Skip to content
 Promo Image

TV Commercials News pages: 2016201520142013 – 2012201120102009200820072006
Stopped updating these pages after 2016. Full commercial breakdowns are still available at CawsnJaws.


  • Television Exposure during 2008 Cup Season: #48-Jimmie Johnson’s 2008 NASCAR dominance did not end on the racetrack, as the newly crowned three-time Cup Series Champion earned a combined total of $510,161,750 of in-broadcast television exposure, the most of any driver, for his sponsors during race telecasts this past season.
    According to research conducted by Joyce Julius & Associates, Inc. — which specializes in measuring the impact of sponsorships across all forms of media — 62 brands appearing on locations such as Johnson’s car, uniform and support crew’s uniforms appeared clear and in-focus for a total of 59 hours, 28 minutes, 39 seconds (59:28:39) during television coverage of NASCAR’s premier series in 2008. Additionally, the sponsors were mentioned by Johnson, his crew, or the announcers 316 times. Exposure value is calculated by comparing the on-screen time and mentions to the estimated cost of a commercial spot during each respective race telecast throughout the season.
    Johnson’s top sponsor, Lowe’s, garnered nearly $200 million of exposure value, or 39% of the total in-broadcast exposure associated with Johnson, to lead all team sponsors in 2008. Johnson also clocked in with the highest exposure contribution to a carmaker, as Chevrolet collected nearly eight hours of on-screen time and $67.8 million of exposure value from its association with the three-time champion.
    Carl Edwards mirrored his runner up status in the points championship by collecting the second-most exposure for his sponsors, as 76 brands monitored with Edwards amassed 58:50:51, 311 mentions and nearly $496 million. One area Edwards did manage to surpass his rival Johnson was in exposure captured during the Chase for the Sprint Cup. During telecasts of the final 10 races, Edwards’ sponsors laid claim to $225 million of exposure, compared to $201 million resulting from the Johnson’s effort.2008 Top Television Exposure Producing Drivers:Driver, Total Brands, Exposure Time, Verbal Mentions, Exposure Value, % of Value From Chase
    1) J. Johnson, 62, 59:28:39, 316 — $510,161,750; 39.5%
    2) C. Edwards, 76, 58:50:51, 311 — 495,908,515; 45.4%
    3) D. Earnhardt Jr., 53, 44:40:48, 99 — 416,960,760; 25.8%
    4) J. Gordon, 84, 36:57:53, 125 — 352,832,880; 28.5%
    5) Ky. Busch, 85, 36:58:43, 291 — 340,918,000; 17.6%
    6) M. Kenseth, 63, 26:37:17, 45 — 245,898,820; 33.2%
    7) T. Stewart, 56, 23:35:23, 123 — 227,125,660; 23.9%
    8) G. Biffle, 56, 22:32:52, 108 — 204,083,535; 38.6%
    9) K. Harvick, 57, 23:23:43, 64 — 199,881,010; 29.0% 10) K. Kahne, 57, 22:07:30, 112 — 193,612,065; 13.3% Note: Number of Brands refers to the number of unique sponsoring entities monitored in association with each respective driver. Exposure received by brands monitored in association with more than one driver is credited to the driver/crew from whom the identity originated. Full PR at Joyce Julius & Assoc. site.(12-1-2008)
  • Race and Commercial Breakdown of the Ford 400 at Homestead:
    Total number of commercials: 122
    Total number of companies or entities advertised: 69
    Total number of brief promos of products/services during the race broadcast: 19
    Start time to record race/commercial periods: 3:45 PM
    End time to record race/commercial periods: 7:09 PM
    Total minutes: 204
    Minutes of race broadcast: 156
    Minutes of commercials: 48
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 156 Total comm. brdcst time 48
    Number of times selected drivers were focused on:
    Brian Vickers – 12
    Jeff Burton – 16
    Bobby Labonte – 17
    Clint Bowyer – 27
    Jeff Gordon – 28
    Kyle Busch – 31
    Dale Earnhardt Jr. – 31
    Tony Stewart – 51
    Denny Hamlin – 57
    David Reutimann – 58
    Matt Kenseth – 72
    Jimmie Johnson (championship winner) – 121
    Carl Edwards (race winner) – 158
    See full report and more at CawsnJaws.com.(11-17-2008)
  • Race and Commercial Breakdown of the Checker O’Reilly 500 at Phoenix:
    Total number of commercials: 120
    Total number of companies or entities advertised: 61
    Total number of brief promos of products/services during the race broadcast: 24
    Start time to record race/commercial periods: 3:45 PM
    End time to record race/commercial periods: 7:55 PM
    Total minutes: 250
    Minutes of race broadcast: 197
    Minutes of commercials: 53
    Number of broadcast stations for the east coast for the race: 2
    Number of missed restarts on the east coast: 0
    Number of missed restarts on the west coast: 1
    Number of rain-in-the-desert red flags: 1
    Number of rain-delay driver/crew chief interviews: 7
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 197 Total comm. brdcst time 53
    Number of times selected drivers were focused on:
    Johnny Sauter – 7
    Marcos Ambrose – 10
    Bob Osborne – 13
    Scott Speed – 15
    Robby Gordon – 18
    Chad Knaus – 24
    Kevin Harvick – 35
    Jeff Burton – 39
    Kyle Busch – 44
    Dale Earnhardt Jr. – 50
    Jeff Gordon – 58
    Jamie McMurray – 76
    Kurt Busch – 90
    Carl Edwards – 124
    Jimmie Johnson (race winner) – 169
    See full report and more at CawsnJaws.com.(11-11-2008)
  • Race and Commercial Breakdown of the Dickies 500 at Texas:
    Total number of commercials: 119
    Total number of companies or entities advertised: 67
    Total number of brief promos of products/services during the race broadcast: 21
    Start time to record race/commercial periods: 3:30 PM
    End time to record race/commercial periods: 7:15 PM
    Total minutes: 225
    Minutes of race broadcast: 170
    Minutes of commercials: 55
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 170 Total comm. brdcst time 55
    Number of times selected drivers were focused on:
    Scott Speed – 8
    Michael Waltrip – 12
    Dave Gilliland – 15
    Brian Keselowski – 18
    Jeff Burton – 24
    Kyle Busch – 40
    Jeff Gordon – 41
    Dale Earnhardt Jr. – 52
    David Reutimann – 56
    Greg Biffle – 57
    Clint Bowyer – 65
    Jamie McMurray – 88
    Jimmie Johnson – 96
    Carl Edwards (race winner) – 121
    See full report and more at CawsnJaws.com.(11-3-2008)
  • Race and Commercial Breakdown of the Pep Boys Auto 500 at Atlanta:
    Total number of commercials: 124
    Total number of companies or entities advertised: 64
    Total number of brief promos of products/services during the race broadcast: 25
    Total amount of time these brief promos take during broadcast: app. 5 min. 20 sec.
