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  • Kyle Busch Led NASCAR Drivers in Securing TV Exposure for Sponsors: #18-Kyle Busch’s memorable 2011 NASCAR Sprint Cup Series campaign led to $68 million of television exposure for his sponsors, a figure higher than any other driver managed to generate this past season, and nearly $1.7 million more than Series Champion Tony Stewart. According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 27 seasons — Busch’s sponsors as a group appeared for 27 hours, 23 minutes, 10 seconds (27:23:10) during live and replayed telecasts of the season’s 36 points races. When also factoring in verbal mentions (292) of Busch’s sponsors, the 12th-place driver amassed more than $68.3 million of in-broadcast exposure value for his backing brands.
    Joyce Julius calculates television exposure value by comparing the in-broadcast visual and verbal exposure to the estimated cost of a national commercial during the telecast and applying Joyce Julius Recognition Grading — which takes into account such factors as size and placement of the image on screen, as well as brand clutter and integration of the brand into the activity. While Busch hung on to lead the driver exposure battle wire-to-wire, Stewart’s stellar run during this year’s Chase may be more impressive, as the newly crowned champion moved up from 9th to 2nd in cumulative sponsor brand exposure, improving from $30 million at the start of the final 10 races to $66.7 million by season’s end. Stewart’s dominance during the Chase race broadcasts is further evidenced by the attention paid to him by the TV announcers. Stewart began the Chase 6th in individual driver mentions, but ended the season on top, collecting 57% of his driver mentions for the entire season during the final 10 races. Stewart also amassed the most interview time of any driver, appearing on camera for more than one hour, 20 minutes throughout 2011. Series points runner-up Carl Edwards managed to accrue the most mentions for his sponsors (610), while he was also interviewed most frequently (75 times) of any other driver. Not surprisingly, Stewart was the top exposure-gathering Chevrolet driver, collecting $6.3 for the auto brand. Edwards led the Ford drivers, delivering $8.1 million of in-broadcast exposure, while the attention Busch drew during 2011 race broadcasts led to $11.9 million for Toyota.(Joyce Julius & Associates)(12-6-2011)
  • Commercial breakdown and links for Homestead: For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race (the last race of the 2011 season). Began recording the times at the Invocation of the race at 3:02 PM, and stopped at the waving of the checkered flag at 8:08 PM (all times are EST). There was one rain delay lengthy enough (74 minutes) that stopped recording information until the drivers were called back to their cars. I did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown.
    Total number of traditional commercials (not split-screen): 65
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 23
    Total number of commercials: 88
    Total number of companies or entities advertised: 52
    Total number of brief promos of products/services during the race broadcast: 24
    Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.
    Total race brdcst time 228 Total comm. brdcst time 23
    Start time to record race/commercial periods: 3:02 PM
    Stopped recording race/commercial periods, due to rain delay: 5:05 PM
    Resumed recording race/commercial periods: 5:50 PM
    End time to record race/commercial periods: 8:08 PM
    Total minutes of complete race broadcast: 261
    Total minutes of race broadcast: 228
    Minutes of traditional commercials: 23
    Minutes of ‘NASCAR Non-Stop Commercials’: 10
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 4
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (caution not shown/explained): 0
    Number of governmental VIPS present, that gave the call to start the engines: 2 Michelle Obama and Dr. Jill Biden
    See full rundown, advertisers mentioned, links, past races and more at CawsnJaws.com.(11-21-2011)
  • Commercial breakdown and links related to the Kobalt Tools 500 at Phoenix: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 3:02 PM, and stopped at the waving of the checkered flag at 6:03 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
    Start time to record race/commercial periods: 3:02 PM
    End time to record race/commercial periods: 6:03 PM
    Total race brdcst time 154 Total comm. brdcst time 27
    Total minutes of complete race broadcast: 181
    Total minutes of race broadcast: 154
    Minutes of traditional commercials: 27
    Total number of traditional commercials (not split-screen): 60
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 49
    Total number of commercials: 109
    Total number of companies or entities advertised: 54
    Total number of brief promos of products/services during the race broadcast: 29
    Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec.
    Minutes of ‘NASCAR Non-Stop Commercials’: 21
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 9
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (caution not explained): 1
    See full rundown, advertisers mentioned, links, past races and more at CawsnJaws.com.(11-14-2011)
  • Race and Commercial Breakdown for Texas: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 3:02 and stopped at the waving of the checkered flag at 6:37 pm (all times are EST). ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown.
    Total number of traditional commercials (not split-screen): 69
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 54
    Total number of commercials: 123
    Total number of companies or entities advertised: 67
    Total number of brief promos of products/services during the race broadcast: 32
    Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.
    Start time to record race/commercial periods: 3:02 PM
    End time to record race/commercial periods: 6:37 PM
    Total minutes of complete race broadcast: 215
    Total minutes of race broadcast: 182
    Minutes of traditional commercials: 33
    Minutes of ‘NASCAR Non-Stop Commercials’: 24
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 9
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers and more, see CawsnJaws.com.(11-7-2011)
  • Race and Commercial Breakdown for Martinsville: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:45 and stopped at the waving of the checkered flag at 5:52 PM (all times are EST). ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown.
    Total number of traditional commercials (not split-screen): 75
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 58
    Total number of commercials: 133
    Total number of companies or entities advertised: 74
    Total number of brief promos of products/services during the race broadcast: 35
    Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.
    Start time to record race/commercial periods: 1:45 PM
    End time to record race/commercial periods: 5:52 PM
    Total minutes of complete race broadcast: 247
    Total minutes of race broadcast: 186
    Minutes of traditional commercials: 35
    Minutes of ‘NASCAR Non-Stop Commercials’: 26
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 12
    Number of commercials ESPN cut short to return to important race action: 2
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers and more, see CawsnJaws.com.(10-31-2011)
  • Race and Commercial Breakdown for Talladega: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:02 and stopped at the waving of the checkered flag at 5:53 PM (all times are EST). ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown.
    Total number of traditional commercials (not split-screen): 75
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 49
    Total number of commercials: 124
    Total number of companies or entities advertised: 72
    Total number of brief promos of products/services during the race broadcast: 35
    Total amount of time these brief promos take during broadcast: app. 4 min. 20 sec.
