AVONDALE, ARIZONA – NOVEMBER 03: Todd Gilliland, driver of the #38 Boot Barn Ford, and Brad Keselowski, driver of the #6 Castrol Edge Ford, drive during practice for the NASCAR Cup Series Championship at Phoenix Raceway on November 03, 2023 in Avondale, Arizona. (Photo by Christian Petersen/Getty Images) | Getty ImagesTaken at Martinsville in October 2023. Image from Front Row Motorsports.Todd Gilliland’s car for the NASCAR Cup Series 4EVER 400 Presented by Mobil 1 at Homestead-Miami Speedway on October 22, 2023 in Homestead, Florida. Image from Front Row Motorsports.LAS VEGAS, NEVADA – OCTOBER 14: Todd Gilliland, driver of the #38 Frontline Enterprises Inc. Ford, drives during practice for the NASCAR Cup Series South Point 400 at Las Vegas Motor Speedway on October 14, 2023 in Las Vegas, Nevada. (Photo by Sean Gardner/Getty Images) | Getty ImagesCONCORD, NORTH CAROLINA – OCTOBER 07: Zane Smith, driver of the #38 Ambetter Health Ford, drives during practice for the NASCAR Cup Series Bank of America ROVAL 400 at Charlotte Motor Speedway on October 07, 2023 in Concord, North Carolina. (Photo by James Gilbert/Getty Images) | Getty ImagesTodd Gilliland’s No. 38 Ford at Talladega in October. Image from Front Row Motorsports.Zane Smtih’s No. 38 Ambetter Health Ford during the Autotrader EchoPark Automotive 400 NASCAR Cup Series race at Texas Motor Speedway on September 25, 2023. Image from Front Row Motorsports.BRISTOL, TENNESSEE – SEPTEMBER 15: Todd Gilliland, driver of the #38 Speedy Cash Ford, drives during practice for the NASCAR Cup Series Bass Pro Shops Night Race at Bristol Motor Speedway on September 15, 2023 in Bristol, Tennessee. (Photo by Meg Oliphant/Getty Images) | Getty ImagesTodd Gilliland’s No. 38 Boot Barn Ford during the Hollywood Casino 400 at Kansas Speedway on September 10, 2023. Image from Front Row Motorsports.DARLINGTON, SOUTH CAROLINA – SEPTEMBER 03: Todd Gilliland, driver of the #38 Quincy Compressor Ford, drives after an on-track incident during the NASCAR Cup Series Cook Out Southern 500 at Darlington Raceway on September 03, 2023 in Darlington, South Carolina. (Photo by James Gilbert/Getty Images) | Getty ImagesTodd Gilliland’s Boot Barn Auctions Ford at Daytona International Speedway on August 26, 2023. Image from Front Row Motorsports.WATKINS GLEN, NEW YORK – AUGUST 19: Todd Gilliland, driver of the #38 Serial1.com E-Bikes Ford, drives during practice for the NASCAR Cup Series Go Bowling at The Glen at Watkins Glen International on August 19, 2023 in Watkins Glen, New York. (Photo by Sean Gardner/Getty Images) | Getty ImagesTodd Gilliland will debut a new Serial 1 Premium E-Bike paint scheme at Watkins Glen. Image from Front Row Motorsports.INDIANAPOLIS, INDIANA – AUGUST 12: Todd Gilliland, driver of the #38 gener8tor Skills Ford, drives during practice for the NASCAR Cup Series Verizon 200 at the Brickyard at Indianapolis Motor Speedway on August 12, 2023 in Indianapolis, Indiana. (Photo by Justin Casterline/Getty Images) | Getty ImagesBROOKLYN, MICHIGAN – AUGUST 05: Todd Gilliland, driver of the #38 Chicago Pneumatic Compressors Ford, drives during practice for the NASCAR Cup Series FireKeepers Casino 400 at Michigan International Speedway on August 05, 2023 in Brooklyn, Michigan. (Photo by Jonathan Bachman/Getty Images) | Getty ImagesTodd Gilliland’s No. 38 Ford for the NASCAR Cup Series Cook Out 400 at Richmond Raceway on July 29, 2023 in Richmond, Virginia. Image from Front Row