    Start time to record race/commercial periods: 2:02 PM
    End time to record race/commercial periods: 6:04 PM
    Total minutes: 242
    Minutes of race broadcast: 186
    Minutes of commercials: 56
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 186 Total comm. brdcst time 56
    Number of times selected drivers were focused on:
    Scott Speed – 3
    Martin Truex Jr. – 15
    David Ragan – 27
    Paul Menard – 32
    Kyle Busch – 47
    Jeff Burton – 52
    Michael Waltrip – 58
    Kurt Busch – 59
    Jeff Gordon – 71
    Dale Earnhardt Jr. – 84
    Denny Hamlin – 89
    Matt Kenseth – 112
    Jimmie Johnson – 132
    Carl Edwards (race winner) – 153
    See full report and more at CawsnJaws.com.(10-27-2008)
  • Race and Commercial Breakdown of the TUMS QuikPak 500 at Martinsville:
    Total number of commercials: 127
    Total number of companies or entities advertised: 65
    Total number of brief promos of products/services during the race broadcast: 16
    Start time to record race/commercial periods: 1:31 PM
    End time to record race/commercial periods: 5:18 PM
    Total minutes: 227
    Minutes of race broadcast: 174
    Minutes of commercials: 53
    Number of missed restarts: 0
    Number of ‘mystery cautions’: 0
    Total race brdcst time 174 Total comm. brdcst time 53
    Number of times selected drivers were focused on:
    Dave Gilliland – 9
    Scott Speed – 12
    A.J. Allmendinger – 13
    David Ragan – 27
    Casey Mears – 36
    Clint Bowyer – 43
    Aric Almirola – 46
    Denny Hamlin – 60
    Kevin Harvick – 70
    Jeff Burton – 82
    Carl Edwards – 107
    Dale Earnhardt Jr. – 126
    Jeff Gordon – 128
    Jimmie Johnson (race winner) – 196
    See full report and more at CawsnJaws.com.(10-20-2008)
  • Race and Commercial Breakdown of the Bank of America 500 at Charlotte:
    Total number of commercials: 120
    Total number of companies or entities advertised: 67
    Total number of brief promos of products/services during the race broadcast: 16
    Start time to record race/commercial periods: 7:35 PM
    End time to record race/commercial periods: 11:31 PM
    Total minutes: 236
    Minutes of race broadcast: 183
    Minutes of commercials: 53
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 183 Total comm. brdcst time 53
    Mike Wallace – 6
    Regan Smith – 22
    Kurt Busch – 23
    Mark Martin – 25
    Bobby Labonte – 25
    Jamie McMurray – 29
    David Ragan – 37
    Dale Earnhardt Jr. – 53
    Kasey Kahne – 68
    Kyle Busch – 71
    Greg Biffle – 91
    Jeff Gordon – 105
    Jeff Burton (race winner) – 130
    Jimmie Johnson – 142
    See more at CawsnJaws.com.(10-12-2008)
  • Race and Commercial Breakdown of the Amp Energy 500 at Talladega:
    Total number of commercials: 123
    Total number of companies or entities advertised: 71
    Total number of brief promos of products/services during the race broadcast: 25
    Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 6:28 PM
    Total minutes: 267
    Minutes of race broadcast: 212
    Minutes of commercials: 55
    Number of missed restarts: 0 but they were very close on two occasions
    Number of ‘mystery cautions’: 1
    Number of times Jerry should not have said ‘We will now race commercial-free to the green’: 1
    Total race brdcst time 212 Total comm. brdcst time 55
    Number of times selected drivers were focused on:
    Jon Wood – 3
    Kenny Wallace – 8
    Regan Smith – 23
    Mike Wallace – 28
    Clint Bowyer – 37
    Jeff Gordon – 41
    Elliott Sadler – 50
    Bobby Labonte – 53
    Paul Menard – 57
    Jimmie Johnson – 74
    Kevin Harvick – 84
    Jeff Burton – 93
    Tony Stewart (race winner) – 95
    Matt Kenseth – 107
    Dale Earnhardt Jr. – 127
    See more at CawsnJaws.com.(10-7-2008)
  • Race & Commercial Breakdown of the Camping World RV 400 – Kansas:
    Total number of commercials: 98
    Total number of companies or entities advertised: 52
    Total number of brief promos of products/services during the race broadcast: 7
    Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 5:20 PM
    Total minutes: 199
    Minutes of race broadcast: 151
    Minutes of commercials: 48
    Number of missed restarts: 0
    Number of ‘mystery cautions’: 0
    Number of minutes of ‘dead air’ during broadcast: 2
    Number of times the f-bomb was heard during radio communications: 1
    Number of times this was acknowledged and apologized for: 0
    Total race brdcst time 151 Total comm. brdcst time 48
    Number of times selected drivers were focused on:
    Patrick Carpentier – 7
    Sam Hornish Jr. – 13
    Michael Waltrip – 19
    Paul Menard – 22
    Mark Martin – 22
    Kevin Harvick – 27
    Greg Biffle – 30
    Dale Earnhardt Jr. – 36
    Kyle Busch – 38
    Jeff Burton – 46
    Martin Truex Jr. – 49
    Jeff Gordon – 53
    Carl Edwards – 101
    Jimmie Johnson (race winner) – 111
    See more, link and report at CawsnJaws.com.(9-29-2008)
  • Race and Commercial Breakdown of the Camping World RV 400 at Dover:
    Total number of commercials: 119
    Total number of companies or entities advertised: 63
    Total number of brief promos of products/services during the race broadcast: 14
    Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 5:47 PM
    Total minutes: 226
    Minutes of race broadcast: 175
    Minutes of commercials: 51
    Number of missed restarts: 1
    Number of ‘mystery cautions’: 1
    Total race brdcst time 175 Total comm. brdcst time 51
    Number of times selected drivers were focused on:
    Patrick Carpentier – 12
    Tony Raines – 13
    Dave Gilliland – 15
    Michael Waltrip – 18
    Denny Hamlin – 28
    Tony Stewart – 31
    Jeff Burton – 33
    David Reutimann – 38
    Kevin Harvick – 44
    Dale Earnhardt Jr. – 56
    Jeff Gordon – 71
    Mark Martin – 83
    Jimmie Johnson – 89
    Greg Biffle (race winner) – 142
    Carl Edwards – 149
    Matt Kenseth – 152
    See full report at CawsnJaws.(9-22-2008)
  • Race & Commercial Breakdown of the Chevy Rock & Roll 400 – Richmond:
    Total number of commercials: 95
    Total number of companies or entities advertised: 58
    Total number of brief promos of products/services during the race broadcast: 39
    Total amount of time these brief promos take during broadcast: app. 8 min. 20 sec.
