Budweiser to Feature Dale Jr on 12-Ounce Cans, Aluminum Bottles and Packaging: Though Dale Jr.’s image has appeared on Budweiser plastic and shrink wrapped bottles, and 16-ounce cans in the past, the move to Budweiser’s primary package and the aluminum bottle will be a first for NASCAR’s most popular driver. The metallic red Budweiser aluminum bottle will feature a white #8 logo, racing and checkered-flag silhouettes, and Dale Jr.’s signature, wrapped in a unique red four-pack carrier or 15-pack loose box featuring the #8 Budweiser car. The Budweiser-Dale Jr. aluminum bottles will roll out nationally on July 24. Dale Jr.’s image, car and red #8 will grace the main panel of Budweiser’s 12-ounce cans and will be distributed only in race markets within 30 days of the final 16 races of the Nextel Cup season. The program begins July 10 in Indianapolis in advance of the Allstate 400 on Aug. 6.(fingerprint inc./Budweiser PR)(7-7-2006)
