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Atlanta final TV ratings

Sunday’s NASCAR Cup Series from Atlanta earned a 3.3 rating and 5.6 million viewers on FOX, down 13% in ratings and 15% in viewership from last year (3.8, 6.6M) and down 20% and 17% respectively from 2016 (4.1, 6.8M). The race was scheduled to begin at 2 PM ET, pushed up to 1 PM, and then delayed until 3:30.

The later start pushed the race in direct competition with NBC’s Winter Olympics coverage, but the Games were not significant competition. NBC’s afternoon window had a mere 1.85 rating and 2.8 million viewers. ABC’s competing NBA game was a tougher foe (1.9, 3.0M).

Despite the lower numbers, NASCAR on FOX ranked as the highest rated and most-watched non-Olympic sporting event of the weekend.

Sports Media Watch

ORIGINAL POST: 2-26-2018