Racing.LONG POND, PENNSYLVANIA – JULY 22: Todd Gilliland, driver of the #38 Speedy Cash Ford, drives during practice for the NASCAR Cup Series HighPoint.com 400 at Pocono Raceway on July 22, 2023 in Long Pond, Pennsylvania. (Photo by Logan Riely/Getty Images) | Getty ImagesTodd Gilliland’s No. 38 A& W Restaurants Ford at New Hampshire Motor Speedway. Image from Front Row MOtorsports.Todd Gilliland #38 Georgia Peanuts Ford in the Quaker State 400 Available at Walmart at Atlanta Motor Speedway on July 9, 2023. Image FRMA&W Restaurants will sponsor Todd Gilliland at New Hampshire. Image from Front Row Motorsports.Georgia Peanuts will sponsor Todd Gilliland at Atlanta in July. Image from Front Row Motorsports.CHICAGO, ILLINOIS – JULY 01: Todd Gilliland, driver of the #38 gener8tor Skills Ford, drives during practice for the NASCAR Cup Series Grant Park 220 at the Chicago Street Course on July 01, 2023 in Chicago, Illinois. (Photo by Michael Reaves/Getty Images) | Getty ImagesTodd Gilliland, driver of the #38 Serial 1 E-Bikes Ford, during the NASCAR Cup Series Ally 400 at Nashville Superspeedway on June 25, 2023 in Lebanon, Tennessee. Front Row Motorsports.SONOMA, CALIFORNIA – JUNE 10: Zane Smith, driver of the #38 Wellcare Ford, drives during practice for the NASCAR Cup Series Toyota / Save Mart 350 at Sonoma Raceway on June 10, 2023 in Sonoma, California. (Photo by Logan Riely/Getty Images) | Getty ImagesMADISON, ILLINOIS – JUNE 03: Todd Gilliland, driver of the #38 Serial 1 E-Bikes Ford, drives during practice for the NASCAR Cup Series Enjoy Illinois 300 at WWT Raceway on June 03, 2023 in Madison, Illinois. (Photo by Jeff Curry/Getty Images) | Getty ImagesSerial1.com Premium E-Bikes will sponsor Todd Gilliland at World Wide Technology Raceway. Image from Front Row Motorsports.CONCORD, NORTH CAROLINA – MAY 29: Zane Smith, driver of the #38 Boot Barn Ford, and Austin Cindric, driver of the #2 Menards/Duracell Ford, race during the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 29, 2023 in Concord, North Carolina. (Photo by David Jensen/Getty Images) | Getty ImagesNORTH WILKESBORO, NORTH CAROLINA – MAY 21: Chandler Smith, driver of the #13 Quick Tie Products Inc. Chevrolet, Ryan Newman, driver of the #51 Biohaven/Jacob Co. Ford, Noah Gragson, driver of the #42 Sunseeker Resort Chevrolet, and Todd Gilliland, driver of the #38 Boot Barn Ford, spin after an on-track incident during the NASCAR Cup Series All-Star Open Race at North Wilkesboro Speedway on May 21, 2023 in North Wilkesboro, North Carolina. (Photo by Jared C. Tilton/Getty Images) | Getty ImagesTodd Gilliland will have a new Boot Barn paint scheme at North Wilkesboro. Image from Front Row Motorsports.DARLINGTON, SOUTH CAROLINA – MAY 13: Todd Gilliland, driver of the #38 Serial1.com E-Bikes Ford, drives during qualifying for the NASCAR Cup Series Goodyear 400 at Darlington Raceway on May 13, 2023 in Darlington, South Carolina. (Photo by Jared C. Tilton/Getty Images) | Getty ImagesKANSAS CITY, KANSAS – MAY 06: Todd Gilliland, driver of the #38 Speedy Cash Ford, drives during practice for the NASCAR Cup Series Advent Health 400 at Kansas Speedway on May 06, 2023 in Kansas City, Kansas. (Photo by Sean Gardner/Getty Images) | Getty ImagesSerial 1 will sponsor Todd Gilliland at Darlington in May with a throwback scheme in honor of Elton Sawyer. Image from Front Row Motorsports.DOVER, DELAWARE – MAY 01: Todd Gilliland, driver of the #38 Speedy Cash Ford during