Many companies and social media platforms are currently working through the regulation of CBD advertising.
According to Forbes: Facebook and Google restrict cannabis and related advertising but companies have advertised successfully on other platforms and media properties. The main restrictions advertisers face on platforms that do accept cannabis and adjacent ads relate to targeting and creative, and each state has its own version of what is allowed. Some states are more restrictive, requiring state approval or distinct language/disclaimers. A general guideline is to focus ads on properties where at least 72% of the audience is 21+. Images and messaging cannot show consumption or appear to target minors. False health claims are of course not allowed.
'@NASCAR has decided against allowing sponsorships to be sold to CBD companies for now, a move made at least in part due to restrictions from the sport‘s media rights partners.
➖ CBD has started to emerge in sports as a popular sponsorship category.
— Adam Stern (@A_S12) December 2, 2019