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Stopped updating these pages after 2016. Full commercial breakdowns are still available at CawsnJaws.


  • Homestead Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. This was the last race of the 2012 season Began recording the times at the Invocation of the race at 3:03 PM, and stopped at the waving of the checkered flag at 6:10 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 112
    Total number of companies or entities advertised: 54
    Number of traditional commercials (not split-screen): 63
    Total number of companies or entities advertised: 44
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 49
    Total number of companies or entities advertised: 28
    Number of times ESPN utilized ‘Side-by-Side’ commercials during this broadcast: 9
    Total number of brief promos of products/services during the race broadcast: 26
    Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec.
    Start time to record race/commercial periods: 3:03 PM
    End time to record race/commercial periods: 6:10 PM
    Total minutes of complete race broadcast: 187
    Minutes of race broadcast: 157
    Minutes of traditional commercials (not split-screen): 30
    Minutes of ‘Side-by-Side’ commercials (split-screen): 26
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    Total race brdcst time 157 Total comm. brdcst time 30
    See past races, sponsor links and more at CawsnJaws.com.(11-19-2012)
  • Phoenix Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 3:03 PM, and stopped at the waving of the checkered flag at 6:29 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 111
    Total number of companies or entities advertised: 50
    Number of traditional commercials (not split-screen): 66
    Total number of companies or entities advertised: 42
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 45
    Total number of companies or entities advertised: 24
    Number of times ESPN utilized ‘Side-by-Side’ commercials during this broadcast: 10
    Total number of brief promos of products/services during the race broadcast: 33
    Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec.
    Start time to record race/commercial periods: 3:03 PM
    End time to record race/commercial periods: 6:29 PM
    Total minutes of complete race broadcast: 206
    Minutes of race broadcast: 176
    Minutes of traditional commercials (not split-screen): 30
    Minutes of ‘Side-by-Side’ commercials (split-screen): 23
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 176 Total comm. brdcst time 30
    See past races, sponsor links and more at CawsnJaws.com.(11-12-2012)
  • Race and Commercial Breakdown of the 2012 AAA Texas 500: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 3:03 PM, and stopped at the waving of the checkered flag at 7:02 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 124
    Total number of companies or entities advertised: 57
    Number of traditional commercials (not split-screen): 75
    Total number of companies or entities advertised: 50
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 49
    Total number of companies or entities advertised: 26
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 9
    Total number of brief promos of products/services during the race broadcast: 26
    Total amount of time these brief promos take during broadcast: app. 5 min. 25 sec.
    Start time to record race/commercial periods: 3:03 PM
    End time to record race/commercial periods: 7:02 PM
    Total minutes of complete race broadcast: 239
    Minutes of race broadcast: 202
    Minutes of traditional commercials (not split-screen): 37
    Minutes of ‘Side-by-Side’ commercials (split-screen): 27
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 4
    Total race brdcst time 202 Total comm. brdcst time 37
    See past races, sponsor links and more at CawsnJaws.com.(11-5-2012)
  • Race and Commercial Breakdown of the 2012 Tums Faqst Relief 500: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:30 PM, and stopped at the waving of the checkered flag at 5:10 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 133
    Total number of companies or entities advertised: 79
    Number of traditional commercials (not split-screen): 77
    Total number of companies or entities advertised: 45
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 56
    Total number of companies or entities advertised: 34
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 11
    Total number of brief promos of products/services during the race broadcast: 34
    Total amount of time these brief promos take during broadcast: app. 6 min.
    Start time to record race/commercial periods: 1:30 PM
    End time to record race/commercial periods: 5:10 PM
    Total minutes of complete race broadcast: 220
    Minutes of race broadcast: 189
    Minutes of traditional commercials (not split-screen): 31
    Minutes of ‘Side-by-Side’ commercials (split-screen): 25
    Number of missed restarts: 0 (but four restarts occurred right as broadcast returned from commercials… too close to call)
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 189 Total comm. brdcst time 31
    See past races, sponsor links and more at CawsnJaws.com.(10-29-2012)
  • Race and Commercial Breakdown of the 2012 Hollywood Casino 400: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:03 PM, and stopped at the waving of the checkered flag at 5:51 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 116
    Total number of companies or entities advertised: 72
    Number of traditional commercials (not split-screen): 65
    Total number of companies or entities advertised: 46
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 51
    Total number of companies or entities advertised: 26
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 9
    Total number of brief promos of products/services during the race broadcast: 32
    Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
    Start time to record race/commercial periods: 2:03 PM
    End time to record race/commercial periods: 5:51 PM
    Total minutes of complete race broadcast: 228
    Minutes of race broadcast: 198
    Minutes of traditional commercials (not split-screen): 30
    Minutes of ‘Side-by-Side’ commercials (split-screen): 22
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 198 Total comm. brdcst time 30
    See past races, sponsor links and more at CawsnJaws.com.(10-22-2012)
  • Race and Commercial Breakdown of the 2012 Bank of America 500: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:33 PM, and stopped at the waving of the checkered flag at 11:05 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN on ABC was the broadcast team for this event.
