TV RATINGS 2007

notes:
(A) race was rained out, ran on Monday Mar 20, 2006, televised on FX/Cable
(B) rained delayed race at Talladega on 5/1/2006 on FX [instead of 4/30 on Fox]
(C) rained delayed race at Richmond to Sunday. 5/6/2007 aired on FOX
(D) rained delayed race at Darlington to Sunday, 5/13/2007 aired on FOX
(E) rained delayed race at Dover to Monday, 6/4/2007 aired on FOX
(F) rained delayed race at Michigan to Tuesday, 8/21/2007 aired on ESPN2
(G) Kansas delayed by rain, started on ABC [2-6pm/et] then moved to ESPN2 [6-8:15pm/et] 9-30-2007

Final Ratings on top, and Fast/Overnight Ratings below with an ‘*’.
Cable Ratings [TNT/ESPN] usually do not list the share as Networks [FOX/ABC] do, or list overnights

A network rating is a percentage of homes that are tuned into the event
A a cable rating is a percentage of homes equipped with cable that are tuned into an event
(meaning that a lower network rating still can produce more households)

Overnight ratings, are measured in the top 50 markets of the country.
National ratings provide more detailed demographic information as well as the exact number of people watching.

rating: which indicates a percentage of all households in the U.S. watched this broadcast
share: which indicates a percentage of all households watching TV in the U.S. watched this broadcast
as of mid-2006 there were 111,348,110 television households in the U.S.

• Final TV Ratings down for Homestead: ABC’s telecast of the Ford 400 Nextel Cup race from Homestead-Miami Speedway received a 4.2 rating, according to Street and Smith’s SportsBusiness Daily. That was down 10.6% from NBC’s broadcast of the race a year ago. NBC’s final telecast of a NASCAR race received a 4.7 national rating, according to Nielson Media Research figures. The lower ratings for the Homestead race reflected a trend in Chase For The Nextel Cup events, as all 10 Chase races in 2007 received lower ratings compared to 2006. Some races were not comparable, however, because a race may have been on network TV last year and cable in ’07. According to SportsBusiness Daily, the top-rated sports program for the Nov. 17-18 weekend was the Dallas Cowboys-Washingtomn Redskins NFL game, which received a 15.0 rating.(SceneDaily.com)(11-27-2007)
• Overnight Homestead TV ratings lower than 2006: ABC’s broadcast of Sunday’s Ford 400 Nextel Cup season finale earned a 3.8 overnight rating from Nielsen Media Research, Street & Smith’s SportsBusiness Daily reports. The figure is 11.6% lower than the 4.3 NBC earned overnight for the race in 2006.(SceneDaily.com)(11-19-2007)
• Overall TV Ratings down: NASCAR ends its season Sunday with ratings down again this year. And while it has fan interest beyond its Southern base, it’s still an also-ran in big cities outside the South. This season’s NASCAR Nextel Cup races — airing on Fox, TNT, ESPN and ABC — are averaging 4.2% of U.S. TV households — down 9% from last year’s average and off 21% from 2005. ABC’s Checker Auto Parts 500 on Sunday — when Jimmie Johnson virtually nailed down the season points title — showed interest still is largely regional. The race drew 10.5% of households in Greenville, S.C., 9.1% in Knoxville, Tenn. and 7.8% in Birmingham, Ala. But it drew just 1.3% in New York, 1.9% in Los Angeles and 2.4% in Chicago. Dick Glover, NASCAR vice president/broadcasting, notes the average NASCAR race ratings in New York (1.9%), Los Angeles (2.1%) and Chicago (2.9%) — which together constitute about 15% of TV households in the USA — are up slightly or even with last year. He concedes there’s no silver bullet to win over more major-market eyeballs: “All you can do is expose your product and see if people like it.” But Glenn Enoch, ESPN vice president/research, suggests NASCAR’s viewer drop-off has an asterisk. Ratings this season among males age 18-34 — whom advertisers covet because they haven’t always formed brand loyalties and are seen as more susceptible to advertising — are “virtually flat.” The big losses came among viewers older than 55. Since NASCAR’s biggest stars all appear in a single weekend race, its ratings are more indicative of overall viewer interest than ratings for sports such as football, basketball and baseball, where audiences get splintered across lots of time slots. And NASCAR’s stand-alone race ratings make the sport’s TV appeal seem pretty big — until you compare them to the cumulative appeal of other sports. Consider that weekend college football games just on Disney’s ABC, ESPN and ESPN2 can produce total ratings about five times bigger than NASCAR’s 4.2% race average. And NFL games each week typically produce total ratings well over 10 times bigger than the NASCAR race average.(USA Today)(11-14-2007)
