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Atlanta TV ratings UPDATE

According to Sport Business Journal’s Adam Stern, Sunday’s Cup race at Atlanta Motor Speedway earned Fox a 3.0 overnight rating, off slightly from a 3.1 for last year’s race. The Cup race was top-rated sports event for the second straight weekend.(2-25-2019)
UPDATE: Fox earned 5.1 million viewers for Sunday’s race, the most-watched sports event in the U.S. last weekend but also off from 5.6 million for last year’s race. Xfinity got 1.08M viewers (vs. 1.15M last year). Trucks got 956K viewers (vs. 931K last year).(Adam Stern)(2-26-2019)

UPDATE 2: Sunday’s NASCAR Cup Series race from Atlanta earned a 3.1 rating and 5.07 million viewers on FOX, down 6% in ratings and 10% in viewership from last year (3.3, 5.61M) and down 18% and 23% respectively from 2017 (3.8, 6.60M). Excluding rainouts, Brad Keselowski‘s win ranks as the lowest rated Atlanta race since 1999 (2.6) and the least-watched since 2003 (4.73M). Despite the lower numbers, NASCAR was still the weekend’s top sporting event on any network, comfortably ahead of the second-place Rockets-Warriors NBA game on ABC Saturday night (2.1, 3.42M). The NBA game had a slightly higher rating in adults 18-49.(Sports Media Watch)(2-27-2019)