    Total number of commercials: 111
    Total number of companies or entities advertised: 62
    Number of traditional commercials (not split-screen): 82
    Total number of companies or entities advertised: 45
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 29
    Total number of companies or entities advertised: 17
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 8
    Total number of brief promos of products/services during the race broadcast: 30
    Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec.
    Start time to record race/commercial periods: 7:33 PM
    End time to record race/commercial periods: 11:05 PM
    Total minutes of complete race broadcast: 212
    Minutes of race broadcast: 178
    Minutes of traditional commercials (not split-screen): 34
    Minutes of ‘Side-by-Side’ commercials (split-screen): 13
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 178 Total comm. brdcst time 34
    See past races, sponsor links and more at CawsnJaws.com.(10-15-2012)
  • Race and Commercial Breakdown of the 2012 Good Sam Roadside Assistance 500: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:03 PM, and stopped at the waving of the checkered flag at 5:21PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of traditional commercials: 78
    Total number of ‘Side-by-Side Commercials’ (split-screen): 43
    Total number of commercials: 121
    Total number of companies or entities advertised: 48
    Total number of brief promos of products/services during the race broadcast: 36
    Total amount of time these brief promos take during broadcast: app. 6 min. 25 sec.
    Start time to record race/commercial periods: 2:03 PM
    End time to record race/commercial periods: 5:21 PM
    Total minutes of complete broadcast: 198
    Minutes of race broadcast: 163
    Minutes of traditional commercials (not split-screen): 35
    Minutes of ‘Side-by-Side’ commercials (split-screen): 19
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 163 Total comm. brdcst time 35
    See past races, sponsor links and more at CawsnJaws.com.(10-8-2012)
  • Race and Commercial Breakdown of the 2012 AAA 400: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:01 PM, and stopped at the waving of the checkered flag at 5:31PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of traditional commercials: 73
    Total number of ‘Side-by-Side Commercials’ (split-screen): 58
    Total number of commercials: 131
    Total number of companies or entities advertised: 43
    Total number of brief promos of products/services during the race broadcast: 34
    Total amount of time these brief promos take during broadcast: app. 4 min. 35 sec.
    Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 5:31 PM
    Total minutes of complete broadcast: 210
    Minutes of race broadcast: 182
    Minutes of traditional commercials (not split-screen): 28
    Minutes of ‘Side-by-Side’ commercials (split-screen): 26
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 182 Total comm. brdcst time 28
    See past races, sponsor links and more at CawsnJaws.com.(10-1-2012)
  • Race and Commercial Breakdown of the 2012 Sylvania 300: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:02 PM, and stopped at the waving of the checkered flag at 5:02PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of traditional commercials: 63
    Total number of ‘Side-by-Side Commercials’ (split-screen): 74
    Total number of commercials: 117
    Total number of companies or entities advertised: 37
    Total number of brief promos of products/services during the race broadcast: 36
    Total amount of time these brief promos take during broadcast: app. 5 min. 10 sec.
    Start time to record race/commercial periods: 2:02 PM
    End time to record race/commercial periods: 5:02 PM
    Total minutes of complete broadcast: 180
    Minutes of race broadcast: 155
    Minutes of traditional commercials (not split-screen): 25
    Minutes of ‘Side-by-Side’ commercials (split-screen): 19
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 3
    Total race brdcst time 155 Total comm. brdcst time 25
    See past races, sponsor links and more at CawsnJaws.com.(9-25-2012)
  • Race and Commercial Breakdown of the 2012 GEICO 400: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:01 PM, and stopped at the waving of the checkered flag at 5:08PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN on ABC was the broadcast team for this event.
    Total number of traditional commercials: 65
    Total number of ‘Side-by-Side Commercials’ (split-screen): 53
    Total number of commercials: 118
    Total number of companies or entities advertised: 55
    Total number of brief promos of products/services during the race broadcast: 32
    Total amount of time these brief promos take during broadcast: app. 4 min. 45 sec.
    \ Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 5:08 PM
    Total minutes of complete broadcast: 187
    Minutes of race broadcast: 157
    Minutes of traditional commercials (not split-screen): 30
    Minutes of ‘Side-by-Side’ commercials (split-screen): 20
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 157 Total comm. brdcst time 30
    See past races, sponsor links and more at CawsnJaws.com.(9-17-2012)
  • Race and Commercial Breakdown of the 2012 Federated Auto Parts 400: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s rain-delayed, rain-interrupted race. Began recording the times at the Invocation of the race at 9:06 PM, stopped for a rain delay at 10:31; restarted at 11:36 PM, and finished at the waving of the checkered flag at 1:22 AM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN on ABC was the broadcast team for this event.
