

a or the main 2010 Paint Schemes - Click on Car to go to the #17 Paint Scheme page
Past Season Paint Schemes
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2010 Races [3] that Valvoline is scheduled to be the primary sponsor:
Atlanta - 3/7
Talladega - 4/25
Phoenix 11/14
Contract Status: Sponsors: 2010?; Driver: at least thru 2011; Manufacturer: 2013
Jack Roush to be Honored with Robert E. Petersen Lifetime Achievement Award: On Friday, March 12 Jack Roush will receive the highest compliment in the hot rod world as he will be presented with the Robert E. Petersen Lifetime Achievement Award. The ceremony takes place during the grand opening breakfast of the 12th Annual HotRod & Restoration Trade Show in front of nearly one thousand attendees at the Indiana Convention Center in Indianapolis. "Being named a recipient of the Robert E. Petersen Lifetime Achievement Award is obviously a tremendous distinction and something completely unexpected," Roush said. "I remember Robert (Petersen) always being a great ambassador for the auto industry and hot rods. It is an honor to be mentioned among the many legendary names who have received this award in the past." The Robert E. Petersen Lifetime Achievement Award has been presented annually since 2002. Previous recipients include Wally Parks (NHRA), Carroll Shelby, George Barris, Vic Edelbrock, the Ford family, Alex Xydias (So-Cal Speed Shop), and "Speedy" Bill Smith (Speedway Motors).(Roush Fenway)(3-10-2010)
Valvoline to sponsor Kenseth UPDATE: hearing and seeing that Valvoline will sponsor #17-Matt Kenseth in a few 2010 Sprint Cup races. Supposedly for three races. See an image of the scheme on my #17 Team Schemes page.(12-12-2009)
UPDATE: Roush Fenway Racing announced that Valvoline, the leading innovator and supplier of quality, high-performing automotive products, will sponsor the #17 entry and driver Matt Kenseth for three NASCAR Sprint Cup Series races during the 2010 season. The #17 Valvoline Ford Fusion will debut this weekend at Atlanta Motor Speedway and then will also serve as the primary sponsor for April’s Talladega race weekend as well as the November Cup Series race in Phoenix [11/21]. Valvoline first teamed up with Roush Fenway Racing in 1990, and together the duo has brought home 44 wins in the Sprint Cup series [many with #6-Mark Martin]. Valvoline is the official motor oil at Roush Fenway Racing, and has been providing Americans with the best motor oil and automotive products longer than any other motor oil company.(RFR), see images of the scheme on my #17 Team Schemes page.(3-3-2010)
New crew chief for Kenseth: UPDATE: in a bit of a surprise move, Veteran crew chief Todd Parrott has been appointed crew chief of Roush Fenway’s #17 Sprint Cup Crown Royal Ford team with driver Matt Kenseth. Parrott will take over the role effective immediately. Drew Blickensderfer, who has served as crew chief on the #17 since the start of the 2009 season [winning the Daytona 500 and race afterwards in Calif], will assume a role in Roush Fenway’s research and development department. Parrott, who won a Sprint Cup championship with Dale Jarrett in 1999, is the third winningest active crew chief in the NASCAR Sprint Cup Series with 29 career wins.(RFR)(2-17-2010)
UPDATE: Matt Kenseth says it became obvious that something had to change when his crew members were becoming too much like him. "You guys say I don't show emotion sometimes. I kind of felt like the whole group was sort of like that," Kenseth said Friday, explaining an unexpected crew chief change made after only one race. "I just felt like it needed something to throw a spark in the thing." Back in California where Kenseth got his last victory a year ago, Todd Parrott replaces Drew Blickensderfer atop the #17 Ford pit box this weekend. After Blickensderfer became his crew chief last year, Kenseth won at Daytona and California. That momentum didn't carry over because Kenseth hasn't won since, and missed the Chase for the Sprint Cup championship for the first time. But instead of making a change during the offseason, Kenseth made the move after an eighth-place finish at Daytona last weekend, when he managed a top-10 finish after running in the middle of the pack most of Sunday's race. "We were just missing something on the team," Kenseth said. "I didn't feel the way we operated at Daytona that we could win races and win championships." Kenseth took the blame for the timing of the switch, explaining that team owner Jack Roush asked him at the end of last season if any changes needed to be made. At the time, Kenseth felt like everything was OK and that Blickensderfer deserved the benefit of a full season and full offseason. "It's really