    Start time to record race/commercial periods: 12:53pm/et
    End time to record race/commercial periods: 4:23pm/et
    Total minutes: 208
    Minutes of race broadcast: 157
    Minutes of commercials: 53
    Number of missed restarts: 1 one restart began while they were still showing a replay of prior action on track
    Number of Sammy Hagar music videos: 1
    Total race brdcst time 157 Total comm. brdcst time 53
    Number of times selected drivers were focused on:
    Johnny Sauter – 4
    Reed Sorenson – 18
    Kasey Kahne – 21
    Brian Vickers – 26
    Mark Martin – 28
    Carl Edwards – 38
    David Reutimann – 51
    David Ragan – 70
    Kyle Busch – 71
    Clint Bowyer – 73
    Jeff Burton – 78
    Jimmie Johnson (race winner) – 75
    Tony Stewart – 94
    Dale Earnhardt Jr. – 119
    See full report at CawsnJaws.(9-9-2008)
  • Race and Commercial Breakdown of the Pepsi 500 – California:
    Total number of commercials: 126
    Total number of companies or entities advertised: 66
    Total number of brief promos of products/services during the race broadcast: 40
    Start time to record race/commercial periods: 8:20 PM
    End time to record race/commercial periods: 12:14 AM
    Total minutes: 234
    Minutes of race broadcast: 180
    Minutes of commercials: 54
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Number of ‘falling caution lights’ cautions’: 2
    Total race brdcst time 180 Total comm. brdcst time 54
    Number of times selected drivers were focused on:
    Marcos Ambrose – 2
    David Reutimann – 28
    Jeff Burton – 30
    Dale Earnhardt Jr. – 31
    Denny Hamlin – 36
    Kevin Harvick – 37
    Kasey Kahne – 38
    Kyle Busch – 38
    David Ragan – 42
    Jeff Gordon – 43
    A.J. Allmendinger – 47
    Brian Vickers – 51
    Carl Edwards – 54
    Greg Biffle – 108
    Jimmie Johnson (race winner) – 145
    See full report at CawsnJaws.(9-7-2008)
  • Race and Commercial Breakdown of the Sharpie 500 – Bristol Total number of commercials: 104
    Total number of companies or entities advertised: 63
    Start time to record race/commercial periods: 8:02 PM
    End time to record race/commercial periods: 11:28 PM
    Total minutes: 206
    Minutes of race broadcast: 159
    Minutes of commercials: 47
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 3
    Number of Guinness records broken (‘biggest audience wave’): 1
    Total race brdcst time 159 Total comm. brdcst time 47
    Number of times selected drivers were focused on:
    Bill Elliott — 10
    Martin Truex Jr. — 12
    Elliott Sadler — 13
    Tony Raines — 15
    Ken Schrader — 15
    Kevin Harvick — 17
    Greg Biffle — 22
    Jeff Burton — 23
    David Reutimann — 31
    Regan Smith — 33
    Dale Earnhardt Jr. — 33
    Denny Hamlin — 35
    Jeff Gordon — 53
    Carl Edwards (race winner) — 97
    Kyle Busch — 131
    See full report at CawsnJaws.(8-24-2008)
  • Race & Commercial Breakdown of the 3M Performance 400 – Michigan: Total number of commercials: 107
    Total number of companies or entities advertised:*60
    Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 5:10 PM
    Total minutes: 189
    Minutes of race broadcast: 146
    Minutes of commercials: 43
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 3
    Total race brdcst time 146 Total comm. brdcst time 43
    Number of times selected drivers were focused on:
    Tony Raines — 2
    Brad Coleman — 4
    Tony Stewart — 10
    Mike Skinner — 12
    Jeff Burton — 19
    Patrick Carpentier — 27
    Jeff Gordon — 32
    David Ragan — 34
    Brian Vickers — 55
    Jimmie Johnson — 58
    Greg Biffle — 58
    Dale Earnhardt Jr. — 80
    Carl Edwards (race winner) — 95
    Kyle Busch — 111
    See the full report and more stats at CawsnJaws.com.(8-18-2008)
  • Race and Commercial Breakdown of the Centurion Boats at Watkins Glen:
    For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
    Total number of commercials: 112
    Total number of companies or entities advertised: 51
    Total number of brief promos of products/services during the race broadcast: 21
    Total number of companies or entities advertised in brief promos or crawlers: 15
    Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.
    Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 5:21 PM
    Total minutes: 200
    Minutes of race broadcast: 153
    Minutes of commercials: 47
    Number of missed restarts: 0
    Number of ‘mystery cautions’: 1
    Total race brdcst time 153 Total comm. brdcst time 47
    Number of times selected drivers were focused on:
    Ron Fellows — 5
    Max Papis — 11
    Jeff Burton — 15
    P.J. Jones — 16
    Boris Said — 19
    Joe Nemechek — 25
    Sam Hornish Jr. — 29
    Jeff Gordon — 30
    Kevin Harvick — 35
    Ryan Newman — 37
    Martin Truex Jr. — 37
    Jimmie Johnson — 41
    Marcos Ambrose — 57
    Juan Montoya — 67
    Tony Stewart — 84
    Kyle Busch (race winner) — 95
    See the full report at CawsnJaws.com.(8-11-2008)
  • Race and Commercial Breakdown of the Sunoco Red Cross Pennsylvania 500 at Pocono:
    Total number of commercials: 136
    Total number of companies or entities advertised: 65
    Total number of brief promos of products/services during the race broadcast: 36
    Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 6:51 PM
    Total minutes: 290
    Minutes of race broadcast: 230
    Minutes of commercials: 60
    Number of missed restarts: 0
    Number of ‘mystery cautions: 1 (one debris caution occurred during a commercial break, and the debris was never shown)
    Total race brdcst time 230 Total comm. brdcst time 60
    Number of times selected drivers were focused on:
    Tony Raines — 1
    Joe Nemechek — 17
    Juan Montoya — 25
    Jeff Burton — 26
    Sam Hornish Jr. — 27
    Dave Gilliland — 34
    Dale Earnhardt Jr. — 61
    Matt Kenseth — 68
    Jimmie Johnson — 73
    Mark Martin — 78
    Kasey Kahne — 80
    Jeff Gordon — 82
    Carl Edwards (race winner) — 83
    See the full report at CawsnJaws.com.(8-4-2008)
  • Commercial breakdown, driver focus, and links related to the Allstate 400 at Indy
    Total number of commercials: 113
    Total number of companies or entities advertised: 56
    Start time to record race/commercial periods: 2:01 PM
    End time to record race/commercial periods: 5:50 PM
    Total minutes: 220
    Minutes of race broadcast: 178
    Minutes of commercials: 51
    Number of missed restarts: 0
    Number of mystery cautions (no debris shown): 0
    Number of nasty bird deaths 1
    Number of times selected drivers were focused on:
    Jason Leffler — 9
    Reed Sorenson — 11
    Ryan Newman — 24
    Mark Martin — 27
    Matt Kenseth — 31
    Tony Stewart — 32
    A.J. Allmendinger — 34
    Kasey Kahne — 35
    Elliott Sadler — 41
    Jeff Burton — 57
    Dale Earnhardt Jr. — 64
    Jeff Gordon — 94
    Carl Edwards — 95
    Jimmie Johnson (race winner) — 137
    See the full report at CawsnJaws.com.(7-28-2008)
  • Chicagoland Lifelock 400 Commercial breakdown:
    Total number of commercials: 115
    Total number of companies or entities advertised: 53
    Total number of brief promos of products/services during the race broadcast: 29
    Total number of magic tricks: 1
    Total number of focuses on Kyle Petty’s tie: 1
    Start time to record race/commercial periods: 8:00 PM
    End time to record race/commercial periods: 11:17 PM
    Total minutes: 197
    Minutes of race broadcast: 140
    Minutes of commercials: 57
    Number of missed restarts: 1
    Number of mystery cautions (no debris shown): 0
    Number of times selected drivers were focused on:
    Terry Labonte – 6
    Bobby Labonte – 9
    Joe Nemechek – 11
    Kurt Busch – 21
    Jeff Burton – 29
    Kevin Harvick – 41
    Brian Vickers – 43
    Jeff Gordon – 42
    Jimmie Johnson – 54
    Matt Kenseth – 55
    Tony Stewart – 69
    Carl Edwards – 72
    Kyle Busch (race winner) – 89
    See the full report at CawsnJaws.com.(7-13-2008)
  • Daytona Coke Zero 400 Commercial breakdown:
    TNT was the broadcaster for this event. This presentation was their ‘Wide Open Coverage’: limited commercials, as well as commercials running concurrently with the race broadcast. Sponsors’ logos were shown in the bottom left-hand corner, and the commercials were shown in a pop-up window in the lower right-hand portion of the screen. During a normal race broadcast, commercials usually take just shy of one hour. Combine that with the crawlers and brief promos usually shown during the race, and you can expect a full hour’s worth of plugging and pitching. During this ‘Wide Open Coverage’ broadcast, you watched just over 50 minutes of plugging and pitching, both during the broadcast, and the ads that ran as breaks from it.
    Start time to record race/commercial periods: 8:00pm/et
    End time to record race/commercial periods: 11:16pm/et
    Total minutes: 196
    Minutes of race broadcast: 179
    Minutes of commercials that left broadcast: 17
    Number of missed restarts: 0
    Number of mystery cautions (no debris shown): 0
    Number of times selected drivers were focused on:
    Sterling Marlin — 1
    Johnny Sauter -4
    Jon Wood — 4
    J.J. Yeley — 21
    Jeff Burton — 30
    Paul Menard — 35
    Brian Vickers — 39
    Ryan Newman — 39
    Kasey Kahne — 42
    Tony Stewart — 47
    David Ragan — 53
    Mark Martin — 71
    Jimmie Johnson — 88
    Kyle Busch (race winner) — 112
    Jeff Gordon — 116
    Dale Earnhardt Jr. — 122
    See the full report at CawsnJaws.com.(7-7-2008)
  • New Hampshire Commercial breakdown:
    Total number of commercials: 120
    Total number of companies or entities advertised: 48
    Total number of brief promos of products/services during the race broadcast: 37
    Start time to record race/commercial periods: 2:00 PM
    End time to record race/commercial periods: 5:15 PM
    Total minutes: 195
    Minutes of race broadcast: 137
    Minutes of commercials: 58
    Number of missed restarts: 0
    Number of mystery cautions (no debris shown): 0
    Number of times selected drivers were focused on:
    Patrick Carpentier — 7
    Michael McDowell — 7
    Michael Waltrip — 10
    David Reutimann — 14
    Jeff Burton — 14
    Johnny Sauter — 19
    Kurt Busch (race winner) — 25
    Kyle Busch — 32
    Bobby Labonte — 34
    Jeff Gordon — 40
    Jimmie Johnson — 42
    Tony Stewart — 58
    Kevin Harvick — 81
    Dale Earnhardt Jr. — 83
    See the full report at CawsnJaws.com.(6-30-2008)
  • Race and Commercial Breakdown of Infineon Raceway:
    Total number of commercials: 118
    Total number of companies or entities advertised: 45
    Total number of brief promos of products/services during the race broadcast: 25
    Total amount of time these brief promos take during broadcast: app. 3 min. 25 sec.
    Start time to record race/commercial periods: 5:00 PM
    End time to record race/commercial periods: 8:31 PM
    Total minutes: 211
    Minutes of race broadcast: 157
    Minutes of commercials: 54
    Number of missed restarts: 0
    Number of mystery cautions (no debris shown): 0
    Number of times selected drivers were focused on:
    Boris Said — 3
    Max Papis — 5
    Scott Pruett — 19
    Ron Fellows — 21
    Casey Mears — 23
    Dale Earnhardt Jr. — 27
    Kurt Busch — 32
    Elliott Sadler — 43
    Jimmie Johnson — 47
    Dave Gilliland — 57
    Tony Stewart — 68
    Jeff Gordon — 71
    Kyle Busch (race winner) — 89
    See the full report at CawsnJaws.com.(6-23-2008)
  • Race and Commercial Breakdown of the LifeLock 400 at MIS:
    Total number of commercials: 101
    Total number of companies or entities advertised: 50
    Total number of brief promos of products/services during the race broadcast: 20
    Total number of companies or entities advertised in brief promos or crawlers: 19
    Total amount of time these brief promos take during broadcast: app. 2 min. 50 sec.
