NBC averaged 2.581 million viewers for Sunday’s NASCAR Cup Series YellaWood 500 at Talladega Superspeedway, according to Sports Business Journal’s Adam Stern.
Viewership increased approximately 1% from last year’s race, which averaged 2.556 million viewers.
Talladega was the second Cup Series race broadcast on NBC this season and the first of three consecutive races on the network to conclude the year. The previous NBC broadcast, the Coke Zero Sugar 400 at Daytona in August, averaged 3.509 million viewers.
.@NBC scored 2.581 million viewers for Sunday's NASCAR Cup Series YellaWood 500 @Talladega, up about 1% from last year (2.556 million). pic.twitter.com/e9reIVwj7d
— Adam Stern (@A_S12) October 27, 2026