Upper Deck, the worldwide leader in sports and entertainment collectibles, is commemorating the 30th anniversary of the legendary 1996 film Space Jam with a multi-product category celebration and multi-licensor activation. Together with Warner Bros. Discovery Global Consumer Products (WBDGCP) and 23XI Racing, Upper Deck will celebrate the milestone as Bubba Wallace takes to the NASCAR Cup Series race on July 5, at Chicagoland Speedway, in the No. 23 Toyota Camry XSE with a custom Upper Deck Space Jam-themed design on his car. The bold design celebrates a unique crossover moment between Upper Deck’s first-in-class sports and entertainment licenses. As Upper Deck and WBDGCP bring Space Jam to the racetrack with 23XI, the collectibles leader will also introduce a new line of officially licensed prints called Curated®, trading cards commemorating the themed car available on Upper Deck’s e-Pack platform, a Space Jam 30th Anniversary trading card set, and Upper Deck Authenticated memorabilia – all paying homage to the beloved movie across Upper Deck’s different brands.
“This collaboration brings together the cultural impact of Space Jam, the energy of NASCAR, and the passion of collectors in a truly unique way,” said Jason Masherah, President of Upper Deck. “This is a massive celebration of fandom – Space Jam is an iconic movie that spans multiple generations, and we’re excited to capture what fans love most about the film and share it across Upper Deck brands.”
“We look forward to bringing the fun and nostalgia of Space Jam to the track at Chicagoland through this unique collaboration,” said Steve Lauletta, President of 23XI. “Our partnership with Upper Deck continues to result in one-of-a-kind memorabilia that expands well beyond just the racetrack, allowing 23XI to reach both current and new audiences.”
Upper Deck 2026 23XI x Space Jam Crossover
In conjunction with the race, the first of two Upper Deck 2026 23XI x Space Jam Crossover trading cards is available now on e-Pack® until July 2 at 5:59 AM PST/8:59 AM EST, showcasing the Upper Deck x 23XI x Space Jam car that will race in Chicago. The second trading card, releasing July 2 and available until July 9 at 5:59 AM PST/8:59 AM EST, features Bubba Wallace in his special Upper Deck Space Jam helmet and fire suit. Parallels and autographed cards from Wallace will also be available as chase elements for collectors.
Upper Deck Authenticated is also commemorating the Upper Deck 23XI Space Jam car with a limited-edition diecast, produced by Lionel. This first-of-its-kind exclusive UDA piece features a diecast of the Upper Deck car, set against a Space Jam background image signed by Bubba Wallace.
— Upper Deck —