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Nashville TV Ratings

UPDATE: NBC Sports’ coverage of the NASCAR Cup and Xfinity Series’ return to Nashville and the NTT INDYCAR SERIES at Road America delivered viewership milestones on Saturday and Sunday on NBCSN.

NASCAR

  • NBC Sports began its coverage of the 2021 NASCAR season with the Cup Series’ return to Nashville. Sunday’s race at Nashville Superspeedway (4:02-7:40 p.m. ET) averaged a Total Audience Delivery of 2.619 million viewers, up 8% vs. the last time NBC Sports’ season coverage opened in June (Chicagoland, 2.428 million TAD).
  • Viewership was up 22% compared to last year’s weekend Cup Series average viewership on NBCSN (2.152 million viewers TAD).
  • NBCSN ranked as the No. 1 cable network across all key demos during the race window.
  • Saturday’s Xfinity Series race at Nashville Superspeedway on NBCSN (3:50-6:13 p.m. ET) produced a TAD of 1.069 million viewers, up 30% and 26% vs. NBCSN’s average Xfinity Series viewership in 2020 and 2019, respectively. This ranks as NBCSN’s most-watched Xfinity Series race since Homestead in 2019 (1.211 million TAD).

— NBC Sports —

ORIGINAL POST: NBC Sports earned a 1.46 rating with 2.590 million viewers for Sunday’s Ally 400 NASCAR Cup Series race at Nashville Superspeedway.