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TV RATINGS 2008

Track/Race 2008 2007 2006
(2008 date) Rating/Share/Viewers Rating/Share Rating/Share
Daytona – Fox 2/9
Bud Shootout
5.1/9-Fox
4.5/8*
8.5 million
4.2/7*-Fox ?/?-NBC
Daytona 500 Qualifying – Fox 2/10 2.7/6*-Fox 2.5/6*-Fox ?/?-NBC
Daytona/Duels – SPEED 2/14 2.1-Speed
1.5 million
1.87-Speed
1.3 million
?
Daytona – Fox 2/17 10.2/20-Fox
17.8 million
10.1/20-Fox
17.53 million
11.3/23-NBC
19.35 million
California – Fox 2/24 6.2/10 (A)
10.9 million
6.7/13
6.2/11*
7.4/?
6.2/12*
Las Vegas – Fox 3/2 7.1/13
6.2/12*
12.1 million
6.3/13
5.5/11*
6.2/12
5.4/10*
Atlanta – Fox 3/9 6.4/15
5.6/12*
10.5 million
5.2/12
4.7/10*
2.2/7 [FX](A)
Bristol – Fox 3/16 5.5/13
5.0/11*
8.9 million
5.1/12
4.9/11*
6.2/15
5.3/11*
Martinsville – Fox 3/30 5.3/12
4.9/10*
8.7 million
5.3/13
4.9/11*
6.2/15
5.1/12*
Texas – Fox 4/6 5.4/12
?
8.6 million
5.6/14
5.4/13*
5.4/13
4.8/11*
Phoenix – Fox 4/12 4.4/8
4.0/7*
7.2 million
4.4/9
4.1/8*
4.8/9
4.1/7*
Talladega – Fox 4/27 5.7/13
5.2/11*
9.0 million
5.4/14
5.1/12*
2.5/8.2 [FX](rain)
Richmond – Fox 5/3 4.5/9
4.2/8*
7.3 million
4.3/11
4.1/10*
(rained out)
3.5/7
FX
Darlington – Fox 5/10 4.8/10
4.3/8
7.8 million
4.2/12
4.0/11*
(rained out)
4.8/10
4.3/?*
All-Star SPEED 5/17 3.74
2,7 million households
3.53
2,5 million households
3.30
FX
Charlotte – Fox 5/25 4.7/10
4.4/9*
7.6 million
4.5/10
4.5/9*
5.1/11
4.7/10*
Dover – Fox 6/1 4.5/11
4.2/10*
2.3/7 (B) 4.6/?
FX
Pocono – TNT 6/8 4.6
3.9*
6.1 million
3.0
5.0 million
5.2/12
4.6/11* Fox
Michigan – TNT 6/15 3.9
3.3*
5.1 million
3.3 4.5/11
4.0/9* Fox
Infineon – TNT 6/22 4.3
3.7/8*
6.0 million
4.7
4.0*
6.5 million
5.1/?
4.6/10* Fox
New Hampshire – TNT 6/29 4.0
3.4/8*
5.5 million
3.4/8 3.9
Daytona – TNT 7/5 4.5
3.8*
6.4 million
3.8
6,2 million
TNT
5.1/11
4.7/10*
FOX
Chicago – TNT 7/12 3.7
3.2*
5.1 million
4.0
6,4 million
5.2
TNT
Indy – ESPN 7/27 5.1
6.7 million
4.9
4.2*
6,6 million
5.5/13
4.8/11*
NBC
Pocono – ESPN 8/3 4.5
3.8
6.2 million
4.5
3.8*
ESPN
5.0
TNT
Watkins Glen – ESPN 8/10 3.6
3.0*
4,8 million
4.1
3.5*
5,6 million
ESPN
5.2/?
4.0/10*
NBC
Michigan – ESPN 8/17 3.9
3.3*
5.3 million.
1.66 ESPN2 (C) 4.1 TNT
Bristol – ESPN 8/23 3.5
3.0*
5.0 million
4.1
3.5*
5.7 million ESPN
3.6 TNT
California – ESPN 8/31 3.9
3.3
5.6 million
4.3
3.7*
6,4 million
ESPN
5.0/10
NBC
ABC Coverage (11 Races)
Richmond – ESPN/ABC 9/6 3.0
3,97 million
ESPN (D)
4.2
6,8 million
ABC
3.2
TNT
New Hampshire – ABC 9/14 3.8/?
3.2/6*
6,1 million
3.3/7
2.9/6*
5.2 million
ABC
3.0 TNT
Dover – ABC 9/21 3.3/7
2.9/6
5,34 million
3.5
5.5 million
ABC
3.8 TNT
Kansas – ABC 9/28 3.5/8
3.1/?*
5.69 million
3.1/7
2.4 ESPN2
4,14 million


2.8/6* ABC
2.1 ESPN2 (G)

4.0/9
3.4/7* NBC
Talladega – ABC 10/5 4.6
4.0*
7.44 million
4.6
4.2* ABC
4.8/10
4.3/9* NBC
Charlotte – ABC 10/11 3.8/?
3.5/7
6.04 million
4.2
4.0* ABC
4.7/8
4.1/7* NBC
Martinsville – ABC 10/19 3.3/7
2.9/6*
3.78 million
3/7
3.3* ABC
4.1/9
3.5/7* NBC
Atlanta – ABC 10/26 3.6/8
3.2/7*
5.61 million
4.0/?
3.5*
ABC
4.8/10
4.2/8* NBC
Texas – ABC 11/2 3.7/?
