Bobby Labonte joins Circle Sport at Daytona: Bobby Labonte, the 2000 Sprint Cup Series champion, will pilot the #33 Thunder Coal Chevy SS for Circle Sport in Saturday night's Coke Zero 400 at Daytona International Speedway. With 21 career Sprint Cup Series victories to his credit, Labonte will continue his quest for a trip to victory lane at the famed 2.5-mile Daytona International Speedway behind the wheel of the same #33 Chevy that captured the pole at Talladega Superspeedway in May [with Brian Scott driving]. Thunder Coal Company, a Mount Olive, Va.-based company operating coal mines in four states - Alaska, Kentucky, Tennessee and West Virginia - will mark its second team sponsorship on the one sport's biggest stages this weekend at Daytona. The company also sponsored the #33 entry at Kentucky Speedway last weekend with driver David Stremme. "When Joe Falk called me and told me that they were rebuilding the pole-winning car from Talladega and that they had secured an ECR engine, I felt this was an opportunity to get back on the track in a competitive ride," said Labonte, who has a pair of runner-up finishes in 43 Cup Series starts at Daytona. "They're willing to put the investment into building the operation - and as a former NASCAR driver-owner I can appreciate that - and they've experienced a high level of success at the superspeedway events this season, so I'm looking forward to getting back behind the wheel of a race car this weekend at Daytona."(Circle Sport), see an image of the car on the #33 team paint schemes page.(7-4-2014)
Scorpion Protective Coatings sponsoring Whitt: Truck bed liner, window film and protective coatings company Scorpion Protective Coatings Inc. will enter the NASCAR arena again, joining BK Racing in the team's 2014 NASCAR Sprint Cup Series campaign. Scorpion's program will include primary sponsorship for Cole Whitt's #26 Toyota Camry at the Coke Zero 400 at Daytona this weekend. Cloverdale, Ind.-based Scorpion Protective Coating Inc. was launched in 1996 and is a world-wide leader in truck bed liners, window films and specialty coatings. Scorpion boasts a highly durable, completely UV-stable truck bed liner that can be customized to fit any purpose and also offers premium films for automotive, commercial-residential, and paint protection films.(BK Racing), see an image of the car on the #26 team paint schemes page.(7-4-2014)
Wounded Warrior Project featured on the #9: To help celebrate Independence Day and reflect on those who have made great sacrifices for our freedom, DEWALT has partnered with Wounded Warrior Project (WWP) to feature a special scheme on the #9 Richard Petty Motorsports Ford Fusion this weekend driven by Marcos Ambrose. The car will have a military camouflage look and the logo of WWP on the car throughout the weekend. Also, DEWALT, Ambrose and the RPM team will host four wounded service members at the track this weekend: Sean Karpf, Derick Green, Zach Dunn, and Andrew Coughlan. Karpf served in the Army with 1-508 Infantry, 82nd Airborne Division and deployed twice to Afghanistan, first in 2010 and then again in 2012. Green served in the Army with 2-124 Infantry, 2nd Infantry Division and deployed to Iraq during the invasion from 2002 to 2004. Dunn served in the Marine Corps with 1st Battalion, 5th Marine Regiment and deployed to Iraq in 2004. Dunn is a Purple Heart recipient. Coughlan served with 1-32 Infantry, 10th Mountain Division and deployed to Iraq from 2003 to 2004. They will all be watching and cheering for Ambrose in the hopes to witness his first restrictor plate victory.(RPM), see an image of the car on the #9 team paint schemes page.(7-3-2014)
Golden Corral returns to the #36: Tommy Baldwin Racing heads to Daytona International Speedway this weekend and primary sponsor Golden Corral is hoping to give away free meals to kids across the country if Reed Sorenson finishes in the Top-10 on Saturday night. Golden Corral restaurants will offer a one-day Top 10 Kids Eat Free promotion on the following Monday, July 7th. The offer: Kids Eat Free with the purchase of an adult buffet at regular price (limit 2 kids meals per adult buffet purchased). In celebration of the July 4th holiday weekend, Sorenson will continue to represent our nation's colors through a new patriotic paint scheme as Tommy Baldwin Racing wraps up their Salute the Troops campaign. The car design includes the Camp Corral logo. Camp Corral provides a fun, summer camp experience for children (ages 8 to 15) of military service members who have been injured or who have fallen while protecting our freedom. Golden Corral is the founding sponsor of Camp Corral and guests at their restaurants across the country have already donated over $1.5 million to Camp Corral this year.(TBR), see an image of the car on the #36 team paint schemes page.(7-3-2014)
Ducks Unlimited featured on Stewart's Chevy: As it did in 2013, Ducks Unlimited, the world's largest non-profit organization dedicated to conserving North America's continually disappearing waterfowl habitats, will share Stewart's #14 Chevry SS with Bass Pro Shops during the Coke Zero 400. Since 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across North America. Stewart enters the race weekend as Daytona's leading all-time race winner among active drivers. Between point-paying Sprint Cup races, non-point Sprint Cup events, the NASCAR Nationwide Series and the former IROC series, Stewart has a total of 19 Daytona wins, placing him second on the track's all-time win list, 15 behind the legendary Dale Earnhardt, who has 34 total victories at Daytona and is part of the inaugural NASCAR Hall of Fame class of 2010.(SHR), see an image of the car on the #14 team paint schemes page.(7-3-2014)
Armed Forces Motorsports partners with BK Racing on #83 car UPDATE: Through the support of NASCAR team owner, Ron Devine and his BK Racing team, Armed Forces Motorsports will make a NASCAR Sprint Cup appearance at Daytona International Speedway for the 4th of July weekend race event. The AFM logo will be featured on the hood of the #83 Toyota Camry Sprint Cup car driven by Sunoco Rookie of the Year contender Ryan Truex. Additionally, the car's design will focus on a "Text-to-Donate" Campaign, as well as a special wrap which will sport the logos of hip hop recording artist B Taylor's "1-Life Movement" and Warrior Gateway, AFM's outreach partner. The weekend race will also serve as the official launch of the 1-Life Movement, a program centered on B Taylor's new Hip Hop single release "1 Life." The Armed Forces Motorsports Foundation is a Virginia-based, federally registered 501 (c) 3 Non-Profit Organization. AFMF was born in early 2013 out of necessity - a need to provide direct support to our veterans. The Foundation's signature program is the "Veteran's Resource Summit." In short, the Summit is a one stop resource fair that will bring together local, state and federal agencies and organizations that serve our veterans. The summit will also serve as a platform to help veterans reintegrate back into their communities by bringing the two together.(BK Racing)(7-2-2014)
UPDATE: The now familiar Mardi Gras colors of purple and gold for New Orleans, LA based VooDooBBQ & Grill will return for this weekend's NASCAR Sprint Cup Series race at Daytona International Speedway with Sunoco Rookie of the Year contender Ryan Truex. VooDooBBQ & Grill served as the primary sponsor of the #83 earlier this year at Richmond and Talladega. VooDooBBQ & Grill has continued as an associate sponsor for 2014 until the opportunity presented itself to have them as a primary sponsor once again. The hood of the #83 will be co-branded with Armed Forces Motorsports Foundation (AFM). The AFM logo will focus on a "Text-to-Donate" Campaign, as well as a special hood wrap which will sport the logos of hip hop recording artist B Taylor's "1-Life Movement" and Warrior Gateway, AFM's outreach partner.(BK Racing)(7-3-2014)
G.I. Jobs featured on Kahne's car at Daytona: In honor of Independence Day, Farmers Insurance is celebrating our nation's military with a special patriotic paint scheme on Kahne's #5 Chevy SS for this weekend's race at Daytona International Speedway. Farmers Insurance is committed to hiring military veterans and has partnered with G.I. Jobs, a company that assists with military members' transition to civilian jobs. As part of its initiative, Farmers will be launching a special sweepstakes on July 3 for current and former military members. A member from each military branch also will be randomly chosen for a VIP race experience at Phoenix International Raceway in November, which includes the opportunity to meet Kahne.(Hendrick Motorsports), see an image of the car on the #5 team paint schemes page.(7-3-2014)
AccuDoc Solutions sponsoring Allgaier: This weekend, the #51 car will sport a flat black and green paint scheme with AccuDoc Solutions as the primary sponsor. AccuDoc Solutions is based in Morrisville, N.C. and provides billing-statement printing and processing to hospitals and hospital-based physicians. In addition to paper-based billing statements, ADS enables patients to choose electronic statement delivery and make payments through secure online payment portals.(HScott Motorsports), see an image of the car on the #51 team paint schemes page.(7-3-2014)
Special Pepsi scheme for Gordon: This Saturday night at Daytona, Gordon will drive the #24 Pepsi REAL. BIG. SUMMER. Chevy SS. Pepsi will be listening on Twitter to #RealBigSummer, surprising lucky fans with VIP access and experiences. Fans will have a chance to win more than 400 unique prizes taking them to the biggest ballparks, concert venues, festivals and more throughout the season. Real. Big. Summer. is all about taking ordinary summer pastimes and transforming them into truly epic experiences in ways that are only possible with Pepsi. Real. Big. Summer. is also celebrating the launch of Pepsi's newest products; Pepsi-Cola Made With Real Sugar and two Made With Real Sugar flavors available for a limited time - Pepsi Vanilla and Pepsi Wild Cherry. Pepsi Made With Real Sugar is available now across the United States and is also being supported by national ads.(Hendrick Motorsports), see an image of the car on the #24 team paint schemes page.(7-3-2014)