    Start time to record race/commercial periods: 2:00 PM
    End time to record race/commercial periods: 5:06 PM
    Total minutes: 186
    Minutes of race broadcast: 138
    Minutes of commercials: 48
    Number of missed restarts:0
    Number of ‘beer can’ cautions: 1
    Number of times selected drivers were focused on:
    Jamie McMurray — 11
    Mark Martin — 14
    Elliott Sadler — 14
    David Ragan — 17
    Sam Hornish Jr. — 20
    Jeff Gordon -27
    Kasey Kahne — 40
    Kyle Busch — 42
    Brian Vickers — 49
    Jimmie Johnson — 53
    Dale Earnhardt Jr. (race winner) — 62
    Matt Kenseth — 66
    See the full report at CawsnJaws.com.(6-17-2008)
  • Race and Commercial Breakdown of the Pocono 500
    Total number of commercials: 151
    Total number of companies or entities advertised: 78
    Total number of brief promos of products/services during the race broadcast: 36
    Start time to record race/commercial periods: 2:00 PM
    End time to record race/commercial periods: 6:27 PM
    Total minutes: 267
    Minutes of race broadcast: 198
    Minutes of commercials: 69
    Number of missed restarts: 1
    Number of ‘mystery cautions’: 1
    Number of times selected drivers were focused on:
    Jason Leffler — 2
    Terry Labonte — 9
    Bobby Labonte — 16
    Jeff Gordon — 38
    Brian Vickers — 40
    Dale Earnhardt Jr. — 52
    Greg Biffle — 58
    Jimmie Johnson — 58
    Tony Stewart — 66
    Denny Hamlin — 67
    Carl Edwards — 68
    Kasey Kahne (race winner) — 90
    See the full report at CawsnJaws.com.(6-9-2008)
  • Race and Commercial Breakdown of Dover
    Total number of commercials: 130
    Total number of companies or entities advertised: 76
    Start time to record race/commercial periods: 2:00 PM
    End time to record race/commercial periods: 5:51 PM
    Total minutes: 231
    Minutes of race broadcast: 174
    Minutes of commercials: 57
    Number of missed restarts: 0
    Number of ‘mystery cautions’: 1
    Number of times selected drivers were focused on:
    Tony Raines — 8
    J.J. Yeley — 21
    Matt Kenseth — 28
    Jeremy Mayfield — 30
    Kurt Busch — 30
    Elliott Sadler — 31
    Tony Stewart — 31
    Jamie McMurray — 35
    Kasey Kahne — 38
    Paul Menard — 39
    Jeff Gordon — 42
    Jimmie Johnson — 44
    Dale Earnhardt Jr. — 45
    Greg Biffle — 68
    Carl Edwards — 101
    Kyle Busch (race winner) — 124
    See the full report at CawsnJaws.com.(6-2-2008)
  • Race and Commercial Breakdown of the Coca-Cola 600
    Total number of commercials: 163
    Total number of companies or entities advertised: 80
    Total number of brief promos of products/services during the race broadcast: 48
    Total number of companies or entities advertised in brief promos or crawlers: 44
    Start time to record race/commercial periods: 5:30 PM
    End time to record race/commercial periods: 10:16 PM
    Total minutes: 286
    Minutes of race broadcast: 210
    Minutes of commercials: 76
    Number of missed restarts: 0
    Number of ‘mystery cautions’: 1
    Number of times selected drivers were focused on:
    Sterling Marlin — 5
    A.J. Allmendinger — 10
    Reed Sorenson — 13
    J.J. Yeley — 13
    Elliott Sadler — 15
    Dave Blaney — 23
    Carl Edwards — 31
    Jeff Gordon — 32
    Kurt Busch — 52
    Jimmie Johnson — 62
    Tony Stewart — 77
    Kyle Busch — 79
    Kasey Kahne (race winner) — 79
    Dale Earnhardt Jr. — 100
    See full report at CawsnJaws.com.(5-28-2008)
  • Race and Commercial Breakdown of the NASCAR All Star Race:
    Total number of commercials: 99
    Total number of companies or entities advertised: 61
    Total number of brief promos of products/services during the race broadcast: 27
    Start time to record race/commercial periods: 7:24 PM
    End time to record race/commercial periods: 10:47 PM
    Total minutes: 203
    Minutes of race broadcast: 152
    Minutes of commercials: 51
    Number of missed restarts: 0
    Total race brdcst time 152 Total comm. brdcst time 51
    Number of times selected drivers were focused on:
    Dale Jarrett — 8
    Mark Martin — 9
    Johnny Sauter — 9
    Denny Hamlin — 11
    Martin Truex Jr. — 13
    Elliott Sadler — 15
    Tony Stewart — 18
    Jimmie Johnson — 25
    Ryan Newman — 25
    Sam Hornish Jr. — 31
    A.J. Allmendinger — 32
    Kasey Kahne (All Star Race winner) — 32
    Carl Edwards — 35
    Dale Earnhardt Jr. — 37
    Greg Biffle — 41
    See full report at CawsnJaws.com.(5-18-2008)
  • Bank of America’s First-Ever NASCAR-Themed TV Ad: Bank of America, the Official Bank of NASCAR, will rev up the excitement surrounding the 2008 racing season with the debut of the company’s first-ever NASCAR-themed television commercial, which celebrates the passion fans have for their favorite drivers and promotes the bank’s popular My Expression NASCAR Banking program. Created by BBDO New York, the 30 second spot is titled “Who’s Your Driver?” and features footage of a number of top Sprint Cup Series drivers whose likenesses are available on NASCAR Banking check cards and credit cards. Dale Earnhardt Jr., Jeff Gordon, Kasey Kahne, Juan Pablo Montoya and Martin Truex Jr., are featured in the new ad and are among the most popular selling drivers featured in the bank’s NASCAR Banking products. In addition to actual racing footage, the ad features fans demonstrating their passion for their favorite drivers at the racetrack and in their homes. One particular sequence captures a family of NASCAR fans with differing driver loyalties with a living room equally divided with one side supporting Dale Earnhardt Jr. and the other Jeff Gordon. The new TV ad will begin airing this week in Charlotte, with plans to run in Atlanta and Dallas in conjunction with upcoming Sprint Cup Series races. The ad will be complemented by print, radio, online and point-of-sale advertising, and is scheduled to air nationally on the Speed Channel and ESPN/ABC starting in July, running throughout the end of the racing season.(Bank of America and click here to view the ad)(5-13-2008)
  • Race and Commercial Breakdown of the Dodge Challenger 500:
    Total number of commercials: 138
    Total number of companies or entities advertised: 78
