Jayski's NASCAR Archives

Action Performance and Hasbro to sponsor Irwin

“DARLINGTON, S.C., Aug. 29 /PRNewswire/ — Robert Yates Racing announced today that Action Performance Companies (Nasdaq:ACTN) and Hasbro will sponsor the Kenny Irwin Jr. car (No. 27), owned by David Blair Motorsports, for five 1997 Winston Cup Race Series events. Hasbro will serve as the primary sponsor for four races and as primary associate on one additional race. Action Performance Companies will serve as the primary sponsor for one of the races. The announcement marks the debut for Hasbro as a first time sponsor. It was also announced that Irwin’s five-race schedule includes: Richmond, Sept. 6; Martinsville, Sept. 28; Rockingham, Oct. 26; Phoenix,
Nov. 2 and Atlanta, Nov. 16. A maximum of four different paint schemes will be utilized for the five races. Hasbro Winner’s Circle(TM) brand logo will be featured on four of the Irwin cars as well as the company’s Tonka, G.I. Joe and Nerf logos.(Action Press Release-thanks Art)(8-29-97)