Cargill makes first appearance on Stenhouse, Jr's car: Cargill will make its debut on the #17 at Daytona International Speedway in the July 5th Coke Zero 400. Cargill provides food, agriculture, financial and industrial products and services to the world. Cargill has 143,000 employees in 67 countries who are committed to feeding the world in a responsible way. Cargill is also one of the largest beef producers in the U.S. Cargill previously partnered with Stenhouse and NASCAR champion crew chief Mike Kelley during the duo's back-to-back NASCAR Nationwide Series Championships in 2011 and 2012. Cargill first joined Roush Fenway Racing during the 2010 season.(Roush Fenway Racing), see an image of the car on the #17 team paint schemes page.(7-3-2014)
U.S. Air Force returns to Almirola's Ford: This weekend brings opportunity, patriotism and family for Aric Almirola as the Sprint Cup Series heads to Daytona International Speedway. Almirola knows this weekend is a great opportunity to score a win and earn a spot in the "Chase for the Sprint Cup." A win at Daytona, Almirola's home track, would be a perfect way to capture his first Sprint Cup Series win in front of family and friends. The #43 team will proudly carry red, white and blue colors with the U.S. Air Force on the hood of the iconic car for this holiday weekend in support of all the men and women that keep our country safe. Almirola will participate in a Delayed Entry Program (DEP) Swear-In at 4:30pm in the Fan Midway, where he will help welcome these young men and women into the U.S. Air Force as part of the swear-in ceremony.(Richard Petty Motorsports), see an image of the car on the #43 team paint schemes page.(7-3-2014)
Patriotic scheme for Johnson: For the third time this season, Jimmie Johnson will run a patriotic-themed Chevy SS. Each year since 2001, Lowe's has designed a patriotic-themed car for Johnson to drive in an event. The #48 Lowe's Chevy SS scheme for this weekend is a throwback to the 2010 Memorial Day car, which was heralded as a fan-favorite through a recent social media poll.(Hendrick Motorsports), see an image of the car on the #48 team paint schemes page.(7-3-2014)
JPO Absorbents returns to the #95 team: After a successful partnership at the 2014 Coca Cola 600, JPO Absorbents returns to continue their partnership with Leavine Family Racing at the Coke Zero 400. JPO will adorn the hood and rear quarter panels as the primary sponsor. The black paint scheme will see the addition of JPO Absorbents signature green in the form of pin striping on the #95 Ford Fusion.(Leaving Family Racing), see an image of the car on the #95 team paint schemes page.(7-2-2014)
MWR & Aaron's to honor Florida State at Daytona: Brian Vickers' #55 Toyota will carry a special paint scheme Saturday night honoring Florida State University's 2013 BCS National Championship football team. The garnet and gold paint scheme on the Michael Waltrip Racing Toyota will include the FSU BCS National Championship logo on the hood. Vickers will also wear a special FSU driver uniform for the race. Fans at FSU's April 12 Spring Game saw the car unveiling and watched a special message from Vickers on the video board. Vickers drove a special paint scheme honoring the University of Louisville's national championship basketball team at Kentucky Speedway last year. Aaron's and MWR have honored Alabama and Auburn national football championships at Talladega Superspeedway four times since 2009.(Michael Waltrip Racing), see an image of the car on the #55 team paint schemes page.(7-2-2014)
Striped scheme for Kyle Busch at Daytona: When #18-Kyle Busch returns to Daytona International Speedway for the NASCAR Sprint Cup Series race on July 5 this year, he will run a special green-and-white striped paint scheme, courtesy of sponsor Interstate Batteries (NASCAR.com), see images of the car on the #18 Team Schemes page.(6-23-2014)
'NASCAR: An American Salute' Unites Industry to Honor Military: NASCAR will continue its long-standing tradition of supporting the United States Armed Forces with NASCAR: An American Salute, a platform that rallies teams, tracks, fans and partners to collectively honor active and retired service members and military families. NASCAR: An American Salute kicks-off Memorial Day weekend at Charlotte Motor Speedway's Coca-Cola 600 and concludes Independence Day weekend at Daytona International Speedway's Coke Zero 400. NASCAR has a long-standing tradition of supporting the brave men and women who devote their lives to protecting our country. During this special time period running from May 25-July 5, the industry will have the opportunity to collectively express our reverence, respect, and gratitude to the millions of members of the United States Armed Forces for the sacrifices they have made in defending our nation.
"Honoring our nation's military is a long standing tradition in our sport," said NASCAR President Mike Helton. "The NASCAR: An American Salute platform truly enables us to collectively express our gratitude to the millions of members of the U.S. armed forces and their families for the sacrifices they have made in defending our nation." During the seven-week span between the two races, teams, tracks, partners and fans will show their thanks through various activities on and off the track. The wider NASCAR community can show gratitude by visiting www.NASCAR.com/Salute and using the hashtag #NASCARsalutes on Instagram and Twitter. NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series teams will showcase their support by displaying patriotic-themed elements and paint schemes on their race vehicles at Charlotte, Dover, Pocono, Michigan, Sonoma, Kentucky, Daytona, Texas, Gateway and Road America.(NASCAR), see full PR on Jayski's NASCAR News page.(5-21-2014)
Budweiser Folds of Honor featured on the #4: The #4 Budweiser Folds of Honor Chevy of Kevin Harvick will don a special patriotic paint scheme for Sunday's 600-mile event at CMS to reflect the special red, white and blue packaging featured on the iconic Budweiser bottles and cans this summer. Now through August 15, beer drinkers can enter a code contained inside specially marked packages of Budweiser on Budweiser.com/donate to trigger a $1 donation to Folds of Honor, accounting for up to $1 million combined with wholesaler contributions for a more than $3 million total donation to Folds of Honor in 2014. Through scholarships and other assistance, Folds of Honor gives back to the families of soldiers killed or disabled in action. Since first partnering with the Folds of Honor Foundation in 2010, Budweiser and its wholesalers have raised nearly $10 million for military families, accounting for thousands of scholarships across the country.(SHR/Budweiser), see an image on the #4 Team Schemes page.(5-21-2014)
Bass Pro Shops on the #3 Talladega: Austin Dillon and his team will sport the colors of the nation's #1 outdoor retailer, Bass Pro Shops, on the #3 Chevrolet this weekend at Talladega. A longtime motorsports supporter, Bass Pro Shops' association with Dillon dates back to 2010 when the company partnered with RCR for Dillon's first foray into full-time NASCAR competition with sponsorship of the #3 Bass Pro Shops Chevrolet in the Camping World Truck Series. The Bass Pro Shops/Dillon duo earned the Camping World Truck Series Championship in 2011 and Bass Pro Shops was also partners with Dillon and RCR in the Nationwide Series, where Dillon earned the 2012 title. Bass Pro Shops, which specializes in outdoor fun, operates 85 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 116 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world (RCR). See images of the scheme on the #3 Team Schemes page.(5-2-2014)
Ducks scheme for Stewart at Daytona: Tony Stewart will be piloting a stellar display of patriotism on the side panels of the #14 Bass Pro Shops/Ducks Unlimited Chevy at Daytona in July. In an industry-wide initiative titled NASCAR: An American Salute, Stewart and his team will partner with NASCAR to bring honor to our U.S. military, veterans, and their families (Lionel Racing). See an image of the scheme on the #14 Team Schemes page.(4-22-2014)
Special America Salute Scheme for Harvick: on the July 4th weekend at Daytona International Speedway, NASCAR will launch its third annual "NASCAR: An American Salute" industry-wide initiative that honors our U.S military, veterans, and their families. Kevin Harvick will be driving the #4 Chevy in the ultimate patriotic makeover. Debuting at Charlotte Motor Speedway in May and painted from bumper to fender in red, white and blue, Harvick's Chevrolet SS will be running the Budweiser "Folds of Honor" Chevy (Lionel Racing). See an image of the scheme on the #4 Team Schemes page.(4-21-2014)
Dillon gets primary sponsorship from Bass Pro Shops for two races: The nation's No. 1 outdoor retail leader, Bass Pro Shops, will join Richard Childress Racing in commemorating Austin Dillon's rookie season in the NASCAR Sprint Cup Series with primary sponsorship of the #3 Chevrolet SS at Talladega Superspeedway and Daytona International Speedway. A longtime motorsports supporter, Bass Pro Shops' association with Dillon dates back to 2010, when the company partnered with RCR for Dillon's first foray into fulltime NASCAR competition with sponsorship of the #3 Bass Pro Shops Chevrolet in the NASCAR Camping World Truck Series. The Bass Pro Shops/Dillon duo earned the Camping World Truck Series Championship in 2011 and Bass Pro Shops was also partners with Dillon and RCR in the NASCAR Nationwide Series. Bass Pro Shops first began its association with RCR and its #3 Sprint Cup Series car in 1998 with an associate sponsorship of the GM Goodwrench Chevrolet Monte Carlo made famous by seven-time Sprint Cup Series champion Dale Earnhardt Sr. Bass Pro Shops also serves as a major associate sponsor throughout the 2014 season, joining Dow, Cheerios, Realtree Outdoors, American Ethanol and the University of Northwestern Ohio as RCR supporters associated with the #3 Sprint Cup Series entry this season. The outdoor retailer currently sponsors Dillon's younger brother, Ty Dillon, in the NASCAR Nationwide Series.(RCR), see images of the car on the #3 Team Schemes page.(4-8-2014)
New sponsor for Dale Earnhardt Jr.: Kelley Blue Book, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, has joined Hendrick Motorsports as a primary sponsor of the #88 Chevrolet SS NASCAR Sprint Cup Series team with driver Dale Earnhardt Jr. in 2014 and 2015. The two-year agreement includes full-season associate sponsorship, which provides Kelley Blue Book prominent brand placement on the #88 race cars throughout the Sprint Cup schedule, and primary sponsorship of Earnhardt in one event annually. The 2014 season will be the first as a NASCAR team sponsor for Kelley Blue Book, a subsidiary of AutoTrader Group.
