USA Network earned a 0.76 rating and averaged 1.449 million viewers for Saturday night’s NASCAR Cup Series Bass Pro Shops Night Race at Bristol Motor Speedway, according to Adam Stern of Sports Business Journal.
The race was down 3% from last year and aired opposite the Ole Miss-LSU college football game. Bristol’s social media generated 2.6 million engagements, up 567% from last year.
.@USANetwork averaged a 0.76 rating and 1.449 million viewers for Saturday's NASCAR Bass Pro Shops Night Race @ItsBristolBaby, down 3% from last year.
↙️ The race went up against Ole Miss-LSU.
➡️ Bristol's social media generated 2.6 million engagements, up 567% from last year. pic.twitter.com/hjan0Yda7f
— Adam Stern (@A_S12) September 23, 2026