3.4/6*
5.89 million
3.7
3.6
6.01 million
ABC
4.3/8
4.0/7* NBC
Phoenix – ABC 11/9 3.6
3.4/6*
5.66 million
ABC


3.3
2.9*
4.61 million
ESPN2 (E)

3.8
3.4*
ABC
4.7/9
4.1/8* NBC
Homestead – ABC 11/16 4.0/7
3.6*
6.60 million
4.2/8
3.8*
ABC
4.7/9
4.3/7* NBC
Network Season Totals
FOX’s 12 Race average 5.7/12
9.325 million
5.6/13
9.307 million
TNT’s 6 Race average 4.2
5.722 million
4.2
5.693 million
ESPN’s 7 Race average 4.0
5.452 million
4.4
6.069 million
ABC 10 race Chase average 3.7/8
5.986 million
3.9/8
6.156 million

 

notes:
(A) race was rained out, ran on Monday Feb 25, 2007, televised on Fox Live, the ratings were from Sunday’s rain delay coverage, have not seen any ratings for Monday
The Sunday night coverage garnered a 6.2 rating with a 10.0 share at 6:32pm/et with 10,916,000 viewers
(B) rained delayed race at Dover to Monday, 6/4/2007 aired on FOX
(C) rained delayed race at Michigan to Tuesday, 8/21/2007 aired on ESPN2
(D) rained delayed race at Richmond to Sunday, 9/7/2008, aired on ESPN instead of ABC
(E) after 2 red flags, ABC moved the final 34 laps from ABC to ESPN2 at 7:30pm/et
(G) Kansas delayed by rain, started on ABC [2-6pm/et] then moved to ESPN2 [6-8:15pm/et] 9-30-2007

Final Ratings on top, and Fast/Overnight/Household Ratings below with an ‘*’.
Cable Ratings [TNT/ESPN] usually do not list the share as Networks [FOX/ABC] do, or list overnights

A network rating is percentage of homes that are tuned into the event
A a cable rating is percentage of homes equipped with cable that are tuned into an event
(meaning that a lower network rating still can produce more households)

Overnight ratings, are measured in the top 50 markets of the country.
National ratings provide more detailed demographic information as well as the exact number of people watching.

rating: which indicates percentage of all households in the U.S. watched this broadcast
share: which indicates percentage of all households watching TV in the U.S. watched this broadcast
as of mid-2006 there were 111,348,110 television households in the U.S.


  • Sports Business Journal: NASCAR Sprint cup series ratings.(12-2-2008)
  • Final Homestead TV Ratings down: ABC’s telecast of the Ford 400 Sprint Cup race from Homestead-Miami Speedway earned a final national rating of 4.0, down from the 4.2 earned for last year’s race that also aired on ABC. The race averaged 6,598,877 viewers. Ratings for the 10 races in the Chase for the NASCAR Sprint Cup averaged a 3.8 rating on ABC, the same average as last year.(ESPN PR)(11-20-2008)
  • Homestead Overnight TV Ratings down: ABC’s broadcast of Sunday’s Ford 400 Sprint Cup season finale from Homestead-Miami Speedway earned an overnight Nielsen Media Research rating of 3.6, Street & Smith’s SportsBusiness Journal reports. The figure is 5.3% less than the 3.8 ABC earned overnight for the 2007 race.(SceneDaily)(11-18-2008)
  • Phoenix Final TV Rating slightly down: ABC’s coverage of the Sprint Cup event at Phoenix International Raceway earned a final national rating of 3.6, down slightly from the 3.7 earned for last year’s event that also aired on ABC. The telecast averaged 5,656,949 viewers. The final 30 minutes of the race aired on ESPN2 and earned a 3.3 rating, averaging 4,610,804 viewers. The Chase for the Sprint Cup ratings on ABC continue to be essentially even with last year through nine races. ESPN2’s live coverage of the Nationwide Series race at Phoenix earned a 1.3 household coverage rating, up from the 1.1 earned for last year’s race that also aired on ESPN2. The telecast averaged 1,651,486 viewers. ESPN2’s ratings for the Nationwide Series are up 7% from last year.(ESPN)(11-13-2008)
  • Phoenix Overnight TV Ratings same as 2007 UPDATE: ABC’s broadcast of Sunday’s Checker O’Reilly Auto Parts 500(k) at Phoenix International Raceway earned an overnight Nielsen Media Research rating of 3.4 with a 6 share, the same rating as in 2007. This only covers up to when ABC stopped airing the race at 7:28pm/et and showed the remainder of the race on ESPN2 [in the eastern and central time zone]. No word what the ESPN2 numbers were.(11-10-2008)
    UPDATE: the ESPN2 section carried a 2.9 Cable Rating.(Bloomberg.com)(11-12-2008)
  • Texas TV Ratings flat: ABC’s live coverage of the Dickies 500 Sprint Cup Series race at Talladega Superspeedway earned a final national rating of 3.7, the same as last year’s race that also aired live on ABC. The telecast averaged 5,889,504 viewers. Through eight races in the Chase for the Sprint Cup, ABC’s ratings are basically even with last year, averaging a 3.7. Ratings for the males ages 35-54 demographic have seen an increase of four percent. ESPN2’s live coverage of the Nationwide Series race at Texas earned a 1.2 household coverage rating, down from the 1.3 for last year’s race that also aired live on ESPN2. The telecast averaged 1,565,530 viewers. For the season, ESPN2’s ratings for the Nationwide Series are averaging a 1.5 and are up 7% from last year.(11-7-2008)
  • Texas overnight TV Ratings down a bit: ABC’s broadcast of Sunday’s Dickies 500 Sprint Cup race at Texas Motor Speedway earned an overnight Nielsen Media Research rating of 3.4 with a 6 share. ABC earned a 3.6 overnight rating in 2007 for the race last year and a 3.7 final rating.(11-3-2008)
  • Final Atlanta TV Ratings down: ABC’s coverage of the NASCAR Sprint Cup race at Atlanta Motor Speedway earned a final national rating of 3.6, down from the 4.0 the race earned last year when it also was telecast on ABC. The race averaged 5,611,102 viewers. Ratings for the Chase for the Sprint Cup on ABC are even with last year at an average of 3.8 through seven races.(ESPN)(10-31-2008)