"I'm looking forward to our partnership with Kelley Blue Book," said Earnhardt, who will drive the #88 Kelley Blue Book Chevrolet SS at Sonoma Raceway on June 22. "As a car enthusiast and dealership owner, I've trusted them for years for vehicle valuation and information. It's exciting to work with a partner that's new to the sport, and I'm proud Kelley Blue Book will be on board with the #88 team for their debut season in the NASCAR Sprint Cup Series."
Through its website, KBB.com, Kelley Blue Book is changing the way people shop for a new car. It now offers the KBB.com Price Advisor, which features a new range-based pricing layout, including the Kelley Blue Book Fair Purchase Price, which shows the average price other customers in the same area paid for the same vehicle. Other resources include 5-Year Cost to Own data, and consumer and expert reviews and ratings.(Hendrick Motorsports), see an image of the car on the #88 Team Schemes page.(2-13-2014)
New sponsor for Joey Logano: AutoTrader.com will join Team Penske in 2014 with sponsorship of the #22 Ford Fusion and driver Joey Logano in the NASCAR Sprint Cup Series. Under the terms of the multi-year agreement, AutoTrader.com will become a season-long associate sponsor on the #22 team and will also serve as the car's primary sponsor for the July 13 race at New Hampshire Motor Speedway (NHMS) with a special AutoTrader.com livery.
AutoTrader.com has established a successful working relationship with Penske Automotive Group (PAG) over the last few years and that partnership has now blossomed to include the Team Penske NASCAR program. Through the relationship, AutoTrader.com will help build its brand with NASCAR fans and integrate Logano and Team Penske into its marketing programs.
More than 17 million consumers visit AutoTrader.com each month to research their next vehicle purchase and browse the millions of new and used vehicles listed for sale. AutoTrader.com, the "ultimate automotive marketplace", offers a comprehensive suite of online and mobile tools to help make the car shopping process easier, including Trade-In Marketplace, Private Seller services, vehicle reviews, text alerts, expert advice and more.
AutoTrader.com's branding will be displayed on the rear quarter panel of the #22 Ford driven by Logano this season. Logano, who finished eighth in Sprint Cup Series points in 2013 after making his first Chase and collecting a win and two poles along the way, will also drive the #22 AutoTrader.com Ford Fusion in the July 13 race at NHMS.(Team Penske), see an image of the car on the #22 Team Schemes page.(2-13-2014)
MWR & Aaron's to honor Florida State at Daytona in July: Florida State University's trophy case holds lots of hardware, but none for motorsports. Aaron's and Brian Vickers plan to change that. Vickers' #55 Aaron's Toyota will carry a special paint scheme honoring FSU's 2013 BCS National Championship football team when the NASCAR Sprint Cup Series races at Daytona International Speedway on July 5. The garnet and gold paint scheme on the Michael Waltrip Racing Toyota will include the FSU BCS National Championship logo on the hood. Vickers will also wear a special FSU driver uniform for the race.
"Everyone in America knows about Florida State's tradition of success especially in athletics," said Vickers. "Aaron's and I really want to continue that tradition at Daytona in July and give Seminole fans a chance to see their car and colors celebrate in victory lane. I'm excited to be representing my home state on the car for Daytona. We're hoping it will give us a 'home field' advantage we need."
Fans at FSU's April 12 Spring Game will see the car unveiling and watch a special video message from Vickers on the videoboard. FSU will collect hoods from the race car for display at block parties, road trips and The Jimbo Fisher Call-In Show throughout the 2014 football season.
Aaron's said it was natural to honor Florida State at the Daytona race. "Aaron's is proud to feature the Florida State football championship paint scheme on the #55 Dream Machine at Daytona International Speedway," said Rich Lamprey, Aaron's Director of Sports and Event Marketing. We have a history of showcasing collegiate championships on our racecars to highlight our brand's involvement in collegiate sports. We hope that NASCAR fans and college sports fans alike will appreciate the FSU paint scheme, and we look forward to Brian bringing the Seminoles to the checkered flag in Daytona." Vickers drove a special paint scheme honoring the University of Louisville's national championship basketball team at Kentucky Speedway last year. Aaron's and MWR have honored Alabama and Auburn national football championships at Talladega Superspeedway four times since 2009.(MWR), see an image of the scheme on the #55 Team Schemes page.(4-9-2014)
U.S. Air Force Refuels Partnership with RPM's #43: The U.S. Air Force will once again join Richard Petty Motorsports and the iconic #43 Ford as a vehicle to connect with America's best young adults for the sixth consecutive season. Aric Almirola will pilot the Air Force Racing Ford for the two most patriotic race weekends of the year: Memorial Day weekend at Charlotte Motor Speedway and the Fourth of July weekend race at Daytona International Speedway. In addition, Almirola will continue to support at-track swear-ins for the Delayed Entry Program (DEP) and entertain active duty military guests. As part of the partnership, the U.S. Air Force will remain an associate partner on the historic #43 for the entirety of the 2014 season. The Air Force will continue their experiential marketing at NASCAR races, bringing the #43 U.S. Air Force Ford show car and "Hangar 43" interactive display to environments where recruiters can connect with young adults. It will also continue to hold swear-in ceremonies of Airmen in the Delayed Entry Program at NASCAR Sprint Cup Series races, giving fans an up-close, in-person look at the moment when groups of young Americans commit themselves to serving their country.(Breaking Limits for RPM)(1-29-2014)
Nationwide to sponsor Stenhouse in 2014: Nationwide Insurance has finalized its 2014 sponsorship of Ricky Stenhouse Jr. in the NASCAR Sprint Cup Series beginning with season opening events at Daytona International Speedway. Nationwide's primary sponsorship of Stenhouse in the #17 Nationwide Insurance Ford Fusion includes seven races, while maintaining its associate sponsor status for the balance of the NASCAR Sprint Cup Series season. "Our partnership with Ricky was an easy decision and race fans can expect to see more of him when we introduce our new season kick-off campaigns in a few weeks," said Matt Jauchius, chief marketing officer for Nationwide Insurance. "Our company has been an active NASCAR sponsor for 15 years, but fielding our first car in 'The Great American Race' will make the 2014 season even more special for our members, agents and associates."
Stenhouse will drive the #17 Nationwide Insurance Ford Fusion in NASCAR Sprint Cup Series races on Feb. 15 in the Sprint Unlimited, Feb. 20 in The Budweiser Duel and on Feb. 23 in the Daytona 500. Other races include March 16 at Bristol, April 12 at Darlington, April 26 at Richmond and June 1 at Dover. "To be with Nationwide Insurance and reunited with my two-time NASCAR Nationwide Series championship crew chief, Mike Kelley, for seven races, will be pretty special for us," said Stenhouse. "I am thrilled Nationwide is partnering with me this year and look forward to creating something magical together again."(RFR), see an image of the scheme on the #17 Team Schemes page.(1-29-2014)
K-LOVE Joins Leavine Family Racing for Daytona 500: K-LOVE will sponsor Michael McDowell and Leavine Family Racing (LFR) during the season-opening Daytona 500, the race team announced Monday during the NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway. K-LOVE will be making its sponsorship premiere at Daytona with the Concord, N.C.-based team; the announcement has also revealed that K-LOVE will appear on the #95 Ford Fusion for a total of three NASCAR Sprint Cup Series (NSCS) races this season as a primary sponsor, including the road course race at Sonoma Raceway and another race to be determined, and it will also serve as an associate sponsor throughout the season. "We are excited for the new season and our partnership with Michael McDowell and Leavine Family Racing," said K-LOVE chief creative officer David Pierce. "K-LOVE has supported Michael for five years and we appreciate his skills and his heart both on the track and off. Michael is always encouraging people in their life and we're excited to encourage his success again this year!"