• Phoenix overnight TV ratings down from 2006: ABC’s broadcast of Sunday’s Checker Auto Parts 500 Nextel Cup race at Phoenix International Raceway earned a 3.4 overnight Nielsen Media Research rating, Street & Smith’s SportsBusiness Daily reports. The figure is 17.1% lower than the 4.1 NBC earned overnight for the same race last year.(SceneDaily.com)(11-12-2007)
• Texas TV ratings down 14% from 2006: ABC’s broadcast of last Sunday’s Dickies 500 NASCAR Nextel Cup race at Texas Motor Speedway earned a final Nielsen Media Research rating of 3.7, Street & Smith’s SportsBusiness Daily reports. The rating is 14% lower than the 4.3 NBC earned for the race in 2006.(SceneDaily.com)(11-9-2007)
• Texas overnight TV ratings down from 2006: ABC’s broadcast of Sunday’s Dickies 500 Nextel Cup race at Texas Motor Speedway earned a 3.6 overnight Nielsen Media Research rating, Street & Smith’s SportsBusiness Daily reports. The figure is 10% lower than the 4.0 NBC earned overnight for the race in 2006.(SceneDaily)(11-5-2007)
• Overnight TV ratings drop 16.7%: ABC’s broadcast of Sunday’s Pep Boys Auto 500 Nextel Cup race at Atlanta Motor Speedway earned a 3.5 overnight Nielsen Media Research rating, Street & Smith’s SportsBusiness Daily reports. The rating is 16.7% lower than the 4.2 NBC earned overnight for the race in 2006.(SceneDaily.com)(10-29-2007)
• Final Charlotte TV Ratings down: With the Chase for the Nextel Cup Championship not much of a TV draw anymore, it will be curious to see what ABC’s coverage of yesterday’s Subway 500 can pull in ratings. Last fall’s race here was a 4.1. ABC’s coverage of the Bank of America 500 a week ago pulled only a 4.2 rating. The past three Saturday night races at Charlotte, on NBC, drew ratings of 4.7, 5.1 and 4.9, for 2006, 2005 and 2004 respectively.(Winston Salem Journal)(10-22-2007)
• Overnight TV ratings slip 2.5%: ABC’s broadcast of Saturday night’s Bank of America 500 Nextel Cup race at Lowe’s Motor Speedway earned an overnight Nielsen Media Research rating of 4.0, Street & Smith’s SportsBusiness Daily reports. The rating is 2.5% lower than the 4.1 NBC earned overnight from the nation’s largest markets for the race in 2006.(SceneDaily.com)(10-15-2007)
• Overnight Talladega TV ratings drop: ABC’s broadcast of Sunday UAW-Ford 500 Nextel Cup race at Talladega Superspeedway earned an overnight Nielsen Media Research rating of 4.2, Street & Smith’s SportsBusiness Daily reports. The figure is 2.3% lower than the 4.3 NBC earned overnight for the race in 2006.(SceneDaily.com)
  UPDATE: ABC’s coverage of the Talladega race earned the largest households and viewership numbers of the 11 Nextel Cup events that have been televised so far by ABC and ESPN. With a fast national rating of 4.6, ABC’s coverage was seen by 7,347,000 viewers in 5,156,000 households. The previous season high in both categories for ESPN and ABC was ABC’s live telecast of the Richmond event, which had 6,804,000 viewers in 4,749,000 households. ESPN’s telecast of the Indianapolis event had the highest rating of 4.9. While the household rating was only 5% lower than last year’s Talladega race, ABC was up 19% in the key Males 18-34 demographic.(ESPN Communications)(10-8-2007)
• Overnight Kansas TV ratings drop UPDATE: ABC earned an overnight Nielsen Media Research rating of 2.8 for the 2 to 6 p.m. portion of Sunday’s LifeLock 400 Nextel Cup race at Kansas Speedway, Street & Smith’s SportsBusiness Daily reports. The rating is 17.6% lower than the 3.4 NBC earned when it aired the Kansas race in 2006. Because of the rain delays in Sunday’s race, ABC shifted coverage to its ESPN2 channel, where it earned a 2.1, according to the Daily.(SceneDaily.com)(10-2-2007)
  UPDATE: ESPN officials say the late-day coverage of Sunday’s LifeLock 400 Nextel Cup race at Kansas Speedway set a record as the highest-rated and most-viewed auto race in ESPN2’s history. The race, which was switched from ABC after two rain delays, earned a 2.8 rating and was seen by 2.7 million households and 4.1 million viewers.(SceneDaily.com)(10-3-2007)
• Dover early TV Ratings: ABC’s Nextel Cup at Dover delivered a 3.5 fast national rating with 3,911,057 households and 5,498,209 viewers. ABC had double-digit increases among almost all measurements as compared to last year’s Dover telecast. Households were up 15%, viewership was up 17%, Males 18-34 up 20%, Males 18-49 up 14% and Males 25-54 up 18%.(ESPN Communications)(9-24-2007)
• NHIS TV Ratings: The final television rating for the Sylvania 300 last week at New Hampshire International Speedway was a lackluster 3.3 on ABC. Last year’s race came in at 3.7, but was on cable network TNT (down 10.8 percent). As far as households, the ABC network telecast attracted 3,676,000 households, up from 3,389,000 last year.