    Start time to record race/commercial periods: 2:02 PM
    End time to record race/commercial periods: 5:53 PM
    Total minutes of complete race broadcast: 231
    Total minutes of race broadcast: 195
    Minutes of traditional commercials: 36
    Minutes of ‘NASCAR Non-Stop Commercials’: 23
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 11
    Number of commercials ESPN cut short to return to important race action: 2
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers and more, see CawsnJaws.com.(10-24-2011)
  • Race and Commercial Breakdown of the Charlotte race: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:31 PM, and stopped at the waving of the checkered flag at 11:17 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ABC was the broadcast team for this event.. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. (However, it is of note that this week there were still three traditional commercial breaks following the announcement that ‘NASCAR Non-Stop’ had begun.)
    Start time to record race/commercial periods: 7:31 PM
    End time to record race/commercial periods: 11:17 PM
    Total minutes of complete broadcast: 226
    Total minutes of race broadcast: 187
    Minutes of traditional commercials: 39
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 24
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 8
    Number of times ‘NASCAR Non-Stop’ stopped for traditional commercial breaks: 3
    Total number of commercials: 143
    Total number of companies or entities advertised: 64
    Total number of brief promos of products/services during the race broadcast: 36
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers and more, see CawsnJaws.com.(10-16-2011)
  • Race and Commercial Breakdown of the Kansas race: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:02 PM, and stopped at the waving of the checkered flag at 5:18 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast.
    Start time to record race/commercial periods: 2:02 PM
    End time to record race/commercial periods: 5:18 PM
    Total minutes of complete broadcast: 196
    Total minutes of race broadcast: 166
    Total number of traditional commercials (not split-screen): 69
    Minutes of traditional commercials: 30
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 40
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 8
    Minutes of ‘NASCAR Non-Stop Commercials’: 19
    Total number of commercials: 109
    Total number of companies or entities advertised: 57
    Total number of brief promos of products/services during the race broadcast: 31
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers and more, see CawsnJaws.com.(10-10-2011)
  • Race and Commercial Breakdown of the Dover race: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 2:02 pm, and stopped at the waving of the checkered flag at 5:40 pm (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
    Total number of traditional commercials (not split-screen): 65
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 55
    Total number of commercials: 120
    Total number of companies or entities advertised: 64
    Total number of brief promos of products/services during the race broadcast: 28
    Total number of companies or entities advertised in brief promos or crawlers: 21
    Total amount of time these brief promos take during broadcast: app. 3 min. 10 sec.
    Start time to record race/commercial periods: 2:02 pm
    End time to record race/commercial periods: 5:40 pm
    Total minutes of complete broadcast: 218
    Total minutes of race broadcast: 186
    Minutes of traditional commercials: 32
    Minutes of ‘NASCAR Non-Stop Commercials’: 27
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 10
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of male enhancement commercials: 0
    Total race brdcst time 186 Total traditional comm. brdcst time 32
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers [at a later date] and more, see CawsnJaws.com.(10-3-2011)
  • NASCAR Driver Exposure Rankings at the Start of the Chase: Although he is off to a slow start in this year’s Chase, #18-Kyle Busch’s regular season in the NASCAR Sprint Cup Series could not have gone much better in terms of television exposure for himself and his sponsors. Altogether, Busch’s presence during TV coverage of the first 26 Cup Series races helped deliver $57.8 million of exposure value to his sponsors, nearly $14 million more than the next most brand-friendly driver, Jimmie Johnson. According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 27 seasons — Busch’s sponsors as a group appeared for 21 hours, five minutes, 45 seconds (21:05:45) during live and replayed race telecasts. Also contributing were a season-leading 251 mentions of Busch’s sponsors.
    Joyce Julius calculates television exposure value by comparing the in-broadcast visual and verbal exposure to the estimated cost of a national commercial during the telecast and applying Joyce Julius Recognition Grading — which takes into account such factors as size and placement of the image on screen, as well as brand clutter and integration of the brand into the activity. Further evidence of Busch’s regular season TV dominance can be seen from the 4,257 times announcers mentioned his name during the telecasts. Likewise, in terms of logo saturated on-camera interviews, Busch ranked second in total interviews conducted and third in interview length.
    Defending Series Champion #48-Jimmie Johnson stood second in cumulative sponsor exposure value with $43.9 million, trailed by #24-Jeff Gordon ($42.1 million) and #88-Dale Earnhardt Jr. ($35.1 million) a distant fourth.(more and a chart at Joyce Julius & Associates)(9-28-2011)
  • Race and Commercial Breakdown of the 2011 Sylvania 300: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the invocation at 2:02 PM, and stopped at the waving of the checkered flag at 5:02 PM (all times are EST). ESPN was the broadcast team for this event. ESPN was the broadcast team for this event. Included in the last half of the broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast.
    Total number of traditional commercials (not split-screen): 66
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 49
    Total number of commercials: 115
    Total number of companies or entities advertised: 63
    Total number of brief promos of products/services during the race broadcast: 23
    Total number of companies or entities advertised in brief promos or crawlers: 18
    Start time to record race/commercial periods: 2:02 PM
    End time to record race/commercial periods: 5:02 PM
    Minutes of race broadcast: 130
    Minutes of traditional commercials: 30
    Minutes of ‘NASCAR Non-Stop Commercials’: 20
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 9
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers [at a later date] and more, see CawsnJaws.com.(9-26-2011)
  • Race and Commercial Breakdown of the 2011 GEICO 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Monday’s race. Began recording the times at the call to start the engines at 12:03 PM, and stopped at the waving of the checkered flag at 3:02 PM (all times are EST). ESPN was the broadcast team for this event. ESPN was the broadcast team for this event. Included in the last half of the broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast.
    Total number of traditional commercials (not split-screen): 46
    Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 54
    Total number of commercials: 100
    Total number of companies or entities advertised: 50
    Total number of brief promos of products/services during the race broadcast: 23
    Total number of companies or entities advertised in brief promos or crawlers: 14
    Start time to record race/commercial periods: 12:03 PM
    End time to record race/commercial periods: 3:02 PM
    Minutes of race broadcast: 157
    Minutes of traditional commercials: 22
    Minutes of ‘NASCAR Non-Stop Commercials’: 21
    Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 9
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers [at a later date] and more, see CawsnJaws.com.(9-20-2011)
  • Race and Commercial Breakdown of the 2011 Wonderful Pistachios 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 11:11 PM (all times are EST). ABC was the broadcast team for this event.
    Total number of commercials: 131
    Total number of companies or entities advertised: 66
    Total number of brief promos of products/services during the race broadcast: 29
    Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.