    Start time to record race/commercial periods: 7:20 PM
    End time to record race/commercial periods: 11:11 PM
    Total minutes: 231
    Minutes of race broadcast: 168
    Minutes of commercials: 63
    Number of missed restarts: 0
    Number of times selected drivers were focused on:
    Reed Sorenson — 5
    Sterling Marlin — 6
    Jamie McMurray — 16
    Elliott Sadler — 16
    Matt Kenseth — 24
    Carl Edwards — 24
    Matt Kenseth — 25
    Denny Hamlin — 26
    Kurt Busch — 32
    David Ragan — 33
    Jimmie Johnson — 46
    Jeff Gordon — 53
    Dale Earnhardt Jr. — 69
    Kyle Busch — 132
    See full report at CawsnJaws.com.(5-21-2008)
  • CawsnJaws
    Are you looking for the commercial breakdown and driver focus for the Dodge Challenger 500? by Cheryl Walker
  • Race and Commercial Breakdown of the Crown Royal Presents the Dan Lowry 400
    Total number of commercials: 104
    Total number of companies or entities advertised: 73
    Start time to record race/commercial periods: 7:35 PM
    End time to record race/commercial periods: 11:25 PM
    Total minutes: 230
    Minutes of race broadcast: 186
    Minutes of commercials: 44
    Number of missed restarts: 2
    Number of times selected drivers were focused on:
    Joe Nemechek — 5
    Sterling Marlin — 7
    A.J. Allmendinger — 9
    Johnny Sauter — 20
    Mark Martin — 30
    Carl Edwards — 33
    Juan Montoya — 34
    Kevin Harvick — 37
    Jeff Gordon — 41
    Clint Bowyer (race winner) — 43
    Kasey Kahne — 45
    Kyle Busch — 76
    Dale Earnhardt Jr. — 78
    Denny Hamlin — 107
    See full rundown at CawsnJaws.(5-5-2008)
  • Race and Commercial Breakdown of the Aaron’s 499
    Total number of commercials: 135
    Total number of companies or entities advertised: 75
    Start time to record race/commercial periods: 2:00 PM
    End time to record race/commercial periods: 5:31 PM
    Total minutes: 211
    Minutes of race broadcast: 154
    Minutes of commercials: 57
    Number of missed restarts: 0
    ‘Mystery Debris’ cautions: 0
    Total race brdcst time 154 Total comm. brdcst time 57
    Number of times selected drivers were focused on:
    Ken Schrader — 8
    Jon Wood — 8
    Bobby Labonte — 16
    Kurt Busch — 22
    David Stremme — 25
    Jimmie Johnson — 27
    Michael Waltrip — 31
    Elliott Sadler — 36
    Brian Vickers — 42B Ryan Newman — 49
    David Ragan — 53
    Juan Montoya — 60
    Jeff Gordon — 66
    Kyle Busch (race winner) — 79
    Tony Stewart — 125
    Dale Earnhardt Jr. — 127
    Denny Hamlin — 138
    See full post and commercial stats at CawsnJaws.com and Click here for last year’s commercial breakdown of this race.(4-28-2008)
  • Race and Commercial Breakdown of the Subway Fresh Fit 500
    Total number of commercials: 106
    Total number of companies or entities advertised: 69
    Total number of brief promos of products/services during the race broadcast: 41
    Start time to record race/commercial periods: 8:55 PM
    End time to record race/commercial periods: 12:06 AM
    Total minutes: 191
    Minutes of race broadcast: 139
    Minutes of commercials: 52
    Number of missed restarts: 0
    Number of ‘mystery debris cautions’: 1
    Total race brdcst time 139 Total comm. brdcst time 52
    Number of times selected drivers were focused on:
    Mike Skinner — 6
    Casey Mears — 10
    Johnny Sauter — 11
    Kevin Harvick — 13
    Jeff Gordon — 14
    Bobby Labonte — 14
    Jamie McMurray — 18
    Patrick Carpentier — 22
    Kyle Busch — 31
    Ryan Newman — 41
    Denny Hamlin — 44
    Carl Edwards — 55
    Mark Martin — 72
    Dale Earnhardt Jr. — 82
    Jimmie Johnson (race winner) — 101
    See full report and more at CawsnJaws.com.(4-14-2008)
  • Race and Commercial Breakdown of the Samsung 500:
    Total number of commercials: *125*
    Total number of companies or entities advertised: *69*
    Total number of brief promos of products/services during the race broadcast: *42*
    Total number of companies or entities advertised in brief promos or crawlers: *39
    Start time to record race/commercial periods: *2:03 PM*
    End time to record race/commercial periods: *5:51 PM*
    Total minutes: *228*
    Minutes of race broadcast: *168*
    Minutes of commercials: *60*
    Number of missed restarts: *0*
    Number of ‘mystery debris cautions’: *1*
    Number of times selected drivers were focused on:
    John Andretti — 4
    Bill Elliott — 6
    Joe Nemechek — 10
    Kurt Busch — 13
    Robby Gordon — 15
    Kevin Harvick — 16
    Clint Bowyer — 21
    Martin Truex Jr. –
    – 21 Jeff Gordon — 25
    Denny Hamlin — 30
    Tony Stewart — 33
    Matt Kenseth — 55
    Kyle Busch — 91
    Jimmie Johnson — 104
    Carl Edwards (race winner) — 114
    See full report at CawsnJaws.com.(4-7-2008)
  • Race and Commercial Breakdown of the Goody’s Cool Orange 500
    Total number of commercials: 118
    Total number of companies or entities advertised: 65
    Total number of brief promos of products/services during the race broadcast: 41
    Total number of companies or entities advertised in brief promos or crawlers: 33
    Start time to record race/commercial periods: 2:00 PM
    End time to record race/commercial periods: 5:52 PM
    Total minutes: 232
    Minutes of race broadcast: 178
    Minutes of commercials: 54
    Number of missed restarts: 0
    Total race brdcst time 178 Total comm. brdcst time 54
    Number of times selected drivers were focused on:
    Jeremy Mayfield — 14
    Clint Bowyer — 20
    Michael McDowell — 25
    Ken Schrader — 29
    Michael Waltrip — 30
    Kurt Busch — 31
    David Reutimann — 35
    Juan Montoya — 38
    Tony Stewart — 40
    Casey Mears — 53
    Kyle Busch — 56
    Matt Kenseth — 59
    Jeff Burton — 111
    Denny Hamlin (race winner) — 111
    Jimmie Johnson — 145
    Dale Earnhardt Jr. — 165
    Jeff Gordon — 166
    See full report and stats at CawsnJaws.com.(3-31-2008)
  • Race and Commercial Breakdown of the Food City 500 at Bristol
    Total number of commercials: 127
    Total number of companies or entities advertised: 63
    Total number of brief promos of products/services during the race broadcast: 42
    Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec.