While the race team continues to secure other sponsorships, team owner Bob Leavine is thrilled to be coming to the DAYTONA 500 with K-LOVE on board. "K-LOVE represents the values we have at LFR," Leavine said. "This is a partnership that is beneficial to everyone involved."(Leavine Family Racing), see an image of the scheme on the #95 Team Schemes page.(1-29-2014)
Truex Jr.'s #78 Chevy to Showcase World Vision at Kentucky: Martin Truex Jr.'s #78 Furniture Row Chevy will have a unique paint scheme for Saturday night's (June 28) NASCAR's Sprint Cup Series race at Kentucky Speedway in Sparta. Truex's car for the Quaker State 400 will be fully wrapped in World Vision colors to create awareness for the Christian global humanitarian organization. World Vision works with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. With programs in nearly 100 countries, World Vision provides emergency assistance to those affected by natural disasters and civil conflict, works with communities to develop long-term solutions to alleviate poverty and advocates on behalf of the poor. Furniture Row Racing team owner Barney Visser has been a longtime supporter of World Vision. Visser witnessed first-hand how World Vision's disaster relief work saves lives when he accompanied aid workers in Indonesia during the aftermath of the 2004 Indian Ocean Tsunami. To further educate NASCAR fans about World Vision, a mobile semi-truck will be on display at Kentucky Speedway. The display will take fans through a journey in the Tanzania community of Kisongo.(FRR), see an image of the scheme on the #78 Team Schemes page.(6-23-2014)
Ecopower Re-Refined Oil returns to the #17 at Sonoma: EcoPower will serve as the primary sponsor on the #17 EcoPower Ford Fusion, driven by Ricky Stenhouse Jr. for the 2nd of fiv races at Sonoma Raceway. EcoPower is a recently introduced brand of motor oil that is re-cycled and re-refined from used lubricating oils. It protects engines and protects the environment. EcoPower debuted as the primarily sponsor at Michigan last week (RFR), see images of the car on the #17 Team Schemes page.(6-21-2014)
Special scheme for Harvick at Sonoma: Kevin Harvick's #4 Chevy will feature a special patriotic paint scheme honoring the Folds of Honor Foundation in this weekend's race at Sonoma Raceway. Founded in 2007 by Major Dan Rooney, a former F-16 fighter pilot with the Oklahoma Air National Guard, the organization gives back to the families of soldiers killed or disabled in the line of duty through scholarships and other assistance. Outback Steakhouse and Budweiser will share the sponsorship at Sonoma. Now through August 15, beer drinkers can enter a code contained inside specially marked packages of Budweiser on Budweiser.com/donate to trigger a $1 donation to Folds of Honor, accounting for up to $1 million combined with wholesaler contributions for a more than $3 million total donation to Folds of Honor in 2014.)Budweiser Racing), see an image of the scheme on the #4 Team Schemes page.(6-20-2014)
Alliance Truck Parts to sponsor #2 at Sonoma: The #2 Team Penske Ford of Brad Keselowski will feature the bright yellow paint scheme of Alliance Truck Parts this weekend at Sonoma. In its first season as a sponsor in the NASCAR Sprint Cup Series, Alliance Truck Parts will compete in the second of eight scheduled races as a primary sponsor this weekend (Team Penske), see images of the scheme on the #2 Team Schemes page.(6-20-2014)
Special scheme for Stewart at Sonoma: Tony Stewart's #14 Mobil 1/Bass Pro Shops Chevy will feature a special patriotic paint scheme at Sonoma. As part of the "NASCAR: An American Salute" program, a stars and stripes scheme will adorn the lower portion of the car, with blue replacing the traditional black. "NASCAR: An American Salute" is an industry-wide effort to honor and celebrate the service members of the United States Armed Forces, veterans and families.(SHR), see an image of the scheme on the #14 Team Schemes page.(6-20-2014)
New look for the #88 at Sonoma: Kelley Blue Book, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, will adorn the hood of Dale Earnhardt Jr.'s #88 Chevy this weekend at Sonoma Raceway (HMS), see images of the car on the #88 Team Schemes page.(6-20-2014)
Carcoon Storage Solutions to Sponsor #51 at MIS: HScott Motorsports announced that Carcoons Storage Solutions (CSS) will sponsor the #51 Chevy driven by Justin Allgaier at Michigan. Carcoon is the leading innovator in the portable automotive storage and portable workstation field. Carcoon Storage Systems will be on the hood of the #51 Chevy, with CSSUSA on the quarter panels. Carcoon Workstations are portable paint booths designed for busy body shops and car dealerships as a place to complete small to medium repairs without taking up time in their full-size paint booths. Mobile repairers, going to and from multiple destinations, also use the Carcoon Workstations. The Carcoon Workstations conform to rules implemented by the Environmental Protection Agency. Carcoon Storage Systems also provide the ultimate protection for any automobile for long or short-term storage. Many customers also use the Carcoon Veloce System for convenient daily usage and protection. "We are pleased to be on the #51 car at Michigan International Speedway,"said George Page, owner of Carcoon. "This is our first time being involved in NASCAR, and we are looking forward to a great race at Michigan. Justin [Allgaier] is a solid driver and we are proud to associate our company with HScott Motorsports."(HScott Motorsports), see an image of the scheme on the #51 Team Schemes page.(6-10-2014)
New Quick Lane Livery on #21 at Michigan: The Motorcraft/Quick Lane #21 Ford will have a different and distinctive Quick Lane look when it hits the track at Michigan on June 13-15. Quick Lane blue will replace the usual Motorcraft red that is synonymous with the Wood Brothers Racing NASCAR Sprint Cup entry. In addition to prominent Quick Lane Tire & Auto Center markings on the hood, the rear deck lid will feature the Quick Lane tag line "Ready to Serve," which refers to the company's factory-trained technicians' willingness to go the extra mile to provide fast and dependable service with trusted expertise to make a customer's vehicle ready for the road. The Motorcraft logo will still be present on the new-look #21. As Quick Lane's principal replacement parts brand, the relationship between Quick Lane and Motorcraft is critical to the success of each. Quality replacement parts is just one of the many brand tenants that Quick Lane offers to its customers. In February, Quick Lane Tire & Auto Center opened its 700th U.S. retail location, making it one of the fastest-growing auto center chains in the country. With a Quick Lane location in every state, the company is embarking on a national ad campaign to introduce its various marketplace advantages and to let customers across the nation know that Quick Lane is "Ready to Serve" with convenience and confidence. Part of the campaign will feature the #21 NASCAR livery featured at the Quicken Loans 400 as well as its driver, 2011 Daytona 500 winner Trevor Bayne.(Ford/Motorcraft/Quick Lane), see an image of the scheme/car on the #21 Team Schemes page.(6-6-2014)
Superman featured on the #88 at Charlotte: Superman, the world's first and most recognized Super Hero, will be featured on Dale Earnhardt Jr.'s #88 Chevrolet SS this weekend at Charlotte Motor Speedway. The Superman-themed paint scheme will pair the Army National Guard with the Superman Hall of Heroes, a new online gift-giving portal that empowers consumers to honor their personal heroes; those who have made a positive impact on their lives or the lives of others. More info at supermanhallofheroes.com (HMS), see images of the car on the #88 Team Schemes page.(5-21-2014)
Miller Lite Stars & Stripes scheme: The #2 Miller Lite Ford Fusion of Brad Keselowski will be decked out in patriotic splendor this weekend in recognition of Miller Time in America and the NASCAR "An American Salute" platform beginning with Memorial Day Weekend's Coca-Cola 600.(Team Penske), see an image on the #2 Team Schemes page.(5-21-2014)
Nathan's Famous featured on the #43 at Pocono: Aric Almirola and the #43 Nathan's Famous team scored their fourth consecutive Top-15 finish last weekend at Dover. The team looks to keep up the consistency and hopes to improve with a Top-10 finish this weekend at Pocono Raceway. A Top-10 will be an uphill battle for the team. Almirola has just four starts at the "Tricky Triangle" in the NASCAR Sprint Cup Series and a best finish of 18th. In addition, Crew Chief Trent Owens will be making his debut as a crew chief at the 2.5-mile track. Owens is not the only one making a debut at Pocono. Nathan's Famous will adorn the hood of the iconic #43 Ford. In addition, Nathan's Famous will hold a qualifier event for the annual Fourth of July International Hot Dog-Eating Contest at the race track on Saturday. The top male and top female finishers from the 10-minute, all-you-can-eat contest will earn a spot to compete in the ESPN-televised finals at the original Nathan's Famous in Brooklyn, NY, a holiday tradition since 1916.(RPM), see an image of the car on the #43 Team Schemes page.(6-3-2014)
Fastenal to Honor Military Workforce with Three Car Salute at CMS: For the third straight year, Fastenal will display appreciation for our nation's military forces through its sponsorship of the entire Roush Fenway Racing (RFR) fleet at the Coca-Cola 600. The patriotic paint schemes that will grace the racecars of #99-Carl Edwards, #16-Greg Biffle and #17-Ricky Stenhouse Jr. represent the organization's gratitude to military personnel who are a part of the Fastenal Blue Team as well as all other men and women who have served our country. In 2013, Fastenal held an essay contest for its active and retired military employees, selecting three winners who were individually featured on the hoods of the #99, #17 and #16 cars. This year, 630 Fastenal employees who have represented our great nation will see their names under the lights of Charlotte Motor Speedway as they are proudly displayed on the hood of the #99. Twelve of the 630 veterans highlighted on the hood of Edward's car will be in attendance at Charlotte Motor Speedway this Memorial Day weekend for a behind-the-scenes experience at the 55th running of the Coca-Cola 600. Former Army Sergeant Robert Thompson, who now works out of Lincolnton, N.C. as a Fastenal Sales Associate, is proud to be part of an organization that recognizes its large military workforce. In addition, Fastenal would like to acknowledge Roush Fenway Racing employee and veteran Randy Fuller by including his name on the hood as an honorary Blue Team member. Fuller, who served in the Air Force for 26 years and retired as a Chief Master Sergeant, has been the Media Relations Manager for Edwards for over a decade. This is Fastenal's third season in the NASCAR Sprint Cup Series as the primary sponsor for Edwards in the #99 Ford Fusion. (RFR / Fastenal), see image of the schemes on the #99 Team Schemes page.(5-22-2014)
