Mark Martin and his truck/transport driver, Dennis Ritchie, are featured in Goodyear’s newest advertising campaign for the Goodyear G397 LHS steer tire. The advertisement features Martin and Ritchie standing in front of Martin’s race car and transport truck. The ad’s theme is “How the stars get to the race.” Prior to the NAPA 500 at the Atlanta Motor Speedway, Barry Petrea, Goodyear’s marketing manager for commercial truck tires, presented Martin and Ritchie with framed posters of the advertisement(Goodyear PR)
