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Phoenix TV Ratings UPDATE

Per Sports Business Journal’s Adam Stern, Fox earned a 2.8 overnight rating for yesterday’s race at ISC Raceway, up 4% from a 2.7 for last year’s race. The event was the top-rated sports event of Sunday and marks third overnight uptick so far this season out of four NASCAR Cup races.(3-11-2019)

UPDATE: Fox earned a 2.9 final rating and 4.794 million viewers for Sunday’s Phoenix race, up 4% and 5%, respectively, from a 2.8/4.578M for last year’s race.(Adam Stern – Twitter)(3-12-2019)

UPDATE 2:Sunday’s NASCAR Cup Series race at Phoenix earned a 2.9 rating and 4.79 million viewers on FOX, up a tick in ratings and 5% in viewership from last year (2.8, 4.58M), but down 12% and 11% respectively from 2017 (3.3, 5.39M). Kyle Busch’s win, which peaked with 5.37 million viewers, was the second straight NASCAR race to post an increase over last season, marking the first time since 2016 that consecutive races have increased. For the season, NASCAR on FOX is averaging 6.34 million viewers – up 3% from last year (6.17M).(Sports Media Watch)(3-13-2019)