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Stopped updating these pages after 2016. Full commercial breakdowns are still available at CawsnJaws.


(started in Sept. 2006)


 

  • Race and Commercial Breakdown of the Ford 400:
    Total number of commercials: 151
    Total number of companies or entities advertised: 76
    Total number of brief promos of products/services during the race broadcast: 25
    Restarts missed due to being away at commercial: 0
    Start time to record race/commercial periods: 2:50pm/et
    End time to record race/commercial periods: 6:31pm/et
    Total minutes: 221
    Minutes of race broadcast: 147
    Minutes of commercials: 74
    See full report at www.cawsnjaws.com.(11-20-2006)
  • Commercial breakdown for the Checkers 500:
    Total number of commercials: 149
    Total number of companies or entities advertised: 78
    Total number of brief promos of products/services during the race broadcast: 32
    Restarts missed due to being away at commercial: 0
    Start time to record race/commercial periods: 3:20pm/et
    End time to record race/commercial periods: 7:01pm/et
    Total minutes: 221
    Minutes of race broadcast: 150
    Minutes of commercials: 71
    See full report at www.cawsnjaws.com.(11-13-2006)
  • Commercial breakdown for the Dickies 500:
    Total number of commercials: 159
    Total number of companies or entities advertised: 85
    Total number of brief promos of products/services during the race broadcast: 23
    Restarts missed due to being away at commercial: 0 (one restart came at the very second the network returned from commercial-too close to call)
    Start time to record race/commercial periods: 2:41pm/et
    End time to record race/commercial periods: 7:30pm/et
    Total minutes: 289
    Minutes of race broadcast: 214
    Minutes of commercials: 75
    Item of interest this week: NBC gave us the last 52 minutes of the race uninterrupted from commercials. Undoubtedly this was due to the ‘NFL Football Night in America’ show (immediately to be followed by the Colts vs. Patriots game) that was scheduled to begin at 7:00pm/et. See the full report at cawsnjaws.com.(11-6-2006)
  • Bass Pro Shops 500 Race and Commercial Breakdown of 10-29-06:
    Total number of commercials: 154
    Total number of companies or entities advertised: 83
    Total number of brief promos of products/services during the race broadcast: 31
    Restarts missed due to being away at commercial: 0
    Start time to record race/commercial periods: 2:50pm/et
    End time to record race/commercial periods: 6:38pm/et
    Total minutes: 228
    Minutes of race broadcast: 154
    Minutes of commercials: 74
    See full report at cawsnjaws.com.(10-30-2006)
  • Commercial Breakdown for the Subway 500: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon. There was one restart missed completely; and one in which when they returned from commercial the green flag was waving (too close to call it).
    Total number of commercials: 143
    Total number of companies or entities advertised: 72
    Total number of brief promos of products/services during the race broadcast: 30
    Restarts missed due to being away at commercial: 1
    Start time to record race/commercial periods: 12:43pm/et
    End time to record race/commercial periods: 4:44pm/et
    Total minutes: 241
    Minutes of race broadcast: 173
    Minutes of commercials: 68
    see full report at CawsnJaws.com.(10-23-2006)
  • TNT looking at no commercial breaks in 2007? Sports Business Journal reports that TNT is floating a package to potential advertisers that would allow advertising during the race broadcast and eliminate commercial breaks. The advertising would take place on the screen during the broadcast and allow continuous race coverage. TNT will broadcast six Nextel Cup races next summer. The story reports that officials from Turner and NASCAR would not comment. The story also reported that TNT’s Cup ratings are down 8.3% from last season.(Roanoke Times)(10-18-2006)
  • Commercial Breakdown of the Bank of America 500:
    Start time to record race/commercial periods: 7:04pm/et
    End time to record race/commercial periods: 11:09pm/et
    Total minutes: 245
    Minutes of race broadcast: 174
    Minutes of commercials: 71
    (8.7 minutes per 30 total minutes)
    Total number of commercials: 142
    Total number of companies or entities advertised: 78
    Total number of brief promos of products/services during the race broadcast: 22
    Restarts missed due to being away at commercial: 1
    NBC missed coming back to a restart once, after several races of getting back in time. On the other hand, twice NBC broke into a commercial to take viewers back to the race (once to see one of Dale Earnhardt Jr.’s advantageous pit stops, and once when Jeff Gordon’s engine blew up). See the full report at CawsnJaws.com.(10-15-2006)
  • Commercial breakdown for the UAW-Ford 500: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown from the race on Sunday afternoon:
    Total number of commercials: 151
    Total number of companies or entities advertised: 75
    Total number of brief promos of products/services during the race broadcast: 17
    Restarts missed due to being away at commercial: 0
    Start time to record race/commercial periods: 2:20 P.M.
    End time to record race/commercial periods: 5:55 P.M.
    Total minutes: 215
    Minutes of race broadcast: 150
    Minutes of commercials: 65
    see full report at CawsnJaws.com.(10-9-2006)
  • Commercial breakdown for the Banquet 400 at Kansas Speedway:
    Total number of commercials: 141
    Total number of companies or entities advertised: 68
    Total number of brief promos of products/services during the race broadcast: 20
    Restarts missed due to being away at commercial: 0
    Start time to record race/commercial periods: 2:04 P.M.
    End time to record race/commercial periods: 5:40 P.M.
    Total minutes: 216
    Minutes of race broadcast: 150
    Minutes of commercials: 66
    See the full report at CawsnJaws.com.(10-2-2006)
  • Commercial Breakdown for the Sylvania 300/New Hampshire 9-17-2006:
    Total number of commercials: 130
    Total number of companies or entities advertised: 79
    Total number of brief promos of products/services during the race broadcast: 21
    Total number of companies or entities advertised in brief promos: 18
    Total amount of time these brief promos took during broadcast: app. 3 min.
    Restarts missed due to being away at commercial: 0
    Start time to record race/commercial periods: 1:24 P.M.
    End time to record race/commercial periods: 4:47 P.M.
    Total minutes: 203 minutes
    Minutes of race broadcast: 140
    Minutes of commercials: 63
    (that would be 9 minutes of commercials in 30 minutes – less then a sitcom in primetime)
    (see the full report at CawsnJaws.com)(9-18-2006)
  • Dover 400 Race and Commercial Breakdown of 09-24-06:
    Total number of commercials: 146
    Total number of companies or entities advertised: 75
    Total number of brief promos of products/services during the race broadcast: 15
    Total number of companies or entities advertised in brief promos: 15
    Total amount of time these brief promos took during broadcast: app. 1 min. 40 sec.
    Restarts missed due to being away at commercial: 0
    Start time to record race/commercial periods: 12:55 P.M.
    End time to record race/commercial periods: 4:46 P.M.
    Total minutes: 231 minutes
    Minutes of race broadcast: 157
    Minutes of commercials: 74
    (works out to 9.6 minutes in 30 minute period)
    See the full report at CawsnJaws.com.(9-25-2006)
  • Chevy Rock & Roll Race and Commercial Breakdown of 9-9-2006:
    Start time to record race/commercial periods: 7:36pm/et
    End time to record race/commercial periods: 10:50pm/et
    Total minutes: 194
    Minutes of race broadcast: 135
    Minutes of commercials: 59
    Total number of commercials: 119
    Total number of companies or entities advertised: 78
    Total number of brief promos of products/services during the race broadcast: 17
    Restarts missed due to being away at commercial: 2.(see full report at CawsnJaws.com)(9-11-2006)
  • Commercial breakdown for the Sony HD 500 race: from cawsnjaws.com:
    Total number of commercials: 151
    Total number of companies or entities advertised: 81
    Start time to record race/commercial periods: 7:54pm/et
    End time to record race/commercial periods: 11:58pm/et
    Total minutes: 244
    Minutes of race broadcast: 171
    Minutes of commercials: 73
    (see full article at CawsnJaws.com), NOTE: no complaints to Jayski: send them to NBC, see my media contact page for ways to contact NBC for praise or compliants.(9-5-2006)
  • NOTE: the Commercial Breakdown was not done prior to the Sept 2006 California race, there are no stats before that race for 2006 or before.
  • More on the Split-screen for TV: Ramsey Poston, NASCAR’s managing director for corporate communications, touched off strong reaction on internet message board with a quote in the Long Island (N.Y.) Pressabout NASCAR’s opinion of the “side by side” approach ABC/ESPN uses with commercials on Indy Racing League races. “We’ve looked at a lot of options to enhance the fan/viewer experience but feel that a split-screen presentation of ads and racing serves neither the fan nor advertiser,” Poston told the newspaper. On Friday [July 21st], Poston said he didn’t mean for his comment to come off as though he was speaking for the fans. “We are open to it, if there is a better way of presenting it,” he said. “But we haven’t seen an idea that we think would work both the advertisers and fans.” On its IRL broadcasts, ABC/ESPN present commercials with audio on part of the screen while showing an image from the track, with no sound, on another part. The method has produced no appreciable gain in IRL ratings for ABC/ESPN, however. Advertisers pay considerably higher rates for ads on NASCAR telecasts.(Thatsracin)(7-28-2006)