2012 NASCAR Sprint Cup TV Ratings

NASCAR SPRINT CUP SERIES
TELEVISION RATINGS & NEWS

2012 Television Ratings - Comparison Table - 4 Years
FOX Coverage
13 Races
(2012 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share
Track/Race 2012 2011 2010 2009
Bud Shootout, Daytona - Fox 2/18
4.2/8
3.9/7*
7.467 million
4.5/8
3.9/7*
7.847 million
4.4/8
4.2/7*
8.187 million
4.9/9
4.1/7*
8.3 million
Daytona 500 Qualifying - Fox 2/19 2.0/5
1.8/4*
3.213 million
2.0/5
1.9/5*
3.303 million
1.6/4
2.361 million (Q10)
2.4/6
2.1/5*
3.6 million
Daytona/Gatorade Duels - SPEED 2/23     1.99
1.495 million
1.86
1.363 million
1) Daytona 500 - Fox 2/26 8.0/14
7.7/13* (A12)
13.699 million
8.7/20
8.2/18*
15.6 million
7.7/16*
7.0/14
13.294 million
9.2/19
8.0/17*
15.958 million
2) Phoenix - Fox 3/4 5.6/12
5.0/10*
9.23 million
5.9/13
5.3/11*
10.346 million
5.6/11
5.0/10*
9.151 million (A11)
6.0/10
5.3/8*
10.206 million (A11)
3) Las Vegas - Fox 3/11 5.2/11
4.6/10*
8.528 million
5.9/12
5.3/11*
10.076 million
4.4/9
4.1/8*
7.154 million
6.5/12
5.5/10*
11.123 million
4) Bristol - Fox 3/18 4.4/11
4.0/10*
7.307 million
4.3/10
3.9/9*
7.24 million
5.3/13
4.8/11*
8.51 million (B11)
5.5/12
4.7/10*
8.877 million (B11)
5) Auto Club - Fox 3/25 3.8/9
3.4/7*
6.153 million
4.6/10
4.1/9*
8.080 million
4.4/10
4.2/9*
7.357 million (C11)
4.5/10
4.1/10*
7.365 million (C11)
6) Martinsville - Fox 4/1 4.3/10
3.9/9*
6.835 million
4.4/10
3.9/9*
7.229 million
2.1/6* (A10) 4.6/10
4.1/9*
7.4 million
7) Texas - Fox 4/14 4.0/7
3.6/7*
6.766 million
4.0/7
3.7/7*
7.036 million
2.1/7* (B10) 4.7/11
4.2/10*
7.4 million
8) Kansas - Fox 4/22 4.3/10
3.7/9*
6.830 million
5.2/13
4.6/11*
9.039 milion (B12)
5.2/12
4.9/11*
8.452 million (B12)
5.0/12
4.5/11*
8.105 million (B12)
9) Richmond - Fox 4/28 3.6/7
3.4/7*
5.914 million
3.7/7
3.4/7*
6.138 million
3.7/7
3.4/7
6.194 million
3.9/8
3.7/7*
6.634 million
10) Talladega - Fox 5/6 5.1/12
4.7/11*
8.348 million
4.1/8
3.5/7*
6.978 million (C12)
4.2/8
3.9/8*
6.9709 million (C12)
4.0/8
3.6/7*
6.671 million (C12)
Talladega comapre 2009-2012 5.1/12
4.7/11*
8.348 million
5.2/13
4.6/11*
9.039 milion (B12)
5.2/12
4.9/11*
8.452 million (B12)
5.0/12
4.5/11*
8.105 million (B12)
11) Darlington - Fox 5/12 3.8/7
3.5/7*
5.716 million
4.4/10
3.8/9*
7.391 million (D12)
3.7/10
3.6/9*
5.756 million (D12)
4.0/10
3.6/9*
6.088 million
All-Star SPEED 5/19  
2.2/4*
3.751 million viewers
3.32 (cb)
2.1/4*
4.228 million viewers
3.30 (cb)
2.1/4*
3.802 million viewers
3.68 (cb)
2.1/4*
4.174 million viewers
12) Charlotte - Fox 5/27 4.4/9
4.1/8*
7.405 million
4.5/9
4.0/8*
8.132 million
4.0/9
4.0/9*
6.547 million
3.3/9 (L)
3.3/8*
5.308 million
13) Dover - Fox 6/3 3.7/?
3.6/9*
? million
4.4/10
3.9/10*
6.285 million (E12)
3.7/10
3.6/9*
5.756 million (E12)
4.0/10
3.6/9*
6.088 million
FOX - 13 races - SEASON 4.9/10
4.2/9*
8.1 million viewers
(12/13* races)
5.0/11
4.4/10*
8.6 million ave
(13 races)
4.8/10
4.4/9*
7.897 million ave
5.1/11
4.6/9*
8.502 million ave
TNT Coverage
6 Races
Track/Race 2012 2011 2010 2009
(2012 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers
14) Pocono - TNT 6/10 3.2/8
3.2/8*
5.257 million
3.2/8
3.0/7*
5.175 million
3.3/8
5.344 million
3.4/9
5.480 million
15) Michigan - TNT 6/17 3.2/7
3.1/7*
5.284 million
2.9
2.7/7*
4.89 million
2.9/7
2.8/7*
4.333 million
6/13
3.3/9
5.118 million
16) Sonoma - TNT 6/24 3.3/7
5.200 million
3.2/8
5.188 million
2.7/7
4.479 million
6/18
4.0
3.4/8*
5.788 million
17) Kentucky - TNT 6/30< 2.6/5
2.5
3.879 million
3.0/5
2.7/5*
4.968 million
(was held July 9th)
   
