NBC earned a 1.83 rating and 3.509 million viewers for Saturday night’s NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway, according to Adam Stern of Sports Business Journal.
The race was up 4% in rating and 6% in viewership from last year, when the Daytona race earned a 1.76 rating and averaged 3.3 million viewers.
—Sports Business Journal—
.@NBC got a 1.83 rating and 3.509 million viewers for Saturday's NASCAR Coke Zero Sugar 400 @Daytona, up 4% and 6% from a 1.76 rating and 3.3 million last year. pic.twitter.com/ZG9yc2YsVj
— Adam Stern (@A_S12) September 1, 2026