  • TV Ratings down for Atlanta: ABC’s broadcast of Sunday’s Pep Boys 500 Sprint Cup race at Atlanta Motor Speedway earned an overnight Nielsen Media Research rating of 3.2, Street & Smith’s SportsBusiness Daily reports. The figure is 8.6 percent lower than the 3.5 ABC earned for the fall Atlanta race in 2007.(SceneDaily)(10-28-2008)
  • Martinsville Final TV Ratings down: ABC’s live coverage of the NASCAR Sprint Cup event at Martinsville Speedway earned a final national rating of 3.3, down from last year’s 3.7, also aired on ABC. The race had an average viewership of 3,776,618. Through six races, ratings in the Males ages 35-54 demographic are up five percent in ABC’s coverage of the Chase for the NASCAR Sprint Cup as compared to last year.(ESPN)(10-23-2008)
  • Martinsville Overnight TV Ratings down: The overnight TV Ratings for the TUMS Quickpak 500 at Martinsville Speedway drew an overnight rating of 2.9 with a share of 6. In 2007, the overnight rating was 3.3. The final national TV Ratings for the race in 2007 wasd 3.7.(10-20-2008)
  • Charlotte TV ratings: the ABC broadcast of the Bank of America 500 at Lowe’s Motor Speedway had a an overnight overnight rating 3.5 with a 7 share.
    AND ABC’s live coverage of the Bank of America 500 Sprint Cup race at Lowe’s Motor Speedway on Saturday night, Oct. 11, earned a final national rating of 3.9, down from the 4.2 final rating for last year’s telecast that also aired on ABC. The race averaged 6,034,447 viewers. ABC’s coverage of the Chase for the Sprint Cup is up from last year, averaging 3.9 through five races. Last year’s five-race average was 3.8.
    ESPN2’s live coverage of the rain-plagued Nationwide Series event at Lowe’s Motor Speedway on Oct. 10 earned a final national HH coverage rating of 1.1, averaging 1,356,716 viewers. The race had two red flags for rain. The rating was down from 1.3 for the same race last year when the event ran without rain delays. ESPN2 continues to be up over last year’s Nationwide Series with an average rating of 1.5 after 20 races, up from a 1.4 average last year (ESPN)(10-14-2008)
  • Talladega TV Ratings Even with 2007: ABC earned a 4.6 national rating for its live telecast of the AMP Energy 500 Sprint Cup race from Talladega Superspeedway, the same rating as was earned by last year’s race telecast, also on ABC. The race averaged 7,439,614 viewers. The race earned ABC’s highest rating so far this season and matched its highest rating from 2007. The network is televising all 10 races in the Chase for the Sprint Cup.(ESPN).(10-9-2008)
  • Talldega overnight TV Ratings: ABC’s broadcast of Sunday’s Amp Energy 500 Sprint Cup race at Talladega Superspeedway earned a 4.0 overnight rating from Nielsen Media Research, Street & Smith’s SportsBusiness Daily reports.
    The rating is 4.8% lower than the 4.2 the Cup race earned overnight on ABC in 2007.(SceneDaily)(10-7-2008)
  • Kansas Sprint Cup TV Rating Up, Nationwide Series Even: ABC’s coverage of the Sprint Cup Series race at Kansas Speedway earned a final national TV rating of 3.5, up from the 3.1 for last year’s rain-delayed event. The telecast averaged 5,691,928 viewers, an increase of 19% from last year. ESPN2’s coverage of the Nationwide Series event at Kansas earned a 1.3 final rating, the same as last year’s event, with an average viewership of 1,633,512.(ESPN)(10-3-2008)
  • Kansas Overnight TV Ratings: ABC’s broadcast of Sunday’s Camping World RV 400 Sprint Cup race at Kansas Speedway earned an overnight Nielsen Media Research rating of 3.1, Street & Smith’s SportsBusiness Daily reports. The rating is 10.7% higher than the 2.8 ABC earned overnight for the race in 2007, but that event was interrupted by rain and continued on ESPN2.(SceneDaily)(9-29-2008)
  • Dover TV Ratings down 6% ABC’s telecast of the Sprint Cup race at Dover International Speedway this past Sunday earned a final national rating of 3.3, down 6% from the 3.5 for last year’s race which also aired on ABC. The telecast averaged 5,347,549 viewers, down 3% from last year’s 5,511,479 average. ABC is averaging a 3.54 rating for the two races it has televised this year (New Hampshire and Dover). The average is 5% higher than the average for the same two races last year. ESPN2’s telecast of the Nationwide Series event at Dover this past Saturday earned a 1.1 household coverage rating, down from the 1.4 earned for the same event last year. The race drew an average viewership of 1,501,263, down from 1,638,055 for the 2007 race. For the season, ESPN2 is averaging 1.6 for 18 races, an increase of 10% over last year’s average of 1.45 for 23 races.(ESPN)(9-25-2008)
  • NHMS TV Ratings up: ABC’s First Chase Race Shows 15% Ratings Growth from 2007. ESPN on ABC’s telecast of the first race of the Chase for the Sprint Cup last Sunday from Loudon, N.H., earned a final national household rating of 3.8, up 15% from last year’s 3.3. The telecast averaged 6,098,377 viewers, an 18% increase from the 2007 race that also aired on ABC. One of the largest gains was in the Males 35-54 demographic, which was up 28%.(9-19-2008)
  • NHMS overnight TV Ratings up: ABC earned a 3.2 overnight Nielsen Media Research rating and a 6 share for its coverage of Sunday’s Sylvania 300 Sprint Cup race at New Hampshire Motor Speedway. Last season, the overnight was 2.9 rating with a 6 share.(9-16-2008)
  • Richmond TV Ratings: ESPN earned a 3.0 household coverage rating and 3,973,812 viewers for its coverage of the rain-delayed Chevy Rock and Roll 400 Sprint Cup race at Richmond International Raceway Sunday afternoon. The race was originally scheduled to air Saturday night in prime time on ABC but was postponed to Sunday due to the effects of Tropical Storm Hanna.