    Total number of commercials: 101
    Total number of companies or entities advertised: 52
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 13
    Total amount of time these brief promos take during broadcast: app. 1 min. 50 sec.
    Start time to record race/commercial periods: 9:06 PM
    Stop time due to rain delay: 10:31 PM
    Restart: 11:36 PM
    End time to record race/commercial periods: 1:22 AM
    Total minutes of complete broadcast: 191
    Minutes of race broadcast: 152
    Minutes of traditional commercials (not split-screen): 39
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 152 Total comm. brdcst time 39
    See past races, sponsor links and more at CawsnJaws.com.(9-9-2012)
  • Race and Commercial Breakdown of the 2012 AdvoCare 500: For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Bagan recording the times at the Invocation of the race at 7:31 PM, and stopped at the waving of the checkered flag at 11:24 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Number of traditional commercials (not split-screen): 134
    Total number of companies or entities advertised: 79
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 34
    Total amount of time these brief promos take during broadcast: app. 4 min. 10 sec.
    Start time to record race/commercial periods: 7:31 PM
    End time to record race/commercial periods: 11:24 PM
    Total minutes of complete broadcast: 233
    Minutes of race broadcast: 174
    Minutes of traditional commercials (not split-screen): 59
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    Total race brdcst time 174 Total comm. brdcst time 59
    See past races, sponsor links and more at CawsnJaws.com.(8-26-2012)
  • Commercial breakdown for the Irwin Tools Night Race: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:31 PM, and stopped at the waving of the checkered flag at 11:00 PM (all times are EST). ESPN on ABC was the broadcast team for this event.
    Total number of commercials: 120
    Total number of companies or entities advertised: 57
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 22
    Total amount of time these brief promos take during broadcast: app. 3 min. 5 sec.
    Start time to record race/commercial periods: 7:31 PM
    End time to record race/commercial periods: 11:00 PM
    Total minutes of complete broadcast: 209
    Minutes of race broadcast: 157
    Minutes of traditional commercials (not split-screen): 52
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 1 and two close calls
    Number of ‘mystery cautions’ (debris not shown): 0
    Total number of hoisted helmets: 1
    Total number of furious finger wags: 1
    Total race brdcst time 157 Total comm. brdcst time 52
    See past races, sponsor links and more at CawsnJaws.com.(8-26-2012)
  • Commercial breakdown for the Pure Michigan 400: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:02 PM, and stopped at the the waving of the checkered flag at 4:08 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of traditional commercials (not split-screen): 115
    Total number of companies or entities advertised: 637
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 35
    Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec.
    Start time to record race/commercial periods: 1:02 PM
    End time to record race/commercial periods: 4:08 PM
    Minutes of race broadcast: 137
    Minutes of traditional commercials (not split-screen): 49
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 137 Total comm. brdcst time 49
    See past races, sponsor links and more at CawsnJaws.com.(8-20-2012)
  • Race and Commercial Breakdown for the Finger Lakes 355 at the Glen: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:02 PM, and stopped at the waving of the checkered flag at 3:39 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 95
    Total number of companies or entities advertised: 57
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 26
    Total amount of time these brief promos take during broadcast: app. 3 min. 35 sec.
    Start time to record race/commercial periods: 1:02 PM
    End time to record race/commercial periods: 3:39 PM
    Total minutes of race broadcast: 157
    Minutes of race broadcast: 114
    Minutes of traditional commercials (not split-screen): 43
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 114 Total comm. brdcst time 43
    See past races, sponsor links and more at CawsnJaws.com.(8-13-2012)
  • Commercial breakdown and links related to the 2012 Pennsylvania 400: (Rain Delayed/Rain Shortened) For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:30 PM, and stopped at the last rain delay at 4:44 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 62
    Total number of companies or entities advertised: 47
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 15
    Total amount of time these brief promos take during broadcast: app. 1 min. 55 sec. min.
    Start time to record race/commercial periods: 2:30 PM
    End time to record race/commercial periods: 4:44 PM
    Minutes of race broadcast: 103
    Minutes of traditional commercials (not split-screen): 31
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 103 Total comm. brdcst time 31
    See past races, sponsor links and more at CawsnJaws.com.(8-6-2012)
  • Commercial breakdown and links related to the 2012 Brickyard 400: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:03 PM, and stopped at the waving of the checkered flag at 4:19 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 120
    Total number of companies or entities advertised: 64
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
    Total number of brief promos of products/services during the race broadcast: 37
    Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec. min.