  The Saturday night race at Richmond a week earlier earned a 4.2 rating on ABC. A network rating is a percentage of homes that are tuned into the event, while a cable rating is a percentage of homes equipped with cable that are tuned into an event – meaning that a lower network rating still can produce more households.(SceneDaily.com)(9-22-2007)
• Overnight TV Ratings for NHIS – conflicting reports: ABC drew a 3.3 fast national rating for its Sylvania 300 telecast Sunday from New Hampshire International Speedway, according to the network. Households (3,676,000) were up 7% from last year when the race was shown on cable (TNT).(SceneDaily.com)
  AND Coverage of the first leg of the Chase For the Nextel Cup drew a surprisingly low numbers on Sunday afternoon. The Sylvania 300 drew a 2.8 overnight on ABC; there is no comparison to last year’s numbers available, as the 2006 edition of the race aired on cable [was on TNT with a 3.0 cable rating, approx 5 million viewers]. The 2.8 is not only the lowest overnight for a regularly scheduled Nextel Cup race this season (on broadcast or cable), but it is also the lowest overnight for NASCAR on network television since at least 2004. The 2.8 rating put NASCAR behind NFL telecasts on FOX and CBS, and behind the final round of the Tour Championship on NBC, the final leg of the PGA Tour Playoffs. Last year, eight Chase for the Cup races on NBC averaged a 4.0 overnight rating. Prior to Sunday, no Chase for the Cup race on network television had drawn less than a 3.4 overnight.(sportsmediawatch/Sports Business Daily-Sub needed)(9-18-2007)
• ABC’s Return to Cup Delivers Ratings, Viewership Increase for Richmond: The first Nextel Cup race televised on ABC since July 2000 delivered an increase in ratings and viewership for the Chevy Rock & Roll 400 at Richmond International Raceway. The telecast by ESPN on ABC delivered a 4.2 fast national rating with more than 4,731,000 households and more than 6,750,000 viewers. The households represent a 33% increase (up from 3,568,000) and the viewership increased 28% (up from 5,288,000) from last year’s Richmond telecast. ABC won Saturday night in all key adult demographics, and the race delivered ABC its largest Saturday night audience since April, as well as its strongest Adult 18-49 Saturday night audience since December.(ESPN PR)(9-11-2007)
• TV Ratings for Michigan: The twice rain delayed Nextel Cup race from Michigan Intenrational Speedway on Tuesday August 21st earned a 1.66 rating on ESPN2. Year to date through four races on ESPN [not counting the race at MIS on ESPN2], the rating is a 4.44 overall.(ESPN)(8-30-2007)
• Bristol TV Ratings slightly down: The TV Cable Ratings for the Shaprie 500 Nextel Cup race at Bristol Motor Speedway on ESPN, Saturday night, August 25th was a 3.5 rating with 5,735,000 viewers. Fourth highest for the Cable Ratings, behind The Closer, Preseason NFL and Disney’s High School Musical. In 2006, the Bristol race was aired on TNT and drew a cable rating of 3.6.(nielsen.com)(8-29-2007)
• Watkins Glen TV Ratings: the Nextel Cup race at Watkins Glen which aired on ESPN had a 3.5 rating with a viewership of 5,559,000 and was the 2nd most watched able program of the week, behind TNT’s The Closer.(Nielsen Media Research), last couple of years, the race was aired on network TV at NBC.(8-15-2007)
• NASCAR TV Rating’s down: So far this season, Nextel Cup Sunday races are averaging 4.6% of U.S. TV households, down 9% from last year — and down 20% from 2005 for the same 22 races. Over the past years, each network carrying Cup races has seen ratings declines. NASCAR’s second-tier Busch Series Saturday races, which ESPN2 this season inherited from TNT and FX, are off 11% from last year. NASCAR’s national ratings are far more telling than those for other sports. While NASCAR’s Cup races are the only option for every NASCAR-seeking eyeballs, fans of Major League Baseball and the NBA can find TV games virtually every day of the week on local, regional and national channels — meaning those sports’ national ratings represent just a slice of TV viewing, not the whole pie.(USA Today)(8-13-2007)
• Pocono TV Ratings: nothing announced and Zap2It.com has no update, but Sports Media Watch reports: NASCAR on ESPN, Pennsylvania 500. Final rating: 3.8. NASCAR continues to draw strong numbers on ESPN; the 3.8 made the race the highest rated sporting event of the weekend on broadcast or cable. Still, while the rating is huge for cable, it should be pointed out that the 3.8 is down 31% from the 5.5 for the race on the comparable date last year. That race, the Allstate 400, aired on broadcast (NBC), as opposed to cable.(Sports Media Watch), ThatsRacin.com reported a 4.5 rating, but neither list a source for their info.(8-12-2007)