    Last year’s race earned a 4.2 rating when it aired on ABC and was one of ABC’s highest-rated Sprint Cup races in 2007. Sunday night’s NASCAR Nationwide Series race at Richmond, delayed two days due to Tropical Storm Hanna, earned a 1.0 household coverage rating and 1,431,872 viewers on ESPN2, down from the 1.4 for last year’s race that ran and aired on schedule.(ESPN PR)(9-9-2008)
  • Calif TV Ratings down: ESPN’s ratings for both the Sprint Cup and Nationwide Series races last weekend at Auto Club Speedway in Fontana, Calif., were down from the same races a year ago. Sunday night’s Sprint Cup event earned a 3.9 household coverage rating with 5,637,651 viewers, down from last year’s 4.3 rating with 6,379,941 viewers. The race was the sixth and final event of the season to air on ESPN. For its six races, ESPN averaged a 4.12, down seven percent from last year’s 4.41 average for five races. The final 11 races of the 2008 season are scheduled to air on ABC while produced by ESPN. Saturday night’s Nationwide Series race earned a 1.1 household coverage rating and 1,433,645 viewers on ESPN2, down from last year’s 1.3 rating with 1,737,379.(ESPN)(9-3-2008)
  • Bristol TV Ratings down: ESPN’s live coverage of the Sprint Cup Series race at Bristol Motor Speedway earned a 3.5 household coverage rating, down from a 4.1 for last year’s telecast on ESPN. Viewers were 4,996,647, down 13% from 5,735,433 in 2007.
    Coverage of the NASCAR Nationwide Series race at Bristol on ESPN earned a 1.4 household coverage rating, down from a 1.5 for last year’s race that aired on ESPN2. Viewers were 1,748,983, down 12% from 1,993,590 in 2007.(ESPN)(8-26-2008)
  • Michigan TV Ratings: ESPN’s coverage of the NASCAR Sprint Cup race at Michigan had a 3.9 household coverage rating, with 3,743,919 households [5.30 million viewers]. Comparisons to the 2007 race are not direct as last year’s race aired on a Tuesday morning on ESPN2 after a two-day rain delay and earned a 1.7 rating. ESPN2’s coverage of the NASCAR Nationwide Series race at Michigan was up from last year, earning a 1.3 household coverage rating in 1,269,087 households. The 2007 race earned a 1.2 rating. Ten of the past 11 telecasts on ESPN2 have shown increases as compared to the same race last year that also aired on ESPN2.(ESPN Communications)(8-20-2008)
  • Watkings Glen TV Ratings: ESPN’s coverage of the NASCAR Sprint Cup race at Watkins Glen, which included a red flag of more than 40 minutes, earned a 3.6 final household coverage rating, down from last year’s 4.1. The telecast had 3.4 million household impressions, down from last year’s 3.9. Final ratings from the telecast of the NASCAR Nationwide Series race from Watkins Glen on ABC will be available Thursday.(ESPN)(8-12-2008)
  • Pocono TV Ratings earn 4.5: ESPN officials say Sunday’s coverage of the Sunoco Red Cross Pennsylvania 500 Sprint Cup race at Pocono Raceway earned a 4.5 Nielsen Media Research rating, matching the 2007 figure for the same race. The network says ESPN2’s coverage of Saturday’s Napa Auto Parts 200 NASCAR Nationwide Series race at Circuit Gilles Villeneuve in Montreal, Canada, earned a 1.5, up 7.1% from a 1.4 last year.(SceneDaily)(8-5-2008)
  • Indy TV Ratings Increase: ESPN had a final household coverage rating of 5.1 for the Allstate 400 at the Brickyard, a 3% increase from last year’s 4.9. Household impressions were 4,888,964, up 5% from last year’s 4,657,433. Viewership 6,667,729, up 1% from last year’s 6,573,536. This race is ESPN’s most-viewed auto race ever. The NASCAR Nationwide Series ORP event was on ESPN and had a final rating of 1.5, up 6% from last year’s 1.4 on ESPN2. For NNS season on cable (ESPN and ESPN2), they are up 17 percent from last year (not including the California race that was rain-delayed and run on Monday).(ESPN)(7-29-2008)
  • Chicago TV Ratings: Final Nielsen Media Research numbers show that TNT’s coverage of six Sprint Cup races this season matched its ratings from 2007 with one big gain and one big loss, Street & Smith’s SportsBusiness Daily reports. The network averaged a 4.2 coverage area rating and 5.7 million viewers for the six events, the Daily reports. Its first race this year, the Pocono 500 at Pocono Raceway, earned a 4.6 coverage rating, up 27.8% from last year, but it was the only TNT event to see a ratings increase. The Daily reports that three of the next five races declined from ’07.