    Start time to record race/commercial periods: 1:03 PM
    End time to record race/commercial periods: 4:19 PM
    Minutes of race broadcast: 196
    Minutes of traditional commercials (not split-screen): 55
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 141 Total comm. brdcst time 55
    See past races, sponsor links and more at CawsnJaws.com.(7-30-2012)
  • Johnson Dominates Race Telecasts during 1st-half of the NASCAR Season: No driver has been mentioned more often on television, interviewed more frequently, or collected more exposure value for their sponsors than #48-Jimmie Johnson during the first half of the 2012 NASCAR Sprint Cup Series season. According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 28 seasons — Johnson’s sponsors as a group appeared for 13 hours, 10 minutes, 46 seconds (13:10:46) during live and replayed telecasts of the season’s first 18 points races. When also factoring in verbal mentions (82) of his sponsors, $45.3 million of in-broadcast exposure value was amassed by the 43 brands monitored in association with Johnson. Despite a fifth-place ranking in driver mentions during the telecasts, Dale Earnhardt Jr. trailed Johnson only slightly in sponsor exposure value at mid-year with a total of $44.9 million.(see full charts and rankings at Joyce Julius & Associates)(7-27-2012)
  • Race and Commercial Breakdown of the 2012 Lenox Industrial Tools 301: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:00 PM (all times are EST). Did not keep records for the pre- and post-race coverage. TNT was the broadcast team for this event.
    Total number of commercials: 117
    Total number of companies or entities advertised: 61
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 0
    Total number of brief promos of products/services during the race broadcast: 41
    Total amount of time these brief promos take during broadcast: app. 5 min. 5 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 3:00 PM
    Total minutes of complete race broadcast: 180
    Total minutes of race broadcast: 124
    Minutes of traditional commercials (not split-screen): 56
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    Total race brdcst time 124 Total comm. brdcst time 56
    See past races, sponsor links and more at CawsnJaws.com.(7-16-2012)
  • Race and Commercial Breakdown of the 2012 Coke Zero 400: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:29 PM, and stopped at the waving of the checkered flag at 10:25 PM (all times are EST). TNT was the broadcast team for this event.
    Start time to record race/commercial periods: 7:29 PM
    End time to record race/commercial periods: 10:25 PM
    Total number of commercials: 52
    Total number of companies or entities advertised: 28
    Total minutes of race broadcast: 176
    Minutes of race broadcast: 163
    Minutes of traditional commercials (not split-screen): 13
    Minutes of ‘Side-by-Side’ commercials (split-screen): 25
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total number of brief promos of products/services during the race broadcast: 42
    Total amount of time these brief promos take during broadcast: app. 4 min. 35 sec.
    Total race brdcst time 163 Total comm. brdcst time 13
    See past races, sponsor links and more at CawsnJaws.com.(7-8-2012)
  • Race and Commercial Breakdown of the 2012 Quaker State 400: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:29 PM, and stopped at the waving of the checkered flag at 10:32 PM (all times are EST). TNT was the broadcast team for this event.
    Start time to record race/commercial periods: 7:29 PM
    End time to record race/commercial periods: 10:32 PM
    Total number of commercials: 129
    Total number of companies or entities advertised: 62
    Total minutes of race broadcast: 183
    Minutes of race broadcast: 125
    Minutes of traditional commercials (not split-screen): 58
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total number of brief promos of products/services during the race broadcast: 50
    Total amount of time these brief promos take during broadcast: app. 6 min. 10 sec.
    Total race brdcst time 125 Total comm. brdcst time 58
    See past races, sponsor links and more at CawsnJaws.com.(7-1-2012)
  • Race and Commercial Breakdown of the 2012 Toyota Save Mart 350: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:00 PM (all times are EST). TNT was the broadcast team for this event.
    Start time to record race/commercial periods: 3:00 PM
    End time to record race/commercial periods: 6:00 PM
    Total number of commercials: 111
    Total number of companies or entities advertised: 49
    Total minutes of race broadcast: 180
    Minutes of race broadcast: 124
    Minutes of traditional commercials (not split-screen): 56
    Minutes of ‘Side-by-Side’ commercials (split-screen): 0
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of laps led in Jeff Gordon’s career: 23,000
    Total number of brief promos of products/services during the race broadcast: 28
    Total amount of time these brief promos take during broadcast: app. 3 min. 20 sec.