    Start time to record race/commercial periods: 7:30 PM
    End time to record race/commercial periods: 11:11 PM
    Total minutes: 221
    Minutes of race broadcast: 172
    Minutes of commercials: 49
    Number of missed restarts: 1
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of silent, commemorative laps in honor of victims of 9/11: 3 Laps 9, 10 and 11
    Number of times Mike Helton was in the broadcast booth: 1 to discuss Wild Card drivers
    Number of times ABC used Split-Screen technology to show an ESPN SportsCenter update and the race: 2
    Total race brdcst time 172 Total comm. brdcst time 49
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers [at a later date] and more, see CawsnJaws.com.(9-12-2011)
  • Race and Commercial Breakdown of the 2011 AdvoCare 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Tuesday’s race. Began recording the times at the Invocation of the race at 11:00 AM, then stopped at the rain delay at 1:28 PM, resumed following the restart of activities at 2:19 PM, then stopped at the waving of the checkered flag at 3:36 PM (all times are EST). I did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 94
    Total number of companies or entities advertised: 64
    Total number of brief promos of products/services during the race broadcast: 22
    Total amount of time these brief promos take during broadcast: app. 3 min. 5 sec.
    Start time to record race/commercial periods: 11:00 AM
    End time due to rain delay: 1:28 PM
    Restart time to record race/commercial periods: 2:19 PM
    End time to record race/commercial periods: 3:36 PM
    Total minutes: 225
    Minutes of race broadcast: 185
    Minutes of commercials: 40
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 185 Total comm. brdcst time 40
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers [at a later date] and more, see CawsnJaws.com.(9-8-2011)
  • Race and Commercial Breakdown of the Irwin Tools Night Race: For NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Recording the times began at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:34 PM (all times are EST). I did not keep records for the pre- and post-race coverage. ABC was the broadcast team for this event.
    Total number of commercials: 112
    Total number of companies or entities advertised: 53
    Total number of brief promos of products/services during the race broadcast: 22
    Total amount of time these brief promos take during broadcast: app. 3 min. 15 sec.
    Start time to record race/commercial periods: 7:30 PM
    End time to record race/commercial periods: 10:34 PM
    Total minutes: 184
    Minutes of race broadcast: 132
    Minutes of commercials: 52
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of exciting years of Bristol racing: 50
    Total race brdcst time 132 Total comm. brdcst time 52
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers [at a later date] and more, see CawsnJaws.com.(8-28-2011)
  • Race and Commercial Breakdown of the Pure Michigan 400: For NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Recording the times began at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:00 PM (all times are EST). I did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 114
    Total number of companies or entities advertised: 50
    Total number of brief promos of products/services during the race broadcast: 25
    Total amount of time these brief promos take during broadcast: app. 2 min. 50 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:00 PM
    Total minutes: 180
    Minutes of race broadcast: 132
    Minutes of commercials: 48
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    Number of true COMMANDS to start the engines: 1 Given by Desmond Howard
    Number of career laps led as of this race: 22,000 Congratulations, Jeff Gordon!
    Total race brdcst time 132 Total comm. brdcst time 48
    For links to sponsors, or special items-of-interest such as links to contests and movie sites, selected drivers [at a later date] and more, see CawsnJaws.com.(8-22-2011)
  • Race and Commercial Breakdown of the 2011 Heluva Good! Sour Cream Dips at the Glen: For NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race on Sunday at 12:56 PM, stopped at the rain delay at 1:01 PM; resumed on Monday at 10:02 AM, then stopped at the waving of the checkered flag at 12:29 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 81
    Total number of companies or entities advertised: 46
    Total number of brief promos of products/services during the race broadcast: 21
    Total amount of time these brief promos take during broadcast: app. 2 min. 15 sec.
    Start time to record race/commercial periods (Sunday): 12:56 PM
    End time to record race/commercial periods (Sunday): 1:01 PM
    Start time to record race/commercial periods (Monday): 10:02 AM
    End time to record race/commercial periods (Monday): 12:29 PM
    Total minutes: 152
    Minutes of race broadcast: 114
    Minutes of commercials: 38
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of sweet shots of a child using his garage pass to catch rain drops, and then lick them off: 1 (Boris Said’s boy)
    Total race brdcst time 114 Total comm. brdcst time 38
    See full report and past races at CawsnJaws(8-16-2011)
  • Race and Commercial Breakdown of the 2011 Good Sam RV Insurance 500: For NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 12:55 PM, stopped at the rain delay at 3:19 PM; then resumed at 5:27 PM (lap 139), and stopped at the waving of the checkered flag at 6:31 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 91
    Total number of companies or entities advertised: 65
    Total number of brief promos of products/services during the race broadcast: 28
    Total amount of time these brief promos take during broadcast: app. 3 min. 10 sec.
    Start time to record race/commercial periods: 12:55 PM
    End time due to rain delay: 3:19 PM
    Restart time: 5:27 PM
    End time to record race/commercial periods: 6:31 PM
    Total minutes: 208
    Minutes of race broadcast: 168
    Minutes of commercials: 40
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of laps led by Denny Hamlin, as of Sunday’s race: 5,000 Congratulations, Denny!