• Some Ratings News: TNT’s attempt to up the ratings of its Daytona coverage by running it commercial free failed. TNT received a 3.8 for its efforts and ESPN was not the answer NASCAR was looking for either. Since Chicagoland, ESPN has garnered a 4.0, 4.1 and a 3.8 last week at Pocono. As far as ratings go, roadcourses tend to draw fewer viewers than their oval counterparts. Watkins Glen is an 11-turn roadcourse that will see another decline in the ratings.(Intelligencer / Wheeling News-Register)(8-12-2007)
• Indy TV Ratings down from 2006: ESPN’s coverage of Sunday’s Allstate 400 NASCAR Nextel Cup race at Indianapolis Motor Speedway earned a 4.1 overnight rating, Street & Smith’s SportsBusiness Daily reports. The cable station’s rating was 14.6% lower than the overnight figure in 2006, when the race was aired on network television by NBC.(SceneDaily.com), Zap2it.com reports a 4.2 Cable Rating with 4,657,000 households and 6,574,000 viewers.(7-31-2007)
• Chicago TV Ratings: not much info, but have some TV Ratings from the Nextel Cup at Chicago on July 15, 2007. Zap2it.com reports the race drew a 4.0 rating with 4,478,000 households and 6,365,000 viewers, the third best of all cable programs. All I have from last season, is the rating, which was a 5.2 when the race also aired on TNT.(Zap2it.com)(7-25-2007)
• Daytona TV Ratings: not much info but, TNT’s The Closer was the top show of the week [7/2-7/8/2007], earning a 2.5, followed by its coverage of Nextel Cup Racing from Daytona, Fla. (2.2), and USA’s WWE Monday Night Raw (1.8). The Pepsi 400 at Daytona International Speedway TV Ratings was held on July 7, 2007.(digitalmedianet.com). In 2006, the race was aired on network TV, NBC and drew a 5.1 rating.
  AND: Zap2it.com also reported a higher rating of 3.8 with 4,242,000 households with 6,162,000 viewers for the Pepsi 400 at Daytona.(7-25-2007)
• NHIS TV Ratings: not much info, but have some TV Ratings from the Nextel Cup at New Hampshire on July 1, 2007. Zap2it.com reports the race Sunday drew a 3.4 rating with 3,825,000 households and 5,270,000 viewers, the third best of all cable programs. All I have from last season, is the rating, which was a 3.9 when the race also aired on TNT. The week at Daytona, will be hard to guage as the race is on cable being televised on TNT, last season the race aired on network TV at FOX and in 2005 the race aired on NBC.(Zap2it.com)(7-6-2007)
• Sonoma TV Ratings UPDATE: hard to compare the TV Ratings at Sonoma for the Nextel Cup race vs. 2006 as this season, the race was televised on TNT, a cable network and garnered a rating of 4.0 with 4,431,000 households and 6,520,000 viewers [on the Network TV Ratings this would had been around 20-22 best for the week]. Last season the race was televised on FOX with a 5.1 rating [no viewers numbers listed], but the rating is measured a little different from cable to network TV. The ratings at Sonoma were better then the week before at Michigan. The race was the third highest rated cable series by total households in the period 6/18/07-6/24/07, behind TNT’s The Closer and Disney’s Hannah Montana.(Zap2it.com)(6-28-2007)
  UPDATE: The Nextel Cup Series Toyota/Save Mart 350 at Infineon Raceway was the highest-rated televised sporting event last weekend nationwide. The event earned a 4.7 rating on TNT, with the next closest sporting event being a Major League Baseball game on FOX (2.8). The pre-race show on TNT netted a 2.7 rating, and NASCAR on TNT Live (prior to pre-race) garnered a 1.8 rating. Moreover, it was the highest-rated Nextel Cup race broadcast on TNT this year, and the 4.7 rating was also better than the average rating for a Nextel Cup race that aired on TNT during the 2006 season (4.5). One rating point equals one-percent of all U.S. households. All data used was obtained from Nielsen Media Research.(Infineon Raceway PR)(6-29-2007)
• TV Ratings Down in 2007 but: NASCAR’s television ratings have continued to decline this year despite the promotional push of ESPN and a news-filled four-plus months of racing, but network executives are encouraged by gains in the younger demographics. Fox reported a 7% improvement (3.1 rating from 2.9) in the male 18-34 demo on its Nextel Cup broadcasts, and ESPN2’s coverage of the Busch Series has produced a 2% increase (182,827 viewers from 179,446) for that group on cable. Fox’s average viewership on nine Nextel Cup races was down 9.1% (9.71 million viewers vs. 10.68 million) overall compared with nine comparable races from 2006, and its rating suffered a 10% drop (5.8 vs. 6.4). That’s a slightly steeper decline than last year’s 7% drop for Fox’s entire package of races. Three of Fox’s races were rained out this year. Two were moved from Saturday night to Sunday afternoon and a third was broadcast on a Monday.