    Total race brdcst time 124 Total comm. brdcst time 56
    See past races, sponsor links and more at CawsnJaws.com.(6-25-2012)
  • No commerical breakdowns: done for the All-Star Race in May thru Michigan in June due to a death in Cheryl’s family
  • Twitter’s first TV commercial features NASCAR: Twitter Inc aired its first TV ads to tout its advertising potential on Sunday during a NASCAR broadcast on Time Warner Inc’s TNT cable network. The ads, produced as part of a partnership between Twitter and NASCAR, come as the six-year old micro-blogging service seeks to establish itself as a serious social media business, despite heightened doubts about the sector in the wake of Facebook Inc’s bumpy IPO. Twitter is hoping to attract major brands to its service by cultivating the widespread use of hashtags – the keywords in a tweet preceded by the symbol (#) that denote a tweet’s topic – and promoting hashtag pages as destinations where consumers can find information or supplemental content about products. Using NASCAR to demonstrate how hashtag pages could work, Twitter aired six different 15-second spots during Sunday’s Pocono 400 race that introduced the “#NASCAR” hashtag and directed viewers to the URL “twitter.com/#NASCAR.” On the NASCAR’s hashtag page, NASCAR fans could view content posted by drivers, their families and racing teams that supplemented the cable broadcast. One commercial showed driver Brad Keselowski taking a photo from inside his race car with the tagline: “See what he sees” while another showed the view from the helmet cam of a pit technician. Twitter spokesman Gabriel Stricker said NASCAR did not pay for its curated hashtag page, but added that Twitter did not plan any more similar partnerships.(Reuters)(6-12-2012)
  • Race and Commercial Breakdown of the 2012 Bojangles’ Southern 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:00 PM, and stopped at the waving of the checkered flag at 11:03 PM (all times are EST). Did not keep records for the pre- and post-race coverage. Fox was the broadcast team for this event.
    Total number of commercials: 128
    Total number of companies or entities advertised: 89
    Number of traditional commercials (not split-screen): 116
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 12
    Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 3
    Total number of brief promos of products/services during the race broadcast: 34 Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
    Start time to record race/commercial periods: 7:00 PM End time to record race/commercial periods: 11:03 PM Total minutes of broadcast: 243 Minutes of race broadcast: 194 Minutes of traditional commercials (not split-screen): 51 Minutes of ‘Side-by-Side’ commercials (split-screen): 5 Number of missed restarts: 0 Number of ‘mystery cautions’ (debris not shown): 2 Total race brdcst time 194 Total comm. brdcst time 51 See past races, sponsor links and more at CawsnJaws.com.(5-21-2012)
  • Race and Commercial Breakdown of the 2012 Aaron’s 499: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:29 PM, and stopped at the waving of the checkered flag at 5:04 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 118
    Number of traditional commercials (not split-screen): 109
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 3
    Total number of companies or entities advertised: 64
    Total number of brief promos of products/services during the race broadcast: 37
    Total number of companies or entities advertised in brief promos or crawlers: 24
    Total amount of time these brief promos take during broadcast: app. 3 min.
    Start time to record race/commercial periods: 1:29 PM
    End time to record race/commercial periods: 5:04 PM
    Total minutes of race broadcast: 215
    Minutes of traditional commercials (not split-screen): 161
    Minutes of ‘Side-by-Side’ commercials (split-screen): 54
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 161 Total comm. brdcst time 54
    see more at CawsnJaws.com.(5-11-2012)
  • Race and Commercial Breakdown of the 2012 Capital City 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Friday’s race. Began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:37 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 103
    Number of traditional commercials (not split-screen): 91
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 12
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 3
    Total number of companies or entities advertised: 53
    Total number of brief promos of products/services during the race broadcast: 32
    Total number of companies or entities advertised in brief promos or crawlers: 19
    Total amount of time these brief promos take during broadcast: app. 4 min. 35 sec.
    Start time to record race/commercial periods: 7:30 PM
    End time to record race/commercial periods: 10:37 PM
    Total minutes of race broadcast: 187
    Minutes of race broadcast: 143
    Minutes of traditional commercials (not split-screen): 44
    Minutes of ‘Side-by-Side’ commercials (split-screen): 5
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    Total race brdcst time 143 Total comm. brdcst time 44
    see more at CawsnJaws.com.(5-11-2012)
  • Race and Commercial Breakdown of the 2012 STP 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:37 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 117
    Number of traditional commercials (not split-screen): 106
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 11
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 4
    Total number of companies or entities advertised: 62
    Total number of brief promos of products/services during the race broadcast: 31
    Total number of companies or entities advertised in brief promos or crawlers: 22
    Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:37 PM
    Total minutes of race broadcast: 217
    Minutes of race broadcast: 163
    Minutes of traditional commercials (not split-screen): 54
    Minutes of ‘Side-by-Side’ commercials (split-screen): 7
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 163 Total comm. brdcst time 54
    see more at CawsnJaws.com.(5-11-2012)
  • Race and Commercial Breakdown of the 2012 Samsung Mobile 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:39 PM, and stopped at the waving of the checkered flag at 11:04 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 102
    Number of traditional commercials (not split-screen): 93
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 3
    Total number of companies or entities advertised: 57
    Total number of brief promos of products/services during the race broadcast: 41
    Total number of companies or entities advertised in brief promos or crawlers: 22
    Total amount of time these brief promos take during broadcast: app. 4 min. 35 sec.