    Coverage of the LifeLock.com 400 at Chicagoland Speedway, which moved from a Sunday afternoon race last year, saw ratings drop 22.9% and viewership fall 19.4%. Direct comparisons are somewhat skewed because Saturday night events typically draw smaller audiences.
    The race-by-race ratings: June 8 Pocono 500 at Pocono, 4.6, up 27.8%; June 15 LifeLock 400 at Michigan, 3.9, even; June 22 Toyota/Save Mart 350 at Infineon Raceway, 4.3, down 8.5%; Lenox Industrial Tools 300 at New Hampshire, 4.0, down 2.4%; Coke Zero 400 at Daytona, 4.5, even; and LifeLock.com 400 at Chicagoland, 3.7, down 22.9%.(Scene Daily)(7-16-2008)
  • Daytona TV Ratings After two weeks out of the top spot, NASCAR on TNT finally returned to is accustomed spot atop the weekly cable ratings. The Coke Zero 400 drew a 3.8 final rating with 6.4 million viewers on TNT Saturday night, flat in ratings and up 4% in total viewers from a 3.8 with 6.2 million last year. The race was easily the most watched program on cable for the week, beating the next best show (WWE Raw on USA Network) by over 1 million viewers. TNT’s NASCAR post-race show finished #4 for the week, drawing a 3.0 with 4.9 million viewers. With only one race left to televise, TNT is averaging a 3.6 rating with 5.8 million viewers for five NASCAR races, up 6% and 3% from a 3.4 with 5.6 million last year.(PR)(7-10-2008)
  • New Hampshire TV Ratings equal 2007s: NASCAR delivered a 3.4/8 (5.5 mill.) this Sunday on TNT for a rain-shortened race from New Hampshire. Sunday’s 3.4/8 matches last year’s TNT rating for the same race.(PR)(7-4-2008)
  • Sonoma TV Ratings down: NASCAR Sprint Cup on TNT posted a 3.7/8 (6.0 mill.) this Sunday for racing from Infineon Raceway, down -8% from last year’s 4.0/9. Sprint Cup Racing on TNT is averaging a 3.7/9 (5.8 mill) through three races. That’s a +9% increase over 2007 which includes the rain delayed race at Pocono.(PR)(6-26-2008)
  • Michigan TV Ratings same as 2007: Sprint Cup racing posted a 3.3/9 (5.1 mill.) this Sunday for racing from Michigan on TNT. In its first fair comparison to last year (last week’s comparison was impacted by rain in 2007), NASCAR on TNT was flat among all Homes (3.3) and down among M18-34 (-13%), M18-49 (-8%), and average audience (-3%).(PR)(6-19-2008)
  • Pocono Ratings up 27% over 2007: Turner Sports hit the track this past Sunday with the first of it’s six 2008 Sprint Cup Summer Series races on Turner Network Television (TNT). TNT’s coverage of the Pocono 500 at Pocono Raceway earned a 3.9 US rating, up 27% over last year’s coverage on the network. The race was also the top-ranked program for the week on cable among total viewers (6,098,000), households (4,393,000), adults 18-49 (2,780,000) and adults 25-54 (3,271,000).(TNT PR)(6-10-2008)
  • NASCAR on Fox TV Ratings & Viewership Rise in 2008: Putting the brakes on a two-year trend, overall viewership figures for the Emmy Award-winning series in 2008 rose year-to-year for the first time since 2005, posting an impressive 5.7/12 average national household rating and share (9.4 million viewers), up +2% over last year’s 5.6/13
    (9.3 million). NASCAR Sprint Cup racing on FOX concluded its season as the top-rated and most-watched regular season sport from February through June for the eighth consecutive year. Eleven out of the thirteen NASCAR Sprint Cup points races on FOX either grew or equaled last year’s viewing levels, a first for the sport on the network.
    In addition to households, NASCAR on FOX also posted year-to-year increases in the sports’ traditionally strong male demographics. The rating for men age 35-54 was up +5% (6.5 vs. 6.2) over last season, while ratings in the broader male, 25-54 category were up +2% (5.4 vs. 5.3).
