The Biden administration is enlisting the help of groups including the Christian Broadcasting Network Inc. and NASCAR to encourage more people to get the Covid-19 vaccine, particularly members of communities that have been the most skeptical.

The administration aims to use such organizations to help persuade conservatives, one of the demographic groups that polls show have significant reluctance to get the coronavirus vaccine.

The Ad Council, a nonprofit that produces public-service announcements, and the Covid Collaborative, a coalition of leaders in education, health and economics, announced a campaign Tuesday that will run during time donated by media across TV and digital media platforms.

A NASCAR spokeswoman said the association has been working with the White House on supporting vaccination efforts, including helping drivers communicate to the public what getting the vaccine would mean to them. The company has also joined with state and local governments to convert their race tracks to vaccination sites.

“It‘s critically important to us that we, as an industry, continue to play a meaningful role in the fight against Covid, including offering our venues to help administer vaccines across the country as quickly as possible,” NASCAR President Steve Phelps said.

Wall Street Journal