the NASCAR Cup Series Würth 400 at Dover International Speedway on May 01, 2023 in Dover, Delaware. (Photo from Front Row Motorsports)Zane Smith’s #38 Wellcare Ford for the NASCAR Cup Series GEICO 500 at Talladega Superspeedway on April 23, 2023 in Talladega, Alabama. Image from Front Row Motorsports.Taken at Martinsville in April 2023. Image from Front Row Motorsports.BRISTOL, TENNESSEE – APRIL 08: Todd Gilliland, driver of the #38 Speedy Cash Ford, drives during qualifying heat #2 for the NASCAR Cup Series Food City Dirt Race on Dirt at Bristol Motor Speedway on April 08, 2023 in Bristol, Tennessee. (Photo by James Gilbert/Getty Images) | Getty ImagesTaken at Richmond Raceway on Sunday, April 2, 2023. Image from Front Row Motorsports.AUSTIN, TEXAS – MARCH 24: Todd Gilliland, driver of the #38 Ruedebusch Ford, drives during practice for the NASCAR Cup Series EchoPark Automotive Grand Prix at Circuit of The Americas on March 24, 2023 in Austin, Texas. (Photo by Chris Graythen/Getty Images) | Getty ImagesHAMPTON, GEORGIA – MARCH 19: Todd Gilliland, driver of the #38 Gary Martin Hays Ford, and Michael McDowell, driver of the #34 Fr8Auctions.com Ford, race during the NASCAR Cup Series Ambetter Health 400 at Atlanta Motor Speedway on March 19, 2023 in Hampton, Georgia. (Photo by Jonathan Bachman/Getty Images) | Getty ImagesGary Martin Hays & Associates will sponsor Todd Gilliland at Atlanta. Image from Front Row Motorsports.AVONDALE, ARIZONA – MARCH 10: Zane Smith, driver of the #38 Wellcare Ford, drives during practice for the NASCAR Cup Series United Rentals Work United 500 at Phoenix Raceway on March 10, 2023 in Avondale, Arizona. (Photo by Meg Oliphant/Getty Images) | Getty ImagesLAS VEGAS, NEVADA – MARCH 04: Todd Gilliland, driver of the #38 Ruedebusch Ford, drives during practice for the NASCAR Cup Series Pennzoil 400 at Las Vegas Motor Speedway on March 04, 2023 in Las Vegas, Nevada. (Photo by Meg Oliphant/Getty Images) | Getty ImagesTaken during the NASCAR Cup Series Pala Casino 400 at Auto Club Speedway on February 26, 2023 in Fontana, California. (Posted to Twitter by Front Row Motorsports)Long John Silver’s will sponsor Todd Gilliland at Auto Club. Image from Front Row Motorsports.Taken during 2023 Daytona 500 practice by Joel Bray.DAYTONA BEACH, FLORIDA – FEBRUARY 17: Todd Gilliland, driver of the #38 gener8tor Skills Ford, drives during practice for the NASCAR Cup Series 65th Annual Daytona 500 at Daytona International Speedway on February 17, 2023 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images) | Getty ImagesDAYTONA BEACH, FLORIDA – FEBRUARY 15: Todd Gilliland, driver of the #38 gener8tor Skills Ford, poses on the track during qualifying for the Busch Light Pole at Daytona International Speedway on February 15, 2023 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images) | Getty ImagesAmbetter Health will sponsor Zane Smith in six races: the Daytona 500 in the No. 36 and five races in the No. 38. Image from Front Row Motorsports.Todd Gilliland’s #38 gener8tor Skills Ford at the Clash. Taken during practice by Randy Lanning.Quincy Compressor is sponsoring Front Row Motorsports for four races in 2023. Image from Front Row Motorsports.Speedy Cash will continue sponsorship of Todd Gilliland and Zane Smith in 2023. Image from Front Row Motorsports.Gener8tor Skills Accelerator will sponsor Gilliland at the Clash, Chicago street course, and Indianapolis. Image from Front Row Motorsports.