  ESPN2’s ratings for its coverage of the Busch Series have suffered an even steeper decline compared with last year’s cable ratings, which featured one race on TNT and the rest on FX. Through nine comparable Busch broadcasts, ESPN2’s 1.5 rating is down 14% from the 1.8 on cable last year. Viewership is down 7.3% on ESPN2, with an average of nearly 2 million viewers tuning in for Busch races. Despite the overall declines, Fox and ESPN have reported increases in some key demographics. The male 18-34 demo had experienced three straight years of declines on Fox before this year’s 7% increase. The male 18-49 demo on Fox had dipped steadily since 2001, and it enjoyed a 2% gain in 2007 (4.7 vs. 4.6).(in part from the SportsBusiness JournalSceneDaily.com)(6-27-2007)
• Michigan TV Ratings hard to guage the TV Ratings at Michigan for the Nextel Cup race, this season, the race was televised on TNT, a cable network and garnered a rating of 3.3 with 3,650,000 households and 5,225,000 viewers. Last season the race was televised on FOX with a 4.5 ratings [no viewers numbers listed], but the rating is measured a little different from cable to network TV. The 2006 August race at MIS was on TNT and got a 4.1 cable rating.(Zap2it.com)(6-21-2007)
• Dover TV Ratings: The Autism 400 presented by VISA at Dover International Speedway was postponed from Sunday June 3, 2007 to Monday, June 4th and televised on FOX, the ratings as found on Zap2it.com were a 2.3 rating and a /7 share with 2,602,000 households and 3,375,000 viewers. In 2006, the Dover race was televised on FX cable network and drew a 3.7 with 5,969,000 viewers..(6-21-2007)
• Pocono TV Ratings: the cable TV Ratings for the Pocono 500 at Pocono Raceway was the 4th highest rated cable program woth a 3.0 ratings, 3,392,000 houselolds and 4,968,000 viewers on TNT.(Zap2it.com). Last season the race was aired on FOX and drew a final Nielsen Media Research rating of 5.2 and a 12 market share.(6-15-2007)
• Charlotte TV Ratings down, but beat the Indy 500: Fox’s broadcast of Sunday’s Coca-Cola 600 NASCAR Nextel Cup race from Lowe’s Motor Speedway earned a final Nielsen Media Research rating of 4.5 and a 10 market share, Street & Smith’s SportsBusiness Daily reports. The rating is 11.8% lower than the 5.1/11 the race earned last year. The NASCAR race, however, again outdrew ABC’s coverage of Sunday’s Indianpolis 500, which earned a 4.3. ABC’s ratings for the IndyCar event were down 15.7% from a 5.1 last year, the Daily reported. The open-wheel Indy race had earned a 4.6 overnight rating, edging the 4.5 the Cup race drew overnight in the nation’s largest markets.(SceneDaily.com).(5-31-2007)
• SPEED sets ratings with inaugural All-Star Challenge TV Coverage: SPEED scored its highest rating in network history, earning a Nielsen Media Research mark of 3.53 (2,480,000 Households) for its inaugural coverage of the NASCAR NEXTEL All-Star Challenge on Saturday. The event, in its first of eight seasons on SPEED, peaked at 4.37 (3,064,000 Households) and held a 4-plus rating for final 90 minutes of the telecast. The Nielsen rating marks a 7% increase over last year’s All-Star broadcast on FX, which earned a 3.30 Nielsen rating. With the effort, SPEED was the No. 1 basic cable network on television from 7 p.m. to 11 p.m. ET Saturday night among total households and the Men 18-49 audience. Behind the strength of the popular NASCAR RaceDay and a record-setting post-race performance by NASCAR Victory Lane, SPEED delivered its highest-rated total day in network history. Prior to the 2007 Nextel All-Star Challenge, the highest-rated program ever on SPEED was the 2005 season-opening Craftsman Truck Series race from Daytona with a 2.1.(SPEED PR)(5-22-2007)
• Darlington TV ratings down 12.5%: Fox’s broadcast of Sunday’s rain-delayed Dodge Avenger 500 Nextel Cup race at Darlington Raceway earned a final Nielsen Media Research rating 4.2 and a 12 market share, Street & Smith’s SportsBusiness Daily reports. The rating is 12.5% lower than the 4.8/10 Fox earned for the race in 2006, when it aired on Saturday night.(SceneDaily.com)(5-19-2007)