    Total race brdcst time 168 Total comm. brdcst time 40
    See full report and past races at CawsnJaws(8-8-2011)
  • Race and Commercial Breakdown of the 2011 Brickyard 400: For those of you NASCAR fans that like stats and love to hate commercials, here is CawsnJaws breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:13 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
    Total number of commercials: 108
    Total number of companies or entities advertised: 74
    Total number of brief promos of products/services during the race broadcast: 31
    Total amount of time these brief promos take during broadcast: app. 3 min. 35 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:13 PM
    Total minutes: 193
    Minutes of race broadcast: 142
    Minutes of commercials: 51
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of extremely carefully placed traffic cones during the race: 1
    Number of NASCAR legends respectfully honored on David Ragan’s car: 1 Ned ‘Gentleman Ned’ Jarrett
    Number of beautiful soccer players to drive the pace car: 1 Hope Solo
    Total race brdcst time 142 Total comm. brdcst time 51
    See full report and past races at CawsnJaws(8-1-2011)
  • NASCAR Drivers TV Exposure at midseason: #18-Kyle Busch was mentioned more often and collected the most on-screen time, verbal references and exposure value for his sponsors than any other driver during race telecasts chronicling the first half of the 2011 NASCAR Sprint Cup Series season. According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 27 seasons — Busch’s sponsors as a group appeared for 12 hours, 31 minutes, seven seconds (12:31:07) during live and replayed telecasts of the season’s first 18 races. When also factoring in verbal mentions (142) of Busch’s sponsors, the Cup Series points-leader at mid-year amassed nearly $38.4 million of in-broadcast exposure value for his backing brands. Fox and TNT race announcers also mentioned Busch by name on 2,722 occasions during the first half of the season, or about 36% more frequently than the next closest competitor, Carl Edwards. Edwards, who ranked fifth in overall sponsor exposure, did manage to surpass Busch in the number of TV interviews (29 compared to 23) and total interview time (0:30:46 versus 0:29:57). Fan favorite driver Dale Earnhardt Jr., despite receiving nearly half as many announcer mentions as Busch, garnered the second highest cumulative exposure value total for his sponsors with a showing of more than $26.5 million. Rankings are based on the cumulative Recognition Grade exposure value associated with each driver, calculated during live and replay telecasts of the first 18 NASCAR Sprint Cup Series events of 2011.(more and a chart at Joyce Julius & Associates)(7-29-2011)
  • Race and Commercial Breakdown of New Hampshire: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:20 PM (all times are EST). TNT was the broadcast team for this event.
    Total number of commercials: 126
    Total number of companies or entities advertised: 63
    Total number of brief promos of products/services during the race broadcast: 35
    Total amount of time these brief promos take during broadcast: app. 3 min. 15 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:20 PM
    Total minutes: 200
    Minutes of race broadcast: 139
    Minutes of commercials: 61
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 139 Total comm. brdcst time 61
    See full report and past races at CawsnJaws(7-18-2011)
  • Race and Commercial Breakdown of Kentucky: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:44 PM (all times are EST). TNT was the broadcast team for this event.
    Total number of commercials: 122
    Total number of companies or entities advertised: 66
    Total number of brief promos of products/services during the race broadcast: 42
    Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec.
    Start time to record race/commercial periods: 7:30 PM
    End time to record race/commercial periods: 10:44 PM
    Total minutes: 194
    Minutes of race broadcast: 132
    Minutes of commercials: 62
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of extra microphones places around the racetrack for ‘Inside Trax Enhanced’: 40
    Total number of commercials consecutively shown during one of the longest commercial breaks CawsnJaws.com has recorded (since starting to do these reports in 2006): 13
    Total race brdcst time 132 Total comm. brdcst time 62
    See full report and past races at CawsnJaws(7-10-2011)
  • Race and Commercial Breakdown of the 2011 Coke Zero 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:32 PM (all times are EST). TNT was the broadcast team for this event. This was their annual ‘Wide Open Coverage’.
    Total number of ‘traditional commercials’: 26 Total number of companies or entities advertised: 18 Total number of brief promos of products/services during the race broadcast: 67 Total number of commercials shown during the race broadcast: 20 (companies: Coke Zero; Sprint.com/alltogethernow; Sprint.com/evo; Sprint.com/sprint; ‘Horrible Bosses’ ; Toyota; Toyotaracing.com (Kyle Busch, Darrell Waltrip, Martin Truex Jr.); Coors Light; Chevy; Viagra; ‘Horrible Bosses’ ; Falling Skies ; Crazy Stupid Love )
    Total amount of time these brief promos/commercials took during broadcast: app. 17 min. 55 sec.
    Also, there are the following race statistics during the broadcast, sponsored by companies:
    Toyota T.O.R.C. ‘Off-Track Racing Car’
    Coors Light ‘Pole Award’
    Coke Zero ‘Starting Grid’
    NASCAR on TNT ‘Weather in Daytona’
    NASCAR on TNT ‘Race Analysis’
    NASCAR on TNT ‘Most Coke Zero 400 Wins’
    NASCAR on TNT ‘Consecutive Coke Zero 400 Winners’
    NASCAR on TNT ‘1st Cup Win in Coke Zero 400’
    NASCAR on TNT ‘Youngest Coke Zero 400 Winners’
    NASCAR on TNT ‘Oldest Coke Zero 400 Winners’
    NASCAR on TNT ‘Winners from the Pole’
    NASCAR on TNT ‘Fewest Laps Led by the Winner’
    NASCAR on TNT ‘Most Laps Led by the Winner’
    NASCAR on TNT ‘Restart Summary’
    NASCAR on TNT ‘Race Buddy Coca-Cola In-Car Camera’
    NASCAR on TNT ‘Hendrick Motor Sports – Tonight’
    NASCAR on TNT ‘Lap Leaders’
    NASCAR on TNT ‘Toyota Drivers Update’
    NASCAR on TNT ‘Inside Trax’
    NASCAR on TNT ‘Richard Childress Racing – Tonight’
    NASCAR on TNT ‘Moving Up’
    NASCAR on TNT ‘Dropping Back’
    NASCAR on TNT ‘2011 Lead Changes at Daytona’
    NASCAR on TNT ‘2011 Caution Laps at Daytona’
    NASCAR on TNT ‘Roush Fenway Racing – Tonight’
    NASCAR on TNT ‘Red Bull Racing – Tonight’
    NASCAR on TNT ‘2011 Race Winners’
    NASCAR on TNT ‘Joe Gibbs Racing – Tonight’
    NASCAR on TNT ‘Leaders – Laps Since Last Pit Stop’
    NASCAR on TNT ‘Points as They Run’
    NASCAR on TNT ‘Involved in Crash’
    Start time to record race/commercial periods: 7:30 PM
    End time to record race/commercial periods: 10:32 PM
    Total minutes: 182
    Minutes of race broadcast: 167
    Minutes of commercials: 15
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
    Race brdcast times: Total min: Comm. brdcast times: Total min:
    7:30 PM – 7:32 PM – 2 // 7:32 PM – 7:34 PM – 2
    7:34 PM – 7:42 PM – 8 // 7:42 PM – 7:44 PM – 2
    7:44 PM – 7:57 PM – 13 // 7:57 PM – 7:59 PM – 2
    7:59 PM – 8:17 PM – 18 // 8:17 PM – 8:19 PM – 2
    8:19 PM – 8:40 PM – 21 // 8:40 PM – 8:42 PM – 2
    8:42 PM – 8:45 PM – 3 // 8:45 PM – 8:46 PM – 1
    8:46 PM – 9:39 PM – 53 // 9:39 PM – 9:40 PM – 1
    9:40 PM – 9:58 PM – 18 // 9:58 PM – 9:59 PM – 1
    9:59 PM – 10:13 PM – 14 // 10:13 PM –10:15 PM – 2
    10:15 PM – 10:32 PM – 17 // 10:32 PM – checkered flag flies
    Total race brdcst time 167 Total comm. brdcst time 15
    See full report and past races at CawsnJaws(7-5-2011)
  • Race and Commercial Breakdown of Infineon: For those NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Recording began at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:15 PM (all times are EST). TNT was the broadcast team for this event.