hard to explain the timing of the change. It doesn't make any sense," Kenseth said. "Instead of dragging it out, it was just something that needed to be done. ... Get a head start on this thing instead of waiting until we're halfway into the season and it's too late to dig ourselves out." Roush described himself as "really conflicted" about the switch but said that it became clear when he met with general manager Robbie Reiser and Kenseth this week that the change was necessary. Roush said there was "zero sponsor pressure" for a switch. The team owner also, without elaborating, used the term "interim" concerning the role for Parrott, who was the crew chief when Dale Jarrett won the 1999 Cup championship.(Associated Press)(2-19-2010)
Roush Fenway Fords to Carry Special Decal: Roush Fenway’s race cars will each carry a special decal honoring the life and cause of Olympic medalist skier and multiple sclerosis (MS) advocate, Jimmie Heuga, in this Sunday’s Daytona 500 race at Daytona International Speedway. Heuga passed away Monday at the age of 66 in Colorado; 46 years to the day that he won his bronze medal in the 1964 Winter Olympics. Heuga, a college skiing teammate of Roush Fenway President Geoff Smith at the University of Colorado, was a bronze medalist in the 1964 Olympic games, but will most be remembered for founding ‘Can Do Multiple Sclerosis’ (formerly The Heuga Center for Multiple Sclerosis) a national nonprofit organization that has served as a leading provider of innovative lifestyle empowerment programs for people with MS and their support partners. Heuga became one of the first two Americans -- along with teammate Billy Kidd -- to win an Olympic medal in Alpine skiing. He was diagnosed with MS in 1970 at the age of 26, but refused to succumb to the neurological disease. He instead became a champion for others suffering from the disease, and his campaign to demonstrate that MS did not necessarily mean a life of inactivity is credited with helping to change the mindset about MS and exercise. For more information on the ‘Can Do Multiple Sclerosis’ organization, visit: www.mscando.org.(RFR)(2-14-2010)
Three drivers to run new Ford engine in Daytona 500: Ford Racing announced that #17-Matt Kenseth and #19-Elliott Sadler will join #21-Bill Elliott as drivers sporting the new Ford FR9 engine Sunday in the Daytona 500 at Daytona International Speedway.(Racin' Today)(2-13-2010)
Crown Royal to sponsor Kenseth for more races : Roush Fenway Racing announced that Crown Royal has extended the number of races in which it will be primary sponsor of driver Matt Kenseth and the #17 Sprint Cup Series team. Crown Royal will serve as the primary sponsor for 35 Sprint Cup Series races in 2010 [of 38 races counting the Bud Shootout & All-Star race). The makers of Crown Royal Canadian whisky, a subsidiary of Diageo plc, have been partners with Roush Fenway Racing dating back to 2003. "I'm thrilled that Crown Royal chose to expand their sponsorship of our team for the entire 2010 season,” said Kenseth, one of only five drivers in NASCAR history to win the Sprint Cup rookie of the year award, a Sprint Cup Championship and the Daytona 500. "I know that this is going to be a successful season for our #17 team and it will be great to represent the Crown Royal brand for 35 Cup Series events. I had the honor of working with DIAGEO and their Smirnoff ICE brand back in 2003 where we developed a great relationship. In addition to the sponsorship, we look forward to helping Crown Royal promote its responsible drinking platform, as well as kick-off the annual Crown Royal “Your Name Here” program this week, which awards naming rights to the Spring race at Richmond International Raceway to an adult fan." Kenseth will make his inaugural run in the #17 Crown Royal Ford on Saturday, Feb. 6 for the non-points exhibition event, the Budweiser Shootout, at Daytona International Speedway. The first points race of the season will be the Daytona 500 the on Sunday, Feb. 14 in which Kenseth is the defending champion of the event (Roush Fenway Racing). Supposedly Valvoline will be the sponsor for the other three races.(2-5-2010)
Roush close to having sponsors for all four cars: Three of Roush Fenway Racing's four Cup cars, for drivers #6-David Ragan (UPS), #16-Greg Biffle (3M/Post It) and #99-Carl Edwards (Aflac/Subway/Kellogg's) are fully sponsored, Smith said; but 2003 Cup champion Matt Kenseth's #17 Ford is not. "Within a very few days I think we'll be able to announce we have a fully-sponsored 17 car," RFR president Geoff Smith said of the car that has a partial season of funding from Crown Royal. (NASCAR.com)(1-14-2010)