• Darlington overnight TV ratings off 7%: Fox’s broadcast of Sunday’s rain-delayed Dodge Avenger 500 Nextel Cup race at Darlington Raceway earned an overnight Nielsen Media Research rating of 4.0 and an 11 market share, Street & Smith’s SportsBusiness Daily reports. The rating is 7% lower than the 4.3 Fox earned overnight last year, when the race was broadcast on Saturday night.(SceneDaily.com)(5-14-2007)
• Final Richmond TV Ratings lowest of season: Fox’s broadcast of Sunday’s rain-delayed Crown Royal/Jim Stewart 400 Nextel Cup race at Richmond International Raceway earned a final Nielsen Media Research rating of 4.3 and 11 market share, Street & Smith’s SportsBusiness Daily reports. It was the lowest rating for a Cup points event this season, .1 point lower than the 4.4 the April 21 Phoenix race contested on a Saturday night, when ratings are usually lower. But the race was the second biggest sports event of the weekend, trailing only the 7.5/18 NBC earned for horse racing’s Kentucky Derby in the final ratings. Last year’s Richmond race was carried on Fox’s FX cable station, earning a 3.5/7 national rating for the Saturday night event.(SceneDaily.com)(5-11-2007)
• Final Talladega TV Ratings down: Fox’s broadcast of last Sunday’s Aaron’s 499 Nextel Cup race at Talladega Superspeedway earned a final Nielsen Media Research rating of 5.4 and a 14 market share, Street & Smith’s SportsBusiness Daily reports. While the race was the most-watched sports event of the weekend, the figures were 28.9% lower than the 7.6/18 the race earned in 2005, the last time it aired on Sunday. Last year’s race was rained out on Sunday and carried on Fox’s FX cable station on a Monday.
  The Daily also reported that ABC’s broadcast of last Saturday’s Aaron’s 312 Busch Series race earned a 2.1/6.(SceneDaily.com)(5-4-2007)
• Talladega Overnight TV Ratings down: Fox’s broadcast of Sunday’s Aaron’s 499 Nextel Cup race at Talladega Superspeedway earned the highest Nielsen Media Research overnight ratings of any weekend sports event but significantly trailed the figures of the most recent spring Sunday races there. The SportsBusiness Daily reports that Sunday’s race earned a 5.1 overnight rating and a 12 market share. Rain forced last year’s spring race at Talladega to be run on a Monday, when it was carried on Fox’s FX cable station, so direct comparisons aren’t possible. But the 2005 race on Fox earned a 6.1/14 overnight, and the 2004 race garnered overnight figures of 5.9/13. The Daily also reports that ABC earned a 2.1/5 for Saturday’s Aaron’s 312 Busch Series race at Talladega, making it the fifth-rated weekend sports program behind the Cup race, two NBA playoff games on ABC and the New York Yankees-Boston Red Sox Major League Baseball game on Fox.(SceneDaily.com)(4-30-2007)
• Final Phoenix TV ratings drop 8.3%: Fox’s broadcast of last Saturday night’s Subway Fresh Fit 500 NASCAR Nextel Cup race earned a final Nielsen Media Research rating of 4.4 and a 9 market share, Street & Smith’s SportsBusiness Daily reports. The race earned the highest rating of any weekend sports event, but the rating was 8.3% lower than the 4.8/9 the race earned in 2006.(SceneDaily.com)(4-27-2007)
• Phoenix overnight TV Ratings even: Fox’s broadcast of Saturday night’s Subway Fresh Fit 500 Nextel Cup race at Phoenix International Raceway garnered the highest overnight rating of any weekend sports broadcast, earning a 4.1 and an 8 market share, Street & Smith’s SportsBusiness Daily. The 4.1 rating matched the overnight figure of 2006, when the race earned a 7 market share.(SceneDaily.com)(4-23-2007)
• Final TV Ratings Up for Texas: Street & Smith’s SportsBusiness Daily reports that final Nielsen figures for the April 15 Samsung 500 at Texas Motor Speedway show that Fox earned a 5.6/14, with the rating up 3.7 percent over 2006’s 5.4/13.(SceneDaily.com)(4-23-2007)