    Total number of commercials: 110
    Total number of companies or entities advertised: 56
    Total number of brief promos of products/services during the race broadcast: 48
    Total amount of time these brief promos take during broadcast: app. 7 min. 20 sec.
    Start time to record race/commercial periods: 3:00 PM
    End time to record race/commercial periods: 6:15 PM
    Total minutes: 195
    Minutes of race broadcast: 143
    Minutes of commercials: 52
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Total race brdcst time 143 Total comm. brdcst time 52
    See more details, links and past races at CawsnJaws.com.(6-27-2011)
  • Race and Commercial Breakdown of Michigan: For those NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Recording began at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 3:54 PM (all times are EST). TNT was the broadcast team for this event.
    Total number of commercials: 125
    Total number of companies or entities advertised: 59
    Total number of brief promos of products/services during the race broadcast: 47
    Total amount of time these brief promos take during broadcast: app. 5 min. 45 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 3:54 PM
    Total minutes: 226
    Minutes of race broadcast: 174
    Minutes of commercials: 48
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Total race brdcst time 126 Total comm. brdcst time 48
    See more details, links and past races at CawsnJaws.com.(6-24-2011)
  • Race and Commercial Breakdown of Pocono: For those NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Recording began at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:46 PM (all times are EST). TNT was the broadcast team for this event.
    Total number of commercials: 132
    Total number of companies or entities advertised: 63
    Total number of brief promos of products/services during the race broadcast: 53
    Total amount of time these brief promos take during broadcast: app. 6 min. 35 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:46 PM
    Total minutes: 226
    Minutes of race broadcast: 164
    Minutes of commercials: 62
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    Number of pop guns to assist in the call to start the engines: 1 Brandished by Jason Lee
    Number of famous country singers to be featured in a video clip about Pocono Raceway: 1 Brad Paisley
    Total race brdcst time 164 Total comm. brdcst time 62
    Number of times selected drivers were focused on:
    T.J. Bell – 5
    Landon Cassill – 28
    Mark Martin – 35
    Regan Smith – 39
    Kasey Kahne – 85
    Kevin Harvick – 94
    Kyle Busch – 105
    Dale Earnhardt Jr. – 108
    Jimmie Johnson – 139
    Juan Montoya – 142
    Kurt Busch – 158
    Jeff Gordon (race winner) – 167
    Denny Hamlin – 169
    See more details, links and past races at CawsnJaws.com.(6-13-2011)
  • Race and Commercial Breakdown of Kansas: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for last Sunday’s race at Kansas. Recording began at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:14 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 118
    Total number of companies or entities advertised: 66
    Total number of brief promos of products/services during the race broadcast: 60
    Total amount of time these brief promos take during broadcast: app. 6 min. 15 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:14 PM
    Total minutes: 194
    Minutes of race broadcast: 142
    Minutes of commercials: 52
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1 during a commercial break; debris was referred to but not seen
    Number of cowboy hat-wearin’ famous racers to give the call to start the engines: 1 Richard Petty
    Number of ‘Digger’ appearances: 8
    Number of wry driver requests during the race: 1 Carl Edwards asking for coffee or hot chocolate
    Number of commercials shown split-screen during the broadcast: 4 Thank you, ‘True Grit’ movie, Pizza Hut, ToyotaRacing.com, Sprint, and Fox!
    Total race brdcst time 142 Total comm. brdcst time 52
    Number of times selected drivers were focused on:
    Patrick Carpentier – 7
    Landon Cassill – 19
    David Reutimann – 23
    A.J. Allmendinger – 30
    Martin Truex Jr. – 31
    Marcos Ambrose – 34
    Brad Keselowski (race winner) – 63
    Dale Earnhardt Jr. – 77
    Jimmie Johnson – 80
    Jeff Gordon – 89
    Denny Hamlin – 97
    Kevin Harvick – 97
    Carl Edwards – 129
    Kurt Busch – 166
    See more details, links and past races at CawsnJaws.com.(6-12-2011)
  • Race and Commercial Breakdown of the 2011 Coca-Cola 600: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s races. Recording began at the invocation at 6:00 PM, and stopped at the waving of the checkered flag at 10:55 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 148
    Total number of companies or entities advertised: 71
    Start time to record race/commercial periods: 6:00 PM
    End time to record race/commercial periods: 10:55 PM
    Total minutes: 295
    Minutes of race broadcast: 223
    Minutes of commercials: 72
    Number of missed restarts: 0
    Number of ‘beverage can on track’ cautions: 1 Spoken of; but not shown
    Total race brdcst time 223 Total comm. brdcst time 72
    Total number of brief promos of products/services during the race broadcast: 68
    Total amount of time these brief promos take during broadcast: app. 7 min.
    Number of times selected drivers were focused on:
    Michael McDowell – 6
    Mike Bliss – 21
    David Reutimann – 53
    Kevin Harvick (race winner) – 76
    Ricky Stenhouse Jr. – 81
    Jeff Burton – 99
    Kasey Kahne – 106
    A.J. Allmendinger – 121
    Brad Keselowski – 132
    David Ragan – 155
    Dale Earnhardt Jr. – 155
    Greg Biffle – 162
    Carl Edwards – 201
    See more details, links and past races at CawsnJaws.com.(6-4-2011)
  • Race and Commercial Breakdown of the 2011 All Star Race: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s races. Recording began the times for the Showdown at 7:21 PM, and stopped at the waving of the checkered flag for the All Star Race at 11:25 PM (all times are EST). SPEED was the broadcast team for this event.
    Total number of commercials: 96
    Total number of companies or entities advertised: 59
    Start time to record race/commercial periods: 7:21 PM
    End time to record race/commercial periods: 11:25 PM
    Total minutes: 244
    Minutes of race broadcast: 193
    Minutes of commercials: 51
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of Misses Sprint Cup it took to announce Dale Earnhardt Jr. as the winner of the fan vote: 3
    Number of LEDs in the giant TV: 9,000,000
    Total race brdcst time 193 Total comm. brdcst time 51
    Total number of brief promos of products/services during the race broadcast: 39
    Total amount of time these brief promos take during broadcast: app. 5 min. 25 sec.