Jack Roush to Be Inducted Into NMPA Hall of Fame: Jack Roush will be one of four honorees to be inducted into the National Motorsports Press Association Hall of Fame this Saturday night in Concord, North Carolina. Roger Penske, Rusty Wallace and Robert Yates will also be welcomed into the NMPA Hall of Fame this weekend. "Jack Roush's induction to the NMPA Hall of Fame is a well deserved honor for a man who has impacted not only NASCAR but racing with his innovations and ingenuity throughout his career,” remarked Dustin Long, President, National Motorsports Press Association. “It will truly be an honor to be welcomed to the list of NMPA Hall of Fame inductees,” said Roush. “The role of the media who cover NASCAR has certainly evolved over the years but I think we would all agree that now more than ever the job of informing the world about our great sport is of tremendous importance. I know the members of the NMPA are among those who care the most about both the history and the future of our sport so I consider this induction into their Hall of Fame a most cherished honor.”(RFR)(1-14-2010)
Menard to run full Nationwide season: Roush Fenway will field four full-time teams in the 2010 Nationwide Series -- including a #98 Ford for Paul Menard, who races for Richard Petty Motorsports in the Cup Series -- and RFR president Geoff Smith said Wednesday that the stable sold has more than 75% of the sponsorship of its eight-car fleet in NASCAR's two top national series. Menard will run his first complete schedule since 2006, when he finished sixth in the championship for the second consecutive season before stepping into the Cup Series full time. That car is fully sponsored by the Menards home improvement store chain and a variety of partners. Smith said RFR's other three Nationwide programs had varying sponsorship gaps. Former series champion Carl Edwards will again compete full time in both Cup and Nationwide, running a #60 Ford sponsored by Fastenal and Copart in the secondary series. Smith said Edwards' car has "four open races." Colin Braun and Ricky Stenhouse Jr. will run full schedules as rookie of the year candidates in the #16 and #6 cars. Braun's car has 18 races with Con-way Freight and two more with 3M, leaving 15 of the series' 35 races unsponsored. Stenhouse has 18 races with CitiFinancial backing, leaving "the remainder for sale," Smith said. Biffle is part of a previously announced deal to run a partial Nationwide schedule for Baker Curb Racing, but "at this point in time David Ragan, Matt Kenseth and Greg Biffle are not doing Nationwide races with us."(NASCAR.com)(1-14-2010)
Blickensderfer honored: Drew Blickensderfer, crew chief of the #17 Ford, won the Moog Problem Solver of the Year Award for 2009. This marks the first time Blickensderfer has won the award coming of a season that included winning the Daytona 500 and following that up with a win at the Auto Club Speedway the next weekend. Blickensderfer led his team to two wins, one pole, seven top-five and 12 top-10 finishes in 2009, his first full-season as crew chief for Matt Kenseth and the #17 team.(Roush Fenway Racing)(12-5-2009)
Roush Racing helps out NC Auto Racing HOF: For many, being able to give to others during this holiday season will be a difficult task. But it is not always the gift of tangible goods or money that can mean the most to its recipient. A recent event took place at the North Carolina Auto Racing Hall of Fame in Mooresville, NC. On Thursday, November 19th, the NC Auto Racing HOF mailbox on Knob Hill Road was struck and destroyed by a customer. One of the museum's volunteers, an 80-year-old man, went outside to try to resurrect the mailbox. Watching him struggle with this task from across the street was someone from Roush Fenway Racing, who dispatched a group of their shop workers to come over and help. They poured cement for the new post, fabricated the mailbox, and installed it on the same day. All of this was done without their being asked to do so, and without any payment whatsoever. Replacing a mail box doesn't seem like a big expense but to small non-profit organizations like the Hall of Fame, it has an impact.(NCARHOF)(11-25-2009)
Final race for DeWalt on the #17: This weekend will mark the end of an era for Matt Kenseth and Roush Fenway Racing. After more than a decade serving as the primary sponsor for Matt Kenseth and the No. 17 team, DEWALT will run its last race aboard the No. 17 Ford Fusion this weekend at Homestead. One of the most successful partnerships in NASCAR history, the duo of Kenseth and DEWALT teamed for the 2000 Rookie of the Year Award, the 2003 Championship and the 2009 Daytona 500 win during their 10-plus year tenure together.(RFR)(11-18-2009)
