The NTT IndyCar Series and NBC Sports announced a multi-year contract extension [last week] that will expand the sport’s footprint across the media landscape.
Under the deal, NBC will continue to broadcast races, qualifying, practices, and Indy Lights races across its linear, digital, and streaming platforms, including its new streaming service Peacock.
NASCAR’s TV deal with Fox and NBC runs through 2024. Jon Miller was asked about the possibility that when the new NASCAR deal is negotiated some of the races might be on the Peacock subscription service. Miller pointed out that the $4.99 a month fee for the service delivers much more than just a couple of races.
“They are not paying to see a couple races,” he said. “They are buying a subscription to Peacock which gives you not just the racing but also gives you an enormous amount of other programming. I believe at last count, Peacock has over 18,000 hours of programming, other entertainment, sports and news, so that you pay 4.99 a month for Peacock, and you get all of that, all of that product.”
Thus, the possibility that NASCAR fans might have to subscribe to the service to watch a few NASCAR races after 2024 is very real.
“That may be down the road,” Miller said. “We haven’t gotten into that yet because our deal is not up for several more years with them. I would assume and have every reason to think that they will want be part of the NBC Sports family that are all existing on Peacock.”
See more at Forbes.