UPDATE: Monday’s conclusion of the NASCAR Cup Series at Talladega (Ala.) averaged 1.54 million viewers on NBCSN, ranking fourth out of the nine Monday races under the current TV deal. Keep in mind that Monday was a holiday in much of the country.
ORIGINAL POST: Monday’s postponed Cup race in Talladega was the “most-watched Cup Series Monday race” and “most streamed,” with over 1.5-million viewers, according to NBC Sports.
Additionally, the televised Cup qualifying session on Saturday from Talladega saw an 18% viewer increase from 2018.
Monday’s rain-impacted @NASCAR Cup Series race at @TalladegaSuperS on @NBCSN is the net's most-watched Cup Series Monday race, averaging 1.536 million viewers.
Saturday's qualifying coverage on NBCSN averaged 446,000 viewers, up 18% vs. qualifying in 2018 (378,000 viewers). pic.twitter.com/tOdSivPUXc
— NBC Sports PR (@NBCSportsPR) October 16, 2019
Monday’s race from @TalladegaSuperS is @NBCSports most-streamed @NASCAR Cup Series race on record in all key metrics. Compared to 2018 race:
– Up 114% in uniques (150,000)
– Up 74% in live minutes (8.9 mil)
– Up 64% in avg. min. audience (32K) pic.twitter.com/Sq5Hbk93aN— NBC Sports PR (@NBCSportsPR) October 16, 2019