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Talladega TV ratings UPDATE

".@FoxTV earned a 2.8 overnight rating for yesterday’s Monster Energy NASCAR Cup Series @Geico 500 @TalladegaSuperS, flat from the same number for last year’s race."(Sports Business Journal’s Adam Stern)(4-29-2019)

UPDATE: Sunday’s NASCAR Cup Series race from Talladega (Ala.) earned a 2.8 rating and 4.52 million viewers on FOX, down a tick in ratings and 5% in viewership from last year (2.9, 4.75M) and down 20% and 23% respectively from 2017 (3.5, 5.90M). Chase Elliott’s win ranks as the lowest rated rated edition of the race since at least 1997 and the least-watched since at least 2001. Despite the lower numbers, Talladega ranked second among weekend sporting events behind only the competing Rockets-Warriors NBA playoff game on ABC (4.5, 7.26M). It edged Celtics-Bucks head-to-head (2.8, 4.20M), though it was no match for that game in adults 18-49 (0.7 to 1.4). For the season, NASCAR is averaging 5.14 million viewers on the FOX broadcast network – up 1% from last year (5.09M).(Sports Media Watch)(5-1-2019)