.9/6*
5.516 million million
4.1
3.5/7
3.1/6*
5.808 million
3.9
3.5/8*
5.7 million
(California)
Richmond - ABC 9/9 3.7
6.167 million
3.1/5
2.8/5
5.288 million
3.5
3.1/6*
5.54 million
3.0
3.97 million
ESPN (D)
The Chase
ESPN/ABC Coverage
10 Races
(2011 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers
Track/Race 2011 2010 2009 2008
Chicago - ESPN 9/19 1.8 (H11)
2.179 million
2.3
2.1/5*
3.677 million
NHMS on this date
3.2/7
2.5/6*
5.04 million
ABC
NHMS on this date
3.8/8
3.2/6*
6.1 million
ABC
NHMS on this date
New Hampshire - ESPN 9/25 3.1
4.235 million
2.4
2.1/4*
3.966 million
Dover on this date
3.1/6
2.7/5*
5.08 million
(ABC)
Dover on this date
3.3/7
2.9/6*
5.34 million
(ABC)
Dover on this date
Dover - ESPN 10/2 3.0
4.093 million
2.7hh
2.3/5
2.1/5*
3.741 million
Kansas on this date
3.2/7
2.6/5*
5.25 million
(ABC)
Kansas on this date
3.5/8
3.1/6*
5.69 million
(ABC)
Kansas on this date
Kansas - ESPN 10/9 3.1
4.173 million
2.9hh
2.3/5*
4.072 million
(Auto Club)
3.6/7
3.1/6*
5.95 million
(Auto Club)
ABC
3.8/7
3.5/7
6.04 million
(Charlotte)
ABC
Charlotte - ABC 10/15 3.2/?
5.396 million
3.2/?
5.345 million
3.5/7
3.0/6*
5.45 million
3.8/7
3.5/7
6.04 million
Talladega - ESPN 10/23 3.9hh
5.430 million
3.6hh
3.1/?
5.177 million
4.1/?
3.8/8*
6.6 million
ABC
3.7/?
3.4/6*
5.89 million
(Texas race - same date)
3.6/8
3.2/7*
5.61 million
(33rd race Atlanta)
ABC
Martinsville - ESPN 10/30 3.6hh
4.923 million
2.8hh
2.4/5
2.2/5
3.954 million
2.9/?
2.5/5*
4.70 million
ABC
3.3/7
2.9/6*
ABC
Texas - ESPN 11/6 3.4hh
4.726 million
3.4hh
2.9/6
2.7/5*
4.846 million
3.7/7
3.2/6*
5.827 million
ABC
3.7/7
3.4/6*
5.89 million
ABC
Phoenix - ESPN 11/13 3.3
4.766 million
2.9hh
2.5/5
4.201 million
3.3/6
2.9/6*
5.17 million
ABC
3.6/7
3.4/6*
5.66 million
ABC
3.3
2.9*
4.61 million
ESPN2 (E)
Homestead - ESPN 11/20 4.6
6.799 million
3.9hh
3.3/6
5.605 million
3.6/6
3.2/6*
5.607 million
ABC
4.0/7
3.7/6*
6.60 million
ABC

  • notes about ratings:
    (cb) = cable rating
    hh = households [usually cable ratings)

    (H11) = Chicago delayed from Sunday, Sept 18, 2011 to Monday, Sept 19, 2011 [11am/et], the new Chicago race date on Sept 18th, used to run in mid July.
    (G11) = Atlanta delayed from Sunday, Sept 4, 2011 [7:30pm/et] to Tuesday, Sept 6, 2011 [11am/et]
    (F11) = Bristol's race aired in much of the country on ABC, but due to Hurricane Irene, many local stations on the East Coast pre-empted the race telecast for news about the storm. The race also aired on ESPN in eastern states from South Carolina to Maine as a backup for viewers in areas where hurricane news could possibly pre-empt the race, and on ESPN2 in eight markets where NFL pre-season games were airing. Only the ABC portion of the audience can be measured by the Nielsen Company.
    (E11) = Watkins Glen delayed from Sunday, Aug 14, 2011 to Monday, Aug 15, 2011
    (D11) = The first New Hampshire race was June 27 in 2010, moved to July 17 in 2011
    (C11) = 5th race was at Bristol Motor Speedway from 2008-2010
    (B11) = 4th race was at Atlanta Motor Speedway from 2008-2010
    (A11) = 2nd race was at Auto Club Speedway from 2008-2010

    (A10) Martinsville delayed from Sunday March 28, 2010 to Monday, March 29, 2010
    (B10) Texas delayed from Sunday April 18, 2010 to Monday, April 19, 2010
    (C10) Start of the race was delayed 90 minutes by rain, Saturday, July 3, 2010

    (L) rained delayed from Sunday May 24, 2009 to Monday, May 25th
    (P) rained delayed from Sunday August 2, 2009 to Monday, August 3rd
    (W) rained delayed from Sunday August 3, 2009 to Monday, August 10th
    (D) rained delayed race at Richmond to Sunday, 9/7/2008, aired on ESPN instead of ABC
    (E) after 2 red flags, ABC moved the final 34 laps from ABC to ESPN2 at 7:30pm/et
    (L) rained delayed from Sunday May 24, 2009 to Monday, May 25th

    Final Ratings on top, and Fast/Overnight/Household Ratings below with an '*'.
    Cable Ratings [TNT/ESPN] usually do not list the share as Networks [FOX/ABC] do, or list overnights

    A network rating is percent of homes that are tuned into the event
    A a cable rating is percent of homes equipped with cable that are tuned into an event
    (meaning that a lower network rating still can produce more households)

    Overnight ratings, are measured in the top 50 markets of the country.
    National ratings provide more detailed demographic information as well as the exact number of people watching.

    rating: which indicates percentage of all households in the U.S. watched this broadcast
    share: which indicates percent of all households watching TV in the U.S. watched this broadcast
    as of mid-2006 there were 111,348,110 television households in the U.S.

sources include a few industry insiders, Neison Ratings, SceneDaily, FOX, ESPN, TNT and Media Life Magazine, charts at Sports Media Watch

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