18) Daytona - TNT 7/7 3.8/7
6.184 million
3.4/7
3.1/7*
6.029 million
3.6/8
6.127 million C10)
3.1/8
5.277 million
19) New Hampshire - TNT 7/15 3.1/8
2.9/7*
4.775 million
2.9/7
2.9*
4.562 million
(D11)
3.0/7
2.6*
4.909 million
6/27
4.1
3.5/9
5.555 million
6/28
TNT - 6 of 6 races - SEASON 3.2.7
5.049 million ave
3.2/7
5.125 million ave
3.615 million households
3.0/7
4.990 million ave
3.495 million households
3.4/8
5.537 million ave
ESPN (14) / ABC (3) Coverage 17 Races
(2012 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers
Track/Race 2012 2011 2010 2009
20) Indianapolis - ESPN 7/29 3.8hh
3.3
5.054 million
4.6hh
4.0
6.377 million
4.2hh
3.6
5.709 million
4.8hh
4.1*
6.487 million
21) Pocono - ESPN 8/5 3.3hh
2.9
4.449 million
3.9hh
3.4
5.485 million
4.4
3.8
6.292 million
(P) 1.8
(4.5 Sunday)
2.25 million
22) Watkins Glen - ESPN 8/12 3.3hh
2.7/6
4.473 million
(E11) 1.6hh
1.3/2
1.896 million
3.6hh
2.9/7
4.931 million
(W) 1.7
(2.0 Sunday)
1.99 million
23) Michigan - ESPN 8/19 3.8hh
3.3/8
5.200 million
3.7hh
3.2/8
5.028 million
3.6hh
3.1/8
4.917 million
4.1hh
3.5/8
5.622 million
24) Bristol - ABC 8/25 3.7
5.905 million
2.9
5.067 million (F11)
3.4/7
5.842 million
3.3/7
3.8hh
5.323 million
(ESPN)
25) Atlanta - ESPN 9/2 3.9hh
3.4/?
5.558 million
1.8
2.161 million (G11)
3.9hh
3.4/7
2.9/6*
5.516 million
4.1hh
3.5/7
3.1/6*
5.808 million
26) Richmond - ABC 9/8 3.3/6
2.9/6*
5.079 million (F12)
3.7/7
3.5/7*
6.167 million
3.1/5
2.8/5
5.288 million
3.5
3.1/6*
5.54 million
27) Chicago - ESPN 9/16 3.0hh
2.6/?*
3.949 million
1.8 (H11)
2.179 million
2.3
2.1/5*
3.677 million
NHMS on this date
3.2/7
2.5/6*
5.04 million
ABC
NHMS on this date
28) New Hampshire - ESPN 9/23 2.6hh
2.2/5
3.517 million
3.1hh
2.7/5
4.235 million
2.4hh
2.1/4*
3.966 million
Dover on this date
3.1/6
2.7/5*
5.08 million
(ABC)
Dover on this date
29) Dover - ESPN 9/30 2.6hh
2.1/4
3.581 million
3.0hh
2.4/5
4.093 million
2.7hh
2.3/5
2.1/5*
3.741 million
Kansas on this date
2.6/5*
5.25 million