    NASCAR on FOX concluded its 2008 campaign with two big races. First, on the Sunday of Memorial Day weekend (5/25), the Coca Cola 600, the longest race of the season, posted a 4.7/10 household rating (7.6 million viewers), +4% over the 2007 race and was the top-rated and most-watched event of the holiday weekend. This marks the eighth
    straight year that the Coke 600 on FOX delivered a larger audience than the Indy 500 4.6/13, (7.2 million). Last Sunday, in the FOX season finale, the race from Dover scored a 4.5/11 (7.1 million viewers), and was the top-rated event for the weekend. The Dover race a year ago was washed out on Sunday and posted a 2.3/7 when run on Monday.(FOX)(6-3-2008)
  • Dover TV Ratings: Sprint Cup Racing on Fox concluded its 2008 campaign with a 4.2/10 for the race from Dover yesterday to rank as the top-rated event for the weekend. Last year’s race which was rained-out and rescheduled on a Monday afternoon posted a 2.2/7 and was not included in the 2007 season average. For the 2008 season, Sprint Cup racing averaged a 5.2/11 in the meters for 13 races, flat with last year’s average for just 12 races.(Fox)(6-2-2008)
  • Indy 500 TV Ratings: After registering a preliminary 5.1 overnight rating, Sunday’s 92nd running of The Indianapolis 500 finished with a final rating of 4.5. The Coca-Cola 500 had an overnight rating of 4.4, but improved to a 4.7 final number when the smaller markets were added to the larger market/overnight number. The NASCAR race was run in prime time Sunday.(Indianapolis Star)(5-29-2008)
  • Coke 600 TV Ratings up: NASCAR on Fox averaged a solid 4.7/10 (7.6 million viewers) on Sunday for the Coke 600 from Charlotte. That’s up +4% over last year’s 4.5/10, and marks the first ratings gain for the race in three years. Sunday’s race opened up at a 3.6/9 at 5:51pm, and grew steadily for the night peaking at a 6.1/11 averaging
    nearly 9.9 million viewers (10-10:22pm). For the season-to-date, Sprint Cup Racing on Fox is averaging a 5.9/12 (9.7 million viewers), up +5% over last year’s 5.6/13 for the same 12 races. Across key male demos, the results for the 2008 season were mixed, as Fox was down -7% on M18-34 (2.7 vs. 2.9), flat among M18-49 (4.5), up +6% among NASCAR’s
    core demo of M25-54 (5.6 vs. 5.3), and up +4% on average audience (9.655 million viewers vs. 9.319 mill).(Fox PR)(5-27-2008)
  • Record TV Ratings for All-Star Race: SPEED scored its highest rating in network history, earning a Nielsen Media Research mark of 3.74 (2,701,000 households), up 6% from last year’s 3.53 (2,480,000 Households), making it the No. 1 network in basic cable during its coverage of Saturday’s Sprint All-Star Race XXIV. The event, in its second of eight seasons on SPEED, peaked at 4.75 (3,430,000 households) and drew a network record four million viewers. SPEED pre- and post-race programming also delivered larger audiences in 2008 as Nielsen Ratings for both NASCAR RaceDay and NASCAR Victory Lane were up from 2007. NASCAR Victory Lane jumped 20% from a 1.03 (721,000 households) to a record 1.28 (926,000 households) and NASCAR RaceDay has been up double digits from 2007 all season long. The Craftsman Truck Series race from Lowe’s Motor Speedway scored an average Nielsen Household Rating of 1.13 (817,000 households), a 41-percent increase over the 2007 event, which scored a .80 (563,000 households). The race peaked at 1.54 (1,112,000 households). An average of 1.1 million viewers watched the race, the most ever for the Charlotte event. Nielsen ratings for NCTS races on SPEED in 2008 are up 18% from 2007.(SPEEDtv PR)(5-20-2008)
  • Final Darlington TV Ratings up 14%: NASCAR on Fox tallied its third straight year-to-year increase with a 4.8/10 (7.8 million viewers) for Saturday primetime racing from Darlington. That’s a +14% gain over last year’s 4.2/12 for the same event, and that +14% increase is Fox’s largest jump for a NASCAR race in two months, since the Atlanta race posted a +23% gain. Note that last year’s Darlington race was rained out of its scheduled window and run on a Sunday afternoon. Nearing the end of Fox’s portion
    of the Sprint Cup season [13 races], NASCAR on Fox is all but assured of finishing the year with increased ratings. NASCAR has averaged a 6.0/12 to date on FOX, a +5%
    improvement over last year’s 5.7/13 with only two races to go. Key demographics have been a mixed bag, with Men 18-34 down for the season-to-date (-7%, 2.8 vs. 3.0), but Men 18-49 flat (4.6) and Men 25-54 up +4% (5.7 vs. 5.5).(Fox PR)(5-15-2008)
  • Darlington overnight TV Ratings up 8%: A weekend of increases for FOX was highlighted by a 4.3/8 on Saturday night for Sprint Cup racing from Darlington. Saturday night’s 4.3/8 is an +8% gain over last year’s 4.0/8 for the Darlington race, which ran on Sunday afternoon due to rain. FOX’s 4.3/8 for the night was good enough to narrowly win the Primetime battle. CBS was second with a 4.2/8. FOX’s slight margin in the overnights will likely grow when national ratings are released tomorrow morning. After a brief mid-season swoon, NASCAR oOn Fox now appears to be back on track, as Fox’s last three races have each posted year-to-year increases in the metered markets. For
    the season-to-date, NASCAR on Fox is averaging a 5.4/11 in the overnights, a tenth better than last year’s 5.3/11 (+2%). FOX’s next race – the Coca-Cola 600 during Memorial Day weekend – will be the last race of this season to count toward the year-to-year comparison because last year’s Dover race was rained out, run on a Monday, and excluded from the total.(Fox)(5-12-2008)