Roush's Smith not retiring: Roush Fenway Racing president Geoff Smith has decided to delay his retirement. Smith said because of tough economic times and the merger between partner Yates Racing and Richard Petty Motorsports that he will stay on at least through the 2010 season. Smith is handling a lot of the paperwork in the merger that he said is agreed to on all major issues and should be announced soon. He also plays a major role in bringing sponsors to the cars for the Sprint Cup and Nationwide Series. Smith has yet to wrap up a full season of sponsorship for the #17 of Matt Kenseth.(see more at ESPN Insiders)(11-17-2009)
Crew chief changes at Roush? UPDATE: There is supposedly a meeting planned at Roush Fenway Racing featuring General Manager Robbie Reiser and representatives from Ford. Could crew chief changes be in RFR's future? One rumor circulating NHMS Sunday morning had veteran crew chief Jimmy Fennig connecting with former Roush racer Jeff Burton at RCR. Not so, Fennig said. "After 13 years with Jack, my goal is to retire from Roush Racing," Fennig said. "But I'm getting too old to be on the road." Another scenario places Fennig in a research and development role. Fennig says testing suits him just fine.(FoxSports)(9-21-2009)
UPDATE: Car owner Jack Roush says that any personnel moves among his non-Chase teams will be made after the season since he's focused on the championship with Carl Edwards and Greg Biffle. "I will re-evaluate every person and every position on every team this winter as I do every year,'' Roush said. He said he would make a change on a Chase team immediately if it could help that team contend for the championship.(Roanoke Times)(9-27-2009)
DeWalt will not return to the #17 team in 2010 UPDATE new sponsor?: Roush Fenway Racing was informed today that DeWalt Power Tools will not renew its sponsorship of Matt Kenseth and the #17 team for the 2010 NASCAR season. “We would like to thank DeWalt for serving as a great partner for the past 10 years,” said Roush Fenway President Geoff Smith. “During that time we have seen great success for both their company and marketing program, as well as with Matt on the race track. They will always be remembered and honored as the sponsor of Jack Roush’s first Sprint Cup Championship team. Despite this success – in the face of the significant world-wide economic decline in the construction industry – DeWalt’s decision to not return is not a great surprise to us. Fortunately, we have several great companies interested in taking over and we expect to begin finalizing those sponsorship arrangements in the very near future. All of us at Roush Fenway Racing remain committed to keeping the #17 DeWalt car running up front, winning races and to put them in a position to contend for a second championship this season.”(Roush Fenway Racing)(7-23-2009)
UPDATE: hearing that Roush Fenway Racing will announce sometime this week that Crown Royal will sponsor the #17 Ford of Matt Kenseth for approximately 18 races in 2010, replacing DeWalt. The other 18 races will probably be 2-3 other sponsors.(7-27-2009)
Roush's Smith talks about 2010 plans: Sunday on "The SIRIUS NASCAR Radio Pre-Race Show", SIRIUS XM's Claire B. Lang spoke with Roush Fenway Racing president Geoff Smith about the possible changes to the team's roster of drivers before next season.
Geoff Smith: "If you're asking about our team plans for 2010, we're settled that Carl Edwards and Aflac, Greg Biffle with 3M, and David Ragan with UPS will be staying put and that sponsorship is going to kind of determine whether or not the #17 or the #26 are going to have to be the teams we shut down and move, if we can."
Smith: "There are difficulties. You just can't assume that a team can transfer intact just because you want it to. There are sponsors that get to vote as to what organization they're going to sponsor. So we have to work through that, which is what I've been saying. I expect, now that the DeWalt cloud has been removed, we're going to move very quickly to lock in the sponsorship and then that sponsorship will determine [whether] the #17 stays or goes."
Host, Claire B. Lang: "Meaning that we could see a past champion, Matt Kenseth, moving?"
Smith: "It all depends on the sponsorships. Our objective is to keep both of those teams (the #17 and the #26) in the Ford Motor Company community. We're hoping that we don't have to keep one and then lose one out of the Ford community entirely. So if we can keep them both in the [Ford] community by shuffling the #17 we would do that. Pretty unlikely that Matt Kenseth or the #17 will move at this point."
(SIRIUS NASCAR Radio)(7-27-2009)
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Born on Date: February 2, 1999