    Number of times selected drivers were focused on:
    Brian Keselowski – 13
    Derrike Cope – 21
    Mark Martin – 38
    Jamie McMurray – 46
    Jeff Burton – 54
    Marcos Ambrose – 59
    A.J. Allmendinger – 63
    David Reutimann – 72
    Dale Earnhardt Jr. – 75
    Brad Keselowski – 117
    David Ragan (Showdown winner) – 148
    Greg Biffle – 164
    Kyle Busch – 176
    Carl Edwards (All Star Race winner) – 184
    See more details, links and past races at CawsnJaws.com.(5-23-2011)
  • Dover Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:28 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 115
    Total number of companies or entities advertised: 71
    Total number of brief promos of products/services during the race broadcast: 45
    Total amount of time these brief promos take during broadcast: app. 5 min. 5 sec.
    Start time to record race/commercial periods: 1:00 PM
    End time to record race/commercial periods: 4:28 PM
    Total minutes: 208
    Minutes of race broadcast: 147
    Minutes of commercials: 53
    Minutes of rain delay: 8
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Number of ‘Digger’ appearances: 10
    Number of commercials shown side-by-side during the broadcast: 3 Thank you, Sprint, FedEx, and Pizza Hut!
    Number of minutes race was on delay for rain: 8
    Total race brdcst time 147 Total comm. brdcst time 53
    Number of times selected drivers were focused on:
    Mike Bliss – 7
    Denny Hamlin – 46
    Mark Martin – 64
    Juan Montoya – 70
    Brian Vickers – 70
    A.J. Allmendinger – 75
    Jeff Burton – 95
    Clint Bowyer – 115
    Dale Earnhardt Jr. – 118
    Matt Kenseth (race winner) – 132
    Marcos Ambrose – 167
    Carl Edwards – 244
    Jimmie Johnson – 257
    See more, race-by-race and links at CawsnJaws.com.(5-16-2011)
  • Darlington Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Recording of the times began at the Invocation of the race at 7:30 pm, and stopped at the waving of the checkered flag at 11:41 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 122
    Total number of companies or entities advertised: 77
    Total number of brief promos of products/services during the race broadcast: 47
    Total amount of time these brief promos take during broadcast: app. 5 min. 15 sec.
    Start time to record race/commercial periods: 7:30 PM
    End time to record race/commercial periods: 11:41 PM
    Total minutes: 251
    Minutes of race broadcast: 193
    Minutes of commercials: 58
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of ‘Digger’ appearances: 9
    Total race brdcst time 193 Total comm. brdcst time 58
    Number of times selected drivers were focused on:
    T.J. Bell – 4
    Dave Gilliland – 21
    Landon Cassill – 21
    Casey Mears – 24
    Bobby Labonte – 48
    Regan Smith (race winner) – 48
    Jeff Burton – 61
    Dale Earnhardt Jr. – 81
    Jamie McMurray – 97
    Denny Hamlin – 110
    Ryan Newman – 114
    Jeff Gordon – 165
    Kasey Kahne – 206
    For full report, times, past races, last season, see CawsnJaws.com.(5-12-2011)
  • Richmond Race and Commercial Breakdown: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Recording began at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:55 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 116
    Total number of companies or entities advertised: 71
    Total number of brief promos of products/services during the race broadcast: 49
    Total amount of time these brief promos take during broadcast: app. 5 min. 5 sec.
    Start time to record race/commercial periods: 7:30 PM
    End time to record race/commercial periods: 10:55 PM
    Total minutes: 205
    Minutes of race broadcast: 157
    Minutes of commercials: 48
    Number of missed restarts: 1
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of ‘Digger’ appearances: 9
    Number of pit boxes on fire: 1 Robby Gordon’s
    Number of loyal brothers honoring another loyal brother: 1 Matthew Hansen (Daniel Hansen)
    Total race brdcst time 157 Total comm. brdcst time 48
    Number of times selected drivers were focused on:
    Tony Raines – 13
    David Stremme – 27
    Landon Cassill – 27
    Dave Blaney – 27
    Kurt Busch – 56
    Jeff Burton – 59
    Joey Logano – 70
    Juan Montoya – 75
    Jimmie Johnson – 86
    Ryan Newman – 93
    Dale Earnhardt Jr. – 94
    Martin Truex Jr. – 98
    Denny Hamlin – 202
    Kyle Busch (race winner) – 243
    See more details, stats, comparisons at CawsnJaws.com.(5-2-2011)
  • Race and Commercial Breakdown of the Aaron’s 499: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Sunday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 126
    Total number of companies or entities advertised: 71
    Total number of brief promos of products/services during the race broadcast: 49
    Start time to record race/commercial periods: 1:00 pm
    End time to record race/commercial periods: 4:34 pm
    Total minutes: 214
    Minutes of race broadcast: 153
    Minutes of commercials: 61
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of times selected drivers were focused on:
    Bobby Labonte – 46
    Carl Edwards – 71
    Mark Martin – 72
    Martin Truex Jr. – 95
    Trevor Bayne – 100
    Dale Earnhardt Jr. – 118
    Jimmie Johnson (race winner) – 120
    Kevin Harvick – 129
    Kyle Busch – 144
    Kurt Busch – 161
    Jeff Burton – 170
    See full report and past links at CawsnJaws.com.(4-18-2011)
  • Race and Commercial Breakdown of the Samsung Mobile 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Saturday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 115
    Total number of companies or entities advertised: 76
    Total number of brief promos of products/services during the race broadcast: 50
    Start time to record race/commercial periods: 7:30 pm
    End time to record race/commercial periods: 11:09 pm
    Total minutes: 219
    Minutes of race broadcast: 164
    Minutes of commercials: 55
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Number of times selected drivers were focused on:
    David Starr – 8
    Ken Schrader – 19
    Jeff Burton – 38
    Martin Truex Jr. – 51
    Denny Hamlin – 69
    Paul Menard – 73
    Dale Earnhardt Jr. – 86
    Brad Keselowski – 98
    Carl Edwards – 101
    David Ragan – 125
    Kyle Busch – 128
    Kurt Busch – 152
    Matt Kenseth (race winner) – 254
    See full report and past links at CawsnJaws.com.(4-10-2011)
  • Race and Commercial Breakdown of the Goody’s Fast Relief 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Sunday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 117
    Total number of companies or entities advertised: 75
    Total number of brief promos of products/services during the race broadcast: 52
