According to Adam Stern from Sports Business Journal, USA Network earned a 1.41 rating with 2.430 million viewers for Sunday’s Cook Out 400 at Richmond Raceway.
There were more total viewers on Sunday than the second Richmond race in 2022, which had 2.390 million viewers.
.@USANetwork got a 1.41 rating and 2.430 million viewers for Sunday's NASCAR race at Richmond, slightly down in rating and slightly up in viewership from a 1.45 rating + 2.390 million viewers from last year's comparable event, which was in mid August. pic.twitter.com/iZV3Ogtd4H
— Adam Stern (@A_S12) August 1, 2023