USA Network earned a 1.04 rating and 1.982 million viewers for Sunday’s NASCAR Cup Series Cook Out Southern 500 at Darlington Raceway, according to Adam Stern of Sports Business Journal.
The race was up 6% in rating and 5% in viewership from last year, when the Southern 500 earned a 0.98 rating and averaged 1.88 million viewers.
.@USANetwork got a 1.04 rating and 1.982 million viewers for Sunday's NASCAR Cup Series Cook Out Southern 500 @TooToughToTame, up 6% and 5%, respectively, from a 0.98 rating and 1.88 million last year. pic.twitter.com/1WaJ1kT2Gj
— Adam Stern (@A_S12) September 10, 2026