    Start time to record race/commercial periods: 1:00 pm
    End time to record race/commercial periods: 5:15 pm
    Total minutes: 255
    Minutes of race broadcast: 203
    Minutes of commercials: 52
    Number of missed restarts: 0 but one did occur right as broadcast returned from commercial—too close to call
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of times selected drivers were focused on:
    Hermie Sadler – 25
    Dave Gilliland – 32
    Martin Truex Jr. – 53
    Greg Biffle – 63
    Bobby Labonte – 77
    Jeff Burton – 79
    Kasey Kahne – 84
    Kevin Harvick (race winner) – 118
    Jamie McMurray – 153
    Dale Earnhardt Jr. – 157
    Clint Bowyer – 174
    Kyle Busch – 300
    See full report and past links at CawsnJaws.com.(4-6-2011)
  • Race and Commercial Breakdown of the Auto Club 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Sunday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 110
    Total number of companies or entities advertised: 59
    Total number of brief promos of products/services during the race broadcast: 53
    Start time to record race/commercial periods: 3:00 pm
    End time to record race/commercial periods: 5:59 pm
    Total minutes: 179
    Minutes of race broadcast: 130
    Minutes of commercials: 49
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 2
    Number of times selected drivers were focused on:
    Ken Schrader – 19
    A.J. Allmendinger – 21
    Dave Gilliland – 21
    Bobby Labonte – 23
    Dale Earnhardt Jr. – 38
    Landon Cassill – 39
    Carl Edwards – 42
    Ryan Newman – 67
    Jeff Burton – 75
    Martin Truex Jr. – 75
    Matt Kenseth – 76
    Kevin Harvick (race winner) – 77
    Brian Vickers – 95
    Jimmie Johnson – 106
    Kyle Busch – 216
    See full report and past links at CawsnJaws.com.(3-28-2011)
  • Race and Commercial Breakdown of the Jeff Byrd 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Sunday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 105
    Total number of companies or entities advertised: 73
    Total number of brief promos of products/services during the race broadcast: 53
    Start time to record race/commercial periods: 1:00 pm
    End time to record race/commercial periods: 4:12 pm
    Total minutes: 192
    Minutes of race broadcast: 139
    Minutes of commercials: 53
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Number of times selected drivers were focused on:
    Dennis Setzer – 16
    Bill Elliott – 20
    David Reutimann – 21
    Jeff Burton – 27
    Brian Vickers – 28
    Dave Gilliland – 34
    Bobby Labonte – 42
    Dale Earnhardt Jr. – 54
    Trevor Bayne – 65
    Greg Biffle – 82
    Carl Edwards – 126
    Kyle Busch (race winner) – 220
    Jimmie Johnson – 222
    See full report and past links at CawsnJaws.com.(3-23-2011)
  • NASCAR TV Coverage; Gordon leads all drivers: #24-Jeff Gordon, who earlier this season snapped a 66-race winless streak, has generated more on-screen time for his sponsors during television coverage of the first three NASCAR Sprint Cup Series events than any other driver, while overall team sponsor exposure fell 25% compared to the same point in the season a year ago.
    According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 27 seasons — Gordon’s sponsors have appeared for one hour, 50 minutes, 16 seconds (1:50:16) during live and replayed telecasts of the Daytona, Phoenix and Las Vegas events. When also factoring in verbal mentions of Gordon’s sponsors, the veteran driver has helped amass nearly $7.6 million of in-broadcast exposure value. Las Vegas winner Carl Edwards ranks second in brand on-camera time with 1:47:28, along with a driver-high 34 sponsor mentions, for a three-race total of $7.1 million.
    While Gordon and Edwards have enjoyed early season success, overall in-broadcast exposure statistics for primary team sponsors in the series are down from a year ago. On average, per hour cumulative exposure time accumulated by team sponsors fell from 1:05:43 at the same point a year ago to 49:06 this season.(see more and a full chart at Joyce Julius & Assoc site)(3-19-2011)
  • Race and Commercial Breakdown of the Kobalt Tools 400: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Sunday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 117
    Total number of companies or entities advertised: 75
    Total number of brief promos of products/services during the race broadcast: 54
    Start time to record race/commercial periods: 3:00 pm
    End time to record race/commercial periods: 6:14 pm
    Total minutes: 194
    Minutes of race broadcast: 142
    Minutes of commercials: 52
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Digger sightings: 10
    Number of times selected drivers were focused on:
    J.J. Yeley – 7
    Landon Cassill – 8
    Mike Skinner – 20
    Jeff Burton – 27
    Brad Keselowski – 37
    Matt Kenseth – 53
    Kyle Busch – 63
    Trevor Bayne – 64
    Kurt Busch – 70
    Greg Biffle – 77
    Juan Montoya – 85
    Carl Edwards (race winner) – 130
    Tony Stewart – 161
    See full report and past links at CawsnJaws.com.(3-7-2011)
  • Race and Commercial Breakdown of the Subway Fresh Fit 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Sunday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 107
    Total number of companies or entities advertised: 71
    Total number of brief promos of products/services during the race broadcast: 44
    Start time to record race/commercial periods: 3:00 pm
    End time to record race/commercial periods: 6:34 pm
    Total minutes: 214
    Minutes of race broadcast: 164
    Minutes of commercials: 50
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 1
    Number of times selected drivers were focused on:
    Michael McDowell – 8
    Trevor Bayne – 27
    Robby Gordon – 29
    Brian Vickers – 33
    Jeff Burton – 38
    A.J. Allmendinger – 62
    Kasey Kahne – 70
    Dale Earnhardt Jr. – 73
    Kevin Harvick – 83
    Ryan Newman – 97
    Jimmie Johnson – 115
    Kurt Busch – 139
    Kyle Busch – 155
    Jeff Gordon (race winner) – 195
    See full report and past links at CawsnJaws.com.(2-28-2011)
  • Bayne Steals the Show During the Daytona 500 Telecast: NASCAR’s most popular driver, #88-Dale Earnhardt Jr., who finished 24th at Sunday’s Daytona 500 following a late crash, had his name mentioned 91 times by the Fox broadcasting crew — five more times than rookie race winner #21-Trevor Bayne. According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 27 seasons — Bayne did overtake Earnhardt Jr. with three on-screen interviews totaling two minutes, 50 seconds (2:50), compared to a single post-race Earnhardt Jr. interview lasting 0:54.
