Although it hasn’t yet been announced, Roush Racing’s big deal with Pfizer Inc. will involve some rotating paint schemes. Rumored to be in the range of $14 million per year, the contract calls for Viagra to be the main sponsor of Mark Martin’s #6 Ford. But the deal also calls for Pfizer, one of the biggest companies in the world with literally hundreds of brands, to get into the car painting business. The company plans to have Martin race at least once next year in a brand geared toward younger fans, such as a children’s product(CBS Sportsline)(8-31-2000)
