In a historic first for NASCAR, Northwest Arkansas-based Kick streamer Rexzilla has become the first digital content creator to fully sponsor a NASCAR Cup Series car. This groundbreaking partnership will debut at Martinsville Speedway on October 26, 2025, marking a bold crossover between the world of online streaming and professional motorsports.
The car, driven by Cody Ware (#51), will carry Rexzilla’s branding throughout the race, symbolizing a new era where digital creators are stepping into the spotlight of traditional sports.
The announcement was made during Rexzilla’s appearance on the Kick Talk podcast, hosted by Kick CEO Eddie Craven, where he shared his vision for bringing creator-led energy into mainstream sports.
“This is more than just a sponsorship—it’s a way to show that creators can play a major role in mainstream sports,” Rexzilla said during his announcement on Kick Talk. “We’re bringing the energy of the Kick community straight to NASCAR.”
The sponsored car will feature Rexzilla’s branding prominently, showcasing the growing influence of streaming platforms and the potential for creators to expand their reach beyond digital screens. Fans from both the gaming and racing worlds are buzzing with excitement as this partnership blends grassroots fandom with high-octane competition.
This milestone not only amplifies Rexzilla’s brand but also opens the door for other creators to explore new frontiers in sports marketing, fan engagement, and local representation on a national stage.
— Rexzilla —