MADISON, ILLINOIS - JUNE 03: Kyle Busch, driver of the #8 3CHI Chevrolet, drives during practice for the NASCAR Cup Series Enjoy Illinois 300 at WWT Raceway on June 03, 2023 in Madison, Illinois. (Photo by Jeff Curry/Getty Images) | Getty Images
MADISON, ILLINOIS - JUNE 03: Kyle Busch, driver of the #8 3CHI Chevrolet, drives during practice for the NASCAR Cup Series Enjoy Illinois 300 at WWT Raceway on June 03, 2023 in Madison, Illinois. (Photo by Jeff Curry/Getty Images) | Getty Images

3CHI hoping to return to Richard Childress Racing in 2024

Adam Stern of Sports Business Journal reported that 3CHI is hoping to return as a sponsor for Richard Childress Racing during the 2024 Cup Series season.

On Thursday, Zone Premium Nicotine Pouches was announced as a primary sponsor for Kyle Busch in select races for the upcoming season, including the Daytona 500. Last season, 3CHI sponsored the No. 8 Chevrolet in eight races, including Busch’s most recent victory, coming at World Wide Technology Raceway at Gateway in June.