UPDATE: NASCAR Cup Series racing from Kentucky averaged a 1.2 rating and 2.08 million viewers on NBCSN last Saturday night, down 8% in ratings and viewership from last year (1.3, 2.26M) and down 25% and 23% respectively from 2017 (1.6, 2.71M).
Kurt Busch‘s win ranks as the lowest rated and least-watched edition of the race (debuted in 2011).
The 1.2 rating is tied as the second-lowest for any Cup Series race since at least 2000, ahead of only Richmond last fall (1.0).
NASCAR still earned the third-largest sports audience of the weekend, behind Sunday’s Wimbledon coverage on ESPN (3.33M) and the competing MLB regional window on FOX (2.23M).
Original post 7-15-2019:
NBCSN earned a 1.2 overnight rating for Saturday’s Monster Energy Cup Series race at Kentucky Speedway. That number is down slightly from last year.
— Adam Stern (@A_S12) July 15, 2019