    Start time to record race/commercial periods: 7:39 PM
    End time to record race/commercial periods: 11:04 PM
    Total minutes of race broadcast: 205
    Minutes of traditional commercials (not split-screen): 160
    Minutes of ‘Side-by-Side’ commercials (split-screen): 45
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 160 Total comm. brdcst time 45
    see more at CawsnJaws.com.(5-11-2012)
  • Race and Commercial Breakdown of the 2012 Goody’s Fast Relief 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:44 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 107
    Number of traditional commercials (not split-screen): 98
    Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
    Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 3
    Total number of companies or entities advertised: 83
    Total number of brief promos of products/services during the race broadcast: 32
    Total number of companies or entities advertised in brief promos or crawlers: 22
    Total amount of time these brief promos take during broadcast: app. 3 min. 35 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:44 PM
    Total minutes of race broadcast: 224
    Minutes of race broadcast: 178
    Minutes of traditional commercials (not split-screen): 46
    Minutes of ‘Side-by-Side’ commercials (split-screen): 5
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of April Fool’s Day jokes heard over the broadcast: 1 Carl Edwards telling Bob Osborne his transmission was going
    Total race brdcst time 178 Total comm. brdcst time 46
    Number of times selected drivers were focused on:
    Hermie Sadler – 21
    David Reutimann – 24
    J.J. Yeley – 30
    David Stremme – 35
    Carl Edwards – 49
    Bobby Labonte – 50
    Marcos Ambrose – 60
    A.J. Allmendinger – 76
    Ryan Newman (race winner) – 110
    Brad Keselowski – 143
    Dale Earnhardt Jr. – 186
    Jimmie Johnson – 262
    Jeff Gordon – 319
    see more at CawsnJaws.com.(4-2-2012)
  • Race and Commercial Breakdown of the 2012 Auto Club 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:54 PM, and stopped at the rain delay at 4:53 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 82
    Total number of companies or entities advertised: 53
    Total number of brief promos of products/services during the race broadcast: 30
    Total amount of time these brief promos take during broadcast: app. 3 min. 10 sec.
    Start time to record race/commercial periods: 2:54 PM
    End time to record race/commercial periods: 4:53 PM
    Total minutes of race broadcast: 119
    Minutes of race broadcast: 86
    Minutes of commercials: 33
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of Stooges to give the call to start the engines: 3
    Total race brdcst time 86 Total comm. brdcst time 33
    Number of times selected drivers were focused on:
    Bobby Labonte – 10
    Travis Kvapil – 16
    Jamie McMurray – 16
    Landon Cassill – 17
    Brad Keselowski – 18
    Dale Earnhardt Jr. – 27
    Mark Martin – 30
    Kevin Harvick – 49
    Jimmie Johnson – 67
    Greg Biffle – 67
    Denny Hamlin – 90
    Kyle Busch – 103
    Tony Stewart (race winner) – 106
    see more at CawsnJaws.com.(3-26-2012)
  • Race and Commercial Breakdown of the 2012 Food City 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:01 PM, and stopped at the waving of the checkered flag at 4:09 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 114 Number of traditional commercials (not split-screen): 105 Number of NASCAR on Fox ‘Side-by-Side’ commercials during race broadcast (split-screen): 9 Number of times NASCAR on Fox utilized ‘Side-by-Side’ commercials during this broadcast: 3 Total number of companies or entities advertised: 9 Total number of brief promos of products/services during the race broadcast: 31 Start time to record race/commercial periods: 1:01 PM
    End time to record race/commercial periods: 4:09 PM
    Minutes of race broadcast: 188
    Minutes of traditional commercials (not split-screen): 50
    Minutes of NASCAR on Fox ‘Side-by-Side’ commercials (split-screen): 6
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 138 Total comm. brdcst time 50
    Number of times selected drivers were focused on:
    Scott Riggs – 6
    Brendan Gaughan – 22
    David Ragan – 30
    Kasey Kahne – 42
    Tony Stewart – 46
    Aric Almirola – 48
    Martin Truex Jr. – 69
    Jeff Burton – 81
    Dale Earnhardt Jr. – 98
    A.J. Allmendinger – 104
    Brian Vickers – 118
    Matt Kenseth – 155
    Brad Keselowski (race winner) – 219
    see more at CawsnJaws.com.(3-22-2012)
  • Race and Commercial Breakdown of the 2012 Kobalt Tools 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s races. Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:14 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 120
    Number of traditional commercials (not split-screen): 110
    Number of NASCAR on Fox ‘Side-by-Side’ commercials during race broadcast (split-screen): 10
    Total number of companies or entities advertised: 66
    Total number of brief promos of products/services during the race broadcast: 42
    Total amount of time these brief promos take during broadcast: app. 6 min. 25 sec.
