The CW earned 1,021,000 total viewers for Saturday’s O’Reilly Auto Parts Series race at Talladega Superspeedway, Per Nielsen Panel + Big Data. It marks the most-watched fall event at Talladega in series history.
Viewership peaked at 1,414,000 total viewers in the waning laps. The audience grew 40% compared to the same race weekend last year at Martinsville Speedway. It is the 22nd race of the season that has cracked the one-million viewers barrier.