    Start time to record race/commercial periods: 2:01pm/et
    End time to record race/commercial periods: 5:17pm/et
    Total minutes: 196
    Minutes of race broadcast: 138
    Minutes of commercials: 58
    Number of missed restarts: 1 (and one near miss)
    Total race brdcst time 138 Total comm. brdcst time 58
    Number of times selected drivers were focused on:
    Kurt Busch — 8
    Jeremy Mayfield — 13
    Kyle Petty — 20
    Aric Almirola — 22
    Dale Jarrett — 25
    Dario Franchitti — 25
    Greg Biffle — 27
    Paul Menard — 28
    Jeff Gordon — 29
    Matt Kenseth — 41
    Dale Earnhardt Jr. — 45
    Kyle Busch — 58
    Jimmie Johnson — 78
    Clint Bowyer — 87
    Jeff Burton (race winner) — 96
    Kevin Harvick — 110
    Denny Hamlin — 111
    Tony Stewart — 163
    See full report at CawsnJaws.com.(3-17-2008)
  • Race and Commercial Breakdown of the Kobalt Tools 500:
    Total number of commercials: 133
    Total number of companies or entities advertised: 74
    Total number of brief promos of products/services during the race broadcast: 35
    Start time to record race/commercial periods: 2:00 PM
    End time to record race/commercial periods: 5:51 PM
    Total minutes: 231
    Minutes of race broadcast: 171
    Minutes of commercials: 60
    Number of missed restarts: 0
    Number of debris cautions where debris not shown: 1
    Click here for last year’s commercial breakdown of this race.
    Number of times selected drivers were focused on:
    Joe Nemechek — 7
    Mark Martin — 8
    Dario Franchitti — 8B Casey Mears — 11
    Bobby Labonte — 14
    Dale Jarrett — 20
    Brian Vickers — 20
    Kurt Busch — 20
    Greg Biffle — 38
    Tony Stewart — 44
    Clint Bowyer — 49
    Jimmie Johnson — 54
    Jeff Gordon — 68
    Dale Earnhardt Jr. — 82
    Kyle Busch (race winner) — 134
    See full report at CawsnJaws.com.(3-10-2008)
  • Race and Commercial Breakdown of the UAW-Dodge 400
    For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Fox was the broadcaster for this event.
    Total number of commercials: 110
    Total number of companies or entities advertised: 61
    Total number of brief promos of products/services during the race broadcast: 39
    Start time to record race/commercial periods: 4:30pm
    End time to record race/commercial periods: 8:14pm
    Total minutes: 224
    Minutes of race broadcast: 171
    Minutes of commercials: 53
    Number of missed restarts: 1 (and one near miss)
    Number of ‘debris cautions’ when debris not shown: 1
    Number of times selected drivers were focused on:
    Patrick Carpentier — 8
    Ken Schrader — 8
    Mike Skinner — 9
    Juan Montoya — 11
    Bobby Labonte — 14
    Mark Martin — 17
    Jimmie Johnson — 19
    Scott Riggs — 28
    Tony Stewart — 30
    Kurt Busch — 36
    Greg Biffle — 42
    Jeff Gordon — 65
    Kyle Busch — 79
    Matt Kenseth — 84
    Carl Edwards (race winner) — 88 See full report and stats at CawsnJaws.com.(3-3-2008)
  • Race and Commercial Breakdown of the Auto Club 500
    Total number of commercials: 143
    Total number of companies or entities advertised: 61
    Total number of brief promos of products/services during the race broadcast: 50
    Total number of companies or entities advertised in brief promos or crawlers: 26
    Sunday, February 24, 2008
    Start time to record race/commercial periods: 6:00 PM
    End time to record race/commercial periods: 9:30 PM
    Monday, February 25, 2008
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 3:15 PM
    Total minutes: 343
    Minutes of race broadcast: 273
    Minutes of commercials: 70
    Number of missed restarts: 1 (and two near misses)
    Number of times selected drivers were focused on:
    Dario Franchitti — 7
    Jeremy Mayfield — 9
    Bobby Labonte — 12
    Michael Waltrip — 29
    Sam Hornish Jr. — 32
    Martin Truex Jr. — 33
    Kurt Busch — 42
    Ryan Newman — 43
    Greg Biffle — 45
    Matt Kenseth — 54
    Dale Earnhardt Jr. — 66
    Kyle Busch — 92
    Carl Edwards (race winner) — 145
    Jimmie Johnson — 166
    Jeff Gordon — 166
    See full report and breakdown at CawsnJaws.(2-26-2008)
  • Toyota Commercial Judged best: NASCAR fans have chosen Toyota’s new television commercial, in which kids wielding giant remote control devices wreak havoc on the Toyota drivers, as the best new ad of the season, according to votes cast on NASCAR.COM. UPS’s heartwarming spot featuring Dale Jarrett racing the big brown truck and then hanging up the keys was voted the second best spot. Gillette’s new Young Guns commercial, in which drivers Kurt Busch, Carl Edwards, Denny Hamlin, Clint Bowyer, Kasey Kahne and Ryan Newman body slam and generally abuse wrestling star John Cena, was ranked third best. Toyota’s new spot showcases the manufacturer’s newest drivers from Joe Gibbs Racing – Tony Stewart, Kyle Busch and Denny Hamlin – as well as Tony’s crew chief Greg Zipadelli and veteran Toyota driver Michael Waltrip. After kids in the stands wielding large remote controls propel the Camry’s all over the track, Tony Stewart jumps from his car, is chased onto pit road, and guns his helmet at the kid-controlled car. The winning commercial, part of the “Toyota Department of Fan Operations” campaign that puts fans closer to the racing action, was created by Saatchi & Saatchi, Los Angeles.(NASCAR PR)(2-22-2008) .