    Start time to record race/commercial periods: 3:00 PM
    End time to record race/commercial periods: 6:14 PM
    Total minutes: 194
    Minutes of race broadcast: 151
    Minutes of traditional commercials (not split-screen): 43
    Minutes of NASCAR on Fox ‘Side-by-Side’ commercials (split-screen): 5
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    Total race brdcst time 151 Total comm. brdcst time 43
    Number of times selected drivers were focused on:
    Timmy Hill – 8
    Jeff Burton – 18
    Mark Martin – 23
    Paul Menard – 46
    Brad Keselowski – 51
    Jamie McMurray – 59
    Kasey Kahne – 70
    Carl Edwards – 73
    Kevin Harvick – 79
    Greg Biffle – 116
    Dale Earnhardt Jr. – 128
    Jimmie Johnson – 165
    Tony Stewart (race winner) – 178
    see more at CawsnJaws.com.(3-12-2012)
  • Tide runs commercial featuring Daytona track clean up: A new Tide TV commercial … seeks to capitalize on the detergent’s brand unexpected product placement during Fox’s telecast of the Daytona 500. The Procter & Gamble laundry detergent is not a NASCAR or Daytona sponsor. But Tide got millions worth of free exposure when Fox viewers saw safety workers using Tide to clean the track after a fiery crash at Daytona International Speedway covered Turn 3 with 200 gallons of burning jet fuel. Tide was smart enough to capitalize on the free product placement immediately. A new spot ran during Fox’s telecast of the The Subway Fresh Fit 500 Sunday. The ad shows footage of Daytona workers using Tide to clean up the track. “You keep inventing stains. We’ll keep inventing ways to get them out,” says the commercial.(USA Today), commercial can be seen at the link.(3-5-2012)
  • Race and Commercial Breakdown of the 2012 Subway Fresh Fit 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s races. Began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:08 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 107
    Number of traditional commercials (not split-screen): 98
    Number of NASCAR on Fox ‘Side-by-Side’ commercials during race broadcast (split-screen): 9
    Total number of companies or entities advertised: 67
    Total number of brief promos of products/services during the race broadcast: 47
    Total amount of time these brief promos take during broadcast: app. 6 min. 45 sec.
    Start time to record race/commercial periods: 3:00 PM
    End time to record race/commercial periods: 6:08 PM
    Total minutes: 188
    Minutes of race broadcast: 144
    Minutes of traditional commercials (not split-screen): 44
    Minutes of NASCAR on Fox ‘Side-by-Side’ commercials (split-screen): 4
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 144 Total comm. brdcst time 44
    Number of times selected drivers were focused on:
    Brendan Gaughan – 14
    A.J. Allmendinger – 34
    Dale Earnhardt Jr. – 36
    Kasey Kahne – 43
    Joey Logano – 56
    Ryan Newman – 56
    Tony Stewart – 61
    Greg Biffle – 85
    Mark Martin – 98
    Brad Keselowski – 108
    Denny Hamlin (race winner) – 154
    Jimmie Johnson – 158
    Kevin Harvick – 164
    see more at CawsnJaws.com.(3-5-2012)
  • Race and Commercial Breakdown of the 2012 Daytona 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s races. Began recording the times at the invocation of the race on Sunday at 1:10 PM, and stopped during the red flag waving for the rain delay at 1:30 PM. Restarted recording times on Monday evening at 7:01 PM, until another red flag delay for the jet fuel fire at 10:07 PM. Resumed recording times when the drivers started their engines at 11:57 PM, and stopped at the waving of the checkered flag at 12:56 AM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials (not split-screen: 117
    Total number of ‘NASCAR on Fox Side-by-Side Commercials’ (split-screen): 9
    Total number of commercials: 126
    Total number of companies or entities advertised: 72
    Total number of brief promos of products/services during the race broadcast: 46
    Total amount of time these brief promos take during broadcast: app. 5 min. 10 sec.
