UPDATE: Sunday’s NASCAR Cup Series Sonoma 350 earned a 1.4 rating and 2.3 million viewers on FS1, down 30% in ratings and 28% in viewership from last year (2.0, 3.2M) and down 42% and 40% respectively from 2016 (2.4, 3.9M).
Martin Truex Jr.’s win ranks as the lowest rated edition of the race since at least 1998 and the least-watched since at least 2002.
Ratings and viewership were the second-lowest of the season, ahead of only Kansas on FS1 last month (1.2, 2.0M).
Not helping matters this week was direct competition from the FIFA World Cup on FOX and Telemundo. Sunday’s race overlapped with the Poland-Colombia match on FOX (4.4M) and Telemundo (3.5M).
Original post 6-25-2018
.@FS1 earned a 1.6 overnight rating for yesterday's @MonsterEnergy NASCAR Cup Series @Toyota/@SaveMart 350 @RaceSonoma, off from a 1.9 for last year's race.
? Top three markets:
oGreensboro – 6.2
oRichmond – 5.6
oGreenville – 5.0? (?: @ChrisGraythen & @TiltonCreative – Getty) pic.twitter.com/yYZyWjmkWX
— Adam Stern (@A_S12) June 25, 2018