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NASCAR Corporate and Rules News
NASCAR takes the fan experience to a new level with mixed reality
NASCAR takes the fan experience to a new level with mixed reality
September 29, 2023
The 2023 NASCAR Cup Series Playoffs will be available in mixed reality. NASCAR and XTADIUM are once again teaming up to give NASCAR fans the ultimate viewing experience. All ten of the NASCAR Cup Series Playoffs races can be watched in this new mixed reality experience
Hutch Games teams up with NASCAR to unleash a new standalone mobile game
Hutch Games teams up with NASCAR to unleash a new standalone mobile game
September 20, 2023
Hutch, the renowned automotive mobile game developer behind hit titles such as F1 Clash and Top Drives, has announced a new partnership with NASCAR. The partnership will see Hutch develop a new standalone title for mobile, combining the studio's expertise in creating
Busch Light Clash returning to LA Coliseum in 2024
Busch Light Clash returning to LA Coliseum in 2024
September 17, 2023
NASCAR isn’t just returning to the Los Angeles Memorial Coliseum in 2024. It’s adding more racing to a power-packed lineup
NASCAR to introduce stricter inspection process for Xfinity Series
NASCAR to introduce stricter inspection process for Xfinity Series
September 6, 2023
NASCAR competition officials plan to introduce a stricter inspection process in the Xfinity Series after a recent flurry of pre-race failures
NASCAR and Sportradar announce long term global partnership extension, adding betting data rights
NASCAR and Sportradar announce long term global partnership extension, adding betting data rights
August 29, 2023
The National Association for Stock Car Auto Racing, LLC (NASCAR®) and Sportradar (NASDAQ: SRAD) today announced a four-year extension of their long-term media data rights partnership, which now includes official betting data. This expanded agreement will result in
NASCAR releases third and final film of 75h anniversary TV campaign
NASCAR releases third and final film of 75h anniversary TV campaign
August 28, 2023
NASCAR wraps up its 75th-anniversary celebration with the third and final chapter of its "Always Forward" campaign, bringing a heart-warming conclusion to the film trilogy that explores the sport’s past, present, and future
NASCAR, FanDuel announce multi-year partnership
NASCAR, FanDuel announce multi-year partnership
August 25, 2023
National Association for Stock Car Auto Racing, LLC (“NASCAR”), and FanDuel, the premier online gaming company in North America, today announced a multi-year partnership that makes FanDuel an Authorized Gaming Operator of NASCAR®. As an Authorized Gaming Operator,
NASCAR, nVenue announce sports betting and predictive data partnership
NASCAR, nVenue announce sports betting and predictive data partnership
August 24, 2023
NASCAR® and nVenue, announced today a groundbreaking multi-year partnership to develop in-race micro-betting markets and predictive content for race fans nationwide. As part of the agreement, NASCAR will work with nVenue, an innovative micro-betting technology company
Amazon, Warner Bros. interested in NASCAR media rights
Amazon, Warner Bros. interested in NASCAR media rights
August 23, 2023
Amazon.com Inc. and Warner Bros. Discovery Inc. are competing to broadcast a new package of NASCAR races, with the league trying to boost its overall revenue by bringing in more media partners
NASCAR working on ladder system for driver development
NASCAR working on ladder system for driver development
August 21, 2023
NASCAR is developing a youth ladder system that would give young drivers and their parents a clearer idea of the path to the summit of stock car racing, according to leading executive Ben Kennedy
NASCAR adds to digital experience with new “NASCAR Classics” video archive
NASCAR adds to digital experience with new “NASCAR Classics” video archive
August 17, 2023
NASCAR is introducing a new way for fans to explore its rich racing history well into the future. NASCAR Classics is now live on nascar.com (www.nascar.com/classics), offering free, ad-free viewing of more than 1,000 full race replays, condensed broadcasts and recap
NASCAR Arcade Rush Brings Classic Arcade Racing Fun to Consoles and PC September 15
NASCAR Arcade Rush Brings Classic Arcade Racing Fun to Consoles and PC September 15
August 16, 2023
The countdown has begun! NASCAR Arcade Rush revealed today it will launch on Sept. 15, 2023, for PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via Steam. Get your first look at the action now with the new gameplay reveal trailer,
LEARFIELD and NASCAR expand college athletics partnerships
LEARFIELD and NASCAR expand college athletics partnerships
August 15, 2023
LEARFIELD, a media and technology services leader in intercollegiate athletics, and NASCAR today announced that after establishing its first-ever official partnership with a college athletics program in 2022, America’s No. 1 motorsport will return for a second year
Driver Jimmie Johnson, crew chief Chad Knaus voted into NASCAR Hall of Fame
Driver Jimmie Johnson, crew chief Chad Knaus voted into NASCAR Hall of Fame
August 2, 2023
It was a no-brainer
NASCAR announces NASCAR Hall of Fame Class of 2024, Landmark Award
NASCAR announces NASCAR Hall of Fame Class of 2024, Landmark Award
August 2, 2023
NASCAR announced today the inductees who will comprise the NASCAR Hall of Fame Class of 2024. The three-person group – the 14th since the inception of the NASCAR Hall of Fame in 2010 – consists of Jimmie Johnson, Chad Knaus and Donnie Allison. In addition, Janet Guthrie
NASCAR working on media rights renewal; revenue increase still expected
NASCAR working on media rights renewal; revenue increase still expected
August 1, 2023
The seven-year, $800 million Xfinity Series deal should help NASCAR as it closes media rights agreements for its Cup and Truck series. NASCAR officials have said they expect those deals to close by the fall. It’s difficult to compare the CW’s Xfinity deal with the
NASCAR considering driver incentive program
NASCAR considering driver incentive program
August 1, 2023
NASCAR is in discussions about investing millions of dollars into a new driver incentive program that would start in 2025 and reward the sport’s leading spokespeople for promoting it more, according to people familiar with the matter. Earlier this year, sources say
One race left to set the CRAFTSMAN Truck Series Playoff field
One race left to set the CRAFTSMAN Truck Series Playoff field
July 27, 2023
The Worldwide Express 250 at Richmond Raceway is the last chance for competitors to earn a spot in the Playoffs and it will officially mark the end of the 2023 NASCAR CRAFTSMAN Truck Series Regular Season. Six drivers are locked into the Playoffs by virtue of their
NASCAR will reexamine ways to get cars towed to pit road after Joey Logano’s issues at Pocono
NASCAR will reexamine ways to get cars towed to pit road after Joey Logano’s issues at Pocono
July 26, 2023
NASCAR is continuing to work on viable options to get a car back to pit road when it has four flat tires after Joey Logano was the latest to express frustration over the process
Forbes: Report shows NASCAR’s financial health
Forbes: Report shows NASCAR’s financial health
July 25, 2023
[NASCAR] has been rebuilding in the years since 2008, and while it may never reach the levels of popularity it once enjoyed by many measures it is doing quite well
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