NASCAR TV Information

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TV commercial stats from 2006 to 2016 is here.

NASCAR TV Ratings

Homestead TV ratings

Homestead TV ratings

October 29, 2024
NBC received a 1.31 rating and 2.344 million viewers for Sunday's NASCAR Cup Series Straight Talk Wireless 400 at Homestead-Miami Speedway. The numbers are up from last year. https://twitter.com/A_S12/status/1851275701745258676
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Las Vegas TV Ratings

Las Vegas TV Ratings

October 22, 2024
NBC earned 2.3 million viewers for Sunday's Round of 8 opener at Las Vegas Motor Speedway, Adam Stern from Sports Business Journal reports. It is an increase from last year's Las Vegas Playoff race, which had 2.194 million viewers
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Charlotte TV ratings

Charlotte TV ratings

October 16, 2024
NBC Sports says that the TV ratings for Sunday's Bank of America ROVAL 400 at Charlotte Motor Speedway  was up 6% over last year. The race averaged 2.4 million viewers. https://twitter.com/NBCSportsPR/status/1846620432352342388
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TV Ratings – Talladega

TV Ratings – Talladega

October 8, 2024
NBC earned a 1.74 rating with 3.127 million viewers for Sunday's YellaWood 500 at Talladega Superspeedway, Adam Stern from Sports Business Journal reports
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Kansas TV ratings

Kansas TV ratings

October 2, 2024
NASCAR Cup Series racing from Kansas averaged [1.79] million viewers on USA Network Sunday, up 2% from last year (1.76M), but the least-watched race of the season (excluding rainouts
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Bristol TV ratings

Bristol TV ratings

September 24, 2024
Sports Business Journal's Adam Stern reports that USA Network got a .98 rating with 1.868 million viewers for the NASCAR Cup Series Bass Pro Shops Night Race at Bristol Motor Speedway Saturday night
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Xfinity race at Bristol generates The CW’s highest rating in more than eight months

Xfinity race at Bristol generates The CW’s highest rating in more than eight months

September 23, 2024
Last Friday’s primetime debut of the NASCAR Xfinity Series on The CW Network was a huge hit with racing fans across the country—delivering the largest audience for a NASCAR Xfinity Series race since July 20 and generating the network’s highest ratings in more than
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Watkins Glen TV ratings

Watkins Glen TV ratings

September 22, 2024
Last Sunday’s NASCAR Cup Series race from Watkins Glen (N.Y.) averaged 1.81 million viewers on USA Network, down 22% from last year (2.31M) and the least-watched edition of the race since at least 2001. The race had never before coincided with the NFL season. There
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Atlanta TV ratings

Atlanta TV ratings

September 15, 2024
Last weekend’s NASCAR Cup Series race from Atlanta averaged 2.02 million viewers on USA Network, down 21% from last year (2.56M) and the least-watched edition of the race since it returned to the schedule three years ago, with the caveat that the race had not previously
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Darlington TV ratings

Darlington TV ratings

September 7, 2024
NASCAR Cup Series racing from Darlington (S.C.), the [last race of the regular season], averaged 2.4 million viewers on USA — up 5% from last year’s race (2.29M). The 2023 edition marked the lowest viewership for the event since a rain delay in 2019 pushed the start
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Daytona TV Ratings

Daytona TV Ratings

August 27, 2024
Saturday evening's Coke Zero Sugar 400 at Daytona International Speedway is NBC's most-watched NASCAR Cup Series race at Daytona since 2021, it announced on Tuesday
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Why do NASCAR races start later in the day?

Why do NASCAR races start later in the day?

August 22, 2024
So why does NASCAR stay with mid-and-late afternoon starts? “I’d say it’s a balancing act, like almost everything that we do here, NASCAR Senior Vice President, Broadcasting & Innovation Brian Herbst told Sports Media Watch on Wednesday. Beyond having to balance
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Richmond TV ratings

Richmond TV ratings

August 13, 2024
Sports Business Journal's Adam Stern reports that USA Network got a 1.2 rating with 2.22 million viewers for Sunday's NASCAR Cup Series race at Richmond Raceway
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Indianapolis Xfinity Series, Truck Series races see ratings increase

Indianapolis Xfinity Series, Truck Series races see ratings increase

July 24, 2024
A return to the traditional oval format boosted NASCAR Brickyard 400 ratings to a four-year high — despite major breaking news competition
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Indianapolis Motor Speedway TV ratings

Indianapolis Motor Speedway TV ratings

July 23, 2024
A return to the traditional oval format boosted NASCAR Brickyard 400 ratings to a four-year high — despite major breaking news competition
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Chicago Street Race is NBC Sports’ most-watched Xfinity Series race since 2015

Chicago Street Race is NBC Sports’ most-watched Xfinity Series race since 2015

July 9, 2024
NBC Sports announced that Saturday's Xfinity Series race at the Chicago Street Course was the most-watched Xfinity race since 2015
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Chicago Street Course TV ratings UPDATE

Chicago Street Course TV ratings UPDATE

July 9, 2024
UPDATE: Sunday’s NASCAR Cup Series Chicago Street Race averaged 3.87 million viewers on NBC, per Nielsen fast-nationals (including additional streaming data not tracked by Nielsen) — down from last year’s inaugural edition (4.8M) but still the second-largest NASCAR
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Nashville TV ratings

Nashville TV ratings

July 4, 2024
Sunday’s NASCAR Cup Series race from Nashville averaged 3.24 million viewers on NBC (3.3 million including additional streaming data measured by Adobe Analytics), up slightly from last year (3.21M). The race experienced weather delays and eventually concluded on USA
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New Hampshire TV ratings

New Hampshire TV ratings

June 27, 2024
Sunday’s rain-impacted NASCAR Cup Series race from New Hampshire averaged a 1.0 rating and 1.88 million viewers on USA Network, down from the last time the race was run on a Sunday in 2022 (1.5, 2.40M). Last year’s race was postponed altogether and averaged a 0.6 and
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Iowa Speedway TV ratings

Iowa Speedway TV ratings

June 18, 2024
Sports Business Journal's Adam Stern reports that USA network got 2.693 million viewers for Sunday's Iowa Corn 350 NASCAR Cup Series race
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