Sony will announce Thursday [6/21] that Dale Earnhardt Jr. has signed a personal endorsement contract with the high-end consumer electronics company. Adidas is set to announce another deal with Earnhardt next month. Sony was an easy choice for Earnhardt, an avid online racing gamer who likes high-tech gadgets and computers. He primarily will hawk high-definition products (such as TVs, camcorders, cameras and Blu-ray disc players) for Sony, joining Peyton Manning and Michelle Wie as its high-profile endorsers.(USA Today)(6-21-2007) UPDATE: Sony Electronics announced a personal endorsement deal with #8-Dale Earnhardt Jr. of Jr Motorsports to participate in the company’s upcoming marketing efforts. The multi-year deal provides Sony the use of Earnhardt’s name, likeness, image, voice and endorsement for use in advertising, promotions and merchandising for consumer marketing campaigns aimed at driving sales of Sony Electronics products. Among the products Earnhardt will promote are Sony’s high definition BRAVIA televisions in which he will appear in Sony’s new HD ad campaign. In addition, Earnhardt will participate in major electronics industry events and trade shows and will make personal appearances each year on behalf of Sony as part of the agreement. Sony Electronics is an active supporter of NASCAR for the past seven years and is the official high-definition TV partner of NASCAR.(Paine PR)(6-22-2007)
