Last Saturday’s NASCAR Cup Series playoff race from Richmond (Va.) averaged a 1.05 rating and 1.74 million viewers on NBCSN, marking the least-watched race at the track since at least 2001. Ratings were flat and viewership down just 2% from last year (1.05, 1.78M).
The race faced unusual competition from playoff games in the NBA (Rockets-Lakers Game 5: 1.9, 3.72M) and NHL (Golden Knights-Stars Game 4: 0.9, 1.68M), as well as more typical September fare — MLB on FOX (mostly Astros-Dodgers: 0.9, 1.64M) and ABC’s Saturday Night Football (Clemson-Wake Forest: 2.0, 3.46M).
Earlier in the day, the NASCAR Xfinity Series race at Richmond averaged a 0.48 and 766,000 on NBCSN — up 20% in ratings and 21% respectively from last year’s Friday night race (0.40, 631K).