Silver scheme for Larson at Charlotte: On Sunday, May 25, Chip Ganassi Racing Teams (CGRT) will celebrate 25 years of partnership with Target by running special silver paint schemes on Scott Dixon's and Tony Kanaan's Target Chevrolet's in the Verizon IndyCar Series for the 98th Indianapolis 500 at Indianapolis Motor Speedway, and on Kyle Larson's #42-Target Chevrolet SS in the NASCAR Sprint Cup Series (NSCS) for the Coca-Cola 600 at Charlotte Motor Speedway. Few relationships in motorsports endure as long as that between CGRT and Target, and it is with great pride that the partnership is being celebrated on one of the biggest days of the racing year.(CGR), see images of the scheme on the #13 Team Schemes page.(5-22-2014)
Stars, Stripes and Air Planes Adorn the #43 in for Coca-Cola 600: Aric Almirola and the #43 team will sport stars, stripes and air planes this weekend as they run the first of two U.S. Air Force paint schemes (the other at Daytona in July). Headed into the team's home track, Charlotte Motor Speedway, the Richard Petty Motorsports team is hopeful that they can endure 600 miles and come out victorious to mark Almirola first Sprint Cup Series win and the #43's first win since 1999.(RPM), see an image of the scheme on the #43 Team Schemes page.(5-22-2014)
Special look for Kurt Busch's #41 at CMS: In preparation for the most grueling feat in oval racing, #41-Kurt Busch has spent the month of May traveling back and forth to Indianapolis from NASCAR events in Kansas City, Kansas, Talladega, Alabama and Charlotte. While Busch has been splitting his time between IndyCar and stock cars, rookie crew chief Daniel Knost has led the #41 team and has kept it focused on the task at hand - the Coca-Cola 600. Knost and team have diligently prepared and carefully gone over the #41 Haas Automation "America's Machine Tool" Chevrolet in hopes of giving Busch a chance to not just complete the final 600 miles of his odyssey, but also to win the NASCAR side of "The Double." A victory at Charlotte on Memorial Day weekend would be a fitting end for Busch, who focuses his charitable efforts on paying tribute to the military. As part of the Memorial Day weekend festivities, the #41 Haas Automation "America's Machine Tool" Chevrolet will feature a special red, white and blue paint scheme. The paint scheme pays tribute to the American success story that is Haas Automation, whose products are manufactured at the company's expansive facility in Oxnard, California - the largest, most modern machine tool manufacturing operation in the United States. Parker Kligerman, most recently of Swan Racing, will serve as a practice and standby driver for Kurt Busch this week. Busch will be traveling back and forth to Indianapolis as he attempts to run the Indianapolis 500 and the Coca-Cola 600 Sunday at Charlotte. Kligerman practiced the Haas Automation Chevrolet SS Friday in preparation for Saturday nightˇ¦s Sprint All-Star Race.(Stewart Haas Racing), see an image on the #41 Team Schemes page.(5-22-2014)
Hendrickcars.com to sponsor #51 at CMS: Justin Allgaier will be making his first NASCAR Sprint Cup Series (NSCS) start at Charlotte Motor Speedway (CMS) this weekend in the #51 Hendrickcars.com Chevy. Hendrickcars.com joins the HScott Motorsports family as the primary sponsor of the #51 Chevrolet SS at CMS. Hendrickcars.com is the fastest way to research and purchase more than 25,000 new and pre-owned cars, classic cars, commercial vehicles and motorcycles from the inventory of Hendrick Automotive Group's more than 100 franchises (HScott Motorsports), see an image of the scheme on the #51 Team Schemes page.(5-22-2014)
#78 Honoring Fallen Heroes at CMS: Martin Truex Jr.'s Colorado-based team will carry a special paint scheme on the hood of its #78 Furniture Row/Denver Mattress Chevrolet. The flat-black car will showcase the Colorado Freedom Memorial, which honors every fallen Colorado military veteran, dating back to the Spanish American war in 1896. Nearly 6000 names are printed on the glass panels of the Colorado Freedom Memorial, located outside of Denver in Aurora, CO. "We have a big race this weekend, but we can't forget that this is also a weekend of reflection to remember all those veterans who have perished in battle to preserve our freedom," said Truex. "NASCAR has been a big supporter of the military over the years and I am happy that our owner Barney Visser donated the hood of our car to the Colorado Freedom Memorial."(FRR), see an image of the scheme on the #78 Team Schemes page.(5-22-2014)
Military scheme for Mears at CMS, Take 5 returns as associate: Associate sponsor Take 5, Home of the 5-Minute Oil Change, has held onto the #13 GEICO Chevy through the bumps and bangs of short track action at Richmond, and the high speed chess match at Talladega. This time, Take 5 is staged to participate in the marathon of NASCAR - the Coca-Cola 600 at Charlotte Motor Speedway. The race starts in the dimming light of early evening, finishes under the lights over Memorial Day weekend and involves large doses of strategy, endurance and luck. Take 5 Oil Change offers convenient drive-thru oil changes featuring liquid engineering in Castrol products. This is the third race for Take 5 with the GEICO Chevy SS, but the 600 weekend features a very special military-themed GEICO Chevy, complete with camouflage striping to tie into the Memorial Day weekend.(Germain Racing), see an image of the scheme on the #13 Team Schemes page.(5-22-2014)
McDowell gets a sponsor for Charlotte: JPO Absorbents announced Tuesday their single-event sponsorship of Leavine Family Racing. JPO Absorbents will be the primary sponsor on the #95 Ford Fusion for Michael McDowell in the Coca-Cola 600. JPO Absorbents, owned and operated by CEO Jamie P. O'Brien, is committed to "saving our environment one clean up at a time" with extraordinary products that will clean up virtually any liquid, on any surface, in any industry, and at a competitive price. The #95 Ford Fusion team will sport the red, white and blue colors this weekend at Charlotte Motor Speedway, with JPO Absorbents adorning the hood and quarter panels. The #95 JPO Absorbents Ford Fusion will don a special patriotic paint scheme for Sunday's 600-mile event at Charlotte Motor Speedway in honor of Memorial Day.(Leavine Family Racing), see images on the #95 Team Schemes page.(5-21-2014)
Patrick to run GoDaddy Cares scheme in Showdown: #10-Danica Patrick to continue her upward trend Friday night in the Sprint Showdown at Charlotte and get herself into Saturday's Sprint All-Star Race. She can finish in the top two positions and qualify for the All-Star Race or become the top vote-getter online. Patrick won the online vote last year and is hoping to do so again. If Patrick gets into Saturday's race, her #10 GoDaddy Cares Chevy will be decked out with an all-star lineup of logos from nonprofit organizations, all in support of education. Three organizations are represented: the Boys and Girls Club of America, which helps promote youth development; the SCORE Foundation, which provides free small-business advice for entrepreneurs; and DonorsChoose, a group that promotes K-12 education. GoDaddy is donating $10,000 to each non-profit organization and encouraging customers to chip in as part of the GoDaddy Round-Up program, which gives customer a choice to 'round up' to the nearest dollar on the purchase for a non-profit organization.(TSC/SHR), see an image of the scheme on the #10 Team Schemes page.(5-15-2014)
RFR, Stenhouse Jr. Building for America's Bravest at Shootout: Roush Fenway Racing and Ricky Stenhouse Jr. announced they are teaming with the Stephen Siller Tunnel to Towers Foundation to support the organizations' continued effort to build 'smart' homes for injured military heroes. In addition, the organizations' '9/11 Never Forget' mobile exhibit will make its return to its North Carolina roots at RFR's Fan Appreciation Day on May 22. The exhibit was built in North Carolina and was unveiled in Fayetteville in September 2013.
"It's a great cause and I am proud to carry their colors on our race car," said two-time NASCAR champion Ricky Stenhouse Jr. "It's our duty as American Citizens to give back to the guys that give everything for our freedom and are true heroes. They are the ones that allow us to be able to chase our dreams each week - on and off the race track - and I am very excited to be able to help raise awareness for the work that these great organizations are doing to give back to them."
Stenhouse's #17 Sprint Cup Ford Fusion will run a special paint scheme in the Sprint Cup Showdown. The partnership will help raise awareness to build a smart home for Tom McRae, a Marine Gunnery Sgt. who served three tours of duty in Iraq before suffering life altering injuries while on his second deployment in Afghanistan.
"We are honored that the Roush Fenway Racing team, and their driver Ricky Stenhouse Jr., are supporting our efforts to build 'smart' homes for our catastrophically injured military heroes," said Frank Siller, chairman of the Stephen Siller Tunnel to Towers Foundation. "By featuring our 'Building for America's Bravest' and 'Tunnel to Towers' logos on the paint scheme of Ricky's #17 Ford Fusion, they are helping to raise awareness for the work we're doing. Then, the fact that Lionel Racing will be making die-cast cars of the model, and donating a portion of the proceeds to us, makes it even more fantastic."
"Having Ricky Stenhouse Jr. drive his racecar in the All-Star Race with the 'Building for America's Bravest' logo is really cool," said McRae. "I can't thank him and the Roush Fenway Racing team enough. And to know that Lionel Racing is going to take Ricky's car and make die-cast models of it, and that part of the money raised from sales will go to building smart homes for military like me who've been badly injured, makes it really awesome."
