UPDATE: NBC Sports’ coverage of the NASCAR Cup and Xfinity Series’ return to Nashville and the NTT INDYCAR SERIES at Road America delivered viewership milestones on Saturday and Sunday on NBCSN.
- NBC Sports began its coverage of the 2021 NASCAR season with the Cup Series’ return to Nashville. Sunday’s race at Nashville Superspeedway (4:02-7:40 p.m. ET) averaged a Total Audience Delivery of 2.619 million viewers, up 8% vs. the last time NBC Sports’ season coverage opened in June (Chicagoland, 2.428 million TAD).
- Viewership was up 22% compared to last year’s weekend Cup Series average viewership on NBCSN (2.152 million viewers TAD).
- NBCSN ranked as the No. 1 cable network across all key demos during the race window.
- Saturday’s Xfinity Series race at Nashville Superspeedway on NBCSN (3:50-6:13 p.m. ET) produced a TAD of 1.069 million viewers, up 30% and 26% vs. NBCSN’s average Xfinity Series viewership in 2020 and 2019, respectively. This ranks as NBCSN’s most-watched Xfinity Series race since Homestead in 2019 (1.211 million TAD).
— NBC Sports —
ORIGINAL POST: NBC Sports earned a 1.46 rating with 2.590 million viewers for Sunday’s Ally 400 NASCAR Cup Series race at Nashville Superspeedway.
— Adam Stern (@A_S12) June 22, 2021