  • Richmond TV Ratings higher: For the second straight week, NASCAR on Fox posted a year-to-year increase as Saturday’s race from RICHMOND averaged a 4.5/9 (7.3 million viewers). That’s up +5% over last year’s 4.3/11, which aired on a Sunday due to a Saturday rain-out. This is FOX’s best NASCAR rating for a Saturday night race since 2006. Saturday’s race opened at a 4.0/9 at 7:51p, and peaked at a 5.5/11 from 11-11:30p. For the night, FOX was the top-rated network among both Households (4.3/8), and Adults 18-49 (2.5/9), easily outrating the competition. Remarkably, every time FOX has aired a Saturday night race over the last seven-plus years the race has won the night among Adults 18-49, a perfect 12 for 12 record. Season-to-date, Sprint Cup racing on FOX is averaging a 6.1/12 (10.1 million viewers), up +3% over last year’s 5.9/13. Currently, Sprint Cup racing on FOX is the top-rated sport in season.(Fox)(5-8-2008)
  • Richmond Overnight TV Ratings up slightly: NASCAR on Fox notched a slight increase for the second straight week with a 4.2/8 for primetime racing from Richmond. Saturday night’s 4.2/8 is a tenth of a point gain over last year’s 4.1/10 when the race was rained out of its schedule window and aired on Sunday afternoon. FOX’s 4.2/8 in primetime was good enough to win the night, narrowly beating out second-place CBS’s 4.0/7. FOX’s primetime advantage will likely grow larger when the nationals are released and NASCAR
    delivers its typical meter-to-national improvement. For the season-to-date, NASCAR On FOX is averaging a 5.5/11, +2% better than last year’s 5.4/11.(Fox)(5-5-2008)
  • Talladega’s overnight TV ratings up from 2007: Fox’s broadcast of Sunday’s Aaron’s 499 Sprint Cup race at Talladega Superspeedway earned a 5.2 overnight Nielsen Media Research rating and an 11 share in the nation’s largest television markets, Street & Smith’s SportsBusiness Daily reports. The rating is 2% higher than the 5.1 Fox earned overnight for the race in 2007. ABC’s broadcast of Saturday’s Aaron’s 312 Nationwide Series race earned a 2.3 overnight rating, the Daily said, up 9.5% from the 2.1 the race earned in 2007.(SceneDaily)(4-29-2008)
  • Phoenix TV ratings share match 2007: Fox’s broadcast of last Saturday night’s Subway Fresh Fit 500 Sprint Cup race at Phoenix International Raceway earned a final Nielsen Media Research rating of 4.4 and an 8 market share, Street & Smith’s SportsBusiness Daily reports. The rating matches the 4.4 Fox earned last year, while the market share dropped from a 9 in 2007.(SceneDaily.com)(4-19-2008)
  • Phoenix overnight TV ratings off a tick to 2007: Saturday night’s NASCAR on Fox race from Phoenix posted a 4.0/7, off a tenth compared to the same race a year ago (4.1/8). For the night, FOX’s lineup of baseball and NASCAR averaged a 3.9/7 and finished first for the night, with NBC second at a 3.8/7. Season-to-date, NASCAR On FOX is now averaging a 5.7/11 in the metered markets, a +2% improvement over last year’s 5.6/12.(FoxPR)(4-17/2008)
  • Texas TV Ratings down: NASCAR on Fox earned a 5.4/12 (8.6 million viewers) this weekend for racing from Texas, down -4% from last year’s 5.6/12. This marks the first time this season that a regularly scheduled Fox NASCAR event has declined from last year’s rating. The primary factor in this weekend’s NASCAR decline was competition from the season’s first full Sunday afternoon MLB schedule. There are 25 MLB home markets in the U.S., and Sunday’s NASCAR race was down in 19 of them. Despite being down year-to-year, Sunday’s Texas race was still easily the highest-rated event for the day on any broadcast network. Season-to-date, NASCAR on FOX is averaging a 6.6/14 (11.1 mllion viewers), up +3% over last year’s 6.4/14.(Fox PR)(4-10-2008)
  • Final Martinsville TV ratings match 2007: Fox’s broadcast of the March 30 Goody’s Cool Orange 500 NASCAR Sprint Cup race at Martinsville Speedway earned a final Nielsen Media Research rating of 5.3 and a 12 market share, Street & Smith’s SportsBusiness Daily reports. The rating matches the 5.3 Fox earned for the race in 2007.(SceneDaily)(4-7-2008)
  • Martinsville overnight TV Ratings same as 2007: NASCAR on Fox tallied a 4.9/10 yesterday for racing from Martinsville. Yesterday’s 4.9/10 is flat with last year’s Martinsville rating [4.9/11], but in this case that’s good news given the dramatically tougher competition faced by this year’s race. Yesterday’s race came against a pair of NCAA Regional Finals, including the strong Davidson-Kansas game, while last year’s race aired on the Final Four weekend and faced no NCAA basketball. By matching last year’s rating,
    FOX maintains its streak of seven straight NASCAR events this year that have been at least flat with last year in the metered markets (this excludes the Fontana race because of rain). Los Angeles has emerged as the surprise market of the year for NASCAR. Yesterday’s race earned a 2.8/7 in LA, a +65% gain over last year’s 1.7/5. For the season-to-date, Sprint Cup racing on FOX is averaging a 6.2/12, including Fontana, a +5% bump over last season’s 5.9/12.(Fox PR)(3-31-2008)
  • Final Bristol Cup TV Ratings up: NASCAR on Fox Final National TV Rating for Sunday’s race from Bristol earned a 5.5/13 (8.9 million viewers). That’s an +8% gain over last year’s 5.1/12 and a nice increase on a day when the competition came up stronger than expected. For the season-to-date, including the rain-impacted Fontana race, NASCAR on Fox is averaging a 7.1/14 and 12.1 million viewers. That’s up +4% over last year on rating (vs. 6.8/14) and up +7% on average audience (vs. 11.4 mill.). Excluding that one rain-impacted race, NASCAR on Fox is up +7% on rating (7.3/15 vs. 6.8/15) and +10% on viewership (12.4 mill. vs. 11.2). So far this season, FOX has aired six Sprint Cup programs that were not impacted by rain, and all six of them have posted better ratings than last year (Bud Shootout, Daytona qualifying, and four points races). This is the first time in FOX’s history that six consecutive NASCAR events have enjoyed a year-to-year increase. Saturday’s Nationwide race from Bristol aired on ABC and earned a 2.0/5, down -5% compared to last year’s 2.1/6 for the same race.(Fox PR)(3-21-2008)