    Start time to record race/commercial periods on Sunday: 1:10 PM
    End time to record race/commercial periods on Sunday: 1:30 PM
    Start time to record race/commercial periods on Monday: 7:01 PM
    End time to stop recording for red flag for jet fuel fire: 10:07 PM
    Restart time to record race/commercial periods: 11:57 PM
    End time to record race/commercial periods at checkered flag: 12:56 AM
    Total minutes: 265
    Minutes of race broadcast: 206
    Minutes of traditional commercials: 59
    Minutes of ‘Side-by-Side Commercials’: 4
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of ‘Digger the Gopher Cam’ appearances: 12
    Number of exploding cargo of an emergency vehicle: 1
    Number of surprise appearances by Tide detergent: 1
    Number of times selected drivers were focused on:
    Tony Raines – 22
    Landon Cassill – 27
    Jimmie Johnson – 42
    David Reutimann – 48
    Casey Mears – 55
    Kasey Kahne – 73
    Carl Edwards – 101
    Matt Kenseth (race winner) – 109
    Dale Earnhardt Jr. – 115
    Tony Stewart – 118
    Denny Hamlin – 126
    Jeff Burton – 149
    Greg Biffle – 162
    see more at CawsnJaws.com.(2-29-2012)
  • Race and Commercial Breakdown of the 2012 Gatorade Duels: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Thursday’s races. Began recording the times at the beginning of the first race at 2:00 PM, and stopped at the waving of the checkered flag following the second race at 4:55 PM (all times are EST). SPEED was the broadcast team for this event.
    Total number of commercials: 94
    Total number of companies or entities advertised: 48
    Total number of brief promos of products/services during the race broadcast: 15
    Total amount of time these brief promos take during broadcast: app. 1 min. 45 sec.
    Start time to record race/commercial periods: 2:00 PM
    End time to record race/commercial periods: 4:55 PM
    Total minutes: 175
    Minutes of race broadcast: 126
    Minutes of commercials: 49
    “Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 126 Total comm. brdcst time 49
    Number of times selected drivers were focused on:
    J.J. Yeley – 7
    Robert Richardson Jr. – 17
    Mark Martin – 21
    Clint Bowyer – 27
    Kasey Kahne – 37
    Elliott Sadler – 44
    Kyle Busch – 47
    Marcos Ambrose – 47
    Matt Kenseth (Race 2 Winner) – 53
    Aric Almirola – 55
    Dale Earnhardt Jr. – 61
    Danica Patrick – 80
    Tony Stewart (Race 1 Winner) – 81
    see more at CawsnJaws.com.(2-26-2012)
  • Race & Commercial Breakdown of the 2012 Bud Shootout: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 8:10 PM, and stopped at the waving of the checkered flag at 10:27 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 68
    Total number of companies or entities advertised: 39
    Total number of brief promos of products/services during the race broadcast: 17
    Total amount of time these brief promos take during broadcast: app. 1 min. 25 sec.
    Start time to record race/commercial periods: 8:10 PM
    End time to record race/commercial periods: 10:27 PM
    Total minutes: 137
    Minutes of race broadcast: 105
    Minutes of commercials: 32
    Total race brdcst time 105 Total comm. brdcst time 32
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of ‘Digger’ appearances: 4
    Number of times selected drivers were focused on:
    Kasey Kahne – 39
    David Ragan – 41
    A.J. Allmendinger – 45
    Michael Waltrip – 45
    Clint Bowyer – 50
    Kurt Busch – 64
    Kevin Harvick – 75
    Joey Logano – 83
    Tony Stewart – 92
    Dale Earnhardt Jr. – 95
    Jeff Gordon – 118
    Kyle Busch (race winner) – 118
    see more at CawsnJaws.com.(2-21-2012)
  • and from last year…to compare
  • Race and Commercial Breakdown of the 2012 Budweiser Shootout: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Cheryl began recording the times at the Invocation of the race at 8:10 PM, and stopped at the waving of the checkered flag at 10:02 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 34
    Total number of companies or entities advertised: 49
    Total number of brief promos of products/services during the race broadcast: 17
    Start time to record race/commercial periods: 8:10 PM
    End time to record race/commercial periods: 10:02 PM
    Total minutes: 112
    Minutes of race broadcast: 85
    Minutes of commercials: 27
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of Digger appearances: 6
    Number of famous bicyclists mentioned as tweeting that he was watching the broadcast: 1 Lance Armstrong
    Number of times selected drivers were focused on:
    Derrike Cope – 18
    Matt Kenseth – 40
    Mark Martin – 45
    Bobby Labonte – 52
    Dale Earnhardt Jr. – 71
    Ryan Newman – 78
    Kyle Busch – 84
    Kurt Busch (race winner) – 80
    Greg Biffle – 83
    Jeff Gordon – 83
    Jeff Burton – 120
    Kevin Harvick – 132
    See full report at CawsnJaws.com.(2-14-2012)