2025 Dover Cup 43
DOVER, DELAWARE - JULY 20: Erik Jones, driver of the #43 Dollar Tree Toyota, drives during the NASCAR Cup Series AutoTrader EchoPark Automotive 400 at Dover Motor Speedway on July 20, 2025 in Dover, Delaware. (Photo from Legacy Motor Club)

NOBULL and LEGACY MOTOR CLUB announce partnership

LEGACY MOTOR CLUB today announced a new partnership with NOBULL, the footwear brand known for its uncompromising training gear, modern minimalist style, and commitment to athletes who put in the work. The collaboration brings together two organizations built on discipline, grit, and a relentless drive to get stronger every single day.

As part of the partnership, NOBULL will become the Official Track Shoe of LEGACY MOTOR CLUB, supporting the CLUB’s drivers and pit crews throughout the 2026 NASCAR Cup Series season. The partnership will feature NOBULL branding across select race weekends, including at-track content and behind-the-scenes training features.

NOBULL joins a growing roster of innovative, performance-driven brands aligned with LEGACY MOTOR CLUB’s forward-thinking approach to the future of NASCAR.

“This partnership with NOBULL fits perfectly with the culture we’re building at LEGACY MOTOR CLUB,” said Jimmie Johnson, seven-time NASCAR Cup Series champion and owner of LEGACY MOTOR CLUB. “Our drivers and pit crews spend countless hours training to be at their best—on pit road, in the shop, and in race conditions. NOBULL understands the work, the commitment, and the mindset required to compete at the highest level. They’re more than a brand; they’re a mentality and they set the standard for strength.”

NOBULL will outfit the LEGACY pit crews with performance footwear and apparel for their daily training routines, supporting agility, strength, and conditioning programs designed to maximize performance on and off the track.

The partnership will also introduce collaborative storytelling across social platforms, including all-access looks into LEGACY MOTOR CLUB’s driver workout routines and pit crew preparation showcasing the discipline behind the speed.

— Legacy Motor Club —