    Bayne’s on-track success and ensuing interviews led to sponsor mentions totaling $1.4 million of in-broadcast exposure value, with Ford (2/$353,335), Motorcraft (3/$530,000), Nationwide (1/$176,665) and Sprint (2/$353,335) all benefiting from Bayne’s unlikely victory. Meanwhile, the usually brand-friendly Earnhardt Jr. managed only a single mention for Hendrick Racing Engines ($176,665). Joyce Julius determines the value of verbal exposure by equating each mention to 0:10 of on-screen time, and then comparing the exposure to the estimated cost of a commercial during the particular telecast.
    The third-most frequently mentioned driver, #22-Kurt Busch (78 mentions, two interviews for 1:01), accumulated verbal references for AAA, Coca-Cola, Dodge, Pennzoil and Shell, adding up to nearly $1.1 million of exposure value for his sponsors. Overall, 14 drivers were interviewed by Fox during the Daytona 500 broadcast, taking up 12:24 of the five-hour telecast. Last year’s broadcast, which was marred by two lengthy track repair delays, saw 27 drivers and 10 crew chiefs interviewed. Bayne’s mother, Stephanie, was the only non-driver interviewed by Fox this year during the live race telecast.
    Most Mentioned Drivers on Fox
    Driver Race Finish Mentions
    1) Earnhardt Jr., D. 24th 91
    2) Bayne, T. 1st 86
    3) Busch, Ku. 5th 78
    4) Smith, R. 7th 57
    5) Bowyer, C. 17th 54
    Auto Manufacturers Mentions on Fox
    Brand Entrants Mentions
    1) Chevrolet 17 23
    2) Ford 11 15
    3) Toyota 11 11
    4) Dodge 4 6
    (Joyce Julius & Assoc)(2-27-2011)
  • Race and Commercial Breakdown of the 2011 Daytona 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Sunday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 128
    Total number of companies or entities advertised: 73
    Total number of brief promos of products/services during the race broadcast: 56
    Start time to record race/commercial periods: 1:10 pm
    End time to record race/commercial periods: 5:30 pm
    Total minutes: 260
    Minutes of race broadcast: 195
    Minutes of commercials: 65
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of times selected drivers were focused on:
    Robert Richardson Jr. – 16
    Jimmie Johnson – 37
    Steve Wallace – 48
    Bobby Labonte – 68
    Robby Gordon – 73
    Dave Gilliland – 82
    Jeff Burton – 88
    David Ragan – 89
    Tony Stewart – 124
    Ryan Newman – 133
    Trevor Bayne (race winner) – 146
    Regan Smith – 161
    Kurt Busch – 165
    Clint Bowyer – 172
    See full report and past links at CawsnJaws.com.(2-22-2011)
  • Race and Commercial Breakdown of the 2011 Daytona 500: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Sunday’s race. Fox was the broadcast team for this event.
    Total number of commercials: 128
    Total number of companies or entities advertised: 73
    Total number of brief promos of products/services during the race broadcast: 56
    Start time to record race/commercial periods: 1:10 pm
    End time to record race/commercial periods: 5:30 pm
    Total minutes: 260
    Minutes of race broadcast: 195
    Minutes of commercials: 65
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of times selected drivers were focused on:
    Robert Richardson Jr. – 16
    Jimmie Johnson – 37
    Steve Wallace – 48
    Bobby Labonte – 68
    Robby Gordon – 73
    Dave Gilliland – 82
    Jeff Burton – 88
    David Ragan – 89
    Tony Stewart – 124
    Ryan Newman – 133
    Trevor Bayne (race winner) – 146
    Regan Smith – 161
    Kurt Busch – 165
    Clint Bowyer – 172
    See full report and past links at CawsnJaws.com.(2-22-2011)
  • Race and Commercial Breakdown of the 2011 Gatorade Duels: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on during these races, here is the breakdown for Thursday’s races. SPEED was the broadcast team for this event.
    Total number of commercials: 117
    Total number of companies or entities advertised: 57
    Total number of brief promos of products/services during the race broadcast: 22
    Start time to record race/commercial periods: 2:00 pm
    End time to record race/commercial periods: 5:10 pm
    Total minutes: 190
    Minutes of race broadcast: 140
    Minutes of commercials: 50
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of times selected drivers were focused on:
    Robert Richardson Jr. – 16
    Kevin Conway – 26
    Michael Waltrip – 48
    Dale Earnhardt Jr. – 52
    Jimmie Johnson – 60
    Trevor Bayne – 75
    Tony Stewart – 76
    Jeff Burton (Duel 2 winner) – 76
    Jeff Gordon – 79
    Clint Bowyer – 80
    Regan Smith – 100
    Kevin Harvick – 110
    Matt Kenseth – 112
    Kurt Busch (Duel 1 winner) – 126
    See full report and past links at CawsnJaws.com.(2-20-2011)
  • Race and Commercial Breakdown of the 2011 Budweiser Shootout: For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race. Cheryl began recording the times at the Invocation of the race at 8:10 PM, and stopped at the waving of the checkered flag at 10:02 PM (all times are EST). Fox was the broadcast team for this event.
    Total number of commercials: 34
    Total number of companies or entities advertised: 49
    Total number of brief promos of products/services during the race broadcast: 17
    Start time to record race/commercial periods: 8:10 PM
    End time to record race/commercial periods: 10:02 PM
    Total minutes: 112
    Minutes of race broadcast: 85
    Minutes of commercials: 27
    Number of missed restarts: 0
    Number of ‘mystery cautions’ (debris not shown): 0
    Number of Digger appearances: 6
    Number of famous bicyclists mentioned as tweeting that he was watching the broadcast: 1 Lance Armstrong
    Number of times selected drivers were focused on:
    Derrike Cope – 18
    Matt Kenseth – 40
    Mark Martin – 45
    Bobby Labonte – 52
    Dale Earnhardt Jr. – 71
    Ryan Newman – 78
    Kyle Busch – 84
    Kurt Busch (race winner) – 80
    Greg Biffle – 83
    Jeff Gordon – 83
    Jeff Burton – 120
    Kevin Harvick – 132
    See full report at CawsnJaws.com.(2-14-2011)