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Talladega final TV ratings

UPDATE: The NASCAR Cup Series playoffs from Talladega (Ala.) earned a 2.2 rating and 3.51 million viewers on NBC last Sunday, down 21% in ratings and 26% in viewership from last year (2.8, 4.73M) and flat and down 2% respectively from 2016 on NBCSN (2.2, 3.58M).

Aric Almirola’s win tied the lowest Cup Series rating at Talladega since at least 1998, matching 2016. It was also the least-watched edition of the race since at least 2001, falling below the previous low set in ’16.

As is usually the case, Talladega was still a larger-than-usual draw. It was the highest rated and most-watched Cup Series race in more than two months, since Watkins Glen on NBC in August (2.3, 3.67M), and ranks third among all NBC Sports races this season – behind Watkins Glen and Daytona in July (2.7, 4.44M).

— Sports Media Watch —

ORIGINAL POST: 10-15-2018: