Jayski's NASCAR Archives

Racing Champions and Action Performance make deals

From That’s Racin’: Two of the biggest companies in the merchandising side of the racing business made major deals in the past week. Racing Champions, headquartered in Glen Ellyn, Ill., has completed its acquisition of the Mooresville-based Wheels Sports Group, Inc. The deal adds to Racing Champions’ distribution capabilities for its lines of NASCAR-related diecast vehicle replicas and other souvenirs. Action Performance Companies Inc., meanwhile, has obtained exclusive rights to market, sell and distribute NASCAR-licensed products through the NASCAR Online site on the Internet.(That’s Racin’)(6-18-98)