The '9/11 Never Forget' mobile display is a traveling monument that honors those who lost their lives in the 9/11 attacks. It will be on hand at Roush Fenway for its annual fan day on May 22, marking its first appearance at the team's headquarters. The partnership marks the fourth season that RFR has teamed with the Stephen Siller Tunnel of Towers Foundation to raise awareness.(RFR), see an image of the scheme on the #17 Team Schemes page.(5-6-2014)
Different look for the #48 at Dega: Jimmie Johnson will drive the #48-Lowe's/Valspar Reserve Chevy in this weekend's race. Valspar Reserve, available exclusively at Lowe's starting May 1, is a new interior and exterior paint with HydroChroma Technology that is stain resistant and fade resistant - so the colors you love stay the colors you love.(HMS), see images of the car on the #48 Team Schemes page.(5-2-2014)
New look for Patrick's car at Talladega: Danica Patrick will be sporting a new look in the #10 GoDaddy Peeker Chevy with the GoDaddy "Peeker" logo, which is usually on the side of the bright green car, adorning the hood this weekend. Patrick will also run this stylish ride at Kansas on May 10 and during the Coke 600 on May 25. See images of the scheme on the #10 Team Schemes page.(5-1-2014)
Kahne to debut new look on the #5 at Dega, to thank teachers: Kasey Kahne will debut his special #5 Farmers Insurance "Thank A Million Teachers" Chevy paint scheme this weekend at Talladega. Kahne will drive the special paint scheme two more times during the month of May, which is National Teacher Appreciation Month: Kansas on May 10 and Charlotte on May 25. As part of the "Thank A Million Teachers" program, Farmers is urging America to thank teachers, past and present, on www.ThankAMillionTeachers.com for the positive impact they have had in communities across the nation. Farmers also has invited teachers to submit proposals for $2,500 grants, and in all, they are committed to donating $1 million to teachers and education programs in 2014. On behalf of Farmers Insurance's "Thank A Million Teachers" initiative, Kahne will visit Oxmoor Valley Elementary School in Birmingham, AL, on Friday to thank its educators. Kahne also will unveil his #5 Farmers Insurance "Thank A Million Teachers" Chevrolet SS paint scheme during a school-wide assembly (HMS). See an image of the scheme on the #5 Team Schemes page..(5-1-2014)
Dogecoin and Reddit Partner with Phil Parsons Racing for Talladega: In a partnership effort between Dogecoin and Reddit, the #98 Ford Fusion of Phil Parsons Racing will have a new look at Talladega. Earlier this year, Reddit user and tech fan Denis Pavel noticed a plain black car with a driver he felt 'raced the wheels off the car' during a NASCAR Sprint Cup Series race. The lack of sponsorship caused Pavel to think of some of the significant fundraisers that he's witnessed on the Reddit platform.
"I didn't really know much about Dogecoin or Reddit when Denis Pavel initially reached out to us about the race at Talladega Superspeedway," commented Parsons. "He watched a race on television and was excited about what he saw from Josh Wise and our team. We were able to connect on Twitter and everything took off from there-it's amazing how social media allows sports fans to actually connect to us, and that it would allow something like this to come together. As far as I know, this is the first online effort like this that's been able to fund sponsorship for a NASCAR team, so it's pretty cool to be a part of it."
"I knew that Dogecoin had done some significant fundraisers, like sending the Jamaican bobsled team to the Olympics," Pavel said. "I was thinking what kind of response I would get if I did ask the (Reddit) community about sponsoring a Sprint Cup car. They were all with it."
Familiar with the digital currency Dogecoin, the 16-year-old Pavel from Niles, Ill., decided to utilize the currency to raise sponsorship funds for driver Josh Wise and the #98 Ford Fusion team. Exceeding their initial goal by 10% within the opening week, Dogecoin and Reddit were able to partner with Phil Parsons Racing for the Sprint Cup Series event at Talladega Superspeedway.
"We are all about fun and goofiness," commented Ben Doernberg, board member at the Dogecoin Foundation. "At the same time, we want to make sure that digital currency is really giving back to the world. We do feel like this is a technology that can make the world a better place, and we want to put that into practice by doing fundraisers."
To date, this marks the first fundraising effort through Dogecoin and Reddit to sponsor a NASCAR race team. In addition to raising funds online, the team also took to the internet allowing Reddit users to vote on a paint scheme for Sunday's event. "The more we've walked through this fundraising effort, it has really been special to us," commented Wise. "People are noticing our effort. We're a tiny little team with seven or eight employees. The amount of support we're getting from the Reddit community ... we're just trying to do the best job we can."(Phil Parsons Racing), see images of the scheme/car on the #98 Team Schemes page.(5-1-2014)
Special scheme to thank teachers for Kahne in three races: At Talladega Superspeedway on May 4, Kasey Kahne will partner with the "Thank A Million Teachers" initiative when he debuts a special Farmers Insurance paint scheme on the #5 Hendrick Motorsports Chevy. Kahne will also run the scheme at Kansas in May 10 and Charlotte in May 25.(Lionel Racing), see an image of the scheme on the #5 Team Schemes page.(4-20-2014)
#42 scheme to honor Target at Charlotte: Kyle Larson will be running the #42 Target Silver Chevy at Charlotte in May, a paint scheme designed to celebrate the 25-year partnership between Target and Chip Ganassi Racing. "What I'm truly proud of is the partnership we have is built on innovative and maybe even more collaboration," said Ganassi. "Our organization and Target have had an open dialogue from day one. The program looks today nothing like it did 25 years ago - but then we don't look anything like we did 25 years ago. It continues to evolve and that's why it's worked for so long."(Lionel Racing), more about CGR and Taret at chipganassiracing.com, see an image of the scheme on the #42 Team Schemes page.(4-19-2014)
Kwikset to sponsor Newman at Kansas: Kwikset, a leading brand of the Hardware and Home Improvement division of Spectrum Brands Holdings, continues to engage with consumers through strategic partnerships by sponsoring Richard Childress Racing and driver Ryan Newman during the Sprint Cup Series Season. As part of the partnership, Kwikset will be the primary sponsor and paint scheme for Newman's car during the NASCAR Sprint Cup Series Kansas Race in Kansas City on May 10, and will have its logo on Newman's #31 car for every race during the 2014 Sprint Cup Series in an associate capacity. As a leader in innovation and home security, the company views NASCAR as a sport that aligns with its values and serves as a natural way to reach its passionate fan base. Kwikset had a similar partnership with RCR in 2013. This is the first year Kwikset will work with Newman, who is one of the sport's top veterans.(RCR), see an image of the car on the #31 team paint schemes page.(3-18-2014)
Red Cross and Biffle ask people to give blood: The #16 American Red Cross Ford Fusion sports the first of two #ImProud2Give paint schemes at the Las Vegas Motor Speedway this Sunday, March 9. The #16 hood is covered with a larger-than-life Red Cross blood donor sticker, advertising Your Name Here and launching a campaign asking blood donors to make an online appointment at redcrossblood.org. The month-long campaign concludes at Darlington Raceway with one lucky blood donor adding their name to the #16 Red Cross Ford Fusion hood on April 12. Eligible whole blood donors can give blood once every 56 days at Red Cross blood drives and blood donation centers throughout the country. Appointments can be made online at redcrossblood.org.(Roush Fenway), see an image of the car on the #16 team paint schemes page.(3-7-2014)
Special scheme for Gordon at Texas: Texas A&M alum Charles W. Shaver, Chairman and CEO of Axalta Coating Systems, will host 20 engineering students for Aggie Race Day at the Texas Motor Speedway on April 6. Students will experience the ultimate VIP treatment and see the impact engineers have on one of the most popular sports in the world. Axalta sponsors driver Jeff Gordon and the #24 Axalta Racing Chevrolet SS of Hendrick Motorsports in the NASCAR Sprint Cup Series. With his strong Aggie spirit and gratitude for his engineering training from our school, Charlie arranged for Jeff Gordon's car to be custom-painted Aggie maroon for the Texas race and bear the Texas A&M Engineering logo in premium sponsor locations on the car. "Engineering is integral to racing and the coatings systems we create," explained Charlie. "It's been a real privilege to serve on the Texas A&M Engineering Advisory Council for more than 12 years and now to be able to showcase our alma mater to the NASCAR community and show fellow Aggies how the great engineering education I received has translated into practical application. My career and the opportunities I've been able to provide to others all began with my time at the university."(Texas A&M Engineering), see an image of the scheme on the #24 Team schemes page.(2-25-2014)
Red Cross featured on the #16 Ford at Darlington: A month-long Red Cross campaign concludes this Saturday at Darlington Raceway with one lucky blood donor, Maureen Holt from Surprise, Ariz., adding her name to the #16 Red Cross Ford Fusion hood. The #ImProud2Give campaign asked blood donors to select an online donation appointment at redcrossblood.org for a chance to join the Red Cross at the historic Darlington Raceway. The American Red Cross is celebrating the seventh year of its Red Cross Racing partnership with 3M and Roush Fenway Racing. Thanks to a generous donation from 3M and support by Greg Biffle, the #16 Ford featured a Red Cross paint scheme during the March 9 race in Las Vegas and again this weekend at the April 12 race in Darlington.(RFR), see images of the scheme on the #16 Team Schemes page.(4-11-2014)