  • Commercial breakdown, driver focus, and links related to the 2008 Daytona 500:
    Total number of commercials: 122
    Total number of companies or entities advertised: 65
    Total number of brief promos of products/services during the race broadcast: 37
    Total amount of time these brief promos take during broadcast: app. 4 min. 35
    Start time to record race/commercial periods: 3:20 PM
    End time to record race/commercial periods: 6:58 PM
    Total minutes: 218
    Minutes of race broadcast: 166
    Minutes of commercials: 52
    Number of missed restarts: 0
    See full report at CawsnJaws.com.(2-18-2008)
  • Commercial breakdown, driver focus, and links related to the Gatorade Duels:
    Total number of commercials: 100
    Total number of companies or entities advertised: 46
    Total number of brief promos of products/services during the race broadcast: 18
    Start time to record race/commercial periods: 2:00pm
    End time to record race/commercial periods: 5:28pm
    Total minutes: 208
    Minutes of race broadcast: 157
    Minutes of commercials: 51
    Number of missed restarts: 0
    See full report at CawsnJaws.com.(2-15-2008)
  • NASCAR viewers get a break, ad-wise: Viewers tuning in to ESPN’s coverage of stock-car racing are likely to notice a change in how the commercials play out. Starting with Saturday’s Nationwide Series event at Daytona, ESPN will slot commercials at times that annoy viewers the least, says Rich Feinberg, network vice president of motor sports. “Obviously, commercials are part of our business,” Feinberg said. “They’re necessary.” But, he said, the network did a study after last season to see where the breaks came in the racing action, and how viewing patterns may have changed during telecasts. “We went back and looked at the length of the break, track by track,” he said. Commercial breaks in live events are a sticking point for viewers of all sports, but in auto racing, there are no set timeouts or other interruptions. So producers end up guessing when they can break away from the action without missing too much, or else they wait until everything slows after an accident. The length of the breaks also changes depending on the track. At Daytona, where a lap around the 2.5-mile track takes about 49 seconds, ESPN can take a relatively long break without missing much. But at a smaller track, where a lap may take only 14 seconds, a one-minute break keeps viewers away for a significant amount of track time. Taking those factors into account, Feinberg said, ESPN may take more frequent but shorter breaks this year. “In the end, if you totaled all the commercial time, there will be slightly less,” he said.(New York Daily News)(2-15-2008)
  • Race and Commercial Breakdown of the Bud Shootout 02-09-08:
    Total number of commercials: 65
    Total number of companies or entities advertised: 37
    Total number of brief promos of products/services during the race broadcast: 12
    Start time to record race/commercial periods: 8:20 PM
    End time to record race/commercial periods: 10:07 PM
    Total minutes: 107
    Minutes of race broadcast: 80
    Minutes of commercials: 27
    Number of missed restarts: 0
    See full report at CawsnJaws.com.(2-10-2008)
  • Fox Sells Out Daytona 500: Fox has sold out its Sunday, Feb. 17 telecast of the NASCAR Daytona 500, with 30-second spots selling for $550,000 each, up from $475,000 last year, sources said. The network has also sold about 90% of its ad inventory for its NASCAR race telecasts through the end of March. Overall, for its 17 race windows into June, Fox has sold close to 85% of its ad inventory, which is more than 20% ahead of last year. Ad inventory for the regular NASCAR race telecasts is selling for about $200,000 per 30-second commercial, up from $175,000 last season, a 14% increase per unit. NASCAR sales have been buoyed by strong advertiser interest in several categories, including prescription and over-the-counter drug companies, fast food, wireless, financial services and retail. Sources said Fox sold out the Daytona 500 prior to the Super Bowl, which is the earliest the network has accomplished that.(Adweek.com)(2-8-2008) .
  • Super Bowl Commercials featuring some NASCAR drivers: The pulse of American pop culture is racing right through Super Bowl Sunday and it’s hitching a ride on the back of Pepsi’s unprecedented slate of Super Bowl advertising that features a lineup of brands, images and stars as diverse as Pepsi’s portfolio of drinks. Promising a one-of-a-kind lineup for a one-of-a-kind day, Pepsi’s Super Sunday lineup includes: #88-Dale Earnhardt Jr. getting a charge out of AMP Energy drink as he gets over the hump and harness the energy, focus and control he needs to compete in a camel race.(PepsiCo)
    #99-Carl Edwards will appear on advertising’s largest stage this Sunday, February 3 – Super Bowl Sunday in a 60 second Under Amour spot, the brand’s first-ever Super Bowl Commercial. The commercial, showcasing several professional athletes will mark the first time audiences will see Under Armour’s new performance trainers. “I am really looking forward seeing the commercial. I’m going to the Super Bowl and I hope that they show the commercials at the game,” said Carl Edwards. “The scale of the production was huge and I’m looking forward to seeing the end product.”(Roush Racing PR)(1-31-2008)
  • Who did the cameras focus on in 2007? cawsnjaws.com started to keep records of how many commercials there are during Cup races and how much time they take of every broadcast was in response to many fans’ unhappiness with those numbers. Soon after I started posting the numbers and even have them archived on their own page, Commericals 2007. Also kept track of how much camera time different drivers receive during races. Some results:
    Car No. / Driver / Focus Total (top 5/bottom 5) full time drivers:
    (24) Jeff Gordon – 928
    (48) Jimmie Johnson – 906
    (8) Dale Earnhardt Jr. – 763
    (20) Tony Stewart – 604
    (17) Matt Kenseth – 579
    ———————–
    (44) Dale Jarrett – 54
    (36) Jeremy Mayfield – 42
    (84) A.J. Allmendinger – 36
    (00) David Reutimann – 33
    (4) Ward Burton– 32
    Crew Chiefs:
    (48) Chad Knaus – 57
    (24) Steve Letarte – 44
    (20) Greg Zipadelli – 23
    (8) Tony Eury Jr. – 12
    (5) Alan Gustafson – 9
    See full report at cawsnjaws.com.(1-28-2008)