• Overnight TV Ratings Up for Texas: The FOX broadcast of the Samsung 500 held Sunday at Texas Motor Speedway generated a 5.4 overnight national television rating according to Nielsen Media Research, making the Nextel Cup Series race the highest-rated sporting event of the weekend. The Samsung 500 easily outdistanced Sunday’s key NBA match-up between the Dallas Mavericks and San Antonio Spurs, which garnered a 2.9 rating on ABC and ranked second for the weekend in the overnights. Saturday’s
  regional Major League Baseball on FOX was third with a 2.6 overnight rating. The 5.4 rating is a 13% increase from last year’s Samsung 500 overnight rating, which also was broadcast by FOX. The strong rating came despite the Samsung 500, which aired from 2-6pm/et, competing in the same time slots against key games for the NBA and the National Hockey League playoffs. The 5.4 already matches the final rating of last year’s Samsung 500, which is an extremely promising sign as NASCAR ratings traditionally see a modest to substantial gain from the overnights to the final ratings.(TMS PR), last years overnight was a 4.8 with the final a 5.4.(4-16-2007)
• Final Martinsville TV ratings off 14.5%: Fox’s broadcast of the April 1 Goody’s Cool Orange 500 Nextel Cup race at Martinsville Speedway earned a final Nielsen Media Research rating of 5.3 and a 13 market share, Street & Smith’s SportsBusiness Daily reports. The rating is 14.5% lower than the 6.2/15 the race drew in 2006 but 3.9 percent higher than the 5.1/13 of 2005. The Daily also reported that Fox’s broadcast of the March 31 Craftsman Truck Series race at Martinsville drew a final 1.6/4.(SceneDaily.com)(4-12-2007)
• Martinsville overnight TV ratings slip: Fox’s broadcast of Sunday’s Goody’s Cool Orange 500 Nextel Cup race at Martinsville Speedway earned a 4.9 overnight Nielsen Media Research rating an an 11 market share, Street & Smith’s SportsBusiness Daily reports. The rating is 3.9% lower than the 5.1 the race earned overnight in 2006.(SceneDaily.com)(4-2-2007)
• Final Bristol TV Ratings down 17%: Fox’s broadcast of last Sunday’s Food City 500 NASCAR Nextel Cup race at Bristol Motor Speedway drew a final Nielsen Media Research rating of 5.1 and a 12 market share, Street & Smith’s SportsBusiness Daily reports. The rating is 17.7% lower than the 6.2 Fox drew for the race last year.(SceneDaily.com)(3-30-2007)
• Overnight Bristol TV Ratings down: Fox’s broadcast of Sunday’s Food City 500 NASCAR Nextel Cup race at Bristol Motor Speedway earned a 4.9 overnight rating from Nielsen Media Research and an 11 market share, Street & Smith’s SportsBusiness Daily reports. The rating is 7.5% lower than the 5.3 the race drew overnight in 2006 and 12.5% lower than the 5.6 overnight figure in 2005.(SceneDaily.com)(3-26-2007)
• Final Atlanta TV ratings: Fox’s broadcast of last Sunday’s Kobalt Tools 500 Nextel Cup race at Atlanta Motor Speedway earned a 5.2 final Nielsen Media Research Rating and a 12 market share, Street & Smith’s SportsBusiness Daily reports. The 2006 race was carried on cable station FX on a Monday, so comparisons aren’t possible, but the 2005 race on Fox earned a 5.5/13.(SceneDaily.com)(3-23-2007)
• TV Ratings for Atlanta: Fox’s broadcast of Sunday’s Kobalt Tools 500 Nextel Cup race at Atlanta Motor Speedway earned a 4.7 overnight rating from Nielsen Media Research and a 10 share, Street & Smith’s SportsBusiness Daily reports. The March 2006 Atlanta race was rained out on Sunday and carried on the FX cable station on a Monday, so comparison figures aren’t available.(SceneDaily.com), in 2005 the overnight ratings were 4.9/11 with a final of 5.5/13, in 2004 the overnight was 5.3.(3-21-2007)
• Las Vegas TV Ratings Up 2%: Sunday’s (3/11/07) NASCAR on FOX event from Las Vegas posted a 6.3/13 (10.5 million viewers) National rating, according to figures released today by Nielsen Media Research. Sunday’s 6.3/13 is up +2% over last year’s 6.2/12 for the same race on FOX, and was the top-rated sporting event of the weekend. NASCAR on FOX from Las Vegas outrated CBS’ NCAA Selection Show by +47% (6.3/13 vs. 4.3/9 ), the largest margin ever recorded between the two events. Ratings for Sunday’s race on FOX opened at a 5.5/13 and grew steadily throughout the broadcast, peaking at a 7.6/14 (13.1 million viewers).(FOX PR)(3-14-2007)
