USA Network averaged 2.0 million viewers for Sunday’s NASCAR Cup Series Dollar Tree 301 at New Hampshire Motor Speedway following the rain delay. Including the rain delay, the broadcast averaged 1.793 million viewers, according to Adam Stern of Sports Business Journal.
The audience was up from the previous two Cup races on USA Network. Iowa averaged 1.929 million viewers, while Richmond averaged 1.516 million.
.@USANetwork averaged 2.0 million viewers for Sunday's NASCAR Cup Series Dollar Tree 301 @NHMS after the rain delay, or 1.793 million when including the rain delay. pic.twitter.com/ovR1Wfmryn
— Adam Stern (@A_S12) August 25, 2026