Edwards to sport Ford EcoBoost scheme at Darlington: The #99 Ford of Carl Edwards will feature a Ford EcoBoost scheme at Darlington Raceway this weekend. For 2014, EcoBoost will be available on more than 90% of the FORD nameplates, rising to 95% by 2015. EcoBoost technology combines smaller overall size with turbocharging, direct injection and variable valve timing for outstanding performance and fuel economy. Better fuel efficiency and lower fuel bills are the top reasons for EcoBoost engines. Edwards on Darlington: "We have EcoBoost on the car this week, it's only the decals though because EcoBoost is so technologically advanced I don't think they'd allow it. It would be an unfair advantage if we actually had an EcoBoost engine. Darlington is a lot of fun. It's a 500 mile race so it is a true test of man and machine, and it is one of the toughest races of the year. It's a fast race track, there is so much history there, and to win there would be great."(Roush Fenway Racing), see an image of the scheme on the #99 Team Schemes page.(4-10-2014)
Fresh From Florida debuts on the #43 at Darlington: The #43 team wants to win every week, but this week, they have an additional incentive. Crew Chief Trent Owens grew up just a few miles from Darlington Raceway and says a win at the track "Too Tough To Tame" would rank up with a Daytona 500 win. Aric Almirola will look to continue Owens' success at the track. With consecutive top-10 finishes in the last five seasons as crew chief, Almirola would like to add a Sprint Cup Series top-10 to the list. This weekend, the Fresh From Florida campaign will makes its debut on the famed #43. The campaign, led by the Florida Department of Agriculture and Consumer Services, is focused on building awareness and sales of fresh seafood, produce and other Florida products (RPM), see an image of the scheme on the #43 Team Schemes page.(4-10-2014)
Sherwin-Williams Automotive Finishes to Sponsor #51 at Darlington: HScott Motorsports announced that Sherwin-Williams Automotive Finishes will sponsor the #51 Chevy driven by Justin Allgaier in this weekend's NASCAR Sprint Cup Series race at Darlington Raceway. Sherwin-Williams is the official provider of automotive paint and transportation finishes for NASCAR and supplies these products to HScott Motorsports as well. The Sherwin-Williams Automotive Finishes logo will be on the hood of the #51 car, while the quarter-panel will feature the Sherwin-Williams product AWX Performance Plus Waterborne Refinish System. AWX Performance Plus Waterborne basecoat is an easy-to-apply, fast drying basecoat that provides excellent color match while meeting the strictest VOC limits in North America. "We are pleased to be on the No. 51 car at Darlington Raceway," said Bobby Moody, Director of Motorsports for Sherwin-Williams Automotive Finishes. "We value our partnership with HScott Motorsports, and we're looking forward to watching a Sherwin-Williams car race under the lights at Darlington."(HScott Motorsports), see an image of the scheme on the #51 Team Schemes page.(4-10-2014)
Cassill gets a sponsor of Texas: Hillman Racing announced that Gallery Furniture will be the primary sponsor of the #40 Chevy driven by Landon Cassill this weekend at Texas Motor Speedway. Gallery Furniture - featuring solid wood, upholstery, and furniture made in America, superb customer care, and same-day delivery service in the Houston Metropolitan Area - will mark its first NASCAR Sprint Cup Series sponsorship with Cassill behind the wheel of the #40 Gallery Furniture Chevrolet in Sunday's Duck Commander 500. Gallery Furniture owner Jim "Mattress Mack" McIngvale, a prominent figure in the Houston community, created a marketing stir with his recent Super Bowl promotion, in which he offered customers who bought at least $6,000 worth of furniture the chance to receive a full refund if the Seattle Seahawks won. More than 1,000 customers scored free furniture valued at $7 million through the wildly successful promotion. Known for its ever-increasing selection of "Made in America" furniture, Gallery Furniture is marking its first foray into NASCAR sponsorship with Hillman Racing as a marketing vehicle to reach the 75 million NASCAR fans as well as thousands of fans in The Metroplex attending the men's NCAA Final Four basketball tournament.(Mike Hillman Racing), see an image of the scheme on the #40 Team Schemes page.(4-4-2014)
March of Dimes scheme for Hamlin at Texas: To help raise awareness for the March of Dimes and March for Babies walks around the country, Denny Hamlin and Dallas Cowboys All-Pro tight end Jason Witten will host the March of Dimes national ambassador family for a VIP experience during the race weekend at Texas Motor Speedway. For the seventh-consecutive NASCAR season, FedEx is working with the March of Dimes for a special #11 FedEx Office/March of Dimes paint scheme, in an effort to help give every baby a healthy start in life. Aidan Lamothe is the 2014 March of Dimes National Ambassador. Born 12 weeks premature, Aidan weighed just 3 pounds and spent 7 weeks in a newborn intensive care unit (NICU). With the help of the March of Dimes, he is now a healthy 6-year-old.(FedExRacing), see images of the scheme on the #11 Team Schemes page.(4-4-2014)
Willie's Duck Diner featured on Bowyer's car at Texas: Duck Commander, founded in 1972 by Phil Robertson, builds custom duck calls for hunters. His son Willie, along with his family, expanded the business. Several of those ventures, including Duck Commander, are featured on Bowyer's #15 Willie's Duck Diner Toyota at Texas Motor Speedway this weekend. Located in West Monroe, La., the diner boasts a family-style atmosphere and features several recipes made famous by Robertson's mom, Miss Kay. Buck Commander, a lifestyle experience for whitetail deer hunters, was started by Robertson with Major League Baseball's Adam LaRoche, Ryan Langerhans and Tombo Martin as well as country music stars Luke Bryan and Jason Aldean. Duck & Dressing is a lifestyle boutique run by Robertson's wife, Korie, and daughter Rebecca, located in Monroe, La. Willie's Duck Diner, located in West Monroe, La., offers a friendly, family-style dining experience. Serving some of Miss Kay's delicious recipes including her famous meatloaf and pecan pie, the diner offers a wide variety of menu options that are sure to please. Duck Commander is a family-owned and operated business started by Phil Robertson based in Monroe, La. Duck Commander started making duck calls in 1972 and has since expanded to include numerous other products and brands including the No. 1 rated cable show "Duck Dynasty" on A&E. Buck Commander is a lifestyle hunting brand consisting of Major League Baseball's Adam LaRoche , Ryan Langerhans & Tombo Martin; country music stars Luke Bryan & Jason Aldean as well as Willie Robertson. The group focuses on the camaraderie and lifestyle associated with hunting with family and friends. Duck & Dressing is a lifestyle boutique owned by Korie and Rebecca Robertson in Monroe, La. The store offers simple, edgy, southern chic clothing (MWR), see images of the scheme on the #15 Team Schemes page.(4-4-2014)
SMS Audio to Sponsor Kligerman's #30 at Texas: Swan Racing announced that the #30 Toyota will feature an SMS Audio and Klarbrunn Vita Ice paint scheme for this weekend's Duck Commander 500 at Texas Motor Speedway. SMS Audio, which signed an exclusive two-year deal with Swan Racing as a team associate sponsor, is an American consumer electronics manufacturer of headphones and audio products, founded by entertainer and entrepreneur Curtis "50 Cent" Jackson. "Riding with 50 Cent might be just the thing the #30 needs to have a break out race at Texas Motor Speedway," said Kligerman. "I'm excited that both SMS Audio and Vita Ice will be prominently displayed on the car - it looks great." Klarbrunn Vita ICE is a zero calorie sparkling water with added antioxidants and vitamins, perfect for refueling on the track. SMS is participating in a weekly product give away on Swan Racing's Facebook account at www.facebook.com/SwanRacingCompany. Fans just need to "Like" the page and correctly answer a trivia question. Winners will be selected randomly among those who correctly answer the questions.(Swan Racing), see images of the scheme on the #30 Team Schemes page.(4-3-2014)
"Aggie Brilliance" paint scheme for Gordon at Texas: To celebrate a new partnership between Axalta Engineering and Texas A&M College of Engineering, Jeff Gordon's #24 Chevy will feature a special "Aggie Brilliance" paint scheme during this weekend's event at Texas Motor Speedway (HMS), see images of the scheme on the #24 Team Schemes page.(4-3-2014)
ESPE Dental Give Kids A Smile featured on the #16 at Texas: Greg Biffle is ready to return to victory lane. The last time he took home the checkered flag, it was in the #16 3M ESPE Dental Give Kids A Smile Ford Fusion. And when he brings that car to Texas in April, he will have his sights set on taking home the trophy - and bringing smiles to a lot of fans around the country. Biffle likes the 1.5 mile ovals such as Texas, and won the spring races there in 2005 and 2012. In 20 starts at the track, he has eight top five and 12 top-10 finishes, and has led some 733 laps at the track. This is the fourth year that Greg Biffle has helped put good dental health for kids on the fast track and driven a special Give Kids A Smile car in the NASCAR Sprint Cup Series. When Biffle drove the #16 Give Kids A Smile car in 2013, he took it to victory lane at Michigan. As part of the Texas race weekend, Biffle and the No. 16 3M race team will host a special dental education program at the racetrack on Friday, April 4. Nearly 125 students and teachers from Our Lady of Perpetual Help elementary and middle school will visit the track for a fun, educational day that includes:
Education program on good dental health and cavity prevention
Visit to the 3M Mobile Innovation Center
Chance to meet the #16 3M race team
Photos with the 3M DeeBo mascot
Special dental health gift bag
"The No. 16 3M ESPE Dental Give Kids A Smile car is very special to me, and so is the Give Kids A Smile program," said Biffle, a father of a toddler. "Not only were we able to take home the victory at Michigan in it, we were able to reach so many people with the message about good dental health for children. I'm excited to have Give Kids A Smile back on the car, and look forward to seeing it back in victory lane."(RFR), see an image of the scheme on the #16 Team Schemes page.(4-3-2014)
Special DOW scheme for Dillon at Texas: Austin Dillon will be supporting #NASCARGreen by sporting a Dow Powerhouse Solar Shingle paint scheme this weekend at Texas Motor Speedway. Dow Powerhouse Solar Shingles are a revolutionary innovation in sustainability, protecting your home as a roof while generating electricity with energy from the sun. That's why NASCAR, which has the largest sustainability program in all of sports, is a great place with see Powerhouse. The shingles are also one of the most aesthetically attractive options in the solar industry. Dillon has been vocal about the #NASCARGreen initiative, and is encouraging fans to participate by planting a tree and taking energy conservation steps in their own homes. See how by visiting NASCAR.com/green (RCR), see an image of the scheme on the #3 Team Schemes page.(4-2-2014)