  • Bristol TV Ratings Up: NASCAR on Fox posted a 5.0/11 for racing from Bristol Sunday, a +2% gain over the same race a year ago and the third straight week that NASCAR has posted a year-to-year increase in the metered markets. Season-to-date, NASCAR on Fox is now averaging a 6.5/13 in the metered markets, a +7% boost over last
    year’s 6.1/12.(Fox PR)(3-17-2008)
  • Final Atlanta TV Ratings are up: Fox’s broadcast of last Sunday’s Kobalt Tools 500 Sprint Cup race at Atlanta Motor Speedway earned a final 6.4 Nielsen Media Research rating and a 15 market share, Street & Smith’s SportsBusiness Daily reports. The rating is 23.1% higher than the 5.2/12 Fox earned for the Atlanta race last year.(SceneDaily.com)(3-14-2008)
  • Overnight TV Ratings up for Atlanta: NASCAR on Fox TV Ratings hit a five-year high for the second straight week. This time the good news came from Atlanta, where yesterday’s race earned a 5.6/12 [overnight/fast], Fox’s top Atlanta race rating since 2003 and a +19% gain over last year’s 4.7/10. Remarkably, FOX’s 5.6/12 for the race nearly matched the combined ratings of head-to-head competition on ABC, CBS, and NBC (5.7/12), and when national ratings are released it’s likely that FOX will beat that three-network total. For the season-to-date, NASCAR On FOX is averaging a 6.8/13, a +5% gain over last year’s 6.5/13. Excluding the rain-impacted Fontana race, FOX has now aired five Sprint Cup programs this year, and all five have been either flat or up in the metered markets.(FoxPR)(3-10-2008)
  • Overnight TV Ratings up for Las Vegas: NASCAR ON FOX earned a major victory Sunday with a 6.2/12 for Sprint Cup Racing from Las Vegas. That 6.2/12 is a 13% gain over last year’s 5.5/11 for the same race. This year’s 13% growth for the Las Vegas race matches FOX’s best gain for any single race in almost four years, since the 2004 California race posted a 14% increase. Sunday’s 6.2/12 is FOX’s best rating for the Las Vegas race since 2003 (6.3/13), which not coincidentally is also the last year that FOX’s Vegas race was not preceded by a bye week. For the season-to-date, NASCAR On FOX is averaging a 7.2/14 for the Sprint Cup, up +3% over last year’s 7.0/14. So far this season, FOX has aired four Sprint Cup events that were not impacted by weather (Bud Shootout, Daytona qualifying, Daytona 500, Las Vegas 400) and all four have either matched or beaten last year’s metered market rating.(Fox PR), have not seen any ratings on Monday’s rain-delayed Cup race.(3-4-2008)
  • Daytona 500 early TV Ratings: Yesterday’s 50th running of the Daytona 500 on Fox scored increased average audience, total audience and household ratings
    compared to a year ago, according to fast national figures released today by Nielsen Media Research. The 50th Daytona 500 earned a 10.2/20 household rating/share and averaged 17.8 million viewers, and both the rating and average audience are +1% better than a year ago (10.1/20, 17.5 million). It was also the second highest-rated and second
    most-watched 500 ever on Fox, trailing the 2005 race in both stats. 33.5 million Americans watched at least part of the Great American Race, a +2% improvement over 2007’s 33.0 million. The Daytona 500 remains far and away the top-rated event in American motorsports. Yesterday’s race more than doubled the rating of last year’s Indianapolis 500 (+137% vs. 4.3/12). Fox’s improved Daytona 500 rating completed a Speedweeks “triple play” as the Daytona 500 (+1%), Daytona Pole Qualifying (+4%), and Budweiser Shootout (+6%) all posted gains over the same events in 2007. This is the first time that all of Fox’s Speedweeks programming has boasted a year-to-year increase.(Fox PR)(2-18-2008)
  • Bud Shootout and Daytona 500 Qualifying Overnight Ratings up: NASCAR saw a rise in in overnight television ratings for both Saturday night’s Budweiser Shootout at Daytona International Speedway and Sunday’s Daytona 500 qualifying over 2007 figures. Fox’s broadcast of the shootout earned an overnight rating of 4.5 and an 8 market share from Nielsen Media Research, Street & Smith’s SportsBusiness Daily reported. The rating was 7.1% more than the 4.2 overnight figure last year. Fox’s coverage of Sunday’s Sprint Cup qualifying session earned a 2.7 and a 6 share, the Daily said. The rating was 8% [2.5/6] higher than last year.(SceneDaily.com)(2-11-2008)
  • Bud Shootout TV Ratings up 6%: The 2008 Sprint Cup season got off to a strong start Saturday night by notching a 5.1 household rating and a 9 share (8.5 million viewers) for the Budweiser Shootout shown on Fox from Daytona International Speeday. Saturday’s 5.1/9 is a +6% gain over last year’s 4.8/9 for the Shootout, according to Nielsen Fast National ratings released today. The Budweiser Shootout powered FOX to primetime wins for the night in both household rating and the Adults 18-49 demographic. Among all homes, FOX’s 5.1/9 for the Shootout scored a +19% win over second place NBC’s 4.3/8 and FOX’s 3.0 rating in Adults 18-49 was good for an impressive +30% win over ABC’s 2.3. The Shootout also saw ratings increases among Men 25-54 (+6%, 5.1 vs. 4.8) and Men 55+ (+8%, 5.6 vs. 5.2). Viewing of the Budweiser Shootout peaked at a 6.1/11 from 10:00-10:10pm/et as over 10 million viewers saw Dale Earnhardt Jr. take the checkered flag in his first outing in the #88 car for Hendrick Motorsports.(Fox PR)(2-11-2008)

    Born on Date: February 12, 2007