(ABC)
Kansas on this date
30) Talladega - ESPN 10/7 3.7hh
3.0/?*
5.113 million
3.9hh
5.430 million
(Oct 23rd)
3.6hh
3.1/?
5.177 million
(Oct 31st)
4.1/?
3.8/8*
6.6 million
ABC (Nov 1st)
31) Charlotte - ABC 10/13 3.2/?
3.0/?*
5.095 million
3.2/?
3.0/?*
5.396 million
3.2/?
2.9/?*
5.345 million
3.5/7
3.0/6*
5.45 million
32) Kansas - ESPN 10/21 3.0hh
2.5
3.897 million
3.1hh
4.173 million (Oct 9)
2.7hh
2.3/5
2.1/5*
3.741 million (Oct 4)
3.2/7
2.6/5*
5.25 million
(ABC) (Oct 3)
33) Martinsville - ESPN 10/28 2.8hh
2.4/5
3.617 million
3.6hh
4.923 million
2.8hh
2.4/5
3.954 million
2.9/6
2.5/5*
4.70 million
ABC
34) Texas - ESPN 11/4 2.9hh
2.5/?
3.943 million
3.4hh
4.726 million
3.4hh
2.9/6
2.7/5*
4.846 million
3.7/7
3.2/6*
5.827 million
ABC
Phoenix - ESPN 11/11 3.3hh
2.8/?
4.423 million
3.3hh
4.766 million
2.9hh
2.5/5
4.201 million
3.3/6
2.9/6*
5.17 million
ABC
Homestead - ESPN 11/18 3.5hh
3.0/5
3.445 million
4.6
6.799 million
3.9hh
3.3/6
5.605 million
3.6/6
3.2/6*
5.607 million
ABC
ESPN/ABC 10 Race Chase 2.7
4.2 million ave
3.1
4.763 million ave
2.7
4.494 million ave
3.5
5,489 million ave

  • notes about ratings:
    hh = household rating [cable ratings)

    (A12) = Daytona 500 delayed by rain from Sunday, Feb 26th at 1:00pm/et to Monday, Feb 27th at 7:00pm/et, aired on FOX
    (B12) Talladega ran this weekend in 2009-2011
    (C12) Darlington ran this weekend in 2009-2011
    (D12) Dover ran this week in 2010-2011
    (E12) Dover numbers from May 2010 and 2011, Kansas ran this week in 2011, Charlotte in 2010
    (F12) start of race delayed 2 hours by rain and stated at 9:31pm/et, plus a 52 minute red flag later for rain.

    (H11) = Chicago delayed from Sunday, Sept 18, 2011 to Monday, Sept 19, 2011 [11am/et], the new Chicago race date on Sept 18th, used to run in mid July.
    (G11) = Atlanta delayed from Sunday, Sept 4, 2011 [7:30pm/et] to Tuesday, Sept 6, 2011 [11am/et]
    (F11) = Bristol's race aired in much of the country on ABC, but due to Hurricane Irene, many local stations on the East Coast pre-empted the race telecast for news about the storm. The race also aired on ESPN in eastern states from South Carolina to Maine as a backup for viewers in areas where hurricane news could possibly pre-empt the race, and on ESPN2 in eight markets where NFL pre-season games were airing. Only the ABC portion of the audience can be measured by the Nielsen Company.
    (E11) = Watkins Glen delayed from Sunday, Aug 14, 2011 to Monday, Aug 15, 2011
    (D11) = The first New Hampshire race was June 27 in 2010, moved to July 17 in 2011
    (C11) = 5th race was at Bristol Motor Speedway from 2008-2010
    (B11) = 4th race was at Atlanta Motor Speedway from 2008-2010
    (A11) = 2nd race was at Auto Club Speedway from 2008-2010

    (Q10) Daytona 500 Qualifying was held on a Saturday instead of traditional Sunday in 2010
    (A10) Martinsville delayed from Sunday March 28, 2010 to Monday, March 29, 2010
    (B10) Texas delayed from Sunday April 18, 2010 to Monday, April 19, 2010
    (C10) Start of the race was delayed 90 minutes by rain, Saturday, July 3, 2010

    (L) rained delayed from Sunday May 24, 2009 to Monday, May 25th
    (P) rained delayed from Sunday August 2, 2009 to Monday, August 3rd
    (W) rained delayed from Sunday August 3, 2009 to Monday, August 10th
    (D) rained delayed race at Richmond to Sunday, 9/7/2008, aired on ESPN instead of ABC
    (E) after 2 red flags, ABC moved the final 34 laps from ABC to ESPN2 at 7:30pm/et
    (L) rained delayed from Sunday May 24, 2009 to Monday, May 25th

    Final Ratings on top, and Fast/Overnight/Household Ratings below with an '*'.
    Cable Ratings [TNT/ESPN] usually do not list the share as Networks [FOX/ABC] do, or list overnights

    A network rating is percent of homes that are tuned into the event
    A a cable rating is percent of homes equipped with cable that are tuned into an event
    (meaning that a lower network rating still can produce more households)

    Overnight ratings, are measured in the top 50 markets of the country.
    National ratings provide more detailed demographic information as well as the exact number of people watching.

    rating: which indicates percentage of all households in the U.S. watched this broadcast
    share: which indicates percent of all households watching TV in the U.S. watched this broadcast
    as of mid-2006 there were 111,348,110 television households in the U.S.

sources include a few industry insiders, Neison Ratings, SceneDaily, FOX, ESPN, TNT and Media Life Magazine, charts at Sports Media Watch

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