"Spring is Calling" on the #48: To commemorate the first day of spring, March 20, Johnson's #48 Lowe's Spring Is Calling Chevy SS will have some additional character during the next three NASCAR Sprint Cup weekends. The Lowe's marketing campaign bird and green accents will adorn the #48 Chevy SS for the races in Fontana, Calif., Martinsville, Va. and Fort Worth, Texas.(Hendrick Motorsports), see an image of the car on the #48 team paint schemes page.(3-20-2014)
David Stremme returns to Cup with Circle Sport: Circle Sport announced that their #33 Chevy will be sponsored by Mace this weekend at Martinsville Speedway. Mace is a manufacturer and provider of personal defense, safety and electronic security products for home, school, business and law enforcement use. Additionally, the team announced that NASCAR veteran racer David Stremme will make his return to NASCAR Sprint Cup Series action as he will pilot the #33 Mace Chevy for the running of Sunday's STP 500 at the paperclip-shaped track in Martinsville, Virginia. Stremme is a veteran racer who has 340 starts in NASCAR's top three Series with 190 starts in the Sprint Cup Series. He last raced for Swan Racing in the Sprint Cup Series during the 2013 season.(Integrity Sports Marketing), see an image of the car on the #33 team paint schemes page.(3-27-2014)
New sponsor for HScott Motorsports at Martinsville: This weekend the #51 car will sport a flat black and green paint scheme with AccuDoc Solutions as the primary sponsor. AccuDoc Solutions is based in Morrisville, N.C. and provides billing-statement printing and processing to hospitals and hospital-based physicians. In addition to paper-based billing statements, ADS enables patients to choose electronic statement delivery and make payments through secure online payment portals.(HScott Motorsports), see an image of the car on the #51 team paint schemes page.(3-27-2014)
SK Hand Tool sponsoring Go FAS Racing in Auto Club 400 SK Hand Tool will sponsor the #32 car and Go FAS Racing team in the Auto Club 400 Sprint Cup Series race this weekend. The #32 car will sport a wrap displaying SK's well-known Made-in-USA wrench design on the side of the Ford Fusion. The #32 car will continue to be driven by Travis Kvapil. Travis' background as an automotive technician and career in NASCAR has given Travis a strong appreciation of high quality, dependable tools. SK is proud to offer a hand tool line that is Made in the USA and created by American Craftsmen, for the professional technician.(Go FAS Racing), see an image of the car on the #32 team paint schemes page.(3-21-2014)
Phil Parsons Racing gets Auto Club sponsor: Trench Shoring Company, a leader within the construction industry that provides customers the finest shoring equipment and services, will extend their marketing reach through a strategic partnership with Phil Parsons Racing and driver Josh Wise. The company will serve as the primary sponsor on Wise's #98 Chevy for this weekend's NASCAR Sprint Cup Series race at Auto Club Speedway in Fontana, Calif. This is Trench Shoring Company's second outing with Phil Parsons Racing this season. The Corona, Calif.-based company also served as an associate sponsor for the NASCAR Sprint Cup Series event at Las Vegas. Trench Shoring Company has the largest inventory of shoring equipment within Southern California and Southern Nevada.(Phil Parsons Racing), see an image of the car on the #98 team paint schemes page.(3-21-2014)
Vickers bringing awareness to blot clots with special scheme: Brian Vickers has overcome blood clots twice in his life. He's taking steps to make sure others are just as fortunate. The Michael Waltrip Racing driver will pilot the #55 TREATMYCLOT.com Aaron's Toyota in Sunday's NASCAR Sprint Cup race at Auto Club Speedway. He'll also kickoff Blood Clot Awareness Month with Janssen to enhance the public's understanding about the problem that twice sidelined his racing career. Vickers missed most of the 2010 NASCAR Sprint Cup season recovering from blood clots in his legs and around his lungs. He returned to competition in 2011 and earned his third career victory driving the Aaron's Dream Machine in July 2013. In October, the discovery of a blood clot in his right calf, after wearing a walking boot, sidelined him for the final four races. He's returned full-time in 2014 on a mission to win races and help race fans know the warning signs and treatment for blood clots. Brian Vickers: "I want people to be mindful of what the signs and symptoms are. Visit www.TREATMYCLOT.COM to learn about the warning signs and if you experience any of the signs or symptoms talk to your doctor. That's the best thing to do. I'm always mindful and take precautions. When you're taking long flights, you stand up and you walk around. That's not just for me, everyone should do that. Obviously I keep an eye out for signs and symptoms, but my last incident was a provoked incident. I had to wear an ankle brace for a month, which is known to create clots. In those situations in the future, I will be more mindful and probably more careful and maybe try to get ahead of it. Other than that I just live my life and go racing."(Michael Waltrip Racing), see an image of the car on the #55 team paint schemes page.(3-19-2014)
3M Aerospace Honors Military on Biffle's car: 3M's Aerospace Division will make its racing debut this Sunday at Auto Club Speedway onboard Greg Biffle's #16 Ford Fusion. Aerospace products from 3M are used in a wide range of applications, from commercial airlines to business jets to military aircraft. Biffle's Ford will proudly show 3M's thanks to those men and women serving the U.S. Armed Forces with a Salute to the Armed Forces. Many of 3M's employees are proud veterans or actively serve in the guard or reserves. The 3M Ford Fusion hood will showcase the five medallions of the different branches of military service, while the car will feature a vehicle wrap in camo design from 3M Commercial Solutions. Many 3M products are used in military applications. Polyurethane tapes help protect rotor blades from damage caused by rain, sand and debris during landing. Wings sealed with 3M's polysulfide sealants, a lighter-weight sealant, allow for a more fuel efficient aircraft. 3M's E-A-R brand thermal acoustic products increase cabin comfort by decreasing noise levels inside the plane. 3M Aviation Window Restoration Systems by Clearfix help the military to repair polycarbonate and acrylic windows in theater, allowing aircraft to return to a mission-ready-status faster.(Roush Fenway Racing), see an image of the car on the #16 team paint schemes page.(3-19-2014)
Cassill gets Bristol sponsor: CRC Industries announced that the company will be the primary sponsor of the #40 Hillman Racing Chevy SS this weekend at Bristol Motor Speedway. CRC, a manufacturer of an extensive arsenal of automotive maintenance products, will promote its industry-leading CRC Brakleen Brake Parts Cleaner on the Sprint Cup Series entry driven by Landon Cassill. Cassill, who garnered attention for his 12th-place finish in the season-opening Daytona 500, will pilot the #40 CRC BRAKLEEN Chevy in Sunday's Food City 500.(PR), see an image of the car on the #40 team paint schemes page.(3-16-2014)
Special scheme for Newman: Quicken Loans is hosting the Billion Dollar Bracket Challenge. The Detroit-based mortgage lender is offering a chance to win a billion dollars to any eligible participant who enters the contest and predicts the winners of every game in this March's men's college basketball championship. Plus, Quicken Loans will be awarding a total of $2 million dollars for the 20 best "imperfect" brackets. The entry period for the contest is now through March 20th. For more information, and to register, visit: www.quickenloansbracket.com. To further promote the contest, Quciken Loans will run a special scheme on the #31 Chevy of Ryan Newman this weekend at Bristol Motor Speedway.(RCR), see an image of the car on the #31 team paint schemes page.(3-14-2014)
Special scheme for Earnhardt, Jr.: #88-Dale Earnhardt, Jr. will sport a Mountain Dew Kickstart paint scheme and firesuit this weekend at Las Vegas Motor Speedway to introduce two new flavors - Black Cherry and Limeade. These beverages combine the great taste of Mountain Dew with 5 percent real fruit juice, electrolytes for taste and just the right amount of kick to get you ready for whatever the night will bring.(Hendrick Motorsports), see an image of the car on the #88 team paint schemes page.(3-6-2014)
Special M&M's scheme in Daytona 500: Kyle Busch is scheduled to drive a special M&M's Peanut scheme on the #18 Toyota in the Daytona 500 (JGR Facebook), see an image of the scheme on the #18 Team Schemes page.(2-4-2014)
Skittles Returns to NASCAR with JGR and the #18 team: The Skittles brand made by Wrigley, a subsidiary of Mars, Inc. will make its comeback to the NASCAR Sprint Cup Series in the 2014 season as part of Mars, Inc.'s longtime partnership with Joe Gibbs Racing. The Skittles #18 Camry will take the track for two NASCAR Sprint Cup Series races this season, piloted by NASCAR star Kyle Busch on March 2 at Phoenix and March 16 at Bristol. For the first time in more than 10 years, the Skittles brand will join the lineup of Mars, Inc.'s world-class sponsors at Joe Gibbs Racing including, M&M'S, Doublemint and Snickers in the 2014 season.
"We're proud to bring one of America's most iconic candy brands back to NASCAR and eager to see what victories 'The Rainbow' brings this season as Kyle Busch takes the wheel of the Skittles #18 Camry," said John Starkey, Sr. Director of Confections at Wm. Wrigley Co. "Sometimes 'The Rainbow' likes to mix things up and now seemed like a great time for Skittles to return to the track to have some fun."
"I am honored to help Skittles make a comeback to the NASCAR Sprint Cup Series," said Busch, driver of the #18 Camry. "Skittles was one of my favorite candies growing up and still is today, so I am thrilled to be driving the Skittles paint scheme this season." Skittles brand first made its NASCAR debut in 1998 in partnership with MB2 Motorsports with the #36 Pontiac and driver Derrike Cope. In 1999, driver Ernie Irvan took the wheel of the Skittles #36 Pontiac and went on to take the top starting spot at Indianapolis Motor Speedway.(JGR), image of the scheme on the #18 Team Scnemes page.(1-30-2014)
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