• Overnight TV ratings for Vegas up: Overnight ratings for Fox’s broadcast of Sunday’s UAW-DaimlerChrysler 400 NASCAR Nextel Cup race at Las Vegas Motor Speedway were up 1.9% over last year’s figures. This year’s race drew a 5.5 overnight rating from Nielsen Media Research and an 11 market share, compared with a 5.4/10 in 2006, according to Street and Smith’s SportsBusiness Daily.(SceneDaily.com)(3-13-2007)
• TV Ratings for Mexico race down from last year: ESPN2’s broadcast of the Telcel-Motorola Mexico 200 Busch Series race garnered a Nielsen Media Research rating of 2.3 with 2,142,000 households watching, according to the network. ESPN’s Spanish-language telecast showed a 0.2 rating with 196,000, boosting the total households watching to 2,337,000. But those numbers were down 34.3% over 2006’s race, which was shown on the Fox network. Last year, the Fox broadcast had a 3.5 rating with 3,821,000 households.(SceneDaily.com)(3-7-2007)
• California TV ratings drop 9.5%: Fox’s broadcast of last Sunday’s Auto Club 500 NASCAR Nextel Cup race at California Speedway drew the largest television rating of any weekend sporting event but fell 9.5% from 2006. Street and Smith’s SportsBusiness Daily reports that this year’s race drew a final Nielsen Media Research rating of 6.7 and a 13 market share. The rating fell from 7.4 last year and was well off the 7.9 the race drew in 2005.(SceneDaily.com)(3-2-2007)
• California Overnight TV ratings even: Fox’s broadcast of Sunday’s Auto Club 500 Nextel Cup race from California Speedway earned an overnight Nielsen Media Research rating of 6.2 and a 11 share, Street and Smith’s SportsBusiness Daily reports. The 6.2 tied last year’s 6.2/12 overnight rating, but it was 12.7% lower than the 7.1 Fox earned for the race in 2005.(SceneDaily.com)(2-26-2007)
• TV Ratings for Daytona 500: Daytona 500 on FOX produced a 10.1/20 rating/share and an average audience of 17.53 million viewers according to “fast national” figures released today by Nielsen Media Research. Yesterday’s race ranks as the fifth
  highest-rated and the fifth most-watched Daytona 500 in history, and the second highest-rated and most-watched ever on FOX. An estimated 33.7 million Americans watched at least part of yesterday’s Great American Race. The race a year ago, which was sandwiched in between NBC’s coverage of the Torino Olympics, set all-time records for rating and viewership (11.3/23; average 19.35 million). Also, due to an unusually low number of caution periods early on, yesterday’s race was the shortest in running time since 1995, and that was a significant factor in the year to year decline. FOX’s rating peaked at a 12.0/22 during the race’s thrilling conclusion
  (7:00-7:12pm/et). The 49th Daytona 500 nearly doubles the rating for last year’s Indianapolis 500 (5.1/14).(FOX PR)(2-19-2007)
• Overnight TV Ratings for Bud Shootout: Fox’s broadcast of Saturday night’s Budweiser Shootout from Daytona International Speedway earned the second-highest overnight rating for any weekend sports broadcast, according to numbers posted by Street & Smith’s SportsBusiness Daily. The non-points race for last year’s Nextel Cup pole winners and previous event champions earned a 4.2 overnight Nielsen Media Research rating from the nation’s largest markets and a 7 market share. CBS posted the highest overnight ratings with a 5.1/10 for its coverage of the NFL’s Pro Bowl game. Fox’s coverage of Sunday’s qualifying session for next week’s Daytona 500 Nextel Cup season opener earned a 2.5 overnight rating and a 6 share. Comparison figures from last year for the two NASCAR events weren’t immediately available.(SceneDaily.com)(2-12-2007)

Born on Date: February 12, 2007